The Lynn Thomas Real Estate Team s Exclusive. Marketing Strategy. Fast Proven Results. Strategy for Selling Homes for the past 12 years

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1 The Lynn Thomas Real Estate Team s Exclusive Marketing Strategy Fast Proven Results Strategy for Selling Homes for the past 12 years It s Not Just About Closings It s About New Beginnings

2 that determine the sale of your home 4 Selling Factors 1 Location Close to major interstates? Close to schools/shopping & other conveniences? Does your property back up to commercial/industrial/rr track? Back up to a busy street? Reside on a busy street? Are you in a cul-de-sac? Sit on a corner lot? There may be objections that you cannot overcome. Our team will work with you to overcome them with any potential buyer for you! 2 Condition STAGING YOUR HOME IS IN DIRECTION RELATION TO THE PRICE YOU WILL RECEIVE FOR YOUR HOME. The condition of your home as it compares to your competition is critical! The Lynn Thomas Real Estate Team contracts a PROFESSIONAL HOME STAGER to stage your home to maximize it s showing condition in order to help you get a premium price for your home - based on it s condition!

3 that determine the sale of your home 4 Selling Factors 3 Price The price you will get for your home is always determined by the SUPPLY AND DEMAND OF THE CURRENT MARKET CONDITIONS. Remember You, the Seller, determine the ASKING PRICE and the Buyer determines the SELLING PRICE. There is an additional factor to consider: Absorption Rate. ABSORPTION RATE is determined by the number of homes that have SOLD in the last 12 months & how many are currently on the market for sale. A home is only worth what a Buyer is willing to pay for it Proper pricing is critical to get Your home SOLD! The Dangers of overpricing: Doesn t even come up on a buyers search Helps sell competitor s houses Discourages qualified buyers Eliminates offers Mortgage Loan rejection Reduces advertising response Discourages showings by other agents Extended shelf life - appears shopworn Attracts Owner financing and bargain hunters

4 that determine the sale of your home 4 Selling Factors 4 The Agent & Marketing Strategy The Lynn Thomas Real Estate Team has been marketing and selling homes for over 12 years with our Proven Market Strategy. We ve evaluated what has worked and what hasn t worked for our sellers throughout those years. We ve tracked our results and pinpointed where the buyers come from in order to get your home SOLD FAST FOR TOP DOLLAR! We want to gain your trust by spending our time and money on those things that bring you results- A SOLD SIGN IN YOUR YARD. This is how we create a win/win-which is always our goal. The Lynn Thomas Real Estate Team s Listing Department implements our extensive marketing plan the very day we list your home. We can get your home ON THE MARKET the day we get your signatures on the Listing Contract The Lynn Thomas Real Estate Team Together Everyone Achieves More It s Not Just About Closings It s About New Beginnings

5 How We are Different Team Business Model vs. Solo Agent model The Lynn Thomas Real Estate TEAM Business Model Listing Specialists Listing Coordinator Buyer Specialists You! Contract To Close Marketing Manager Client Services A Team of Specialists all focused on a particular role in the sale of your home using our God given talents The Solo Agent Business Model One Agent wearing all the hats for every aspect of selling your home. Negotiate Offers Present Offer Contracts Call Past Client Referrals Feedback From Showings Make Brochures Complete Necessary Paperwork Online Marketing Send announcement Call To get Buyers Enter On MLS Set Showings Answer Buyer Questions Arrange Closing Write Resolve Problems Answer Your Questions Home Description Single Agent Realtor Write Ads to get home sold Answer Phone Update Changes to MLS, Realtor.com Lead Generate for Buyers Signs Respond To ads Inspectors Appraiser Put up Call Seller w/ updates Negotiate Inspection items Analyze Market Conditions weekly Put Up Lockbox Coordinate Closings Review settlement Send Copies of Contracts to all Parties Work with Cooperating agent Is it any wonder why the #1 complaint about real estate agents is lack of communication? How long can one person juggle all these tasks before a ball gets dropped?

6 Our Team *** Meet The Lynn Thomas Real Estate Team *** Perry Thomas COO/Team Owner & Marketing Manager Specialty: Team Operations, Marketing & Internet Advertising Lynn Thomas CEO/Team Owner & Listing Specialist Specialty: Pricing, Negotiating & Communicating with Sellers Sales & Client Services Anne Thompson Listing Specialist Specialty: Getting Homes Sold Kathryn Sotelo Buyer Specialist Specialty: Finding you the Perfect Home Sonya Smith Closing Specialist/Client Services Specialty: Contract to Close Laura Webb Office Manager/Client Services Specialty: Listings & Office Management Centralized Showing Service (CSS) Showing Services 7 days/week Specialty: Appointment Coordinator & Seller Feedback

7 Proven Results 60 SOLD in 2009 Average Days on the Market: 77 Average Sale Price to List Price: 96% The Lynn Thomas Real Estate Team SELLS more homes! 6 The Average Agent in GLAR SOLD in 2009 Average Days on the Market: 87 Average Sale Price to List Price: 95%

8 SOLD Marketing Strategy Telling the WORLD that your home is for sale!

9 Multiple Listing Service Enhanced Listings Bring Enhanced Results Buyers want to see many pictures of the inside of the house. Multiple pictures attached to a listing means more potential clients view the home and draw more potential offers. mmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm LynnThomasTeam.com mmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm

10 A Sign that stands out among the rest For Sale Sign We use an Interactive Voice Response System (IVR) that alerts a Team Member when someone calls with questions about your home. The call is INSTANTLY routed to one of our Team Members who tracks the call and attempts to show your house to that potential buyer. No more empty flyer boxes and not knowing who might be interested in your home.

11 Brochures & Exclusive DVD Full Color flyers & Video DVD s available in your home

12 The Power of the Internet Marketing your home to millions of buyers around the world 82%of home buyers use the Internet to search for homes.* The Lynn Thomas Real Estate Team understands the critical importance of ensuring your home is seen by MILLIONS OF PROSPECTIVE BUYERS all over the world! *NAR 2007 Profile of Home Buyers and Sellers Louisville, KY Report

13 Web Presence Exposure Via The Lynn Thomas Real Estate Team s Multiple Websites The Lynn Thomas Real Estate Team purchased numerous domain names and websites to feature your property and capture prospective buyers. We spend a large portion of our annual budget on marketing these websites locally and nationally. MORE PROSPECTIVE BUYERS WILL SEE YOUR HOME WHEN YOU LIST WITH THE LYNN THOMAS REAL ESTATE TEAM!

14 Web Presence Exposure Via The Lynn Thomas Real Estate Team s Multiple Websites Multiple Websites give us the ability to find buyers looking for your home from multiple sources. Not all look like conventional agent websites. This stealth approach allows us to cast a larger net for prospective buyers. IN SHORT, WE RE EXPERTS AT CAPTURING BUYERS! MORE PROSPECTIVE BUYERS WILL SEE YOUR HOME WHEN YOU LIST WITH THE LYNN THOMAS REAL ESTATE TEAM!

15 The Lynn Thomas Real Estate Team will advertise your home on both the KW local & international website syndicating your home to a multitude of sites all over the web!

16 IDX Data Exchange Sends Your Home to sites whether we own the website or not Internet Data Exchange or IDX sends your House information to all of our competitors sites. By hiring us, we will get every real estate agent in the world bringing a buyer to you no matter what real estate broker they work for. Your Home will Appear Here We Don t Care Who s site it is. We re going to be on it. Your Home will Appear Here We want Your Home everywhere so we can get it SOLD!

17 92% of people consider the addition of property photos online as very important. When prospective buyers see your home on one of the top real estate search engines don t you want your home to stand out from among the rest? Which Listing would you be more likely to click on?

18 Enhanced Listings Make Your Home STAND OUT on one of the largest real estate search engine The Lynn Thomas Real Estate Team purchases the ability to enhance our listings on Realtor.com Enhanced Homes have a Yellow Highlighted Banner on the Listing We maximize the amount of Photos Every Listing Has a Red House or Visual Tour We Describe our Homes in Detail Which means Our Contact information allows potential buyers to get a hold of us easily We advertise your listing on other listings web pages

19 Enhanced Listings Others may not enhance their listings There is an empty feeling not having a Yellow Highlighted Banner on the Listing Where are all of the Photos? Where s the Visual Tour? Which means Where is the contact information? How do I get more information if I m interested in the house? Is this the Home Description? How does this help sell your Home? Your Home is not being advertised on other listings web pages

20 Virtual Tours Providing Convenient Access for Buyers to View Your Home The Lynn Thomas Real Estate Team will Create an Online Virtual Tour of Your Home! Benefit to You: People have busy schedules and looking at homes can often be delayed by our daily routines. By Providing 24 hour viewing access to your home, The Lynn Thomas Real Estate Team allows local and out of state buyers to view your property quickly and conveniently. This allows qualified buyers the opportunity to put in an offer on your home faster and also limits your showings to those that are truly interested. 40% more views occur when there is a virtual tour of your home online!

21 Social Networking Marketing your home to millions of buyers around the world 27% of home buyers reported using social networking Web sites, such as, MySpace, Facebook, LinkedIn, and Friendster. 56% reported using social networking sites among home buyers aged 18 to 24, * *NAR 2007 Profile of Home Buyers and Sellers Louisville, KY Report

22 Craigs List Craigs List Why Look Like This? Enormous opportunity When You Can Look Like This?

23 Advanced Technology Using Systems to better serve you Picture of computer

24 VIP Buyer Program We May Already Have a Buyer For Your Home! Picture of search LouisvilleMLS.net The Lynn Thomas Real Estate Team knows the importance of being the first person out of the gate. Meaning, the quicker we can locate a buyer for your home, the better chances we have at getting a strong offer and achieving your real estate goals. We have created an exclusive non-branded website to capture a list of qualified buyers actively looking for homes. When we list your home, we will send an immediately to these buyers notifying them that your house is now available! The Lynn Thomas Real Estate Team is proactively looking for buyers for your home with every means we currently have available!

25 Showings Receive immediate Feedback every time an agent shows your home When we list your home you will set up how you prefer to have your showings scheduled The Lynn Thomas Real Estate Team invested in an automatic feedback program. Within 1 hour of the showing appointment an will be sent to the agent who showed your home. They receive an automatic 2 nd request for feedback via if we do not hear a response within 2 days of your showing 24 Hour Access to YOUR Feedback of YOUR Home! Benefits to you: You ll receive a confirmation that confirms the showing of your home. You ll receive an sent straight to your inbox as soon as we receive the feedback (you re copied in on that !) You ll receive feedback firsthand from the agent who shows your homeno sugar-coating! When feedback is received you will get an in real time the same time we get it!

26 A Word From Our Past Clients Lynn Thomas Real Estate Team, We extend our appreciation to you and to each member of your team for your professionalism yet warmth and friendliness extended to us while selling our home. It has been a pleasure working with all of you. We liked the professionally done brochures and DVD's. They were impressive. While searching for another house we went into a lot of homes but none were marketed nearly as well as you did ours. We also were impressed with the amount of showings that we had. I do not know how you accomplished this but we feel certain that this and your other marketing techniques were the reason that we sold our home as quickly as we did. We would also like to thank Anne for her patience while we were trying to decide what kind of house we wanted and the area in which we wanted to locate. During our indecision, she was able to read what kind of house we wanted and she quickly found us our dream home in a good location. Again, thank you and if we hear of someone who is going to sell their home, be assured that we will tell them of our good experience with your company. The Gentry Family I have known Lynn personally and professionally for over 5 years now, and I must say that she is one of the most organized, honest, diplomatic (yet straighttalking) people I've worked with. Her promptness to our inquiries about a whole slew of properties was refreshing, and she not only stayed by our side during the whole frenetic purchasing process, but she explained every step of the way! She is tireless for her clients; there is no doubt in my mind that she is one of the best real estate agents in Louisville. My wife and I both consider Lynn Thomas to be not only an excellent business leader, but an integrity-driven Christian and a wonderful person overall. Jay S.

27 A Word From Our Past Clients "I was amazed at how effortless and enjoyable finding a house with the Lynn Thomas Homes Team was. They sent me s of the kind of house I was looking for, I sorted through them to find the best houses I wanted to see, we saw them, I put an offer on one and got the house. The team went to work on all the paperwork to make the process easy. They handled everything. I wasn't even there for the closing! It may sound silly, but I'm going to miss them now that I've bought the house. It was truly wonderful working with the Lynn Thomas Real Estate Team." Beth J. Hi Lynn. I really appreciated how efficiently and professionally you handled our home sale and will certainly recommend YOU to prospective clients whenever and wherever I can in the future. Blessings, Craig Team, I would like to thank you for all the endless efforts and the time you guys spent to advertise and sell my property. You guys are awesome and I will definitely recommend the Lynn Thomas Real Estate Team to my friends and family. Thank you again for a great job done. Sincerely, Ali G.

28 Be a part of our team Please fill out the following forms before our next meeting