WE ARE REDEFY REAL ESTATE AND WE ARE CHANGING THE WAY HOMES ARE SOLD WITH AN INNOVATIVE PROCESS, A TEAM APPROACH, TECHNOLOGY INTEGRATION AND FLAT

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1 REAL ESTATE

2 WE ARE REDEFY REAL ESTATE AND WE ARE CHANGING THE WAY HOMES ARE SOLD WITH AN INNOVATIVE PROCESS, A TEAM APPROACH, TECHNOLOGY INTEGRATION AND FLAT FEE, FULL SERVICE.

3 Innovative Process Technology Integration Team of Experts INTRO Redefy replaces the high-commission payment system of traditional real estate brokerage firms with a more efficient approach powered by an innovative process, technology integration, and a team of experts who are passionate about what they do.

4 A BIT ABOUT FLAT FEE, FULL SERVICE To us, providing full service real estate means you have a team of experts who will be with you from start to closing with amazing coordination and dexterity on your transaction. You get the expertise that highly experienced real estate agents offer without the decades of inefficiency the traditional real estate process can create. Best of all, we charge a flat fee of $2,500* to home sellers, which means you get everything you need to sell your home for top dollar and removes the financial burden of paying a listing agent a 3% commission. Redefy s flat fee keeps the home equity you ve earned where it belongs, in your pocket. *A $2,500 flat rate fee is charged on listings up to $1 million. Above $1 million, a 1% transaction fee is charged. **In the Charleston market, A $2,500 flat rate fee is charged on listings up to $500,000. Above $500,000, a 1% transaction fee is charged.

5 Example: Listing Price $400,000 A BETTER WAY TO SELL YOUR HOME 3% Selling Commission Flat Fee Model $$$ $ You Pay $12,000 You Pay $2,500* $ You Save $9,500

6 THE REDEFY LISTING PROCESS FOR SALE CUSTOMER FINDS REDEFY Through website or directly to Sales & Service Center Sales & Service Center verifies info and passes to local General Manager LISTING AGREEMENT Contracts signed $300 listing deposit Pictures, yard sign, lock box Client questionnaire CONTRACT MANAGER INTRODUCTION Meet your licensed in-house agent Your one point of contact LISTING APPOINTMENT WITH A REDEFY AGENT In-home consultation Comparative homes and listing packet Advice on staging your home LISTING ACTIVE ON MLS Client to approve MLS Listing Syndication of listing to thousands of websites including Zillow/Trulia/Realtor.com DISCLOSURES Documents to be completed for potential buyers

7 FULL REPRESENTATION FROM START TO FINISH SHOWINGS OFFERS AND NEGOTIATIONS Handled by Contract Manager TITLE AND FUNDING Contract Manager works with buyer s agent to ensure all parties have funding conditions met, disclosures and amendments signed Coordinates closing with title company FOR SALE SOLD! POST CLOSING Sign pick up from us for reviews and referrals Showings handled by Sales & Service Center Feedback, & follow up from Contract Manager UNDER CONTRACT Handled by Contract Manager notifications with updates until closing No more showings CLOSING At successful closing, seller pays the remaining $2,200 from closing proceeds Scheduled with Contract Manager

8 WHAT DOES REDEFY BRING TO THE TABLE? EXPERIENCE MARKETING EXPERTISE A dedicated team, working for you from start to closing. Extensive knowledge that can only be gained from doing a high volume of transactions. In-home consultation and staging advice. Professional quality photos, lock box and yard sign. Research and comparables to find the best price for your home. Internet marketing and MLS listing exposes your property to buyers Showing service and feedback. Single access point for address changes (updater.com). Handle all paperwork, offers and negotiations. Final contract and closing.

9 HOW DOES REDEFY COMPARE? In-home Consultation Professional Photos, Lock Box, & Yard Sign Listed on the MLS Showing Service & Feedback System Legal/Mandatory Contract Paperwork Coordination of Title and Closing FSBO $699 (On average) Traditional Broker $12,000 (3% Commission on a $400k home sale) Redefy $2,500 Flat Fee

10 WHAT DO OUR CUSTOMERS THINK? This was the best home selling experience! -Dee D. LISTED AT: $285,000 SAVINGS: $6,050 Selling my house could not have been easier -Ray H. No one provides more value for the money than Redefy -Tom J. The fee was absolutely amazing! -Brian J. LISTED AT: $345,000 SAVINGS: $7,850 I WISH WE HAD KNOWN ABOUT REDEFY THE LAST TIME WE SOLD OUR HOUSE SAYS PRETTY MUCH EVERYONE LISTED AT: $500,000 SAVINGS: $12,500

11 FREQUENTLY ASKED QUESTIONS Like any company that revolutionizes a business category, we get a lot of questions. Here s some of the more common ones. How does your $2500 flat fee work? There are three main costs when selling a house. Paying the listing agent, paying the buyer s agent and title fees. We save money on the listing side of the transaction by charging a flat fee of $2500 instead of a commission (typically around 3% of the price of a home). When do I pay the $2500? Our $2500 flat fee begins with a $300 non-refundable deposit paid at the time you sign a listing contract with us. The deposit is part of the $2500 flat fee so at closing, you ll only owe the remaining $2200. The $2500 ONLY covers the listing agent s commission. What is a broker s co-op? The broker s co-op is the split in commission between a buyer s agent and a listing agent. At Redefy, we replace the listing agent commission with a $2500 flat fee, but the seller is still responsible for the full buyer s agent commission. What don t we get with Redefy? We typically do not hold open houses or do printed flyers on our listings. We ve found that both open houses and flyers tend to only draw the attention of curious neighbors and people who aren t serious buyers. Other than these two items, Redefy does everything you would expect from a full service brokerage.

12 redefy.com