1 Marketing Proposal John Riggins, Realtor ABR CRB CRS e-pro SRES TRC John Riggins Real Estate 500 Ala Moana Blvd. Suite 400 Honolulu, Hi Cell: Office: Fax: Prepared especially for You
2 Five Reasons a Property Sells Price Terms Location Condition of the Property The Agent you Select
3 Marketing Factors The role of the real estate community The pricing & positioning of your home in the marketplace The role of the marketing coordinator
4 My strategy includes: Personal Service on an individual basis To handle the detail work: Such as mechanical and termite inspections, title work, earnest money, appraisal, mortgage work. To stay in touch with you So that you will know what is going on and where we are in the marketing process To help maintain the property with the names of competent contractors, especially if your property is vacant and you are out of town To show you consideration Because I know you are living in your home, and it s difficult to have it ready to show all the time
5 Asking price compared to market value Percentage of potential buyers who will look at property +15% 10% +10% 30% Market Value 60% -10% 75% -15% 90% Properties priced too high attract fewer buyers, showings and offers. Properties priced at market value generate more buyer interest.
6 Market Activity activity D C o lumn Weeks on the market Well-priced properties generate immediate interest among agents If the price is too high, that excitement never happens. Dropping the price later will not generate the same enthusiasm.
7 The Importance of Intelligent Pricing We must actually SELL your home 3 times 1. First to Real Estate Agents: Experienced Realtors know the market price range. Your property may NOT be selected for showing, if it s not within the appropriate price range for your neighborhood. 2. Next to a Buyer: The Buyer is more subjective, and compares the amenities and condition of your home to those of others in the same price range, based on the Buyer s own criteria. 3. An Finally, to an Appraiser: The Appraiser is more Objective, and compares age, size, and cost-identifiable features in your home, against other neighborhood properties that have Sold.
8 Periodic reports showing properties for sale and sold in your market area. Real-Time Market Snapshot
9 Statistical Reports Periodic Statistical reports to keep you abreast with the market
10 Promotion is more than a sign in the yard, an ad in the newspaper, placing in MLS and a prayer. Some of the promotional tools I offer are: 24 Hours 7 Days a week, 360 Degree Virtual Open House. Post Cards, & facsimiles (fax) to agents. Just Listed cards to neighbors. Broker s open house tour. Homes and Land Magazines. Direct response & caller ID marketing. Marketing on the Internet
11 John Riggins REALTOR.com Marketing System Reaching more potential buyers for your home
12 What do Consumers Search for Online? 96% Searched for Properties Awareness 3% Searched for Agents *Source: NAR Profile of Homebuyers and Home Sellers 2007
13 FEATURED HOMES MARKETING SYSTEM FEATURED HOMES Your home will be selected for rotation in one of these exclusive positions the most prominent location for your home on the #1 real estate website.* * Source: ComScore Media Metrix, January 2008 through August 2008, averages.
14 I will Showcase your listing What SHOWCASE LISTING ENHANCEMENTS does to help sell your property. More exposure for your property Up to 25 Jumbo Photos r r Listing video tours Promote open houses
15 Your home is marketed with all the details..
16 Tracking Traffic on your Property I will show you how often your home was shown on the real estate site where more potential buyers go to find a home.
17 More buyers search Realtor.com REALTOR.com 6,600,000 Home Gain 4,014,000 Yahoo! Real Estate 1,764,000 For Sale By Owner 1,619,000 RealEstate.com 1,050,000 LivingChoices.com 1,025,000 Homes.com 1,017,000 Zip Realty 909, ,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000
18 THE INTERNET IS NOW 9 TIMES MORE EFFECTIVE THAN PRINT ADS! buyers CLIMBING 2004: More buyers found their home on internet than from signs 2002: Internet surpassed print ads Source: National Association of REALTORS, Profile of Home Buyers and Sellers, 2007
19 comscore Media Metrix Realtor.com #1 REALTOR.COM AOL REAL ESTATE REMAX.COM CENTURY21.COM ZILLOW.COM ZIPREALTY.COM REALTYTRAC.COM Where home buyers and sellers choose to spend their time, they stay longer than anywhere else. YAHOOUSREALTYESTATE HOMES.COM HAR.COM COLDWELLBANKER.COM MSNREALESTATE TRULIA.COM HOMESCAPE.COM REALESTATE.COM FORSALEBYOWNER.COM HOMEGAIN.COM HUDFORCLOSED.COM HOUSEVALUES.COM 0 20 *Source: comscore Media Metrix August MINUTES (MILLIONS)
20 Why I Market my Properties on line More consumers are searching online 80% 84% 77% 74% 71% 41% 37% 18% 2% * Source: The NAR Profile of Home Buyers and Sellers
21 I will market your home on these sites:
22 Our web positioner insures that our sites are on top of the searches GOOGLE YAHOO MSN
23 Examples of some of John s web sites: to view, click on:
24 Another Web site: To view click on:
25 Another of John s Web Sites To view click on:
26 Another of John s web sites To view click on:
27 World Properties.com All of John s listing are posted on WorldProperties.com
28 Homes and Land Magazine Monthly Magazine Circulation is 25,000 copies
29 Example of the 2 page brochure
30 Example of Just Listed Postcard 5 x 8 postcard Laminated Double sided Multi color Multi Photos Top agents Neighborhood
31 Example of flyer ed out to all agents in Hawaii ed to John s personal data base
32 My Online Marketing Pledge I will feature your home on the #1 real estate site* so it can get as much as 3000% more exposure, on average** I will submit your property to multiple Web sites on the Internet including REALTOR.com,MSN, and 100 plus websites I will include multiple photos in marketing your property online because that is what buyers say they want most online Each online listing will include detailed information about your property for buyers to view Each site that features your property will include multiple ways to inquire about your property Inquiries about your property will be responded to in a timely manner
33 The Plan of Action OUR OBJECTIVES ARE THE FOLLOWING: To get as many qualified buyers as possible into your home until it is sold. To communicate the results of our activities weekly to you. To assist you in getting the highest possible dollar value for your property with the least amount of problems. To constantly look for the best possible methods of exposing your property to the potential buyers in the market.
34 The following is my Plan for Marketing Your Home: Submit your home to the Multiple Listing Service (MLS). Submit copies of your listing to our waiting buyers. Submit your home for Internet 360 Degree Virtual Open House. Schedule Featured Home Advertisement on Promote your property through telephone calls, , fax and at real estate meetings for maximum exposure to the other agents in the area. Develop a list of features & benefits of your home for the cooperating agents to use with their potential buyers.
35 Marketing Plan: continued Suggest & advise you as to any changes you might want to make in your property to make it even more marketable to the buyer. Constantly update you as to any changes in the market, both in prices & change in the money market & their effects on the sale of your property. Add additional exposure through a professional sign, brochure box with multi color, multi photo brochures, lock box & 24 hour toll free info hotline & fax back. Hold Open house when possible. Advertise when necessary. Pre-qualify when possible all prospective buyers. Make you completely aware of all the various methods of financing that your buyers may want to use.
36 Final Marketing Plan: Have the cooperating brokers in your area tour your home. Provide on a monthly basis for the cooperating brokers a list of the features & benefits of your property. Follow-up with all the salespeople that have shown your property for their response. Assist you in arranging interim financing, if necessary Deliver a copy of your multiple listing & a copy of advertisements have been published. Represent you upon the presentation of all contracts by the cooperating brokers & to help in negotiating the best possible price & terms for you Handle follow-up & keep you informed, after the contract has been accepted, on all mortgage, title, & other closing procedures.
37 start Property Selling Process Listing signed office Multiple listing Contact Prospect graphics MLS book Office tour Brokers tour MLS computer MLS member B showings rejection Open House Offer Received offer Contract Accepted Mechanical inspection B Net sheet Counteroffer Earnest money Mortgage company Underwriting Loan approval Credit report Title company Title Search Assemble papers settlement stop appraisal verification
38 John Riggins is more than a one man team.
39 John Riggins Real Estate Offices: Honolulu Office, Kapolei Office Client Follow up: Hawaii, Florida, Alaska, Texas, Oregon Internet Marketing Director: California Internet Positioning: Hawaii, Florida, Utah, California Internet Data and Statistical Data: Hawaii, Florida, Colorado, Utah, Oregon, California Internet Technical Assistance: Florida, Texas, Hawaii Virtual Tours and Photography: Hawaii Web Site Development: Hawaii, Florida, California, Colorado, Utah, Oregon, Podcast: Oregon Blog Site Coodinator: Colorado, Florida Media and Print Marketing: Hawaii and Oregon Legal Assistance and Advisors: Hawaii, Washington, Nevada, Texas, Florida Business Advisors: Virginia, Florida, Illinois, Colorado Tax Advisor: Honolulu, Illinois Contractor, Cleaners, Carpets, Painting and Repairs: Hawaii
40 Over 98% of the properties we have listed since 1977 have sold. Should we get started marketing your property? Call John Riggins today. Cell: Office: Fax:
Top 5 Reasons Krantz & Associates RE/MAX LAKE OF THE OZARKS You are to list with #1 to us! Our mission Helping people achieve their real estate goals, with innovative marketing, thorough market knowledge,
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