Worldwide Connections

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1 Worldwide Connections

2 EXCEPTIONAL SERVICE. GLOBAL NETWORK. LUXURY AUTHORITY. Bringing More Luxury Buyers and Sellers Together in the Mid-Atlantic Region Percent of Luxury Homes Bought and Sold 19.4% WFP 9.3% TTR 8.7% Coldwell Banker Residential/NRT 4.0% Compass 3.6% Luxury real estate is about passion, lifestyle and investment. No one has more expertise selling luxury real estate than Long & Foster Christie s. LongandFoster.com/LuxuryHomes Long & Foster Real Estate Family of Companies Long & Foster Christie s W.C. & A.N. Miller Virginia Properties Fonville Morisey Urban Pace Global Partnerships Christie s International Real Estate Leading Real Estate Companies of the World Luxury Portfolio International Who s Who in Luxury Real Estate Source: Information included in this report is based on data supplied by MRIS and its member Association(s) of REALTORS, who are not responsible for its accuracy. Does not reflect all activity in the marketplace. January 1 December 31, 2016 as of March 23, Luxury defined as homes priced $1 Million and above. Information contained in this report is deemed reliable but not guaranteed, should be independently verified, and does not constitute an opinion of MRIS or Long & Foster Real Estate, Inc All rights reserved. Christie s International Real Estate in select areas.

3 Our Exclusive Luxury Housing Market Update! As the #1 private residential real estate company in America*, we understand luxury like no one else. That s why we publish our exclusive Long & Foster LuxInsight, a luxury housing update which provides a broad overview of real estate market trends for luxury properties. With statistics on sale prices, inventory, housing demand, new listings and more, you can stay informed on the latest luxury market conditions in your area. Check out the latest report for an area near you! LuxInsight is available for major regions across the Mid-Atlantic, including Washington, D.C., Baltimore, Philadelphia, Eastern Shore, Wilmington, Richmond, Hampton Roads, Raleigh-Durham (Triangle Area), and more. $1,450,000 Median Sales Price Homes $1 Million+ $1,400,000 $1,350,000 $1,200,000 $1,150,000 $1,325,000 $1,278,442 $1,325,000 $1,272,500 $1,346,250 $1,417,000 $1,322,500 $1,369,000 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 2,500 2,000 1,500 Jun-12 1,000 Jul-12 $1,298,000 $1,295,000 Aug-12 1,800 Sep-12 $1,295,000 $1,350,000 1,905 $1,315,000 Active Inventory $1,275,000 Versus Previous. Years Homes $1 Million+ $1,375,000 $1,385,000 $1,295,000 $1,275,000 $1,299,000 $1,275,000 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep Jul-12 Jul-13 Jul-14 1, , Oct Nov-13 $1,290,000 Jul Dec-13 Jan-14 $1,282,500 $1,320,000 $1,295,000 Feb-14 Mar-14 Apr-14 $1,275,000 Jul May $1,289,384 New Listings & New Contracts Jun-14 Jul-11 Sep-11 Nov-11 Jan-12 Mar-12 May-12 Jul-12 Sep-12 $1,275,500 Homes $1 Million+ New Listings Nov-12 Jul-14 Jan-13 Mar-13 May-13 New Contracts Jul Jul-13 Sep-13 Nov-13 Jan-14 Mar-14 Jul May-14 Jul-14 When you re in the market to buy or sell a luxury home, work with the real estate professionals who know the market best Long & Foster! For more information, ask your Long & Foster Sales Associate or visit LongandFoster.com *By sales volume

4 Luxury Digital Marketing When it comes to providing luxury home sellers with unmatched exposure, Long & Foster is the right choice. We ve all heard, a picture is worth a thousand words, and that s the approach we take. Your luxury property will be featured where luxury buyers are searching, thanks to our Luxury Homes website, YouTube channel and our luxury affiliate partnerships, including our exclusive affiliation with Christie s International Real Estate* and our affiliations with Luxury Portfolio International and Who s Who in Luxury Real Estate and more. Virtual Tour Post on Social Media Sites Mapping Capabilities by Google Maps Printable Property Brochures Detailed School Statistics LongandFoster.com/LuxuryHomes Detailed Search Capabilities One Click Access to Property Details Microsoft Virtual Earth Mapping Printable Property Flyers Interactive Versions of Luxury Homes and Christie s International Real Estate Magazines Share Listing Information via Luxury Homes YouTube Channel YouTube.com/ LongandFosterEP Luxury Affiliate Partnership Websites ChristiesRealEstate.com LongandFoster.LuxuryPortfolio.com LeadingRE.com LuxuryRealEstate.com Simply put, when it comes to buying or selling a luxury property, Long & Foster has the market covered! LongandFoster.com/LuxuryHomes

5 Exclusive Long & Foster Christie s Luxury Homes Magazine Reaching the Right Consumers for Luxury Homes 120,000+ Long & Foster Luxury Homes magazines are inserted into The Wall Street Journal in the following markets: Maryland, New Jersey, North Carolina, Pennsylvania, Virginia, West Virginia and Washington D.C. 2,500+ Long & Foster Luxury Homes magazines are distributed among Long & Foster Luxury Agents, Offices and managers in the Mid-Atlantic. The Luxury Homes magazine e-book can be found on Included in Long & Foster Corporate Real Estate Services relocation packets for corporate moves. Luxury Homes magazine goes digital with an online campaign for every issue. Runs for five full weeks for each issue Results in millions of impressions Consumers are directed to the Luxury Homes website which features all Long & Foster luxury listings National exposure Our online campaign reaches ONLY THOSE CONSUMERS with a household income of $250,000+ and targets registered WashingtonPost.com users with executive-level job titles 2017 Schedule Magazine Agent Reservation The Wall Street Issue Deadline Journal Insertion Spring January 18 March 4 Summer April 10 June 3 Fall August 14 October 14 LongandFoster.com Questions? Call the Luxury Homes Marketing Specialist at or LuxuryHomes@LNF.com

6 Expose Your Luxury Home to the World LongandFoster.com/LuxuryHomes ChristiesRealEstate.com* LongandFoster.LuxuryPortfolio.com LuxuryRealEstate.com When Long & Foster represents your million dollar and above property, we fashion a unique, customized marketing plan to maximize its exposure. One component of our aggressive marketing approach is to expose your home to a global audience through the top luxury home websites, where it can be accessed by cooperating sales associates throughout the world, as well as by affluent buyers. And if you are in the market to purchase a luxury property, visit our website, LongandFoster.com/LuxuryHomes, to preview an extensive collection of luxury homes! *For listings priced at $1 million and above.

7 Long & Foster s Luxury Affiliations Provide Our Clients Worldwide Exposure that is Second to None! When Long & Foster represents your luxury home, we tell the world literally. Through our exclusive affiliation with Christie s International Real Estate, and our affiliations with Luxury Portfolio International and Who s Who In Luxury Real Estate, Long & Foster is strategically positioned to expose your home to the most discerning buyers worldwide. As the #1 seller of luxury properties in the Mid-Atlantic region, you can rest assured that your home will receive the care and attention it deserves. ChristiesRealEstate.com With a name synonymous with premium service and high quality offerings, Long & Foster s exclusive affiliation* with Christie s International Real Estate provides us the ability to expose your property to the most qualified buyers throughout the world. u ChristiesRealEstate.com hosts all Long & Foster luxury properties priced $1 million and above*, providing access to an exclusive worldwide audience. u Christie s International Real Estate magazine is mailed to a list of the world s wealthiest homeowners. In addition to reaching approximately one million readers annually, also drives international entrepreneurs, business executives, celebrities, and other affluent individuals to its website where all Long & Foster luxury properties are featured*. u Exclusive, high-quality property brochures are distributed to more than 350 cities in 46 countries for prominent display in Christie s salerooms and many of the global offices of the affiliate real estate brokerages. u National and international advertising in well-known and admired publications, including The Wall Street Journal, The Wall Street Journal International, Country Life International, The New York Times and Robb Report Collection. *In select areas

8 Who s Who In Luxury Real Estate is a collection of the finest luxury real estate brokers and firms from around the globe. u Membership is by invitation only and is limited to only the best in the industry. u As a member, Long & Foster is able to showcase our luxury real estate listings on LuxuryRealEstate.com, the most celebrated and most viewed website dedicated exclusively to international luxury properties on the internet. u Who s Who In Luxury Real Estate s premier publication, LuxuryRealEstate.com, features some of the world s most exclusive homes for sale, thus giving Long & Foster more avenues for international exposure. Luxury Portfolio International is a luxury marketing and networking partner which, together with Long & Foster, provides unsurpassed exposure to wealthy individuals on a global basis. u Luxury Portfolio International is the luxury face of Leading Real Estate Companies of the World, a real estate network of 565 companies, 4,100 offices and 130,000 sales associates in 65 countries around the world. u Long & Foster is a founding member of the Leading Real Estate Companies of the World. u The broker network sells nearly $368 billion in home sales, totaling over 1.1 million transactions annually. u LuxuryPortfolio.com, an award-winning website, features 25,000-plus of the world s most remarkable properties, including all Long & Foster s luxury properties giving them maximum exposure to high-net worth clientele globally. LuxuryRealEstate.com LongandFoster.LuxuryPortfolio.com