Getting Started Elm Street, Anytown, USA. Presented by. Real Living Real Estate. Selling Your Home. Mary Meyers

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1 Selling Your Home

2 Getting Started Selling Your Home Prepared for Property at Jonathan and Peggy Smith 1234 Elm Street, Anytown, USA Presented by Mary Meyers Real Living Real Estate <Address> <Office Phone> <Cell Phone> < / Website addresses> Selling Your Home I 2

3 Premier Service What is Premier Service? Premier Service is our personal guarantee of delivering to our customers a measurably superior and highly satisfying service experience. I am committed to listening closely to you to understand your needs and expectations I will commit to those needs and expectations in writing You have the opportunity to grade my service by completing and returning a survey to an independent third party Selling Your Home I 3

4 A Successful Home Sale Selling Your Home Selling your house is a complex process Getting Started Needs Analysis Pricing Strategy Staging and Repairs Marketing Activities Negotiating Feedback and Adjustments Negotiations Evaluations and Counter Offers Loan Application and Approval Facilitating the Offer Inspections and Appraisals Title Work Closing Process Financial Disbursements I m with you every step of the way. Selling Your Home I 4

5 Marketing Your Home

6 Real Estate Consumers Online Buyers 90% 87% of buyers start online of buyers rely on a real estate agent and their resources Marketing Your Home I 6

7 Real Living Marketing System Communication Methods Choosing from a large universe of possible channels, Real Living agents create the right mix of communication methods for your market and your property. Get to the Market First & Fast Marketing Your Home I 7

8 Digital Marketing e-communications Real Living syndicates to these and other top real estate websites to ensure your home is viewed by as many consumers as possible. And its syndication network of more than 50 newspaper real estate websites. * * This site is employed to promote luxury listings priced at $1M or more. Marketing Your Home I 8

9 RealLiving.com Real Living s Internet Strategy Replace with Screen Shot of Your Web Site Your home marketed on my site Your home given preference Marketing Your Home I 9

10 Listing Enhancements Photos and Property Information e-newsletters Cards/Flyers/Virtual Tours I can feature your home in my e-newsletter, which is delivered monthly to potential customers. 95% of our marketing materials may be ed or webposted. That means I can promote your property across the web at sites like Craigslist and at our community sites or send materials as visual s to my professional network or potential buyers. Marketing Your Home I 10

11 Social Media Marketing Choices Twitter address: LinkedIn: YouTube: Facebook address: Myspace address: (list how to find you on various social media) Marketing Your Home I 11

12 Mobile Marketing Marketing Choices Anytime, Anywhere Convenience. I can send photos and information to a potential buyer s computer, smart phone or tablet. Our internet sites are optimized to detect a searchers device type and deliver our content for smart phone, tablet and pad or desk top computer. Marketing Your Home I 12

13 Traditional Marketing Marketing Choices Yard Signs, Open Houses, Home Staging, Network Feedback, And ME! Marketing Your Home I 13

14 Pricing Your Home

15 Real Steps Pricing Your Home Price is Influenced by Several Factors Location Proximity to area amenities, schools and destinations Access to major highways and public transportation Property Condition Structural and mechanical systems Curb appeal and décor Staging for sale Market Condition Interest rates and financing options Competition from other homes Economy and consumer confidence Pricing Your Home I 15

16 Real Steps Pricing Your Home Maximizing Your Sale by Pricing Right Above Market Value Limits the number of interested buyers Fair Market Value Helps maximize profit Attracts buyers Increases your chance for a faster sale Below Market Value Reduces profits Limits your options if your home doesn t sell quickly Interest is highest in the first few weeks! Pricing Your Home I 16

17 Real Steps Pricing Your Home Our Local Market Your neighborhood average time on market Your neighborhood average sales price Percent above or below asking price Factors influencing our local market Pricing Your Home I 17

18 Real Steps Pricing Your Home What is Your Home Worth? Comparative Home Analysis Your reference to sales price of similar properties Guide to developing listing price I will do a comprehensive Comparative Home Marketing Analysis Pricing Your Home I 18

19 Representing Your Home

20 Mary Meyers Real Living Real Estate Agent My Mission To help you attain the highest possible price in the shortest amount of time while negotiating the details and representing your best interests. Credentials Full time Real Estate Agent Mary Myers, GRI 8 years member National Association of Realtors Premier Service Trained 98% Customer Satisfaction Rating Graduate Realtors Institute Representing Your Home I 20

21 Real Living Real Estate My Company Real Living Real Estate is a network brand of HSF Affiliates LLC, which is majority owned by HomeServices of America, Inc., a Berkshire Hathaway affiliate Launched as the 7 th largest real estate brokerage in America Earned the Inman Innovator Award as the Most Innovative Real Estate Franchise Named the Most Productive Agents In The Nation REALTOR Magazine and The Most Promising New Brand - the Swanepoel TRENDS Report Top 10 Newsmakers the Swanepoel TRENDS Report Named the Fastest Growing Real Estate Brand by REALTOR Magazine* CEO, CMO and COO recognized in Inman Top 100 Leaders *Based on net offices opened/closed between as shown NAR s July/August REALTOR Magazine 2011 Franchise Report Representing Your Home I 21

22 Real Living Real Estate My Network 400 offices 8,000 agents Representing Your Home I 22

23 Meet My Team Insert your office name here At Your Service Name Office Manager Name Transaction Coordinator Name Marketing / Showing Coordinator Name Mortgage Consultant Representing Your Home I 23

24 My Roles & Responsibilities Premier Service Trusted Advisor SM I will listen to your goals, always be responsive, share customer feedback promptly and use my professional skills to assure your home sells quickly. Comparative Home Analysis Pricing Listing Merchandising Recommendations Estimate of Proceeds Financing Options Seller Disclosure Documents Seller Updates Customer Feedback Representing Your Home I 24

25 My Roles & Responsibilities Premier Service Skilled Negotiator SM I will help you evaluate offers and steadfastly represent your interests throughout the sale, always respecting your confidentiality. Review Offers Answer Objections Expedite Buyer s Offer Negotiate Price and Terms Contract Contingencies Finalize Purchase Agreement Complete Negotiations Representing Your Home I 25

26 My Roles & Responsibilities Premier Service Expert Facilitator SM I will develop and implement a Marketing plan utilizing all channels that are appropriate for your property, and work to ensure that the sale is finalized, smoothly and efficiently to your satisfaction. Promote to Real Living Agents Promote to Local Real Estate Agents Yard Sign Multiple Listing Service Marketing Internet Direct Mail Listing Ads In & Out-of-Town Buyer Contacts Showings Inspections Property Survey Closing Possession Open Houses Representing Your Home I 26

27 Premier Service Commitment Premier Service Premier Service Promise Listen to your needs. I will deliver a service experience based on your needs and desires. Establish clear expectations. I will explain the roles I play and how we will work together. Commit to a plan. I will design a plan to deliver on those expectations. Perform the service. I will deliver on my commitment. Solicit your feedback. You will be asked to complete a survey, which will be used to measure and evaluate my performance. Representing Your Home I 27

28 I Stay Connected Representing Your Home Anytime. Anywhere. Everyday. Everywhere. Office Phone: Cell Phone: Facebook: Twitter: LinkedIn: My Web Site: My policy on returning calls: Representing Your Home I 28

29 Equal Housing Opportunity Representing Your Home Everyone benefits from an open housing market. Restrictions limit the pool of homes for sale and hinder those who are hoping to sell. Federal Law Right of Every Buyer. Representing Your Home I 29

30 Let s Get to Work Representing Your Home My Mission To help you attain the highest possible price in the shortest amount of time while negotiating the details and steadfastly representing your interests. Mary Myers GRI, ABR I m ready to put Premier Service to work for you! Representing Your Home I 30