My Home Didn t Sell, Now What? A Guide to Getting Re-Inspired and Selling Your Home in Today s Market

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1 My Home Didn t Sell, Now What? A Guide to Getting Re-Inspired and Selling Your Home in Today s Market The Ranck Team Victoria David This is not intended as solicitation for properties currently in an exclusive agreement with another Broker

2 I m the Neighborhood Specialist I ll Sell Your Home or I ll Buy It I ll Sell Your House in 90 Days or Its Free I Have a Buyer for Your Home Do any of these empty promises sound familiar? 2

3 The Only Result That Matters is SOLD! I Have a Buyer for our me What will you do differently? 3

4 Your Dreams and Goals Matter When things don t go as planned in the sale of a home, it can be easy for a seller to give up on the Excitement to move that they once had. You may even be sitting there reading this thinking that it s best to throw the I Have a Buyer for our me towel in and give up on the dream of selling, or to wait for an extended period when the market is better, or to question whether or not to even work with a real estate agent. Like you, the Feil family went through a similar decision process when their house didn t sell. Jim Feil came to us and asked if we could take a look at his home at 5740 Rock Dove Dr., Sarasota, FL Things weren t going exactly as planned. The home had been on the market for almost 6 months with no offers. In fact it was not attracting very much interest at all and had few showings. Jim and his son David needed to sell the home to finance David s recent move to Minnesota for an exciting new job change. After all of these months with lackluster activity, they didn t know what to do. The home was located in a beautiful, quiet gated community close to shopping, within 15 minutes of the beaches and downtown, and with fast access to I-75. One challenge was that while most of the homes in this community included a pool, this home did not. The lack of buyer activity was a big concern. 4

5 Under Contract in 27 Days! Victoria listed the house and went to work right away, employing pro-active marketing techniques to attract agents and buyers to the house. I really felt charged with the responsibility to help the Feil s meet their financial obligations and get their home sold. I was not going to be the second agent to fail, Victoria remembers. It was all worth it, for in just 27 days, a buyer made an offer on the house. I Have a Buyer for our me 31 days later the home closed at the price the Feil s needed to finance David s job change and move to Minnesota. Here s what Jim had to say about his experience: Vicky Ranck saved the day with the sale of our home in Red Hawk Reserve in Sarasota. After getting no offers on the 2012 house for over six months, we replaced our previous realtor and Vicky took over. She immediately began effective marketing of the home and it sold in less than a month at a very good price. Besides using some new and different marketing approaches Vicky studied the market in great detail and knew how to emphasize the right features. We got lots more interest in the home right away. She made the process easy for us. She let us know ahead of time all the details we needed to decide on and helped us with each step of the process. She kept track of everything for us and she was always available to talk and answer questions. We will certainly use Vic again Jim Feil 5

6 The Ranck Team Testimonials She prices them right and gets them sold. She sold my home in 14 days. We ve done 5 transactions together and I recommended her to a friend who used her for multiple transactions Sally Scott Vic sold 2 houses for us in an average of 19 days. One sold at full asking price, the other at 97% Denise Ogg I Have a Buyer for our me As a Financial Advisor, I am keenly aware of the rigors of a service industry and of the MANDATORY requirement of professional integrity. Victoria worked tirelessly to shepherd us through two transactions (selling one house and buying another), and demonstrated a level of market knowledge, professionalism and integrity that made our move substantially easier. We could not have been better represented in these transactions Phil Pasho Real Estate transactions today can be full of issues and unexpected challenges Fortunately, Vicky was there to guide us through every twist and turn with caring personal service and professional expertise Dick Raybuck 6

7 We Get Homes Sold 27% Faster* *according to Reality.com Address Sold in Days % Sold to List 4157 MALDEN DR, SARASOTA, FL % 4628 PINE GREEN TRL, SARASOTA, FL % 6669 DEERING CIR SARASOTA, FL % 4678 WILLOW WOOD CIR, SARASOTA, FL % 3116 SALEM AVE, SARASOTA, FL % 4625 WILLOW WOOD CIR, SARASOTA, FL % 5710 NEW YORK AVE, SARASOTA, FL % 7

8 It s Time for a New Approach Gone are the days when an agent could just put up a listing in the Multiple Listing Service and sit back and wait for another agent to sell the house for them. And if all it took to sell a house was simply putting it in the MLS, I Have a Buyer for our me wouldn t everyone be selling their homes themselves? And by now, don t you owe yourself more than the status quo? It s time for a new agent, new marketing, new buyers, and most of all new possibilities. Ultimately, our goal is to sell your property for the most money possible, and in the process reconnect you with the excitement you originally felt upon first listing your home. If you keep doing the same things, you will get the same results And here are some of the ways we achieve this: 8

9 Buyers Prefer to Search Online According the National Association of Realtors: The typical buyer used a mobile device to search for properties online. S/he looked at websites with photos, home listings and information about the home buying process. S/he then contacted an agent and visited a median of 10 homes over 10 weeks before purchasing a home. Source: NAR - Real Estate in a Digital Age 2017 Report How Buyers Searched For Homes 2017 ONLINE WEBSITE REAL ESTATE 95% 92% MOBILE OR 74% OPEN HOUSE YARD SIGN ONLINE VIDEO 39% 52% 48% PRINT 15% 0% 20% 40% 60% 80% 100% 9

10 They Buy the Home They Found Online Even more telling is how buyers found the home they eventually purchased. Fully 80% of buyers purchased a home they found on the internet or through a Realtor, and then used their Realtor to handle the purchase. Only 1% purchased a home found in print media (newspapers). These statistics are similar across all age groups. Even the most senior home buyers prefer the internet over other media when searching for their next home. Source: NAR - Real Estate in a Digital Age 2017 Report How Buyers Found Their Home In 2017 INTERNET 49% REAL ESTATE AGENT 31% YARD SIGN / OPEN HOUSE BUILDER / AGENT FRIEND / RELATIVE DIRECT (FSBO) PRINT 7% 6% 6% 2% 1% 0% 10% 20% 30% 40% 50% 60% 10

11 Our 8 Week Marketing Plan Most agents do what we call the Old 3 P s of real estate. They: Put a sign in the yard Place a listing in the MLS and Pray the house is sold We add the new 3 P s: Pre-MLS Marketing before your home even hits the market Pro-active promotion our 8 Week Marketing Plan Pricing watch the market so your home wins the competition Pre-MLS Marketing - Before we officially list your property for sale in the Multiple Listing Service, we ll begin a targeted pre-multiple Listing Service campaign catered to specifically garner interest and traffic to your property prior to it even hitting the market. Pre-market exposure includes property placement on the our blog for Search Engine Optimization, a coming soon yard sign, posting to social media and Craig s List, and proactive and direct agent-to-agent marketing. Professional Photography - 95% of buyers begin their home searches online, so first impressions matter. This is why our company takes the expense of hiring a professional photographer for every one of our listings, ensuring we show your property in the best light from the very beginning. 11

12 Your Home Listed on Over 350 Sites Premium Online Placement - You may have heard of real estate syndicate websites like realtor.com, zillow.com, trulia.com and more. We place your listing on these sites and also on over 350 additional sites so you get maximum exposure for your property. We are also Premium Zillow agents which means when a prospective buyer wants to know more, they will contact us directly instead of contacting a random agent who is unfamiliar with your home. 12

13 We Market Your Home Pro-Actively Active Social Media Promotion We carefully craft social media campaigns (paid advertising) at our expense to market your home to buyers in the area who have already expressed an interest in moving. Dave Ranck is our Internet Marketing Specialist with over 15 years of experience assisting Fortune 1000 businesses leverage the internet and social media to increase the effectiveness of their marketing. Professional Photographs Property Video Facebook Ad Campaign Pinterest Postings Instagram Ad Campaign YouTube Video Open House Postcard Mailings PDF Flyers Phone prospecting Network of agents Promotion to KW team Marketing Narrative and Lifestyle Story 13

14 And We Prospect for Buyers HD Video Marketing Have you ever heard of a real estate company with their own on-site Green Room? You have now! We ll create a walk-through video for your home and post it on Zillow, Realtor.com, YouTube and alongside a virtual tour created from the professional photographs of your home. Pro-Active Telephone Marketing - Fewer and fewer real estate agents are becoming skilled at the art of pro-active prospecting. A dirty little secret is that most agents fear rejection and that keeps them from picking up the phone and prospecting for their sellers. Agents like this rely on other agents working through the MLS to sell their listings for them. We make phone calls to potential buyers each week. What that really means is that we don t just sit back and passively wait for buyers for your listing to come to us, we fearlessly and pro-actively go find them. Staging - Feedback buyers often give of homes that don t sell is that they couldn t envision themselves living in it given the current owner s choice of furnishings and any clutter or imperfections. According to US Housing and Urban Development, a staged home will sell, on average, 17% higher than a home that is not staged. The National Association of REALTORS states that the average staging investment is between 1 and 3% of the home s asking price and generates a return of 8 to 10%. If staging is called for we ll discuss your options with you. We Include You! We certainly pledge to communicate weekly with you during the entire process and more than that, we include you in the marketing of your home. After all, you are the expert where your home is concerned. We ll encourage you to share the social media ads we create on your own social media pages and we ll provide you with PDF flyers for you to send to neighbors, friends and family. 14

15 We Watch the Market Daily The Impact of Price We ll provide you with a Comparative Market Analysis (CMA) that will empower you with the information needed to price your home to sell. To price your home properly, you need to know your competition. And when you price your home properly, you maximize the number of potential buyers that will view your home. It may seem counterintuitive that setting a price that is too high can actually result in a lower eventual sale price. And as the local real estate landscape is always changing, we watch the market daily and keep you informed so your home can win the competition! 15

16 How You Can Help Get Your Home SOLD! In today s market, homebuyers can afford to be choosy. Buyers are looking for the best value for the price, so a home for sale can easily slip through the cracks if it's not in pristine condition. We can offer advice on simple changes that go a long way to helping buyers to see themselves having a wonderful life in their new home. Remove clutter and depersonalize. Buyers want to envision their belongings in your home. Consider renting a storage unit for knickknacks, photos, extra furniture and other personal items. Make every surface shine. From ceiling fans to floors and everything in between, clean your home until it sparkles. It s never a bad idea to hire a cleaning service when you sell your home. They re pros and can do a better job in half the time. Take color down a notch. You might love your lime-green bedroom, but it may not resonant with buyers. Paint your walls a neutral color that will appeal to a wide range of buyers. Make repairs. You want your home to be in the best condition possible. Take care of major defects like broken windows or a leaky roof that could discourage buyers. Make small repairs like patching holes, replacing burned-out light bulbs and fixing leaky faucets. Organize closets and drawers. Over-crowded closets give the appearance that your home doesn't have enough storage space. 16

17 We Will Get Your Home SOLD! Are you ready for something different? Call us or us today, we ll review your home in about a 15 minute visit and answer any questions you may have about how we get homes sold. Victoria Ranck, Realtor, CPC, SFR vic@victoriaranck.com David Ranck, Realtor dave@victoriaranck.com 17

18 The Ranck Team Difference A Message from Dave David Ranck, Realtor dave@victoriaranck.com This 8 Week Marketing Plan has been carefully designed to best showcase your home in today s market. It utilizes many of the same techniques and skills I ve used to assist Fortune 1000 companies increase their online marketing campaign effectiveness. 95% of buyers search for their new home on the Internet today and 74% are using mobile devices and tablets to perform their searches. More telling is that fully 80% of buyers find the home they eventually buy on the Internet or through a REALTOR. Only 1% buy their new home from traditional advertising and about 3% from open houses. The Ranck Team is committed to providing the best marketing processes that leverage the most effective digital and traditional marketing techniques to sell your home. We are constantly learning and adjusting as the market changes. Find out much your home is worth online: 18

19 The Ranck Team Our Mission Statement: Our philosophy is simple: clients come first. It is always all about our clients: What is best for them, When is best for them and even If the purchase or sale is best for them. We pledge to be in constant communication with our clients, keeping them fully informed throughout the entire buying or selling process. We believe that if you re not left with an amazing experience, we haven t done our job. We don t measure success through achievements or awards, but through the satisfaction of our clients. Call Victoria or David we re easy to talk to! Victoria Ranck, Realtor, CPC, SFR vic@victoriaranck.com David Ranck, Realtor dave@victoriaranck.com 19