JOHANNESBURG EXCLUSIVE MARKETING PLAN - KOBUS (REALTY)

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1 JOHANNESBURG EXCLUSIVE MARKETING PLAN - KOBUS (REALTY)

2 PREPARING your Property for the Market Preparing your Property for the Market need not be a stressful part of the selling cycle. As your Agent of choice, the Meridian Agent is here to assist and guide you every step of the way. It is important for you, the Home Owner to be involved in the project wherever possible because a smooth sale is reliant on a joint effort from Day 1. The following tips will come in handy: Spring Cleaning pay a little more attention to restoring order where necessary and making sure the property is always clean and tidy because it is always easier to fall in love with a Loved Home Walls and doors that have scuff marks should be painted or washed Make sure all light bulbs are working Curtains should all be hanging correctly (hems) Lose door hinges and handles should be tightened or replaced. The garage is also another point of interest and this space needs to be free of clutter and chaos. It also pays to ensure that the garage remote is in working condition. Check that the alarm is working (Beams) The garden plays a big role in the overall presentation and most Buyers cast a keen eye on the garden when visiting a property FOR SALE. It pays great dividends for the Home Owner to spend some time tending to the garden by removing all old or dead shrubs, mowing the lawn and keeping the flower beds free of weeds. 02

3 PRICING your Property for the Market Over-pricing your Property will result in your home taking longer to sell and the properties which are pitched at the correct price will sell before yours. Fair Market Value is the highest price an informed Buyer is prepared to pay for a property for sale in the current market. A Seller often finds it extremely difficult to separate the personal value of their property to the current market value and often want to sell at the same price they wish to pay for a home which is usually larger and or in a plusher suburb. Buyers do their homework thoroughly and carefully compare what each property has to offer in terms of PRICE ACCOMODATION LOCATION CONDITION AND SPECIAL FEATURES. The objective is to pitch a property correctly so you avoid the springboard effect. This is when the over-priced property is used as a springboard to show true area value resulting in the correctly priced properties to sell first leaving the over-priced property on the shelf. A correctly priced property should sell within days as this is usually when Buyers will make an offer. Worth reminding is the fact that the final objection on any property FOR SALE is always PRICE. At Meridian Realty we will do our homework and provide you with enough information through our Valuation to show you what a realistic asking price is. Besides this, we will provide you with regular feedback so that you are constantly aware of what the Buyers have to say. We will price counsel you when the time comes so that together we will be ready to make any adjustments to the marketing plan. 03

4 OUR COMMITMENT to you the Client Signing an Exclusive Sole Mandate with a Meridian Agent will allow us to afford you, our Customer, all the benefits that are part of our Exclusive Marketing Package with a tailor made marketing plan to SUIT YOUR NEEDS! We work with a team of highly professional and licensed Real Estate Practitioners who each in their own right represent an established pool of qualified buyers, thus ensuring that our network is effective and formidable. We are part of a Leading Real Estate Company who have made it their business to understand the power of Online Marketing and Information Technology and this means that your Property is marketed across the Globe from DAY 1. We are highly knowledgeable in our areas and we are able to provide you with professional and reliable REAL ESTATE advice at all times. We will provide you with regular feedback and support throughout the marketing of your home we will achieve this goal together as a team. We will provide you with the following Professional Marketing Services at no cost: Professional Photographic Shoot Video Tour Corporate Advertising Online marketing on South Africa s largest property websites Further more - we will allow any registered Estate Agent *access to introduce their buyer to your property during the currency of our Sole Mandate so you need never worry about the one who may get away. We will arrange all the viewings with other agents and keep you up to speed as we progress. In this way we are taking care of your EVERY concern when it comes to the selling & marketing of your home! *T & C s apply 04

5 PROFESSIONAL PROPERTY PHOTOGRAPHY MAKE YOUR FIRST IMPRESSION THE BEST IMPRESSION Buyers appreciate the difference between amateur pictures taken by an estate agent and those shot by a professional with state-of-the-art equipment. At Meridian we use an outstanding quality of photos to showcase the beautiful features of your home. High-quality images taken by our professional photographer is just part of the services we offer our valued clients. as a seller I was never that aware of the power of online marketing where Meridian Realty was concerned - in 3 days these two agents had brought over 11 buyers to my property and it was sold within 5 days at full asking!! This company really offers a great service and their marketing platforms are different and EFFECTIVE!! - Seller - Caroline Mitchell 05

6 VIDEO TOURS BRING PROPERTIES TO LIFE WITH VIDEO With the changes in the Real Estate today we at Meridian Realty have ensured that our sellers are afforded every possible resource available to allow for a smooth, succesful and satisfying result when we list their property to sell. Bring your property to life with a high-quality video that showcases its features from every possible angle. Add sound to create the correct mood. Add text to highlight benefits. 06

7 THE TRANSFER PROCESS behind the scenes After signing an acceptance of the Deed of Sale, your Agent will forward all documentation to the transferring attorney, who in turn will send both the purchaser and seller a copy of the Agreement together with a covering letter, (it is the sellers prerogative to nominate the transferring attorney). If you have NOT yet given notice to cancel your BOND, now is the time to do so by calling your bank and telling them you have sold your property and wish to give notice on the BOND. The transferring attorney will call for the ORIGINAL TITLE DEED. This is either with the BANK or the seller/s (it is important that you find out who is in possition of the Original Title Deed). The transferring attorneys will inform both parties when the DEPOSIT has been paid and when the BOND has been granted (if applicable). The bond application is processed and tracked by the agent and/or bond originator. The Purchaser is usually given 30 days to apply for a bond. Once the bond has been granted, the seller must obtain the BEETLE AND ELECTRICAL CLEARANCE CERTIFICATES. The agent can arrange this on the seller s behalf. The documents required for transfer to be passed are drawn up by the transferring attorney and once the BOND is approved and Guarantees are in place these documents are signed by both the seller and the purchaser at the attorneys office. Bond documentation if applicable will be lodged at the same time by the financial institution s attorney. The period from date of acceptance of an offer to registration is usually 2-3 months. However it is advisable to ensure that you establish if there are any possible delays at the DEEDS OFFICE so you have time to plan. ahead. 07

8 Meridian Realty Sandton Pr y Sp t K Property Specialist Kobus Geertsema! Residential Homes & Estates. Commercial Buildings & Industrial Parks. Investment & Development ent Portfolios. Gauteng Property Sales, Rentals & Management. Kobus Geertsemaertse FFC Meridian Realty Sandton is proud to introduce you to our new principal, Kobus Geertsema,, an established shed name in the Real Estate Industry. After completing his B.Comm degree at the NWU Potchefstroom, Kobus started his career as an internal auditor and moved on into the field of Local and International natio Treasury, working for The Central Energy Fund. Kobus joined the Real Estate industry in 2003 working for MLS Real estate companies on the Westrand where after in 2004 he opened his own Real Estate Company. Kobus has worked for the Rawson, Sotheby s as well as SEEFF where he gained valuable experience in all facets of the Real Estate Industry. He is registered as a Master Practitioner in Real Estate at the Estate Agency Affairs Board. Kobus is a people s person, friendly with excellent interpersonal skills. He is also extremely qualified, principled and has great integrity. His background as well as his many years of experience has given him a good understanding of the needs of the buyer and the seller. As well as being extremely well connected and having a huge network, Kobus brings wisdom and experience into the real estate equation. You can trust Kobus with your property! Just some his services include Professional Photography, Video & Virtual Tours, to fully customised Marketing Campaigns, Advertisements, Brochures and so much more, not to mention our unmatched online marketing capabilities, which will ensure that your property features on every major real estate portal in South Africa and across the world-wide-web! 08 12

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