Jill Agent Realty World - Demo Franchise 2316 Orchard Parkway, Suite 200 Tracy, CA realtyworldagentdemo.

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1 Comparative Market Analysis 1643 Moraga St, San Francisco,, CA PREPARED FOR MR. & MRS. SUTICHAN MAY 24, 2014

2 Seller Client Letter March 17, 2014 Mr. & Mrs. Sutichan 5915 Kingsmill Terrace Dublin, CA Dear Mr. & Mrs. Sutichan, It is my pleasure to present you with a personalized plan to list, market and successfully sell your home. The focus of the enclosed information will provide you with an overview of the listing process, the marketing package, my concierge services, a comparative market analysis (CMA) of the property value and essentials for navigating the transaction to closing. Listing such a valuable asset for purchase requires the right partnership for success. As your advisor, marketer and negotiator, my focus is to provide you with valuable information and options to assist in your decisions along the way. I will focus on executing your selected marketing plan, timeline and schedule to help you reach your home selling and transition goals. The current real estate market can fluctuate based on factors such as buyer pool versus inventory count, consumer confidence in purchasing, interest rates, and local businesses. This custom plan and marketing strategy is designed to maximize the current market environment and help you achieve the highest profit for your home within your preferred timeline as smoothly as possible. I thank you for the opportunity to present my services and look forward to being your partner in success. Sincerely, Jill Agent

3 The Realty World Team Support and Execution for Maximum Success Dear Realty World Client, We are a dynamic, coordinated and professional team comprised of your agent, broker, local office support staff, professional colleagues, corporate support staff, marketing staff, transaction staff, technology support staff and coordinated third party servicers. This collaborative team continuously creates extensive marketing packages, quality services and efficient support for results-driven home sales. Together, your team will navigate the changing market dynamics and significant influences throughout the sale of your home. Through the guidance and services of your local agent, we will strive to provide you with an exceptional experience and a successful sale. We are grateful for the opportunity to assist you during this important transition. Sincerely, Scott LeForce President & CEO James Dwiggins Vice President EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED.

4 The Realty World Network Partnership, Focus, Experience Realty World is a local and international brand with more than 40 years of experience. We successfully close over 6000 transactions and $1.8 billion in sales volume annually, in Northern California alone. Realty World is a collaborative brokerage community with outstanding market share. With agents agent community focused on maximizing marketing, business exchanges and concierge services for each and every client. The right agent makes all the Top 10% in Closed Sales Volume Nationwide Highly trained, quality agents make up the core of our company. We combine skills in negotiation, market analytics, precise focus and follow through with cutting-edge technology, expansive marketing and to achieve a successful sale. Our Focus: to achieve your goals and exceed your expectations. EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED.

5 The Realty World Experience Excellent Results Through Service and Success It s not just our customized, strategic plan that sets us apart. We focus on success through exceptional service based on your needs and lifestyle. Your Realty World agent will become an extension of you and your home throughout the sale. Our partnership will be results-driven through a personalized approach employing responsiveness, accountability and productivity. Our Realty World agents are trained, educated and licensed issues that may arise during your transaction, and reach your end goal of a home sale. Our Realty World personalized service and strategic marketing plan are a roadmap for success. EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED.

6 The Home Selling Process Milestone Phases to a Successful Close 1. Strategic Plan Select Home Selling Team Review Market Conditions Buyer Profile Analysis Outline Custom Marketing Plan Determine Pricing Strategy Set Listing Timeline 5. Offers Provide Buyers With Disclosure Packages Accept Offers Review Buyer Financial Qualifications Consideration of Offer Terms Negotiations, Counters and Addendums Offer Acceptance 2. Preparation Prepare Property for Marketing & Showings Pre-listing Inspections Photography & Video Creation of Marketing Materials Complete Disclosure Package 3. Marketing Submit Listing for National Listings Distribution Website, Video, Photography and All Online Marketing Launched Open House Schedule Syndication and Invitations Sent Direct and Marketing Initiated Signage and Advertising 4. Showings 6. Escrow Open Escrow Account Buyers Good-Faith Deposit Preliminary Title Report and Documentation Review Contract and Escrow Timeline Home Buyer s Inspections Appraisal and Lender Review Complete Signed Disclosures Additional Negotiations and Terms 7. Closing Review File and Confirm All Paperwork Review & Sign Closing Documents Moving & Clean Property for Transfer Loan Funding & Final Cash Deposits Close of Escrow Proceeds to Seller Setup House Prior to Each Showing Broker s Tours Open Houses Evening Showings Showings By Appointment EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED.

7 First Impressions Last Buyer Perception Impacts Value Home shopping is visual and emotional. Buyers searching for a place to build a life, a family and memories absorb the overall property experience from the street view to the back of the home, and every detail in-between. Initially, buyers will focus on the property s features, cleanliness and condition. Next, they will begin to hone in on the details, interior, yard, and more. Most importantly, buyers compare shop. They look at an average of 12 or more homes during the shopping process and compare the features, condition and price of your home against your competition. They will equate a relative value of your property in comparison to the market based on the presentation. Bottom line the appearance of your home will directly impact the maximum dollar you can get in today s market. generate the most interest and show value above other competing homes, your and inviting décor are among the items to spruce up for the sale. EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED.

8 Home Sale Preparation Checklist Here is a list of home features, tips and things you can consider date with your homebuyer. Accomplish a little everyday and soon your home will be ready to make that Your Home s Curb Appeal Mow lawn Trim shrubs Edge gardens and walkways Weed and mulch Sweep walkways and driveway, remove branches, litter or toys plantings Remove mildew or moss from walls or walks with bleach and water or other cleaner or kitty litter Stack woodpile neatly Clean and repair patio and deck area Remove any outdoor furniture which is not in good repair Make sure pool or spa sparkles Repair broken windows and shutters, replace torn screens, make sure frames and seams have solid caulking damaged bricks or wood eaves Clean and remove rust from any window air conditioning units Add a new front door mat and consider a seasonal door decoration Shine brass hardware on front door, outside Make sure doorbell is in good working order General Interior Tips Add a fresh coat of interior paint in light, neutral colors Shampoo carpeting, replace if necessary necessary Clean and wash kitchen and bathroom Wash all windows, vacuum blinds, wash window sills space by packing clothes and items you won t need again until after you ve moved items you don t use; keep papers, toys, etc. picked up especially on stairways Repair problems such as loose door knobs, cracked molding, leaking taps and toilets, squeaky doors, closets or screen doors Add dishes of potpourri, or drop of vanilla or bath oil on light bulbs for scent Secure jewelry, cash and other valuables The Living Room Make it cozy and inviting, discard chipped or worn furniture and frayed or worn rugs The Dining Room Polish any visible silver and crystal Set the table for a formal dinner to help viewers imagine entertaining here The Kitchen Make sure appliances are spotless inside and out (try baking soda for cleaning Formica stains) Make sure all appliances are in perfect working order Clean often forgotten spots on top of refrigerator and under sink baseboards Unclutter all counter space, remove countertop appliances anything you won t be using before you move The Bathrooms Remove all rust and mildew are immaculate and shining Replace loose caulking or grout Make sure lighting is bright, but soft The Master Bedroom Organize furnishings to create a spacious dressing areas The Garage Sell, give away, or throw out unnecessary items Provide strong overhead light Tidy storage or work areas The Basement Sell, give away, or throw out unnecessary items hanging tools and placing items on shelves Clean water heater and drain sediment Make inspection access easy Provide strong overhead light The Attic apparent Make sure air vent is in working order Provide strong overhead lighting When It s Time To Show survey, etc. are available Open all draperies and shades, turn on all lights Pick up toys and other clutter, check to make sure beds are made and clothes are put away Give the carpets a quick vacuuming Open bathroom windows for fresh air Pop a spicy dessert or just a pan of cinnamon in the oven for aroma music at a low volume Put pets in the backyard or arrange for a friend to keep them Make sure all trash is disposed of in neatly covered bins EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED.

9 Home Staging Services Make It Easy. Let Us Handle It! We know there is a lot to do when getting your home ready for the market and preparing your family for a move. We can help minimize the amount of work, and time, you have to spend preparing your home. Professional services for repairs, maintenance, partial or full staging, landscaping and more are available to smooth this process and have your home ready almost overnight. We can get you estimates for these services as well as manage the scheduling, execution and completion of all home preparation items. The Value of Home Staging Home staging can seem like a hassle and changes your home from the comfortable, relaxing space it is now, to a more formal show environment. While the cost and process might be daunting, staged homes, in any type of market, sell faster and for more money. Staging can create focal points, highlight features important to buyers and sets your home apart from the competition. Staged homes spend 88% less time on the market than non-staged homes. (IAHSP.com and Home Staging Professionals) 95% of accredited staging professional (ASP) staged homes sell for 17% or more. (IAHSP.com and Home Staging Professionals) BEFORE AFTER BEFORE AFTER EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED.

10 Custom Marketing Strategy Marketing The Lifestyle Of A Home First Steps Complete Home Preparation & Staging Professional Photography of Home & Neighborhood Film and Produce Custom Video of the home Prepare and review all disclosures Create Home Binder to keep on site for Buyers to preview (disclosures, reports, property & neighborhood profile) Write out property description, highlights, features, facts, etc. for use in all online and print marketing materials Prepare disclosure package for buyers and agents Prepare Seller s estimated closing sheet Pre-Listing Preparation Create high quality, professionally printed home brochures Create and mail just listed postcards Book, Create and Submit Print Advertisements Create custom property website (photos, description, facts, disclosures, showing schedule, etc.) Install High Quality and Viable Listing Signage Set up Mobile Connect marketing program Send E-Flyer of property information to all area agents Send preview invitation to local network of agents property information to out of area agent networks Deliver letter and open home invitation to neighbors Create neighborhood board of information on property, lifestyle and local resources for property showings and open houses First Two Weeks Enter listing into the multiple listing services system Enter listing into Realty World National Listing Distribution program to feature property on top homebuyer searched sites and distribute listing on over 800 websites Post new listing marketing on Social Media sites (Facebook, Pintrest, etc.) Host first Broker s Tour Host first weekend open house Follow up on buyer calls, s, text messages and showing requests Host wine and cheese evening open house Private showings as requested by buyers and agents Host second Broker s Tour Host second weekend open house Next 30 Days you national listing distribution website traffic updates Continuously update property profile and showing information on the MLS, Trulia.com, Zillow.com, Homes.com, Realtor.com, Yahoo.com and other sites Continue private showings and open houses until pending Provide updates on buyer and agent responses from showings/open houses Review market conditions, changes and price position Qualify interested buyers and prepare presentation of any offers EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED.

11 National Listing Distribution Maximum Exposure For Maximum Results Today s homebuyers begin their search for properties and information on the Internet. Online and mobile real estate searches have grown each year while the use of print media in home shopping continues to decrease. The Internet (82%) and your Real Estate Agent (78%) are the top two most useful information sources for homebuyers (National Association of Realtors Home Buyer and Seller Generational Trends 2013). Want to maximize your profit within a timeline right for you? Marketing your home online is essential in reaching the broadest audience of buyers. We create high quality, professional online marketing of your home with direct avenues to communicate with us for quick, responsive access to more information and showings. Information Sources Used in Home Search* Source Homebuyers Internet 90% Real estate agent 87% Yard sign 53% Open house 45% Print newspaper advertisement 27% Home book or magazine 18% Home builder 17% Billboard 5% Television 5% Relocation company 4% Usefulness of Information Sources* Source Homebuyers Internet 82% Real estate agent 78% Home builder 47% Open house 38% Yard sign 34% Relocation company 30% Billboard 26% Print newspaper advertisement 21% Home book or magazine 19% Television 19% *2013 National Association of Re llers 76% of all homebuyers found the home they purchased from the Internet or their real estate agent. EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED.

12 National Listing Distribution Featured Listing Program In addition to expansive online marketing and easy access for more information, we feature your home on the top sites searched by homebuyers. Why feature your property? Premium placement gives you greater exposure and displays your property at Website Top 10 Visited Real Estate sites* Visits Share Zillow Trulia.com Realtor.com Yahoo! Real Estate Homes.com MSN Real Estate Apartment Guide HomeAway Rent.com Apartments.com 13.3% 8.5% 6.7% 5.2% 3.1% 1.7% 1.5% 1.4% 1.3% 1.2% *Experian data as of June 2013 With Realty World Your Home Will Be Featured On: mobile site and apps EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED.

13 Sweeping Online Exposure Our National Listings Distribution Network The power of our National Listing Distribution program gives your home unparalleled exposure to all key homebuyer searched websites and the best opportunity to sell your home for the highest price possible. Here are some of the 800+ national websites that your home will be syndicated to: o RealtyStore.com o USHUD.com o RentRange o LakeHomesUSA.com o AOL Real Estate o eppraisal.com o Real Estate Central o HUDseeker.com o LotNetwork.com o GOVListed.com o elookyloo o RealQuest Express o Guidance Realty o HouseHunt.com o Harmon Homes o Foreclosure.com o The Real Estate Book o Lands of America o HomeBidz o AdWerx o Apartment List o BuyerHomeSite.com o CommercialSearch o FindAPlace4Me by Visual Tour o FreedomSoft o Home2.me o HomeWinks o ImagesWork by CirclePix o LearnMoreNow.com o Mobile Real Estate Listings by Dee Sign o New Home Source o Property Pursuit o Rent Social o USA Golf Home o USA Lifestyle Real Estate o Thousands More! EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED.

14 Listing Activity Report Keeping You Updated Every Step Of The Way With over 90% of all homebuyers beginning their search online, spending an average of 12 weeks looking for a home, we know Internet marketing is important to maximize the highest sales price of have a National Listing Distribution program, to market your home on over 800 websites with your home featured on the Once your home is displayed on these sites we keep you informed of the online show you the trends, sites being used, and help you gauge the level of interest This information allows you to make informed decisions about the sale of your home and any adjustments needed Strategic Marketing = Results Marketing Marketing your home online is essential to Premium placement on sites like Zillow and Trulia gives you greater exposure and places your property at the top of the The Internet (82%) and your Real Estate Agent (78%) are the top two most useful information sources (National Association of Realtors Home Buyer Survey 2012) EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED.

15 Open House Syndication Uniting Online And Offline Real Estate Search Today s homebuyers begin their search online and use the Internet to preview homes. They are hunting for listing, neighborhood and home buying information, but that is not all. Research is just the first step. Today our product consumption and purchases primarily occur online. And while we know Ebay and Amazon are great alternatives to mall shopping, most buyers do not purchase a home online, sight unseen. They want to walk through the home, get a sense of the lifestyle it offers and imagine what it would be like living in it. At Realty World we built an in-house system to unite the triedand-true Open House with cutting-edge technology. We send our scheduled open houses to over 40 national websites displaying showing times and information. We also feature your home on top real estate search sites like Yahoo. com, Zillow.com, Trulia.com, and Homes.com. This powerhouse combination of featured exposure and our Open House Syndication Program puts your listing heads above the rest, increasing your exposure to more than five times the number of interested buyers. 76% of homebuyers drove by and toured a home after their search online. (National Association of Realtors 2012) EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED.

16 Mobile Connect Putting Your Home Into Buyers Hands FACT: Today s homebuyers start their property search online. And one in every seven searches are done on a mobile device. At Realty World, our focus is to maximize your property s exposure to the fastest growing segment: mobile. Yes, homebuyers do lots of research online. But they still insist and thrive on getting in their car at all hours of the day, any day of the week to personally check out homes and neighborhoods. Wouldn t it be great to put your home s information right in the car with them? With Realty World s Mobile Connect, you can. The yard sign in front of your home will contain instructions for buyers to get detailed information about your property by sending a text message or scanning a special QR (Quick Response) code. Your home s listing information and photos will be automatically sent to their cell phone. In real time. And then we will have that potential buyer s mobile number, so we can follow up, answer any questions or schedule a tour. Mobile Facts: Mobile-based searches make up one quarter of all searches. (The Search Agency) Use of mobile search has grown by 500% over the past two years. (Econsultancy) Half of all local searches are performed on a mobile device. (Microsoft Tag) 73 percent of mobile searches trigger follow-up actions. (SearchEngineLand) 70% of all mobile searches result in action within 1 hour. (Social Media Today) In the US, 25% of Internet users are mobile only. (Trinity Digital Marketing) 45 percent of users between 18 and 29 use mobile search daily. (Icebreaker Consulting) 81 percent of people prefer mobile for its convenience and speed. (Vocus Blog) Realty World s Mobile Connect. Just another way we bridge the online and offline homebuyer experience. EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED.

17 Video Marketing The Digital Age of Real Estate We live in the digital age of multi-media channels. Consumers are gravitating to mobile media usage and often consume from multiple mediums at one time. Today there are more than 1 billion unique users visiting YouTube each month. Today s homebuyers are an empowered consumer generation that does their homework ahead of time. They search, research, watch, visit, try, purchase and review. With over nine out of ten homebuyers beginning their search online and 70% of home shoppers using video to tour a home, video marketing is key to reaching the largest audience. Showcasing a home through video marketing gives homebuyers a sense of the features and lifestyle that cannot be conveyed through description or even photos. Over 86% of home shoppers use video to learn more about a community and 68% of viewers share video. Video has become key in the home buying process when considering a home and sharing it with their advice network. Video is also one of the most effective and viral marketing options to reach out of area homebuyers looking to relocate or purchase a vacation home. Our Video Marketing utilizes a professional team of videographers, editors and creative designers to create a true video of your home. Our team will develop, script, oversee and facilitate the production of a listing video that gives homebuyers the best picture of the property, illustrates the special features buyers are looking for and entices them to come by for a visit. Sources: YouTube, RealtorsSolutions, NAR & Google Digital House Hunt Report, Video Usage Purpose for Home Shoppers Real estate searches on Google.com have grown 253% over the past four years (NAR & Google Digital House Hunt Report ) Mobile TV/video usage is up 161% from last year (ComScore, June 2013) 51% of home shoppers conduct video research on YouTube and 41% do so on brokerage websites EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED.

18 Realty World Gets Social On Homes Community a shared social network with common interests and values is at the heart of our lives. So much of our communal world has moved into the online medium, enabling us to connect, correspond and follow our social network in new ways. A Community is also a focal point of the real estate process for buyers. Not only do they purchase a home based on the community and lifestyle they are looking for, they also rely heavily on the opinions of their shared network. With over two-thirds of the world s population visiting social networks or blogging sites, (Nielsen Online) consumers today are more likely to make a purchase based on the reviews, interests and opinions from people within their sphere. At Realty World we utilize online social media networks to market your property and make it easy for buyers to share your home with loved ones. This sharing process can increase their interest in your home and reach homebuyers who are searching through social media for the right place to build their lives. 72% of online adults use social networking sites and 18% use Twitter (Pew Research Center) 71% of all Internet users have an annual household income of $75,000 or more Social Networks and Blogging Sites account for 10% of all time spent on the Internet (Nielsen Online) EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED.

19 The Home Valuation Process Determining the value of your home comes from looking at a Comparative Market Analysis (CMA), considering influencing factors and the relationship of a comprehensive marketing plan with a pricing strategy. Comparative Market Analysis In the CMA process we will review related properties recently active and sold on the market. Recent sales are the strongest indicator of what a current buyer and current seller are able to contract for a successful close, resulting in today s fair market value. Sold properties illustrate the relativity of home location, features and salability with buyer interest. Current listings will indicate the level of competition and homes being compared against your property. Influencing Factors A number of factors influence buyer interest in both their willingness to make a purchase and the price they are willing to pay. Some factors like consumer confidence, the state of the economy, availability of money and interest rates, are important considerations outside of our control. Other significant factors are also finite, such as the location, size and features of the home. The condition of the home also has a substantial impact on buyer interest and their evaluation of what the home is worth when compared to competing listings. Marketing & Pricing Strategy In addition to consideration of a CMA and influencing factors, it is important to consider the impact a comprehensive, quality marketing plan will have in reaching the widest breadth of current homebuyers, and their perception of the value of the home. The presentation of your property impacts whether a homebuyer puts it above or below the value of your competitors. In short, they see the home as worth more or less than the others. EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED.

20 Pricing Strategy The Impact of Intelligent Pricing Deciding on the best listing price for your home is one of the most important and most challenging steps in the selling process. If your home is listed at a price that is above current market value, prospective buyers who would otherwise be candidates to purchase your home, may turn away or lose interest. If you price your home too far below market value, you could ultimately be leaving money on the table by starting too low at the beginning of the negotiations. Most buyers purchase homes within the fair market range with even more purchasing a home if it is a better price than market value. Pricing your home at market value exposes your home to the greatest percentage of prospective buyers and increases the possibility of a sale. Asking Price +15% 10% +10% 30% Market Value 60% -10% 75% Percentage of Buyers -15% 90% Figure 1 Percentage of Buyers by Asking Price 0% Activity -2% -4% -6% -1.9% -3.6% -5.6% -8% -8.9% Number of Weeks on the Market -10% Less than 4 weeks 4 to 12 weeks 13 to 24 weeks More than 24 weeks Figure 2 Activity versus Timing Figure 3 Market Value Another critical factor related to the pricing strategy is timing. A property attracts the most attention, excitement and interest when it is first listed on the market. A home that is priced right and well marketed when first listed is positioned to generate the level of interest needed to sell the home for the highest amount possible. Improper pricing at the initial listing misses out on this peak interest period and may result in your property languishing on the market. The result of a languishing home is typically a below market value sale, or no sale at all. EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED.

21 The Home Buyer Profile Understanding Consumer Trends In order to successfully market and sell your home we first need an understanding of today s buyer; who they are, what they are looking for and how they shop for real estate. Understanding them will influence how and where we market your home. Current trends and demographics of today s homebuyers: Today s buyers want property information quickly & easily, and expect fast response times to their home inquiries. The majority of buyers are between ages with Generation X (33 47) as the largest segment. 65% of all buyers are married couples and more than half have children. 59% of all homebuyers have no children. The family dynamic impacts the desired lifestyle. At least 80% of buyers 57 and younger buy detached single-family homes while buyers over the age of 57 commonly purchase townhouses and condos. The First Step: Nine out of ten buyers go online as the first step in the home buying process. Over 83% of homes purchased are three bedrooms or more. Online & Community: Today, most younger buyers find their home via the Internet while some older generations find their home through a real estate agent. EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED.

22 The Home Buyer Profile Continued Today s consumers approach home buying differently. They are well researched, tech-savvy and keep both immediate and extended family top-of-mind when purchasing a home. It is more common for multiple generations to live under one roof and most prefer move-in ready homes. In addition, many buyers have already adjusted their lifestyles to simpler means and are energy conscious. When selling your home our marketing will be targeted to maximize the key features buyers are looking for through the most expansive and effective media channels possible. We also focus on responding quickly and thoroughly to their inquiries in order to capitalize on their interest. Understanding the preferences of today s buyer and how they want to be serviced is one of the effective ways we sell your home. Primary Factors for Younger Generation Buyers Primary Factors for Older Generation Buyers Convenience to jobs Affordability Convenience to friends and family Landscaping for energy conservation Quality of the school districts Commuting Costs Environmentally friendly community features Convenience to health facilities EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED.

23 The Contract Negotiation Navigating To Reach Your Goal The offer and negotiation process with a serious buyer is one of the most significant steps to achieving a successful sale. Planning ahead will maximize your leverage and create a better outcome during the contract negotiation and escrow period. Providing thorough disclosures and professional property inspections gives buyers knowledge of the home prior to submitting an offer. Predisclosures allow the accepted contract to be made with this awareness, preventing further negotiation of a lower price, credits or repair requests later on in the escrow process. Preparing your home will diminish items the buyer has to negotiate. Improve it s condition, minimize needed repairs, and have it show well by staging or removing clutter. Collaboration as a team, and ability to negotiate for you as your representative, is a significant factor to keep in mind when selecting the right agent. We will facilitate the parties emotions and negotiations throughout the selling process while helping to keep as much of your potential profit as possible. We will handle the nuances and transactional details to make the overall process smoother and simpler. Our goal is for you to have confidence and comfort with your decision to sell, and a successful close of escrow. EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED.

24 Service Your Way A Mobile, Paperless Experience Home selling today should be as smooth and stress free as possible. You re busy juggling work, family, friends and more, all while preparing your home for sale, keeping it up for showings and getting ready to relocate. Our goal is to help make it as easy as possible to navigate this process, take care of the paperwork and meet the requirements you are obligated to do as a seller. Our services focus on utilizing mobile and paperless options to service you on your schedule during the selling process. Timing is crucial in your transaction and the milestones we have to meet together can happen faster and easier because our team utilizes software, transaction management systems, e-signature platforms and mobility. Your success and experience in the home selling process is important to us. We provide a mobile, paperless experience to service you, your way. EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED.

25 Map Of All Listings MLS # Status Address 0 Subject 1643 Moraga St, San Francisco, CA Price A th AVE $699, A 2938 Moraga ST $949, A 2625 Noriega ST $850, A 2130 Noriega ST $799, S th AVE $885, S nd AVE $999, S rd AVE $890, S th AVE $965, S st AVE $950,000 Status: A = Active, S = Sold

26 Summary Of Comparable able Properties Active Listings Address Beds Baths YrBlt SqFt List Price th AVE 3 2/ ,515 $699, Moraga ST 5 3/ ,392 $949, Noriega ST 3 2/ ,650 $850, Noriega ST 3 3/ ,808 $799,000 Sold Listings Averages 1,841 $824,250 Sold Price Sold Date Address Beds Baths YrBlt SqFt List Price Sold Price Sold Date th AVE 4 3/ ,100 $860,000 $885,000 11/27/ nd AVE 4 3/ ,100 $999,000 $999,000 12/13/ rd AVE 3 2/ ,822 $789,000 $890,888 12/13/ th AVE 3 2/ ,890 $899,000 $965,000 4/8/ st AVE 5 3/ ,000 $950,000 $950,000 3/6/14 Averages 1,982 $899,400 $937,978

27 Property Details A th AVE, San Francisco $699,000 Listing information Courtesy of Allegro MLS#: Beds: 3 Sq Ft: 1,515 List Date: 2/22/14 Status: Active Baths: 2/0 Year Built: 1940 Sold Date: Featureses View: City Lights; Exterior: Stucco,Other; Water/Sewer: Sewer System - Public,Water - Public; Flooring: Other,Hardwood Floors; Fireplaces: 1; Lotsize: 2750; Acres: 0.06; Remarks Short Sale. All terms and conditions subject to bank approval.rh-2 Zoning.3 Bedrooms, 2 Baths SFR. Main level: Living room w/corner fireplace, remodeled kitchen, 2 Bedrooms, 1 Bath. Lower level: 1 legal Bedroom, 1 Bath. 1 car garage. Updated systems. Large backyard. Short stroll to GG Park, MUNI, Irving shops, library, schools. Tenants' occupied. Please don't disturb occupants. Information is deemed reliable but not guaranteed. Source: QUATTRO San Francisco

28 Property Details A 2938 Moraga ST,, San Francisco $949,000 Listing information Courtesy of Coldwell Banker Res. R.E. Svcs MLS#: Beds: 5 Sq Ft: 2,392 List Date: 3/4/14 Status: Active Baths: 3/0 Year Built: 1940 Sold Date: Featureses Style: Full; View: City Lights,Water; Exterior: Stucco,Other; Lot: Regular; Yard: Garden/Play,Patio; Roof: Tar and Gravel; Flooring: Hardwood Floors,Parquet,Wall to Wall Carpeting; Zoning: RH-1; Stories: Three or More Stories; Fireplaces: 1; Virtual Tour: Link; Lotsize: 2495; Acres: 0.06; Remarks Semi-detached big Sunset central Patio home--almost 2400 Square feet with 5 bedrooms and 3 baths. Best for big family with three generations or potential extra income from the living space in lower level. Big and bright living room has corner fireplace with high ceiling. Separate dining room with beautiful arch entrance. Partially remodeled kitchen has granite counter top and breakfast area. two good size bedrooms with abundance of nature light. Newly refinished hardwood floor throughout. The master bedroom is on the additional level (carpet over hardwood floor) with double closets. partial ocean views from the this room too. The lower level has kitchen(not warranted), two bedrooms and one full bath added with permits. big flat backyard. Information is deemed reliable but not guaranteed. Source: QUATTRO San Francisco

29 Listing Photos A 2938 Moraga ST,, San Francisco $949,000

30 Property Details A 2625 Noriega ST,, San Francisco $850,000 Listing information Courtesy of Ryan L Call MLS#: Beds: 3 Sq Ft: 1,650 List Date: 5/14/14 Status: Active Baths: 2/0 Year Built: 1941 Sold Date: Featureses Style: Contemporary,Full; View: City Lights,Panoramic; Exterior: Stucco,Dual Pane Windows; Lot: Fenced,Regular; Yard: Fenced; Flooring: Wall to Wall Carpeting; Fireplaces: 1; Lotsize: 1875; Acres: 0.04; Remarks TThis home has extra-ordinary features: Premium location next to restaurants, banks, shopping centers, public transportation, freeways, highways, Golden Gate Park & Beach. It is a comfortably quiet residential area. Elevator makes stepping up to the home (especially for elderly) a pleasurable ride. Security system, main gate bright lights & security in-house back-up lighting certainly provide sense of security and comfort. LEGAL IN-LAW APARTMENT OF FORMAL LIVING ROOM, BEDROOM with closet & FULL SIZE BATHROOM are ABSOLUTE VALUE. Skylights add natural sunlight further enhance this roomy remodeled home. 1,650 square feet living space makes this a perfect sunset home to own. PLEASE DO NOT DISTURB CURRENT OCCUPANTS. SHOWING(S) OF THIS PROPERTY Information is deemed reliable but not guaranteed. Source: QUATTRO San Francisco

31 Listing Photos A 2625 Noriega ST,, San Francisco $850,000

32 Property Details A 2130 Noriega ST,, San Francisco $799,000 Listing information Courtesy of Prudential CA Franciscan Prop. MLS#: Beds: 3 Sq Ft: 1,808 List Date: 5/23/14 Status: Active Baths: 3/0 Year Built: 1957 Sold Date: Featureses Style: English,Traditional; Exterior: Stucco; Lot: Regular; Yard: Back Yard,Fenced,Front Yard; Flooring: Hardwood Floors; Stories: Two Story; Fireplaces: 1; Lotsize: 2321; Acres: 0.05; Remarks Handsome English Tudor home close to shops, restaurants and transportation. Inviting garden tunnel entrance w/terrazzo staircase leads to front door & into attractive center hall foyer. Delightful formal living room features fireplace, large picture window & gleaming hardwood floors. Beautiful formal dining room w/striking chandelier! Light-filled kitchen w/breakfast area. 3BR & 2BA on same level. Master suite features private bath w/two wall to wall closets. Lower level boasts a fabulous family room/garden apartment w/private bath, walk-in closet, wet-bar, built-in desk & cabinets, hardwood floors and access to yard. Terrific walk-out level landscaped backyard w/patio & flowerbeds. Laundry area, ample storage, 3 car parking garage! Information is deemed reliable but not guaranteed. Source: QUATTRO San Francisco

33 Listing Photos A 2130 Noriega ST,, San Francisco $799,000

34 Property Details S th AVE, San Francisco $885,000 Listing information Courtesy of K K & C Realty MLS#: Beds: 4 Sq Ft: 2,100 List Date: 8/5/13 Status: Sold Baths: 3/1 Year Built: 1940 Sold Date: 11/27/13 Featureses Style: Attached; Stories: Two Story; Lotsize: 0; Remarks Beautiful legal 4 bedrooms 3.5 baths in a two story single family house located in central sunset. 2 beds 2 baths upstairs including 1 master suite. Separate entrance to enter downstairs legal 2 beds 1.5 baths + bonus room. Convenient/walking to shopping, restaurants, transportations. Nice large yard. By appointment. DO NOT DISTURB. Information is deemed reliable but not guaranteed. Source: QUATTRO San Francisco

35 Property Details S nd AVE, San Francisco $999,000 Listing information Courtesy of Hastings Realty Group MLS#: Beds: 4 Sq Ft: 2,100 List Date: 8/20/13 Status: Sold Baths: 3/0 Year Built: 1935 Sold Date: 12/13/13 Featureses Style: Contemporary,Attached; View: City Lights,Downtown; Cooling: Central 1 zone; Exterior: Stucco,Dual Pane Windows; Lot: Down Slope; Yard: Back Yard,Fenced,Deck(s); Roof: Composition Shingles; Water/Sewer: Sewer System - Public,Water - Public; Flooring: Hardwood Floors,Tile; Zoning: RH-1; Stories: Two Story; Fireplaces: 1; Virtual Tour: Link; Lotsize: 3012; Acres: 0.07; Remarks Must see elegant Rousseau-Style Center Patio Sunset 4 Bedroom 3 Bath Home.The home is bright and airy & has a mixture of modern & traditional elements. The home has formal living & dining rooms with beautiful arch ways,vaulted ceilings, and period details. The master bedroom is on the main level, which opens to the deck and backyard, along with an additional bedroom and bathroom. Downstairs, there are two additional bedrooms, a bathroom, family room, and wet bar. The home was been extensively updated & is ready for its next owner. The home has new interior paint, refinished hardwood floors, a new deck, and much more. Information is deemed reliable but not guaranteed. Source: QUATTRO San Francisco

36 Property Details S rd AVE, San Francisco $890,888 Listing information Courtesy of Wiener & Assoc./A. Lewin Prop. MLS#: Beds: 3 Sq Ft: 1,822 List Date: 11/27/13 Status: Sold Baths: 2/1 Year Built: 1940 Sold Date: 12/13/13 Featureses Style: Traditional,Full; Exterior: Stucco; Lot: Up Slope; Yard: Garden/Play; Roof: Tar and Gravel,Tile; Water/Sewer: Sewer System - Public,Water - Public; Flooring: Hardwood Floors; Fireplaces: 1; Lotsize: 0; Remarks Tunnel Entrance full five home with legal sun room and 3/4 bath. Unwarranted knotty pine room and 1/2 bath down. Property features fresh interior and exterior paint, refinished hardwood floors and Lingruen termite report and completed work on file. Information is deemed reliable but not guaranteed. Source: QUATTRO San Francisco

37 Listing Photos S rd AVE, San Francisco $890,888

38 Property Details S th AVE, San Francisco $965,000 Listing information Courtesy of New Marina Real Estate Solutions, Inc MLS#: Beds: 3 Sq Ft: 1,890 List Date: 2/4/14 Status: Sold Baths: 2/0 Year Built: 1926 Sold Date: 4/8/14 Featureses Style: Attached,Full; Exterior: Stucco; Lot: Down Slope,Regular; Yard: Back Yard,Garden/ Play,Deck(s),Patio,Patio/Deck Enclosed; Flooring: Hardwood Floors; Zoning: RH-1; Fireplaces: 1; Lotsize: 3000; Acres: 0.07; Remarks Stunning Sunset Home with a great combination of Pride of Ownership and Beautiful Period Detail. Remodeled tastefully this Chef's kitchen with custom granite built-in breakfast area leads to a side Patio shielded from rain and wind, a large Split Bathroom, Formal Dining room, Living room with Fireplace, 2 good sized Bedrooms on main level lead you out to a newer deck overlooking a low maintenance backyard. Lower Level features 1 Bedroom / 1 Bath with Kitchen and Family room. Convenient bonus office area in the Laundry room. Ample storage. Create your own memories in this well appointed home great for entertaining. Great location. Walking to muni, shopping, dining, and Golden Gate Park. Home will appeal the pickiest buyer. Open Sun 2-4pm Information is deemed reliable but not guaranteed. Source: QUATTRO San Francisco

39 Property Details S st AVE, San Francisco $950,000 Listing information Courtesy of Vanguard Properties MLS#: Beds: 5 Sq Ft: 2,000 List Date: 2/3/14 Status: Sold Baths: 3/0 Year Built: 1932 Sold Date: 3/6/14 Featureses Style: Spanish,Detached; Exterior: Stucco; Yard: Fenced; Flooring: Other,Hardwood Floors; Fireplaces: 1; Lotsize: 0; Remarks Central Sunset detached Spanish Mediterranean home in need of TLC. 5 Bedroom, 3 bathroom home with +/-2,000 sq.ft (tax record). Upper level is 3 beds, 2 baths. There is a large living room with barrel ceiling and wood burning fireplace, formal dining room and kitchen. The lower level includes 2 bedrooms, 1 bathroom added with permit. The kitchen on this level may have been added without permit (status unknown). There is a large garage, laundry, and 2 very large storage rooms. New Roof in WalkScore of 77 - just one block from Noriega Street shops. 3 blocks to the N-Judah. Information is deemed reliable but not guaranteed. Source: QUATTRO San Francisco

40 Comparable able Property Statistics Active Listings Number of listings 4 Lowest price $699,000 Average price $824,250 Highest price $949,000 Avg price per sqft $454 Avg DOM Sold Listings Number of listings 5 Lowest price $885,000 Average price $937,978 Highest price $999,000 Avg price per sqft $474 Avg DOM

41 Online Valuation Analysis Active Listings Address List Price Zestimate Difference th AVE $699,000 $840, % 2938 Moraga ST $949,000 $1,112, % 2625 Noriega ST $850,000 $862, % 2130 Noriega ST $799,000 $902, % Sold Listings Address Sold Date Sold Price Zestimate Difference th AVE 11/27/13 $885,000 $856, % nd AVE 12/13/13 $999,000 $959, % rd AVE 12/13/13 $890,888 $908, % th AVE 4/8/14 $965,000 $864, % st AVE 3/6/14 $950,000 $991, % Sold Averages $937,978 $916, % Source: QUATTRO San Francisco

42 Sold Property Analysis Address List Price Sold Price Difference DOM $ per Sqft th AVE $860,000 $885, % 0 $ nd AVE $999,000 $999, % 0 $ rd AVE $789,000 $890, % 0 $ th AVE $899,000 $965, % 0 $ st AVE $950,000 $950, % 0 $475 Sold Averages $899,400 $937, % $474

43 Suggested List Price Analysis of f the comparable able properties suggests a list price range of: $949,000 - $1,025,000 Here e are some other pricing factors to consider: Low Median Average High Proj. value $/sqft All listings $699,000 $890,888 $887,432 $999,000 $1,019,740 Active listings $699,000 $799,000 $824,250 $949,000 $994,730 Sold listings $885,000 $950,000 $937,978 $999,000 $1,039,747

44 Sellers Net Sheet Estimated sales price $949,000 Item Cost Sample Expense $3,000 Sample Expense $5,500 Sample Expense $25,000 Sample Expense $600,000 Total selling expenses $633,500 Net to seller $315,500

45 Contact Me Jill Agent Realty World - Demo Franchise Address 2316 Orchard Parkway, Suite 200 Tracy, CA Web realtyworldagentdemo.com Office Mobile BRE number CalBRE # mackenzie@rwnc.com Download this report (PDF) What is this bar code? This QR code makes it easy for you to download this report to your smart phone. 1. Make sure your phone can scan a QR code with its camera. a. If you don't already have one, you can try on your phone's browser to download an app, or do a Google search for the model of your phone along with the term "QR reader". 2. Now use that app to scan the QR code above.