influence MAYFAIR INTERNATIONAL The International Marketing Office For Diane Turton, Realtors Located In London, England

Transcription

1 influence MAYFAIR INTERNATIONAL The International Marketing Office For Diane Turton, Realtors Located In London, England

2 We provide unrivalled international property marketing experience across continents, property styles, and price ranges all delivered by experts with long experience of real estate promotion and sales. Above all we deal in the most precious commodity in real estate influence.

3 Press Relations Marketing Media We have: An unrivalled network of press contacts A deep understanding of what makes a great property story A breadth of vision that matches an individual property with an individual journalist We: Ensure property goes beyond the usual markets Reach into other countries and cultures Seek out special buyers whoever or wherever they may be We work: Across all media including print, online, TV and radio With marketing partners across the globe To provide outstanding coverage and value across all target media

4 GLOBAL INFLUENCE Working with a network of over 450 closely associated real estate offices across the globe and harnessing media contacts from around the world, Mayfair International Realty takes individual properties into the realm of super-stardom. It is no accident that the hub of this activity is London. Twinned with New York as a world financial centre of supreme importance, it is in London that opinions are formed, style created, information disseminated and so much of the world s wealth invested and spent.

5 Nicholas Churton, Chairman I love property and architecture I always have. I was brought up to appreciate both by my architect father. I also enjoy the things associated with property such as interior design, garden landscaping, objet d art, pictures and furniture - everything in fact that makes a home special. Above all I love to communicate this to others. With over forty years in the field of luxury real estate, Nick is a leader in marketing distinctive homes to international buyers. Sales experience in English country houses as well as the finest London homes has formed the backbone of his knowledge. Nick has been a partner of a major national firm of estate agents in the UK, a visiting university lecturer in real estate marketing and head of property advertising at the illustrious Country Life magazine.

6 PRESS INFLUENCE Understanding the public s interest in real estate and the press s need to provide suitable information lies at the core of our press relations work. Feeding the right journalists with the right properties is an art but one that needs a quantity of extraordinary homes to satisfy press demand. Responding to this demand with the right property at the right time and in the right format requires skill, vision, dedication and efficiency. Our results confirm our outstanding performance in this field.

7 Annette Reeve, Director of Operations At the heart of most property sales are individuals and families. These are the people we work for: they are the people that a property sale is really all about. As much as I enjoy property, I enjoy people. A keen eye for creating a buzz about each property she deals with never masks a real concern for the seller. Annette has a reputation for customer service that goes way beyond the norm. This is because Annette has an interest in people as much as property. Annette has been in real estate all her working life and has built a keen following of sellers as well as fellow professionals who value her input and advice.

8 ONLINE INFLUENCE No one is quite sure how much the online world will eventually come to dominate the real estate market as it has in so many other areas of our lives. But homes are different from other possessions and investments. They are both highly personal and vitally important for a variety of financial reasons. Finding the right balance between online and traditional marketing lies at the heart of every sale today. Handling digital information, property portals and social media is our speciality. As the world becomes smaller and life becomes faster through digital speed we are a leader in the field of property information.

9 Susan Hawkins, Public and Press Relations Director To see a house sent to me by a keen agent or broker reach the pages of an internationally renowned, highly regarded and widely read newspaper or magazine is always a thrill for me. It means that we are using all our skills to promote property and the seller knows that no stone has been left unturned in searching for a buyer. For over twenty years Susan has been dealing with journalists, writers and editors in the press. Her speciality is real estate and the press seek her out for her knowledge and expertise. Susan s attention to detail, respect for deadlines and overview of the international market make her rare in this field. Susan first trained at one of the UK s oldest real estate firms. Established in 1750, the firm instilled in her the timeless importance of property and the very special care that must be always exercised in marketing and selling it.

10 ADVERTISING INFLUENCE Mayfair International Realty is a leading media buyer for real estate. This brings cost and positional advantages to both property and owner. Our design teams contain copywriters, designers, art workers and production managers with proven creative abilities. We work across the international media in both traditional and digital environments. Advertising works for property. It finds buyers and it reassures sellers. Plenty of other things work as well but all these elements are as essential as each other when marketing an important property in the international domain.

11 During the past 27 years our company has always gone the extra mile for our clients. I am delighted to say that, as a result of our partnership with Mayfair International Realty, we are actively pursuing global investors for our clients real estate. Diane Turton, President/Founder of Diane Turton, Realtors

12 INDUSTRY INFLUENCE Today a global network of leading industry professionals is most important in promoting a luxury property. Their sphere of influence can be crucial to a successful sale. Our network of over 450 offices worldwide with thousands of talented agents, and our targeted database distribution of real estate news and comment enhances our reach into the international market. People are not always actively searching for a property to buy when they discover their next home. Sometimes a property has to find its buyer. Reliable opinion and market intelligence lie at the heart of passive but masterful influence.

13 MAYFAIR INTERNATIONAL: THE INTERNATIONAL MARKETING OFFICE FOR DIANE TURTON, REALTORS Annette Reeve, Operations Director, and Nick Churton, Managing Director, of Mayfair International Realty with Diane Turton, Founder/President of Diane Turton, Realtors (center).

14 Contact Mayfair International Realty Tel: +44 (0) E: W: mayfairinternational.com Nick Churton Chairman, Mayfair International Realty E: Tel: +44 (0) Annette Reeve Chief Operating Director E: Tel: +44 (0) Susan Hawkins Press and Public Relations Director E: Tel: +44 (0)

15