Y O U R E X P E R T SELLER'S GUIDE

Transcription

1 Y O U R E X P E R T SELLER'S GUIDE

2 LEADERSHIP & MEMBERSHIPS National Association of REALTORS (NAR) Greater Nashville REALTORS (GNR) GNR Chair Environmental Committee, 2012 GNR Chair Young Professionals Network, 2011 GNR Graduate Leadership Class, 2009 Urban Land Institute Nashville chapter Home Builders Association of Middle Tennessee HBAMT Committee Chair Parade of Homes US Green Building Council Middle TN USGBC Board of Directors & Executive Committee Secretary, Wendy Monday REALTOR 10+ Years Licensed REALTOR Top Producing Agent in PARKS EXPERIENCE REALTOR 2008 present PARKS, Director of Development Zeitlin & Co. Realtors, Managing Director The Governors Club, Director of Marketing Temple Hills Club, Membership Director Graduate of the University of Tennessee, Bachelor of Arts in English PARKS #1 BROKERAGE IN NASHVILLE $2.25 BILLION in total sales volume in 2017 Highest average sales price of the top 5 firms in the market Highest per agent productivity of the top 5 firms in the market Most luxury listings and luxury buyers in the market

3 P R E P A R PREPARE PRICING PHOTOS + VIDEO E M A R K E T COMING SOON ON MLS SHOWINGS C L O S E CONTRACT CONTINGENCIES CLOSING

4 PREPARE Perform interior maintenance De-clutter & refresh Perform exterior maintenance Have HVAC professionally serviced. Install GFCI outlets near all water sources. Professionally clean carpets and grout. Re-caulk showers and baths as needed. Replace all burned out bulbs. Enhance curb appeal Fix chipped paint or weathered stain on front door. Add mulch to define beds. Plant flowers to add color and pull obvious weeds. Rake leaves and discard sticks. Make sure all outdoor lights work. The less you have, the less you move! Schedule a donation pick up via Goodwill or Good Samaritans. Clear off kitchen and bathroom counters. Eliminate unnecessary or small accessory furniture items (small bookcases, side tables, footstools, etc). Make rooms look bigger. Repaint in neutral color such as Light French Gray from Sherwin Williams. Reduce pet paraphenalia. Take photos and memorabilia off the fridge. Pack away all personal items (family photos, etc). Magic Eraser! Perfect for removing scuff marks from walls. Clean gutters. Add downspout extensions and splash blocks. Trim trees back from roof. Caulk all exterior wall penetrations: hose bib, chimney, etc. Paint and/or replace chipped or rotted window trim. Clean windows and replace torn screens. Install vapor barrier in crawl space. Replace any missing crawl space doors or vent screens. PREPARE 2.0 For every $1,000 in perceived defect, the buyer will ask for $3,000-$5,000 reduction in asking price. Don't risk a low offer. And you want to know the issues now, not when the buyer's inspector shows up. Get a pre-inspection by a licensed home inspector. ($300-$500) Have a professional deep clean.

5 PRICING SHOWINGS VS. TIME ON MARKET What is your competition? location + condition How much inventory in your target price range? scarcity new construction activity vs. existing Buyer Activity Where are buyers in your target price range buying? evaluate not just your neighborhood, but areas similar to yours How do economic factors influence the market? interest rates wages + job growth Weeks on the Market Price your home correctly from the start. The MOST buyers see your home when you first hit the market. Target buyer's interest at its peak.

6 PHOTOS + VIDEO professional photography floorplans ONLINE IS EVERYTHING I hire professionals to create a captivating virtual presentation of your home. 3d video tours and YouTube videos YOUR EXPERT SELLER'S GUIDE WENDY MONDAY, REALTOR

7 COMING SOON GENERATING BUZZ BEFORE WE LIST IS KEY. Networking with other agents to promote your home online and in person is where I shine. eblast to 5,000+ REALTORS agent breakfast club + office sales meetings + PARKS company hotline social media ads REALTOR networking

8 SHOWINGS How it Works FAQ SHOWINGS ARE SCHEDULED THROUGH showings.com Your home will be equipped with an MLS lockbox. REALTORS have an assigned, trackable keycard to access this lockbox. BUYER S AGENT REQUESTS SHOWING THRU CSS YOU RECEIVE A TEXT/CALL/ WITH REQUEST YOU APPROVE SHOWING BUYERS AGENT IS NOTIFIED SHOWING IS CONFIRMED Q: Do we have to leave when the house is being shown? A: Yes Q: How much advance notice will I get before a showing? A: As much notice as possible, but it varies. You ll receive a call or text as soon as an appointment is requested. Q: How should I prepare my home for a showing? A: Turn on lights. Open draperies and blinds. Turn on soft background music. Store pets safely out of the way and place all pet-related materials out of sight. Vacuum & sweep. Store valuables & medications out of sight.

9 CONTRACT We use the standard Tennessee Association of REALTORS (TAR) contract and forms for your transaction. There are over 100 forms available to use during a transaction depending on the nature and complexity of the deal; these are forms used in every transaction. LISTING AGREEMENT Outlines the terms, duration and listing price for your property. CONFIRMATION OF AGENCY Establishes the representation for both the buyer and seller in the transaction. DISCLAIMER NOTICE States that the real estate brokers are not home inspectors, termite inspectors, etc. Recommends hiring independent, qualified professionals for inspections. DISCLOSURE OF AFFILIATED BUSINESSES PARKS owns other real estate related businesses and whether or not you choose to use their services I disclose this information to you. VENDOR LIST Furnishing referrals for Vendors is done only as a courtesy and does not constitute any warranty or representation of the vendor. PURCHASE & SALE AGREEMENT A 10 page document that is the heart of the contract. Outlines the terms of the offer including price, timelines, contingecies, etc. PROPERTY CONDITION DISCLOSURE Sellers furnish this form unless the property transfer is exempt. The seller completes the form to the best of their ability. This document does not take the place of a home inspection by a licensed inspector. You sign a copy to acknowledge receipt. COUNTER OFFER Counters to the original offer will be made on this form. All terms included in the original offer remain the same except for changes specified on this form. REPAIR/REPLACE AMENDMENT Once the home is inspected, repairs may be requested by the buyer. Once those repairs have been negotiated and agreed upon, this form is completed and signed and becomes part of the contract. NOTIFICATION FORM Provides official notice from one party in the transaction to the other in writing in accordance with the provisions of the Purchase and Sale Agreement.

10 CONTINGENCIES Inspection Appraisal Closing Have clear access to attic, crawl space, heating system, garage and all areas that will need to be inspected. Do NOT do quick, cheap repairs to your home. It will raise questions during inspection and cause unnecessary concern to buyers. After the inspection, the buyer will: 1. Terminate the contract and a full refund of earnest money. 2. Accept the property in its current condition. 3. Provide you with a list of requested repairs. We can negotiate the repair requests, however if a minor repair makes the buyer happy and it holds a sale together it is usually in the your best interest. An appraisal is a written estimate of a property s value by an independent third-party contractor based on recent sales of similiar properties and the property s condition. 1. Within 14 days the lender must the apprasial and the buyer must pay for it. 2. Appraiser contacts me for an appointment to visit house. 3. I provide the appraiser with comps and pertinent information on the house. Appraisers pull their own comps, mine are provided as a courtesy. 4. Appraiser submits report to lender. 5. Lender notifies us of results. Title company prepares documents and orders title insurance. Buyer s lender prepares the loan documents and submits to underwriting. Be prepared to provide lender with any additional required financial documents. Title company prepares and distributes Closing Disclosure (the accounting statement for the transaction). You sign documents. Money and keys are exchanged, you re closed!

11 FAQ Q: HOW MANY CLIENTS HAVE YOU WORKED WITH? A: Over my 10+ years in Nashville real estate, I've sold hundreds of homes both as a buyer's agent and a listing agent. I am consistently on the Top 50 PARKS agents list. Last year I closed 34 total transactions for a total sales volume of $12.2M. According to the National Assocation of REALTORS survey, last year the average REALTOR closed 12 transactions with a total sales volume of $1.8M. Q: WHAT ARE YOUR TOP THREE STRATEGIES TO SELL? A: 1. Marketing properties BEFORE they hit the MLS to generate buzz is my speciality. Eblasts, social media marketing and networking with other agents are my priorities. 2. Showcasing your home online in the best possible way, professional photos, floor plans, etc. 3. Answering every question a buyer can ask, even before they ask it. Q: WHAT ARE THE COSTS TO SELL MY HOUSE? A: In addition to the commission, your closing costs will be made of the following items, some of which are negotiable: title insurance, pro-rated taxes, recording fees, buyer closing costs credit, mortgage balance payoff. I will provide you with an estimated NET proceeds sheet. Q. HOW DO YOU GET PAID? A: The listing commission is a 6% total commission which is split between myself (3%) and the buyer's agent (3%). I am paid 0% until the house is sold and successfully closed. Q: WHERE DO YOU SPECIALIZE? A: I specialize in helping clients that I enjoy working with and who enjoy working with me.

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