Customize this section with neighborhood sales information, including comps and homes for sale nearby

Transcription

1 INSTRUCTIONS FOR USE Customize this section with your picture, background and experience, and company/ contact information, or delete if you are adding this to an existing presentation Customize this section with neighborhood sales information, including comps and homes for sale nearby Delete this section if you do not have a Facebook business page with the Social Connections App installed Delete this section if you do not have Showcase Listings from realtor.com Delete this section if you do not have Turbo Listings from realtor.com Delete this section if you do not have the Digital Advertising Package from realtor.com Delete this section if you do not have FiveStreet Delete this section if you do not have Top Producer CRM

2 ONLINE MARKET PLAN Prepared for: ANY FAMILY RESIDENCE 1234 Main Street Any Town USA 00000

3 REALTOR PROFILE Name Company information Contact information Website/ Years in business Education Designations Organizations Introductory paragraph goes here (agent photo here)

4 COMMUNITY INVOLVEMENT List your community involvement here - network - charity - caravan

5 MY TESTIMONIALS List your testimonials here Link to realtor.com profile page see me on realtor.com & LinkedIn

6 MY AWARDS AND DESIGNATIONS List professional accomplishments

7 ASKING PRICE VS. SELLING PRICE Strategically pricing your home to get it sold for the most money in the least amount of time COMMON Price Range BUYERS Desired Range SELLERS Desired Range $ Price too low and you lose the value. Price too high and you lose the buyers.

8 CRITICAL WEEKS WHEN LISTED Pricing correctly helps you strike a deal when there is more competition for your home Activity Weeks on market

9 PRICING VS. POTENTIAL BUYERS Properly priced, you will have the possibility of many more buyers competing for your property. Asking price compared to market value +15% 10% Percentage of potential buyers who will look for property +10% 30% Market value 60% -10% 75% -15% 90%

10 IMPORTANCE OF PRICING I will negotiate on your behalf to help get the best price at the best terms in the shortest amount of time. Price Market value Home price Over time a home that has not been sold may attract offers below market value.

11 RECENT SALES IN NEIGHBORHOOD Recent sale address 1 Recent sale address 2 Recent sale address 3 Recent sale address 4

12 LISTED NOW COMPARABLES A snapshot of comparable homes sold recently in your area. Address of comp. 1 List price I sale price I DOM Address of comp. 2 List price I sale price I DOM Address of comp. 3 List price I sale price I DOM PHOTOS OF HOMES HERE Address of comp. 4 List price I sale price I DOM

13 COMPETITIVE MARKET ANALYSIS Your home: [address inserted here] INSERT CMA FOR PROPERTY HERE

14 PREVIEW OF YOUR HOME In addition to my efforts, the associates in my office may be assisting me in locating buyers, showing and selling your home.

15 HOW BUYERS FOUND THEIR HOMES 2002: Internet surpassed print ads 2004: More buyers found their home on internet than from signs 2009: The internet is FOUR TIMES as powerful as signs Internet 44% Signs 9% 2015: 66% of mobile searchers found their home on a mobile app Print ads 1% Source: National Association of REALTORS, Profile of Home Buyers and Sellers, 2015

16 BEST OF ALL WORLDS I market to buyers who are on our site PLUS buyers who have not yet picked a broker. Buyers who search on my brokerage s site Buyers who are only on realtor.com Print ads Buyers who search on my brokerage s site and realtor.com For illustrative purposes. Varies by broker and region.

17 ELEVATING THE TRAJECTORY Combination with a world-class media platform creates a multiplier effect Shared emphasis on high quality content and audience

18 WHO IS NEWS CORP? Iconic brands, unprecedented reach 187 MILLION MONTHLY PAGE VIEWS 16 MILLION MONTHLY PAGE VIEWS 169 MILLION MONTHLY PAGE VIEWS Weekly Delivery To Over 74 MILLION HOMES 21 MILLION MONTHLY VISITORS 3.6 MILLION VISITORS 50 MILLION MONTHLY UNIQUE VISITORS* *Sources: Move, Inc. internal metrics, February 2016.

19 WHAT THIS MEANS FOR YOU: More consumers viewing your home More quality connections with prospective buyers More exposure for your home More innovation More awareness

20 SOCIAL NETWORKING I will use social networking as a non-intrusive way to keep my network apprised of your listing.

21 REALTOR.COM HAS MILLIONS OF LISTINGS I will make YOURS stand out

22 REALTOR.COM APPS Mobile marketing plan Buyers driving through the neighborhood can: - Find your home, get directions and a map - Connect with me in one click to get details and make an appointment Buyers who are searching in this neighborhood can find me through realtor.com mobile marketing. Screen shots represent site as of publication date. Site subject to change without notice.

23 REALTOR.COM SHOWCASE SM LISTINGS What is a Showcase SM home? Heightened exposure for your listing Any inquiries on your listing come back to me directly Buyer engagement information via detailed reporting Screen shots represent site as of publication date. Site subject to change without notice.

24 REALTOR.COM SHOWCASE SM LISTINGS Why Showcase SM homes matter My contact information is on the listing for your home so I am positioned to answer inquiries from buyers personally and quickly Screen shots represent site as of publication date. Site subject to change without notice.

25 REALTOR.COM SHOWCASE SM LISTINGS Buyer activity reporting As your agent, I will keep you up to date on buyer activity with reports showing interest and actions Screen shots represent site as of publication date. Site subject to change without notice.

26 REALTOR.COM SHOWCASE SM LISTINGS Realtor.com International Translated into 11 languages, the realtor.com global site offers international and investment buyers the opportunity to view your listing in their native language. International buyers have an easy way to contact me with questions regarding your home. Chinese Dutch English French German Italian Japanese Korean Portuguese Russian Spanish Screen shots represent site as of publication date. Site subject to change without notice.

27 REALTOR.COM SHOWCASE SM LISTINGS Open Houses Local and regional buyers make up half of the market. I will post your Open House on the website where more consumers are doing research. Those who know the neighborhood may refer their friends to your Open House.

28 REALTOR.COM TURBO SM LISTINGS The home selling advantage of Turbo SM Listings Putting your home above the rest I can boost your home s listing to one of the top 3 positions on the realtor.com search results pages among the most highly trafficked pages on realtor.com. I can increase your home s listing exposure with Turbo Listings and get up to 3x the click-through-rate.* MORE exposure for your home listing MORE consumers viewing your listing MORE chances to connect with prospective buyers I can make your home stand out among other properties on realtor.com * Based on Move, Inc. internal research, March Research compared average click-through-rate (CTR) on all three Turbo Listing positions to average CTR on all non-turbo Listing positions, on the first page of the realtor.com Search Results in list-view. Screen shots represent site and mobile applications as of publication date and subject to change without notice.

29 DIGITAL ADVERTISING BY REALTOR.COM Digital Advertising Package My Digital Ad Package gives me access to at least 1 out of 4 prospective local buyers on realtor.com and realtor.com mobile apps I am featured on the most popular pages of realtor.com with highly engaging advertising Web Search Results Inline Ad Mobile Search Results Inline Ad I can generate more interest and drive more prospective buyers Web Search Results Peelback and Banner Ads Screen shots represent site as of publication date. Site subject to change without notice.

30 FIVESTREET I use 24/7 to maximize every opportunity to sell your home. Prospective buyers get a text response shortly after an inquiry on your property. I am I receive additional information with their inquiry what homes they viewed, years at current residence, and links to their social media profiles. 1 I have a strategic advantage most internet leads are not answered within the hour. 2 If I am personally unavailable, leads are broadcast to our team for immediate follow-up. 1 Search history and background information provided where available. 2 Source: National Association of REALTORS, Intelligent Internet Lead Whitepaper, May Screen shots represent site as of publication date. Site subject to change without notice.

31 TOP PRODUCER HOW I WILL STAY IN CONTACT WITH YOU AND YOUR POTENTIAL BUYERS Top Producer CRM helps convert more internet buyers NOT READY TO BUY TOP PRODUCER FOLLOW-UP READY TO BUY INTERNET INQUIRY SOLD READY TO BUY

32 ONLINE MARKETING ADVANTAGE Facebook Application I will display your property on my social media sites such as Facebook and Twitter Mobile Reach Your property will appear on the realtor.com mobile apps so mobile consumers can find your home Realtor.com Showcase Listings I will enhance your listings on the top websites, including realtor.com, with the features buyers want most Realtor.com Turbo Listings I can boost your home s listing to one of the top 3 positions on the realtor.com search results pages most highly trafficked pages on realtor.com Digital Advertising Package My digital advertising package gives me access to at least 1 out of 4 prospective local buyers on realtor.com and realtor.com mobile apps FiveStreet I use FiveStreet to maximize every opportunity to sell your home Top Producer CRM My data system helps manage prospective buyers so that I never miss an inquiry, request or referral

33 IMPORTANCE OF INTERNET HOME SEARCH Why I chose to advertise this way: Most home buyers use the internet or mobile apps to search for a home 93% Reach the widest audience of potential buyers More buyers = better chance of finding one that is willing to meet your terms, price and desired closing date

34 WHERE BUYERS FIND HOMES 44% of buyers found the home they purchased on the internet Where buyers found the home they purchased, 2015 (Percentage Distribution) Internet 44% Real estate agent 33% Yard sign/open house sign 9% Friend, relative or neighbor 6% Home builder or their agent 6% Directly from seller/knew the sellers 2% Print newspaper advertisement 1% Home book or magazine * Other * *Less than 1 percent Source: National Association of REALTORS, Profile of Home Buyers and Sellers, 2015