A Sample Guide to Selling Your Home

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1 A Sample Guide to Selling Your Home Prepared exclusively for: Mr. & Mrs. Smith 123 Main Street Palm Desert, CA Table of Contents About M&M Realty Team About Keller Williams of the Coachella Valley The Home-Selling Process Our Buyer Finder Advantage Recent Home Buyer Information Sample of a Highly-Indexed Google Blog Testimonials

2 About The M&M Realty Team: Mike Patakas began his Real Estate career with Premier Bancorp, located in San Diego, in In 2002, he was promoted to Sales Manager, and continued in that capacity through 2010, receiving consecutive awards throughout the years. Recognized repeatedly as Top Sales Manager in the company, he has trained many successful salespeople, and has either supervised, or personally closed, thousands of Real Estate transactions. Mike has a wealth of experience to share, and he is known for his determination to achieve the best results for his clients, whom he enjoys getting to know on a personal level. He is excited to be with Luxury Homes by Keller Williams in downtown Palm Springs and grow with KW for many years to come. Maria Patakas joined Premier Bancorp in 2005, bringing years of valuable experience working with previous Real Estate Firms. Maria leads by example and is an outstanding team player with a strong customer focus. She is known to her clients for her unparalleled dedication to their needs and for the warm smile with which she greets them. These attributes have made Maria the recipient of numerous awards, and she has consistently been recognized as a top performer. Over the years she has provided outstanding service to hundreds of clients, and she is ready to assist you as well. Maria is a proud resident of the desert and an active participant in community organizations, donating her time to the service of others. Maria is proud to be part of Luxury Homes by Keller Williams and helping people realize their Real Estate dreams for years to come.

3 About Keller Williams of the Coachella Valley Keller Williams is an international Real Estate company which is currently ranked #2 in the world in Real Estate sales. We have been honored by J.P. Power and Associates for highest ranked in Home Buyer satisfaction from , as well as winning the Inman Innovator Award in 2011 for most innovative Real Estate website or service. There are 5 Keller Williams offices in the Coachella Valley: Luxury Homes by Keller Williams in downtown Palm Springs Keller Williams Realty in Rancho Mirage on Hwy 111 Luxury Homes by Keller Williams in La Quinta on Washington near Old Town Keller Williams Realty in La Quinta on Washington near Hwy 111 Team Balog- Luxury Homes by Keller Williams in Palm Desert on El Paseo The Broker/Owner, Michael Hilgenberg, who is widely known locally and nationally in the industry, also owns the newly opened Keller Williams Realty in Redlands. Currently more than 500 agents, both residential and commercial, are associated with Keller Williams of the Coachella Valley. In 2010, we served more than 2000 satisfied clients, both buyers and sellers, and in 2011 we are on track to exceed that number.

4 The Home Selling Process There s a multitude of details to attend to when selling a home. It s our job to streamline the entire process for you in order to ensure everything is completed efficiently. Below we list some of the tasks M&M will complete for you. Preparing to Sell Your Home Complete a Comparative Market Analysis to establish a fair market value of your home. Prepare the Listing Agreement Recommend improvements to maximize your home s value Place a lock box on property Marketing your Home Enter all information about your home into the MLS (Multiple Listing Service) Place For Sale sign on your property Notify fellow agents throughout the Coachella Valley about new listing Schedule home for office tour Schedule home for MLS tour Distribute Just Listed flyers to your neighborhood Post listing information on the Internet different sites Schedule and hold Open Houses Notify all potential buyers about new listing Arrange showings for fellow agents when needed Communicating with You Contact you regularly with feedback and updates Prepare and deliver regular progress reports Discuss all marketing activities Coordinate the Sale Pre-qualify potential buyers Present and discuss all offers Negotiate your transaction with buyer s agent Prepare and finalize closing

5 M&M Buyer Finder Advantage At M&M Realty Team, we focus on a wide variety of marketing options to ensure your property receives the strong exposure needed to sell MLS: All Real Estate professionals will be able to view your home once it s put on the Multiple Listing Service. Signage/800# Client Capture: If you choose to place a For Sale Sign & Listing Box in your front yard (if in HOA will need to verify rules), it will give you instant marketability. We can also use our 800# prospect capture feature so M&M will know instantly when someone called to get further info on your home. Internet Marketing: Your home will be showcased on over 300 popular Home Search websites! (i.e.: Homefinder.com, Realtor.com, Trulia, Craig s List, etc.) MLS also syndicates to more websites directly to enhance visibility just by listing your home! Realtor Network: We have joined forces with a large group of Realtors in your home s area and surrounding counties to put your home listing on their websites as well. We will also send marketing pieces to them to further entice their interest in your home. Virtual Tours: Every time your home is viewed on MLS from an internet website, from to the buying prospect can view a virtual tour, which is 5x more likely to be viewed than photos of your home. You Tube Video: Did you know that You Tube is the 2 nd leading Search Engine after Google? M&M Realty Team will broadcast a virtual tour your property and advertise on Google for prospective Buyers. Also, we will be able to send it as a link for viewing by interested parties! Local Neighborhood Marketing: We will canvass door-to-door flyer distributing flyers & information in your surrounding area. We will walk the surrounding neighborhoods because many times there are buyers very close by or people who know prospective buyers that may want to live in your neighborhood.

6 Blog Advertising: We will construct a Blog to showcase your home to be viewed on Google by prospective buyers, which will also lead the prospective buyer to M&M s website where we can apply lead capture and contact them right after they input their personal information. The more M&M Blogs, the more chance for visibility for all of your entries, which helps when we design your individual blog. Open House: We will hold an Open House after advertising in several media outlets to showcase your property to other realtors as well as prospective buyers. We will work with you to prepare for this day in order to ensure the best impression possible. Dedicated Website: Once listed, we will purchase a domain with your property address so prospective buyers can go right to your property s listing directly. It creates less hassle and more ease for buyers and allows your property to take center stage when they view. Listing on Active Rain: Active Rain is a designated Real Estate network platform where agents and professionals from the US & Canada can view your home and submit inquiries instantly to our account. Neighbor Open House: We can send out invitations to homeowners around your home and invite them to attend to view your home before the public open house. The reasoning is many times homes get sold due to immediate neighbors letting friends and family know there is a home for sale which helps spread the word. Facebook: We have a designated Facebook page where we can post your home listing to be viewed until it is sold. We are constantly trying to increase exposure for our page and believe it is a great medium to create interest. Search Engine Marketing: We are focused on driving thousands of people to our website each month. We use numerous search engines to advertise listings and our website, and will showcase your home to be the first thing people see when they land on our page.

7 Sample of a Highly-Indexed GOOGLE Blog Palm Desert Home For Sale- 3 Bedrooms & 3 Bathrooms With No HOA Fee- Palm Desert, CA CLICK HERE TO SEE A VIRTUAL TOUR ON THIS PROPERTY Take a look at this immaculate, resort-style Palm Desert home for sale that features 3 bedrooms & 3 bathrooms with no HOA fee! Located in a very quiet neighborhood, this well-kept home is located very close to shopping, restaurants, and the city of Rancho Mirage. Also, it is a short drive to the 10 Freeway so it makes driving that much easier! Here are some important features for this Palm Desert home for sale: - Built in 2002, just re-stuccod and painted- looks brand new! - Custom Salt Water pool and jacuzzi - 3 Bedrooms, 3 Bathrooms, 2483 square feet of living area, lot square footage - No HOA fee- Qualified buyers preferred - South-facing sweeping mountain views - Courtyard entryway, spacious backyard, wired for ONKYO surround sound, wine fridge, and much more! Whether you are looking for a full-time, vacation, or investment home with no HOA fee, make sure to see this Palm Desert home for sale before it is sold. The owners have taken extremely good care of it and it is turn-key ready. If you would like to talk about this property by phone, call Mike or Maria from M&M Realty Team at or visit our website at

8 Recent Home Buyer Information * A recently conducted study found that over 80% of home buyers used the internet to shop for homes and agents. (C.A.R.) * Real Estate Agents generally feel Open Houses are not as effective as they used to be due to the internet as percentages are decreasing yearly for home buyers found at Open Houses. (CNBC) * Home buyers were more optimistic about future home prices than buyers in Nearly a quarter (23 percent) of them believed that home prices in their neighborhood will go up in one year, as compared to 8 percent in (C.A.R.) * First-time buyers took advantage of the improvement in housing affordability over the past two years, as evidenced by the increase in their share of all home buyers. The share of first-time buyers increased for the second consecutive year from 38 percent in 2009 to 46 percent in It was the record high since the inception of the survey in 2002 when only 7 percent of home buyers were firsttimers. (C.A.R.) * Efforts by the Federal Reserve Bank to reduce long term rates in the coming months should result in historically low mortgage rates. With the median price in California back to 2002 levels, affordability will be at record-high levels over the foreseeable future. For those households that are in a position to buy a home, the coming months will offer a rare opportunity to get the most for their money by buying, whether as first-time buyers or trade-up homeowners. Their actions will also give the economy a much needed boost and contribute to general economic recovery. So as it turns out, what s good for home buyers is also good for the economy. (C.A.R.)

9 Recent Testimonials Dear Mike & Maria, Thank you for all the help you were to Kim and I in finding and purchasing a vacaation home in the Palm Springs area. I have to say we appreciate all the searching and elimination work you did in making this an easy experience. Living 2,000 miles from where you are looking for a home is not an easy task but you and Maria went beyond our expectations. With the endless searches, the help through a "Bank Owned" purchase and explaining us through "all" the paperwork, you have made what may have been an overwhelming experience into a smooth and pleasant one. If we ever anyone looking for a place in the Palm Springs area we will be sure to refer them to you. John & Kim Mike and Maria provide service that is beyond any expectations. They are patient, professional and personal. We enjoyed our experience with them and love our new home. Thank You! Larry & Eileen Mike & Maria Patakas (M&M Realty Team) definitely made finding our home in the desert a dream come true and a wonderful experience...they listened to what our requirements were, kept us informed of what was happening throughout the whole process and even after close of escrow, went above and beyond to help, when asked. We would highly recommend Mike & Maria to friends and family for they have set the bar high for all realtors. Rene & Joanne

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