Marketing Action Proposal

Transcription

1 Marketing Action Proposal Office:

2 Agent Introduction Howard Hanna Premier Properties by Barbara Alexander, LLC

3 Choosing an Agent What should you expect from your agent? Selling your property is an important decision. The person you choose to represent you can make all the difference! An agent that is dedicated to selling your property. Assist you in pricing your property to sell. Assist you in making your property more attractive to purchasers. A detailed marketing plan for your property. Qualify purchasers to make sure they are bona fide. Assist you in negotiating the best terms for the sale of your property. Assist you if you are relocating out of the area if needed. Facilitating the closing process. Advertising and Marketing Strategies The market for your property will be identified and a targeted advertising program will be implemented. Howard Hanna has created an exclusive program for our properties that surpasses the programs offered by any other real estate company. We offer more... Get the Hanna Advantage! More Marketing - More Agents - More Opens More Solds - More Listings More ways to buy or sell your next property MorgantownRealEstate.com

4 Transaction Flow Chart Pre-Approval /Discuss Agency Relationship Apply for Mortgage Loan Arrange for Hazard Insurance Ordered by Lender (if applicable) Ordered by Lender PREMIER PROPERTIES BY BARBARA ALEXANDER, LLC MOVE-2WV morgantownrealestate.com

5 Ready to sell your home? As your listing agency we will: As Your Listing Broker, We will Create Schedule Insert Listing data into the Multi-List Service. Place Arrange a Personal Tour Prepare and Place Advertising in our local newspaper, print media and internet location. Provide Plan, Promote and Host Open houses for potential buyers as well as give timely feedback on all showings and inquiries. Show Update Keep Follow up Review Negotiate Facilitate Install Attend Give Full Management Exercise Keep A customized marketing plan specially designed for your selling requirements using our exclusive programs. Installation of a Howard Hanna sign, directional and the installation of an information box at your request. Listing information on the internet through HowardHanna.com, morgantownrealestate.com, Realtor.com and other sites. Listing information to all sales offices and agents in the area. For all Howard Hanna sales associates in sales office to preview. Information about your property to our Relocation Division for distribution to incoming tranferees. Our agents can show any listing in MLS Messages on the Multi-List Service to keep other brokers aware of your property (i.e. special financing, concessions, price changes, etc.). You apprised of market trends and conditions. On new leads from advertising, showings, signage, etc. Marketing program, pricing and strategies with you. On your behalf the price, terms and conditions of the sales contract. The closing the process, including mortgage, insurance and settlement companies. A SOLD sign on the For Sale sign with permission. The settlement with you and help explain closing documents. Skill, care and professionalism in all aspects of the transaction. In touch after the sale. support in all aspects of your transaction. MORGANTOWNREALESTATE.COM

6 Company Information Howard Hanna has the most recognizable signage in Real Estate MorgantownRealEstate.com, HowardHanna.com, and Realtor.com alone reach millions globally The Howard Hanna intranet goes to over 9,000 associates over 270 offices across eight states of West Virginia, Pennsylvania, Ohio, Virginia, North Carolina, Maryland, Michigan and New York One of the third largest real estate companies in the United States We have agents on duty 7 days a week Financial & Insurance services available Where You Can Find Us: MorgantownRealEstate.com HowardHanna.com Howard Hanna Sold Mine Dominion Post Homes and Land MLS Database List Hub Yahoo Real Estate Google Zillow.com Trulia.com Oodle.com Hotpads.com Frontdoor.com HomeScape.com Vast.com Propsmart Landwatch.com Loopnet.com Realtor.com Electronic Billboards HomesandLand.com Facebook Marketing These are just a few of many... Brought to you monthly by Howard Hanna Premier Properties by Barbara Alexander, 2800 Cranberry Square, Morgantown February /March 2012 morgantownrealestate.com

7 Our Marketing Tools Howard Hanna Premier Properties by Barbara Alexander consistently provides more marketing than any other Real Estate company throughout the North Central West Virginia Region. We have our own in-house Marketing Consultant Every listing with Howard Hanna Premier Properties is listed every Sunday in the Dominion Post Every property listed every month in our publication with approximately 5000 copies distributed in Morgantown, Fairmont, Bridgeport, Clarksburg and surrounding area Connected with MLS (Opens many web portals) Now utilizing dotloop the only offer-to-close transaction solution for faster transactions with buyers and sellers Electronic billboards Electronic newsletter sent to listserv weekly with new, reduced and open listings Featured on several web sites Targeted publication advertising (Homes & Land, WV Living, Corridor, WV Executive, Morgantown Magazine, etc.) Open House app for iphone, ipad and ipod Touch Specialized Commercial Division Mobile access at Hanna2go.com All listings updated daily at MorgantownRealEstate.com All listings featured on facebook monthly

8 Market Dominance Howard Hanna Real Estate Services has one of the largest market shares of all real estate companies in the United States. Our company has the historic track record for maximizing the value of the property by exposing it to the correct buying market. Exposure creates demand and demand ultimately creates the value of your estate. Our company consistently has the most recognized top producers in the area, the combined efforts of our company and team of agents can offer you one of the largest segments of the market share in the area. Market Share Report 2015 Year End Active Listings Company Name Howard Hanna KLM Properties JS Walker Snider Real Estate Group Real Estate by Vickie Jenkins Old Colony Coldwell Banker Alliance Realty Re/Max Real Estate Professionals Black Diamond Realty LLC Pat Stewart, Realtors Dan Ryan Builders Realty Century 21 At Your Service Houses & More Real Estate Mountainpath Properties, LLC I Spy Real Estate, LLC About Town Realty Eight other companies under share each Total volume listed Market Share Volume $ 78,460, % $ 37,896, % $ 24,080, % $ 18,326, % $ 16,885, % $ 15,681, % $ 14,270, % $ 11,739, % $ 10,391, % $ 8,307, % $ 6,425, % $ 5,141, % $ 4,683, % $ 4,463, % $ 3,897, $ 2,955, $ 14,012, > $ 263,607, How does Howard Hanna achieve such high market share percentages? Our strong commitment to the client, our Realtors and our community Our carefully designed strategic marketing program Our success in cultivating relationships between our Realtors and clients. All figures from Market Share Report MBOR 2015 Year End

9 Visual Look 2015 Year End Graphs As you can tell by the graphs, Howard Hanna continues to maintain the market share across the board from year to year. We strive to be the best of the best and feel as though our market share numbers compiled of all active and sold listings during 2015 from the Morgantown Board of Realtors prove that we truly do have a grasp on our market. Furthermore, they show that we don t simply list your property, we sell it too! Active Listings All figures from Market Share Report MBOR 2015 Year End

10 Remax 3% I Spy 1 % Dan Ryan 8% Century 21 4 % About Town 1 % Houses & More 2 % Mountianpath 1 % 10 other companies under each Howard Hanna 24% Pat Stewart 3% Snider 5% Vickie Jenkins 7% Old Colony 5% Coldwell Banker 5% JS Walker 16% KLM 14% Listings Sold: Company Name Howard Hanna JS Walker KLM Properties Dan Ryan Builders Realty Real Estate by Vickie Jenkins Old Colony Snider Real Estate Group Coldwell Banker Alliance Realty Century 21 At Your Service Re/Max Real Estate Professionals Pat Stewart, Realtors Houses & More Real Estate Mountainpath Properties, LLC About Town Realty I Spy Real Estate, LLC Ten other companies under share each Market Share Volume $ 65,912, % $ 44,092, % $ 38,675, % $ 22,176, % $ 19,030, % $ 14,125, % $ 14,065, % $ 12,837, % $ 10,329, % $ 8,369, % $ 8,272, % $ 5,133, % $ 3,155, $ 2,768, $ 2,440, $ 8,018, > $ 279,405, Howard Hanna Premier Properties by Barbara Alexander, LLC

11 All figures from Market Share Report MBOR 2015 Year End 32 other companies under each Homefinders 2 % ERA 1 % I Spy 2 % Apex 1 % Floyd 1 % Houses & More 2% Century 21 4 % About Town 1 % JTL Associates Mountainpath 1 % Howard Hanna 19% Dan Ryan 4% Remax 4% KLM 12% Pat Stewart 3% Sold Listings Sold By: Snider 9% Vickie Jenkins 5% Old Colony 7% Coldwell Banker 5% JS Walker 14 % Company Name Howard Hanna JS Walker KLM Properties Snider Real Estate Group Old Colony Real Estate by Vickie Jenkins Coldwell Banker Alliance Realty Dan Ryan Builders Realty Century 21 At Your Service Re/Max Real Estate Professionals Pat Stewart, Realtors Houses & More Real Estate Homefinders Plus Mountainpath Properties, LLC ERA Signature Properties Apex Realty Services Floyd Real Estate About Town Realty JTL Associates LLC I Spy Real Estate, LLC 32 other companies under share each Market Share Volume $ 53,344, % $ 39,753, % $ 32,292, % $ 25,684, % $ 18,194, % $ 14,817, % $ 12,803, % $ 11,112, % $ 10,500, % $ 10,179, $ 8,709, % $ 4,977, % $ 4,370, % $ 4,060, $ 2,835, $ 2,066, $ 2,045, $ 1,886, $ 1,580, $ 1,497, $ 16,031, > $ 262,711,730.00

12 Proposal - As Your Listing Agent All of these items to be in place within the first month upon the signing of the listing contract: Create a customized marketing plan specially designed for your property selling requirements using our cutting edge programs, to include inclusion in web site and other print media as seen fit Schedule the installation of a Howard Hanna sign, directional sign and informational boxes at your request Immediately place your property on the MLS Contact brokers and associates for prospective clients Advertise your property in the Sunday Dominion Post for the term of the listing contract and featured on a rotating basis Place on Howard Hanna s internal intranet site to over 7,300 Howard Hanna agents Arrange a personal tour for Howard Hanna Premier Property agents Send information to the MLS, Realtor.com, HowardHanna.com, Morgantownrealestate.com and over 280 other real estate based web sites Prepare and place advertising in the appropriate media mix including inclusion on electronic billboards in the Morgantown area Schedule Open House Customize brochures/fliers to be distributed at property showings The following items will be performed throughout the listing: Qualify buyers Provide timely feedback on all showing and inquiries Exercise skill, care and professionalism in all aspects of the transaction Negotiate on your behalf the terms and conditions of the lease Attend closing and any meetings on your behalf as needed

13 Determining Value The value of your property can be influenced by any one or a combination of the following: Price The Price at which you are willing to sell and a ready, willing and able purchaser is prepared to pay. Time A reasonable amount of time should be allocated to find a suitable purchaser. Market Conditions These are influenced by the number of properties for sale, the number of purchasers and financing conditions available at lending institutions. It is our goal to assist YOU in determining the value of your property. Pricing Proposal In determining your asking price, consider WHY you have chosen to put your property on the market. Most times, the higher the price, the longer it takes for the property to sell. Overpriced properties are not as competitive as those that are well priced and tend to delay the sale. When your property is first put on the market you will see the most activity and interest in the first 30 days. New listings always draw the attention of purchasers as well as other realtors, especially when they are priced well. Don t worry if your property sells in one day. You may feel you under priced your property, but what you did was choose a pricing strategy that determined the value of your property correctly. Recommended Price Range $ -$ Probable Sales Range: $ -$ Commission Our fees are charged based upon the services we provide above and beyond our competitors. Howard Hanna s fee is competitive in the market place and is based on our marketing skills, professionalism and knowledge of the real estate market. We feel that we are truly the Sign of Success and we will ensure that you are satisfied and receive the best service in the area.

14 Buyers and Sellers Responsibilities Typical for our Market Duties of the Sellers Attorney: Prepare Deed Transfer Stamps Review Closing Documents Seller Pays For: Transfer Stamps Deed Non-resident Withholding (if applicable) Pro-rated Taxes/HOA (if applicable) State Excise Tax Commission Housing Fund Fee Duties of Buyers Attorney: Title Search Review Deed Review Contract Settlement Statement Record Deed Provide Title Insurance Buyer Pays For: Appraisal Survey All Inspections a. Radon b. Structural c. Termite d. Septic (if applicable) e. Mechanical Title Attorney Loan Processing Points (if any) Pro-rated Taxes/HOA (if applicable) Home Owners Insurance Title Insurance Fee

15 CMA Report Comparative Marketing Anaylsis