Twin Eagle Transport Midstream
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1 Brokerage Services Proposal Twin Eagle Transport Midstream 4867 Highway 85 Williston, North Dakota Especially Prepared For: Chris Black Chief Operating Officer KW Commercial Minneapolis Michael K. Houge, CCIM,SIOR Director of Commercial Services 1350 Lagoon Avenue, Suite #900 Minneapolis, MN MN Phone ND Phone
2 Michael Houge CCIM, SIOR Minnesota Mike Michael is a Director of Commercial Services with KW Commercial- Minneapolis after over three years as Vice President with Transwestern Minneapolis, where he directed the Investment Sales Group (ISG). Mr. Houge has thirty years of experience in project leasing, property sales and investments. Michael is a specialist in the sale of net-leased commercial investment properties, as well as the sale and lease of industrial, office, land, lodging, retail and multi-family real estate in the Bakken. Mr. Houge has completed over a billion dollars in investment property transactions, and leased over one million square feet of industrial, office and retail space. Michael has also earned the two most prestigious designations in the commercial real estate industry: Certified Commercial Investment Member (CCIM) and The Society of Industrial and Office Realtors (SIOR). The combination of both designations is a rare feat, since only approximately 800 of the more than one million REALTORs hold both. Michael has served as the Minnesota Dakotas Chapter of both organizations. Mr. Houge makes his home with his wife Hjordis and their children in Minnesota and maintains offices in Minneapolis, while traveling oregularly to the Bakken, to keep current and to provide outstanding service to his clients. SALES & LEASING TEAM BIOS Erik Peterson Erik Peterson recently joined ERES as a Salesperson to assist property owners and businesses with their oilfield needs in both North Dakota and Montana. Prior to joining ERES, Erik served as the President of Peterson Financial where he spent 13 years helping investors reach their personal and financial goals. He held several investment licenses, each with a different specialty, and managed over 400 accounts in seven states. In addition to his investment management expertise, he has served as a consultant to several corporations, assisting them with planning and financing their businesses. This vast financial experience has given Erik a diverse understanding of both corporate finance and business efficiency. Brent Russum has spent the last few years entrenched in the North Dakota market and brings exceptional perspective on both commercial and residential real estate in the Bakken and beyond. Prior to joining ERES, Brent was a highly acclaimed broker at Re/Max Bakken Realty winning several awards for his excellence in the industry within the state of North Dakota. His clients spanned from individuals seeking assistance with their home search to corporations and venture capitalists seeking industrial space and investment opportunities. Brent also specializes in market research and analysis. He has advised several new businesses on raising capital, maximizing returns on investments and establishing comprehensive financials. Over the past five years, Erik has helped Bakken companies develop long-term business relationships, establish mutually beneficial joint ventures and develop real estate properties. Erik is licensed in both Montana and North Dakota. He received his MBA and graduated Magna Cum Laude from the University of Montana. He received his Bachelor s degree in Business Administration and graduated Magna Cum Laude from Eastern Oregon University. A Missoula, Montana native, Erik currently resides in Lolo, Montana with his wife Paula, and their four children. Erik also keeps an apartment in Williston, ND. Brent Russum He is a licensed broker in multiple states and an alumnus of the University of Montana where he received his Bachelors in Business Administration. Brent is one of our local associates with boots on the ground. Brent lives with his wife Katy in Williston, ND He was also an All American player on the Montana Grizzly football team.
3 KW COMMERCIAL PROFILE KW Commercial provides integrated real estate services for clients in virtually any market worldwide. Keller Williams Realty was co-founded in 1983 by Gary Keller and Joe Williams with the mission to build careers worth having, businesses worth owning and lives worth living for its associates. Today, Keller Williams is the largest real estate franchise company in North America, with approximately 700 offices and over 110,000 associates around the world. In addition to exponential growth, the company continues to cultivate an agent-centric, education-based, technology-driven culture that rewards associates as stakeholders and provides clients with unrivaled real estate service. Together our KW Commercial specialists, a network of committed and talented professionals all working toward a common goal: success for our clients business. We use our individual expertise combined with access to market intelligence that few companies can match to help clients achieve and surpass business goals. PRODUCTS AND SERVICES Distressed Assets Investment Services International investors Office Properties Hospitality/Specialty Industrial Properties Land and Development Multifamily Properties Retail Assets
4 TEAM ASSIGNMENTS The Bakken Commercial Real Estate Dream Team brings over 50 years of combined experience to the table, with a successful history in leasing and sales of significant office, industrial and retail projects, and the addition of lodging services at the Ramada Williston and other extended-stay, workforce housing and multi-family properties. Some of the Team s current and former assignments include: 8,500 SF Office/Shop Stanley 10,000 SF Shop/Lodging Williston 12,650 SF Shop/Office Williston 6,000 SF Industrial Shop Watford City 15,600 SF Office/Shop Williston 5,000 SF Shop/Yard Williston Ramada Inn Lodging Williston TIG Industrial Building Watford City
5 PROPERTY PROFILE Shop/Office/Yard Property Williston, North Dakota Location: 4867 Highway 85 City, State: Williston, North Dakota Property Type: Shop/Office//Yard County: Williams Size (Land): Building Size: +/ Acres +/- 12,000 SF (Estimated) Shape: Rectangular Zoning: Commercial/Industrial
6 MARKETING STRATEGY The Brokerage Team will provide Twin Eagle with the following competitive advantages: No conflicting assignments Aggressive, proactive agents Periodic activity reports Williston & Minneapolis offices Property sales specialists Strong broker relationships In-house marketing Boots on the ground Extensive client base Superior market knowledge In-house research services National referral network It is important to note that we have no direct competitive conflicts at this time. We are constantly in the deal flow pipeline of potential buyers and lodging tenants. This will yield only positive results for Twin Eagle. We pride ourselves on our ownership mentality, and always strive to evaluate every transaction as if it were our own. As well, we have tenaciously and diligently cultivated a reputation within the community as being excellent ambassadors on behalf of our clients. Cooperative brokers have a tremendous degree of comfort when bringing their prospects to our listings as they know they will be treated well and that we will always go the extra mile to ensure their success and satisfaction.
7 MARKETING STRATEGY An effective brokerage program stretches beyond traditional marketing activities. For complete effectiveness, knowledge must act as its foundation. Knowledge of the property, the market, and the competition is a critical first-step in devising a marketing plan that reaches the most desirable buyers. Much of this knowledge already exists through the experience of the Team. Additional Bakken market knowledge will be gained through utilization of our Team s vast support services and through internal communications. We will provide market information to you including competitive property availabilities and comparable industrial property data. Additionally, the team will draw upon the Team s significant research resources for market analysis and statistics. We gather, track and interpret up-to-date market data for all relative Bakken area boom towns. We will employ an innovative team concept that allows incentives to share listings, leads and information. In addition to other methods of marketing the property, we will also ensure the property is listed and kept up-to-date on all pertinent internet-based marketing sites, Team members will attend relevant City, County and Chamber of Commerce meetings, rub shoulders with oil field workers and other oil field service providers, and implement boots on the ground sale and marketing strategies. Sample Brochure The following summarizes our marketing strategy for our listed properties. Marketing Materials We employ an in-house marketing team that will design and prepare custom marketing materials for the property at no charge. These materials will include a full-page color brochure, a half-page informational hand-out for canvassing, and a quarter- page postcard for direct mailing. Digital versions of these materials can be sent via to prospective buyers and tenants and cooperating brokers.
8 MARKETING STRATEGY Prospecting To Brokers and Buyers We will canvas the Williston/Tioga/Watford City area (and other markets feeding the Bakken) to make prospective developers, brokers, buyers, tenants aware of the property. We have developed a warm-calling database of companies and potential brokers and buyers and tenants that we target. From this database our Team will conduct phone calls, direct mailings, electronic communiqué, and periodic visits to promote your asset. In addition, we will network extensively with brokers, and others, who specialize in the immediate and surrounding markets. Our reach for users of this property type is world-wide and takes advantage of tried and true technologybased marketing initiatives. A Step Above Service: Legendary Service Treating potential brokers, buyers, tenants and developers as our guests is built into our culture. Extend appreciation; create enthusiasm for prospects. Make the co- brokers job easy; we make them look good to their clients. Tenaciously pursue all prospects. Establish an owner approved set of sale or leasing parameters to facilitate our reputation as the most responsive team in the Bakken. Enhance our ability to close deals by going the extra mile, by which no other team will commit the necessary time and energy. Fight for deals on behalf of ownership. Our ownership mentality provides the groundwork for the appropriate alignment of interests. Team Approach A focused strategy will be developed between the brokerage Team and ownership on how to present your property's meaningful attributes, as well as the marketability and appeal. As a team, we will be able to present better alternatives to prospects in the market. Creating better deals for the property will be a result of our unified approach to marketing.
9 MARKETING STRATEGY Continuous Market Updates Comprehensive market surveys as well as competitive property comparable data will be provided as they are uncovered. It is our goal to keep our clients continuously in step with the market, so that as a team we can exploit any opportunity to increase the value of each asset. First 60 Days Develop short-term and long-term goals and strategies Develop marketing materials for mailings and showings (Williston Wire, The Bakken Magazine, Basin Bits, etc.) Continue canvassing and warm-calling oil field service and related businesses in the surrounding area and from the energy related feeder cities Issue follow-up correspondence to prospective tenants, buyers and brokers Send initial mailer on the property to the brokerage community and targeted prospects Develop and broadcast Internet brochure to brokerage community Contact brokerage representatives in the nearby and feeding Bakken boom towns like Williston, Watford City, Alexander, Stanley, Tioga, New Town, Minot, Dickinson, Arnegard, Kildeer, and Keene. Update all web-based property listing services (see the Marketing Strategies) Utilize our extensive national and international company and organization databases (bakkenshale.com, Bakken Magazine, Basin Bits, etc.) Develop and utilize social media outlets (LinkedIn, Facebook and Twitter) to market the property Following the First 60 Days Continuation of monthly mailing on property availability Continuation of monthly broadcast to the brokerage community Continuation of canvassing and follow-up Continuation of web-based property listing and marketing Continuation of use of social media outlets to market the property Send a Press Release to local and regional outlets Discuss and implement other pertinent marketing strategies
10 Marketing Initiatives-Database Sample of our Databases
11 Marketing Initiatives-Checklist
12 Marketing Initiatives Checklist continued
13 Marketing Initiatives Checklist continued
14 Marketing Initiatives Checklist continued
15 Marketing Initiatives Checklist continued
16 Marketing Initiatives Checklist continued
17 Owner Reporting-Progress Report Twin Eagle Sale Progress Report PROPERTY NAME Location Property Size Advertised Price Listing Price Comments Subject Property Williston, ND TBD TBD N/A BROCHURE and CA SENT Phone/ Type Company (if any) City Comments OFERING MEMORANDUM SENT Phone/ Type Company (if any) City Comments TOURED PROPERTY Phone/ Type Company (if any) City Comments
18 Owner Reporting SAMPLE Owners Report Property Name: Subject Property Twin Eagle Transport Address Property Location: Williston, ND Owner's Contact Name: Chris Black Listing Date: Phone/Fax: Basic Terms: Expiration Notice: Listing Expiration: Date Range: Broker Team: INTERNET MARKETING RESPONSE Total Free Listing Sites 12 Calls/Inquiries Total Free Broadcasts/Pushes 0 Showings/Tours Total Free # of "Touches" 0 Offers (Breakdown) LinkedIn 29,420 Negotiations Local Broker Database 417 Other Online Databases 1,084,344 Total Paid Broadcasts/Pushes 0 Total Paid # of "Touches" 340,751 TOTAL 1,454,944 NON-INTERNET MARKETING Property Signage 0 Flyer/Fact Sheet 0 Offering Package 1 Press Release 0 Classified Ad (Local newspaper) 0 Display Ad (Various Publications) 0 TOTAL 0 Notes Broker Recommendations
19 PROPOSED LISTING TERMS SALE OR LEASE of the Twin Eagle property, Williston, ND Terms and Compensation Listing Agreement: Listing Term: Sales Commission: An Exclusive Listing Agreement (To be provided) for the sale or lease of all or part of the property will be executed between both parties (Owner and Broker). Michael Houge will be the Offensive Coordinator/Quarterback and Brent and Erik will block and tackle. Twelve (12) months with an early termination by either party with three (3) months notice. Our Broker Commissions are designed to attract other brokers with clients and to discount the commission should the owner refer a potential buyer. We take an all-in-all hands on deck team approach. We want to align our interests and incentivize the property Owner for any leads they dig up. The Real Estate Commission Schedule is as follows: With a co-broker involvement 6.00% With no co-broker involvement 5.00% With an Owner referral: 4.00% All Commissions are based on a percentage of the total Base Rent paid by the tenant, or of the sale price of the property. Payment of Commissions: Co-Broker Fees: All Commissions will be paid from escrow at closing and made part of any purchase and or sales contract, or upon Owner s receipt of an invoice after full execution of a lease agreement. Will be negotiated by Broker on a case-by-case basis with outside brokers, so long as they have a exclusive or formal relationship with potential buyers or tenants. In which case, Broker may elect to share the its Commission. Signage: Owner shall provide for the installation only of the Broker provided signage We believe an effective advertising, marketing and PR campaign will augment our face-to-face and boots on the ground strategy, and envision working through a mutually agreeable property sale plan.
20 WHY ENGAGE OUR TEAM? You can take comfort in knowing that the Twin Eagle will be handled by a team with over 50 combined years of experience. We are a very well-established and respected team in the Midwest and Rocky Mountain marketplaces and more specifically, now in the Bakken. We will also leverage over 25 years of successful brokerage in the investment real estate space. We have assembled a diverse and talented Bakken CRE Dream Team who will aggressively and tirelessly work on your behalf. We will partner with you to develop a marketing strategy that is appropriate, but more importantly, effective. We are committed to delivering the very best in service, and we are confident that we will be successful. Our approach to working on the Twin Eagle assignment will go well beyond that which is typically provided by our competition. We don t just put up a sign and hope for the phone to ring. Our Team actively pursues new prospects and has been on a national speaking circuit for several years specifically addressing the Bakken and its real estate opportunities, and general real estate investing. Some of the cities in which we have spoken include: New York City, NY, Dallas, TX, Las Vegas, NV, Salt Lake City, UT, Hamilton Bermuda, Palm Desert, CA, Toronto, Milwaukee, WI, Boca Raton, FL, Cleveland, OH, Anaheim, CA, Baltimore, MD, Williamsburg, VA, Scottsdale, AZ, Montreal, Detroit, MI, Minneapolis, MN, Chicago, IL, Los Angeles, CA, Kansas City, MO, St. Louis, MO, Williston, ND, and Bismarck, ND. We firmly believe this is a partnership, and our team provides a balance of experience and skills to achieve success. We have the time and energy to focus on this brokerage assignment. We have a national and international reach through our extensive networks, our national companies and professional real estate related organizations this will ensure your property is exposed to the broadest development and investment audience possible. Through the our affiliations and KW Commercial (110,000 associates), CCIM (13,000 members), SIOR (3,000 members), NAIOP (15,000 members), NAR (1,000,000 members) and ICSC (60,000 members), we can instantly reach over 1.1 million real estate professionals as we market your property for sale or lease. We employ all available marketing techniques to provide the property and assets with extraordinary exposure. Thank you for the opportunity to present this Brokerage Proposal for this excellent property, and we welcome any questions you may have. We look forward to a mutually-beneficial relationship and very much want to earn this assignment. Michael K. Houge, CCIM, SIOR Minnesota North Dakota
21 MARKETING EXAMPLES Oil Related Business Conferences and Trade Shows
22 MARKETING EXAMPLES Oil Related Business Conferences and Trade Shows
23 MARKETING EXAMPLES Oil Related Business Conferences and Trade Shows
24 MARKETING EXAMPLES Conferences and Trade Shows
25 MARKETING EXAMPLES Publications/Websites-Advertising
26 MARKETING EXAMPLES Publications/Websites-Advertising
27 MARKETING EXAMPLES Publications/Websites-Advertising
28 Publications/Websites-Advertising
29 MARKETING EXAMPLES Publications/Websites-Advertising
30 MARKETING EXAMPLES Publications/Websites-Advertising
31 MARKETING EXAMPLES Blast Options
32 MARKETING EXAMPLES Property Listing Portals
33 WE SPEAK THEIR LANGUAGE
34 BAKKEN CRE DREAM TEAM Extraordinary Exposure Technology, Network and Expertise
35 THE COMMERCIAL PROPERTY DREAM TEAM
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