PROPERTY DIRECT BRISBANE. Apartment & Town Home Specialists SINCE 1997

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Julius Davidson
5 years ago
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1 Apartment & Town Home Specialists BRISBANE

Welcome Since 1997, Property Direct Pty Ltd has brought to Brisbane a wide ranging mix of residential developments and today can proudly boast over 6,000 new local property sales.

We do not outsource our selling to costly - increasingly risky 3rd parties.

2 Welcome Since 1997, Property Direct Pty Ltd has brought to Brisbane a wide ranging mix of residential developments and today can proudly boast over 6,000 new local property sales. Our local success is one of the highest proportions if not the highest proportion of Brisbane sales in the Brisbane project marketing marketplace. We do not outsource our selling to costly - increasingly risky 3rd parties. Our 6,000+ local sales can only be achieved cost effectively with a clear understanding of the Brisbane property marketplace, cost effective marketing tools backed up by a well-trained local sales team to compliment the developments release. Thank you for reviewing our CV and we welcome discussions on your next residential development. DAVID BEARD MANAGING DIRECTOR davidb@propertydirect.com.au TIM FRASER PARTNER & PROJECTS MANAGER timf@propertydirect.com.au

ABOUT US Property Direct Pty Ltd Property Direct- is a 3 time BRW Awarded property business that commenced in 1997 in Brisbane and has almost exclusively focused on delivering new residential

3 ABOUT US Property Direct Pty Ltd Property Direct- is a 3 time BRW Awarded property business that commenced in 1997 in Brisbane and has almost exclusively focused on delivering new residential projects for local consumption. Our widely respected and awarded company has brought to the market a wide variety of residential projects and sold more than 6,000 new apartments and town homes, 90% of which have been to local buyers As Brisbane property buyers needs and preferences have changed, so have we. These trends have buyers looking outwards from the small apartments in the CBD, to the suburbs where homes are larger and designed for owner occupiers. This can be clearly seen in our past and current project lists - projects have become more boutique, and are located further away from the CBD. This trend has also been recognised by the Queensland Government in the latest draft of the SE QLD regional plan stating that SEQ will take a responsible and sustainable approach to supporting a growing regional population, which could reach six million by the 2040 s and more than double from 3.4 million over the next 50 years. We encourage you to experience the difference with Property Direct and look forward to providing you with a fast and effective sell down. Our commitment to servicing our clients and customers is second to none. The competitive advantage on a project is not the project itself, but the people with experience behind the scenes who know how to service the buyers and acclimatise to changing market conditions and needs. APARTMENT & TOWN HOME SPECIALISTS

THREE TIME BRW FAST COMPANY Property Direct has extensive experience in the following: Branding the development to appeal to the correct market demographic.

4 THREE TIME BRW FAST COMPANY Property Direct has extensive experience in the following: Branding the development to appeal to the correct market demographic. Size pointing and price pointing properties at design / feasibility stage. Continually monitoring the market and customising the campaign to suit.. Networking with a team of experienced and successful consultants. Creating professional advertising campaigns that work.. Committing dedicated licensed sales professionals for the life span of each project.. Networking with and farming outside agents for project sales.. Managing the future re-sales (and values) after the original sale has been made.. Open lines of honest and informative communication.. Direct Mail target to specific suburbs LET S WORK TOGETHER TO BRING YOUR PROJECT TO LIFE! Property Direct has a long reputation of consultancy excellence with South East Queensland developers. As project marketers, the team has expanded and diversified to suit market trends and our developers needs, to ultimately be accountable for more than just the sell out of a project. Since 1997, Licensee Property Direct Pty Ltd has sold over 6,000 trouble free apartments and town homes, of which 95% were off the plan property sales. The company s sales growth was recognised in the BRW Fast 100 list with a ranking of 11th place in 2002, 9th in 2003 and ranging again in In addition, a top Q400 private company in 2005 and again in The team s project experience, from the Contract Managers, Projects Sales Managers to the Property Direct sales people is simply unrivalled. APARTMENT & TOWN HOME SPECIALISTS

LEADERSHIP TEAM Our team boasts a wealth of

developing targeted and effective marketing

Our dedicated team uses a uniquely developed

which is tailor-made to match buyers with sellers.

by a talented team of sales professionals.

years, Dave has won uncountable awards for success

Dave s passion and integrity has created one of the

This success has been recognized with 3 separate BRW

DONNA BEARD MANAGER/ADMIN MAURIE INFANTI PROJECT

PARTNER After working with David on many of Brisbane

including Emporium (Fortitude Valley) and Felix and

company (Niche Realty Pty Ltd) and from 2005 to

developments including, South Central (South

Hill) and more recently, East Village at Cannon Hill.

MARKETING MANAGER JACQUI CONIAS MARKETING MANAGER

dedicated and experienced project marketing team.

5 LEADERSHIP TEAM Our team boasts a wealth of experience - we have an envious reputation for developing targeted and effective marketing solutions for developments that deliver results. Our dedicated team uses a uniquely developed approach, we create a complete marketing program, which is tailor-made to match buyers with sellers. Our contracts and development team are followed up by a talented team of sales professionals. DAVID BEARD JP MANAGING DIRECTOR Over the past 20 years, Dave has won uncountable awards for success in the real estate business. Dave s passion and integrity has created one of the largest real estate business s in Queensland. This success has been recognized with 3 separate BRW Awards and 2 Top Qld 400 Private Company award. DONNA BEARD MANAGER/ADMIN MAURIE INFANTI PROJECT MANAGER MARLENE SMITH ADMIN/ACCOUNTS TIM FRASER PARTNER After working with David on many of Brisbane s most successful developments in the early 2000 s, including Emporium (Fortitude Valley) and Felix and Aurora (CBD), Tim successfully founded his own company (Niche Realty Pty Ltd) and from 2005 to 2012, was at the helm of many successful developments including, South Central (South Brisbane), Focus (Chermside), The Barracks (Cannon Hill) and more recently, East Village at Cannon Hill. ANDREW HOUPT LEAD PROJECT MANAGER EMMA HOCKING MARKETING MANAGER JACQUI CONIAS MARKETING MANAGER Tim and David re-merged and bring with them a dedicated and experienced project marketing team. PETER VAMVAKARIS SALES EXECUTIVE GRAHAM GREEN PROPERTY SALES MANAGER CODY FRASER SALES EXECUTIVE SUSANTY LIM SALES EXECUTIVE ASHLEY NUGENT PROJECT MANAGER APARTMENT & TOWN HOME SPECIALISTS

PD MARKETING NETWORK ONLINE MARKETING CAMPAIGNS Using online media such as LinkedIn and the PD website, along with portals such as realestate.com.

6 PD MARKETING NETWORK ONLINE MARKETING CAMPAIGNS Using online media such as LinkedIn and the PD website, along with portals such as realestate.com.au, we ensure maximum exposure of your project to buyers FACEBOOK ADVERTISING Strategically created for your project in house & cost effectively. Facebook paid campaigns generate genuine enquiries that our sales staff convert to buyers for your project EDM MONITORING & LEAD ALERTS EFFECTIVE ON-SITE SALES STRATEGIES Using partnering companies like Sign-Up-To to accurately create, monitor and customise EDM campaigns to deliver leads. Well presented sales offices and on- site signage staffed by our highly experienced sales agents. PR CAMPAIGNS Cost effective socially creative campaigns to provide relevant information to the public and attract buyers to the project. SOCIAL MEDIA MARKETING & APPS Gaining website traffic and leads through social media sites and Apps for mobile devices. APARTMENT & TOWN HOME SPECIALISTS

PROVEN MARKETING CAMPAIGNS Successful marketing campaigns go beyond merely advertising and begin long before the project is ready to release to the market.

7 PROVEN MARKETING CAMPAIGNS Successful marketing campaigns go beyond merely advertising and begin long before the project is ready to release to the market. Each development requires a carefully considered and tailored marketing campaign that involves much more than just placing advertisements in the local paper. Along with our own internal database of over 20,000 clients, Property Direct recognise that to be the best, we need to be constantly thinking outside the square to deliver new and exciting ways of generating leads and sales. We have been busy researching alternative cost effective media paths such as: Facebook & SM Campaigns AdWords Campaigns Video Marketing Electronic Direct Mail ( and SMS) Company and agent online networks Mobile and Shopping Centre Displays. Telemarketing Retargeting Campaigns via Facebook & AdRoll...just some of the new initiatives by PD to generate leads and reach target markets. We have successfully helped design, implement and evaluate marketing campaigns for over two billion dollars worth of property. At PD, we perform weekly reports tracking advertising spend to ensure a cost effective campaign. These cost effective marketing budget measures, when combined with a clear direction on the branding and product positioning, signage, and total web solutions, have been proven time and time again - the evidence is in our results. Over the next few pages you ll find but a few examples of different advertising mediums that we can help implement for your project. APARTMENT & TOWN HOME SPECIALISTS

DEVELOPMENT DESCRIPTION YEAR STATUS BOTANICA BY THE BAY 8 TERRACE HOMES IN MANLY WEST 2018 STAGE 1 COMPLETE/STAGE 2 UNDER CONSTRUCTION MORNINGSIDE RISE 7 TOWN HOMES IN MORNINGSIDE 2018 UNDER

8 DEVELOPMENT DESCRIPTION YEAR STATUS BOTANICA BY THE BAY 8 TERRACE HOMES IN MANLY WEST 2018 STAGE 1 COMPLETE/STAGE 2 UNDER CONSTRUCTION MORNINGSIDE RISE 7 TOWN HOMES IN MORNINGSIDE 2018 UNDER CONSTRUCTION/RELEASE EARLY 2019 WONDALL DEVELOPMENT ESTATES 18 TOWNHOUSES IN WYNNUM WEST 2019 RELEASING EARLY 2019 ELYSIUM EVERTON PARK 56 TOWNHOUSES IN EVERTON PARK 2019 RELEASING EARLY DICKENSON STREET 4 BOUTIQUE FREEHOLD HOMES IN CARINA 2018 SOLD OUT/UNDER CONSTRUCTION ESSENCE AT ENOGGERA 14 LUXURY TERRACE HOMES 2018 SELLING/UNDER CONSTRUCTION BARTLETT STREET 8 TOWNHOMES IN MORNINGSIDE 2018 SELLING CARINA TOWNHOMES 20+ TOWNHOUSES IN CARINA 2018 SELLING THE GEORGIA APARTMENTS 17 APARTMENTS IN MANGO HILL 2017 SOLD NORTHVIEW APARTMENTS 50 APARTMENTS IN CHERMSIDE 2017 SOLD THE FELLS 31 APARTMENTS IN FORTITUDE VALLEY 2016 SETTLED ASPECT YERONGA 5 TOWNHOMES, 22 APARTMENTS 2016 SETTLED ASPECT MURARRIE 31 APARTMENTS 2016 SETTLED PARK HILL 60 TOWNHOMES IN MURARRIE 2016 SOLD DUO 25 APARTMENTS IN MILTON 2015 SOLD SONATA 39 APARTMENTS IN COORPAROO 2015 SOLD SERENDIPITY 40 APARTMENTS IN MT GRAVATT 2015 SOLD SIGNATURE 96 APARTMENTS IN MICHELTON 2015 SOLD VERDE 9 APARTMENTS IN MURARRIE 2015 SOLD ELLEVE 11 APARTMENTS IN MT GRAVATT EAST 2015 SOLD SILHOUETTE 35 APARTMENTS IN MT GRAVATT 2015 SOLD SUMMERFIELD 59 TERRACE HOMES IN MANLY 2015 SOLD SERENITY AT GARDEN CITY 30 APARTMENTS IN MT GRAVATT EAST 2015 SOLD APARTMENT & TOWN HOME SPECIALISTS

PROVEN MARKETING CAMPAIGNS EDM Town Home and Apartment Campaigns

DISPLAY APARTMENTS NOW OPEN SATURDAYS 12PM TO 2PM LUXURY APARTMENTS

appointed boutique apartments Only 4 residences per floor Spacious

in robe, dual bathrooms CCTV with 7 cameras including basement

Construction of this exciting development is close to completion.

some of the largest and best located apartments which feature amazing

9 PROVEN MARKETING CAMPAIGNS EDM Town Home and Apartment Campaigns SPACIOUS 2BED, 2BATH APTS FROM $425K MOVE IN BY XMAS STUNNING DISPLAY APARTMENTS NOW OPEN SATURDAYS 12PM TO 2PM LUXURY APARTMENTS SELLING FAST QUALITY FINISHES, POOL & OUTDOOR CINEMA 39 beautifully appointed boutique apartments Only 4 residences per floor Spacious open plan living Large dine on balconies Chefs kitchen Wifi study nook Air conditioning 2.7m high ceilings Generous sized bedrooms Master with ensuite and walk in robe, dual bathrooms CCTV with 7 cameras including basement security Underground carpark Onsite management Pet friendly Construction of this exciting development is close to completion. Popular with owner occupiers and investors alike, the market uptake has been fast and over 70% are sold. However, a great selection of apartments are still available including some of the largest and best located apartments which feature amazing breezes, endless mountain views, and penthouse level finishes. ENQUIRE HERE SALES & GENERAL ENQURIES CONTACT SIMON CHIPMAN JO PRINCE-GILLIES APARTMENT & TOWN HOME SPECIALISTS

10 PROVEN MARKETING CAMPAIGNS Online Portal Marketing Campaigns realestate.com.au APARTMENT & TOWN HOME SPECIALISTS

11 PROVEN MARKETING CAMPAIGNS The Australian 4th December feature on Australian Property Tours APARTMENT & TOWN HOME SPECIALISTS

12 PROVEN MARKETING CAMPAIGNS Social Media Campaigns Facebook promotional campaigns APARTMENT & TOWN HOME SPECIALISTS

13 PROVEN MARKETING CAMPAIGNS General Outdoor Advertising SUMMERFIELD Terrace Homes Project Sales Office Display TRANQUILITY Garden City APARTMENT & TOWN HOME SPECIALISTS

14 PROVEN MARKETING CAMPAIGNS Website BREEZES ON BARDON Luxury Hilltop Apartments BREEZES ON BARDON Only 25 Hilltop Luxury 2+3 Bedroom Residences APARTMENT & TOWN HOME SPECIALISTS

15 OUR PAST CAMPAIGNS 6,000 SALES APARTMENT & TOWN HOME SPECIALISTS

16 PO BOX 3847 South Brisbane, QLD, 4101 P F BRISBANE

LOCAL. INTERSTATE. INTERNATIONAL SINCE 1997

LOCAL. INTERSTATE. INTERNATIONAL Summer Corporate Profile 2016 BRISBANE GOLD COAST Welcome We appreciate this opportunity to provide a profile on Property Direct International, one of Queensland s most