My Company - Real Living

Transcription

1 My Company - Real Living More than 400 offices and nearly 10,000 agents earned the Inman Innovator Award as the Most Innovative Real Estate Franchise named the Most Promising National Brand by Swanepoel TRENDS Report named one of the Top Ten Newsmakers by Swanepoel TRENDS Report our President, Harley E. Rouda, Jr., was recognized as one of the Top 100 Most Influential Leaders in Real Estate by Inman

2 Premier Service Promise Premier Service Promise Listen to your needs. I will deliver a service experience based on your needs and desires. Establish clear expectations. I will explain the roles I play and how we will work together. Commit to a plan. I will design a plan to deliver on those expectations. Perform the service. I will deliver on my commitment. Solicit your feedback. You will be asked to complete a survey which will be used to measure and evaluate my performance.

3 Our National Satisfaction Rating for 2010 Our buyer and seller clients awarded us with a 96% Customer Satisfaction Rating. Through the annual National Association of Realtors Profile of Buyers and Sellers, we can compare ourselves against a national average. Our rating is far above the industry satisfaction rating of 81%. All above, 2010 GMAC Real Estate survey results. The GMAC Real Estate brand was retired and rebranded to Real Living, January 1, 2011.

4 The Premier Service Survey Your Opinion is Important! At the end of your transaction you will be asked to complete a survey from an independent research company. Survey Purpose Enables me to document and track my performance. Ensures a continued record of superior service that no company can match.

5 Agents Across The Nation If your needs are outside of our local market, I can connect you to another equally qualified and dedicated Real Living Professional with local expertise and a proven record of success and customer satisfaction. Premier Service Real Living Real Estate Agents acting on your behalf as your Trusted Advisor SM, Skilled Negotiator SM and Expert Facilitator SM. Consider me your connection to a rewarding real estate experience.

6 Real Steps - Getting Started What is your timeline? Are you in need of pre-foreclosure or short sale assistance? Are there contingencies associated with the transaction? Would you like assistance in staging your home?

7 Real Steps - Pricing Your Home What is Your Home Worth? Comparative Home Analysis Your reference to sales price of similar properties Guide to developing listing price

8 Real Steps - Pricing Your Home Price is Influenced by Several Factors Location Proximity to area amenities, schools and destinations Access to major highways and public transportation Property Condition Structural and mechanical systems Curb appeal and decor Staging for sale Market Condition Interest rates and financing options Competition from other homes Economy and consumer confidence

9 Real Steps - Maximizing Your Sale Interest is Highest in First Few Weeks Finding the Right Buyers

10 Real Estate Consumers Information Sources Used by Buyers of Previously Owned Homes Internet Real Estate Agent Yard Sign Open House Print Newspaper Ad Home Book or Magazine Home Builder Television Billboard Relocation Company Source: National Association of Realtors, Profile of Home Buyers and Sellers % of buyers start online. 24/7 access. The best sites have photos, videos, information on taxes, features, neighborhoods and more.

11 Who s Buying Today? Adult Composition of Home Buyers Median Age - 39 years Median Household Income - $72,200 I have access to the latest research and findings on home buying behavior. Source: National Association of Realtors, Profile of Home Buyers and Sellers 2010

12 Digital Marketing

13 Real Living Web Sites - RealLiving.com The Most Important Place to List Your Home with More than 2 Million Page Views Each Month Real Living s internet strategy focuses on: Promoting Seller Listings across the web Attracting Qualified Home Buyers Exceptional Online Engagement Incenting User Registration & Regular Use The Real Living Consumer site increases: Search Visibility to Local Home Buyers Internet Listing Channel Partnerships On site Experience and Lead Funneling Lead Routing & Management Features

14 Real Living Web Sites - RealLiving.com Attracts and Interacts with Buyers Enhanced mapping including Bird's Eye View Neighborhood and Community Statistics Save favorite listings Save home searches Receive personalized alerts from us - when your home matches their criteria Schedule open houses

15 Real Estate Websites Real Living syndicates to these and other top real estate websites which have a cumulative total of more than 5 million unique viewers per day.

16 Listing Enhancements - Mapping Interactive Maps Allow Buyers to: Zoom in to neighborhood location Pinpoint a specific address or area Filter property results in a given area by price, bedrooms, bathrooms

17 Listing Enhancements - Photos & Property Information Your Property is Featured with: Photos - #1 Feature for Buyers We can display unlimited photos of your home More photos help sell listings Virtual tour links Neighborhood Information Schools, mapping and neighborhood info Buyers Can: Schedule a Viewing Calculate a Mortgage Share with their social network

18 E-Communications E-newsletters Cards/Flyers/Virtual Tours I can feature your home in my enewsletter. 95% of our marketing materials can be ed or web-posted. That means I can promote your property across the web at sites like Craiglist and our community sites with highly engaging materials or send materials as visual s to my professional network or potential buyers.

19 Traditional Marketing - Direct Mail Advertising Just Listed and Open House postcards with photos, information and features. I have access to easy systems to target mailings by zip code, street and demographic information.

20 Real Living Luxury Program If your property warrants special consideration, the Elegant Homes International program includes: Yard signs Agent Marketing materials Property marketing materials Listing syndication to: LuxuryRealEstate.com, and the Who s Who of Luxury Real Estate, the #1 luxury real estate site in the world, and its syndication partners.

21 Selling Your House is a Complex Process I'm with you every step of the way.

22 Real Deal - Finalizing the Contract Evaluating the Offer Negotiating Price and Terms House sale contingencies Closing dates Inclusion of accessories or fixtures Writing the contract - Get it on paper Managing the inspection, property survey Professional service with you every step of the way.

23 Identifying Special Programs Incentives for Home Sales There are many local, regional and national programs which assist home buyers. I can work with potential buyers to help them use these programs to purchase your home allowing your home to sell faster and for the best price.

24 Equal Housing Opportunity Everyone benefits from an open housing market. Restrictions limit the pool of homes for sale and hinder those who are hoping to sell. Federal Law - Right to Every Buyer.

25 Marketing Plan of Action First Week on the Market - Enter listing into MLS system. - Put up "For Sale" sign. - Install lock box. - Take property photos. - Prepare property flyer/brochure. - Submit property listing with photos to select real estate websites. Second Week on the Market - Schedule Virtual Tour. - Invite local Realtors to tour home. - Prepare and place advertisements with select print and online media outlets. - Share Virtual Tour video on my personal website, YouTube, Facebook and Twitter. Third Week on the Market - Submit Open House announcement to MLS & Office Sales meeting. - Prepare and distribute special Open House flyer. - Hold Sunday Open House. On-going ASAP - Handle incoming calls and schedule showing appointments. - Update owner on showings. - Pre-qualify buyers. - Present all offers and recommend counter-offer strategies. - Review price based on agent input & market conditions. - Obtain an acceptable contract on your property!

26 Services You Will Receive We will help you determine the best selling price for your home. We will suggest what you can do to get your home in top selling condition. We will develop a strategy to show your home. We will enter your home in the Multiple Listing System. We will implement the enclosed marketing plan. We will talk with you to review progress periodically. We will advise you of changes in the market climate. We will present all offers to you promptly and assist in evaluating them. We will monitor progress toward closing when a contract is accepted. We will monitor the appraisal and buyers loan approval. We will immediately advise you of events that may threaten closing. We will coordinate and monitor the settlement process.

27 When An Appointment Is Made Agents from many real estate firms will want to show your home. Please allow any agent who calls to show your home at the suggested time. If you are not frequently available, it is suggested that you allow a lockbox to be installed on your door. You will increase your odds for a sale by allowing more qualified buyers to see your home. You do not want to miss an out-of-town transferee because your home was not able to be shown. During a showing: Open all draperies and window shades during daylight hours. The kitchen & bathroom should sparkle. Open windows one half hour before showing to circulate fresh air. Open all the doors between rooms to give an inviting feeling. Place fresh flowers on kitchen table and/or in the living room. If possible, bake cookies or bread to add an inviting aroma. Turn on all lights and replace bulbs with high wattage bulbs where needed. Pets should be confined or restricted from view. Eliminate pet odors. Not everyone may share your love of animals. Some people may be allergic to them. All jewelry and small valuables should be stored in a safety deposit box or in a locked closet. Replace any items not included in the sale, or tag them appropriately with to be replaced with or not included signs. Beds should be made & clothes picked up. Bathrooms should be clean, with towels folded and toilet lid down. When you leave the house, please leave it as if you know it is going to be shown. You never know when the right person is going to look at it!

28 Preparing Your Home Your home has just one chance to make a great impression with each potential buyer. And it can! The following "tricks of the trade" will help you keep track of what needs to be done. The whole idea is to present a clean, spacious clutter-free home--the kind of place you d like to buy. Accomplish a little everyday, and before long your home will be ready to make the impression that can make the sale. Your Home s Curb Appeal Mow lawn Trim shrubs Edge gardens and walkways Weed and mulch Sweep walkways and driveway, remove branches, litter or toys Add color and fill in bare spots with plantings Remove mildew or moss from walls or walks with bleach and water or other cleaner Take stains off your driveway with cleanser or kitty litter Stack woodpile neatly Clean and repair patio and deck area Remove any outdoor furniture which is not in good repair Make sure pool or spa sparkles Replace old storm doors Check for flat-fitting roof shingles Repair broken windows and shutters, replace torn screens, make sure frames and seams have solid caulking Hose off exterior wood and trim, replace damaged bricks or wood Touch up exterior paint, repair gutters and eaves Clean and remove rust from any window air conditioning units Paint the front door and mailbox Add a new front door mat and consider a seasonal door decoration Shine brass hardware on front door, outside lighting fixtures, etc. Make sure doorbell is in good working order General Interior Tips Add a fresh coat of interior paint in light, neutral colors Shampoo carpeting, replace if necessary Clean and wax hardwood floors, refinish if necessary Clean and wash kitchen and bathroom floors Wash all windows, vacuum blinds, wash window sills Clean the fireplace Clean out and organize closets, add extra space by packing clothes and items you won t need again until after you ve moved Remove extra furniture, worn rugs, and items you don t use; keep papers, toys, etc. picked up--especially on stairways Repair problems such as loose door knobs, cracked molding, leaking taps and toilets, squeaky doors, closets or screen doors which are off their tracks Add dishes of potpourri, or drop of vanilla or bath oil on light bulbs for scent Secure jewelry, cash and other valuables The Living Room Make it cozy and inviting, discard chipped or worn furniture and frayed or worn rugs The Dining Room Polish any visible silver and crystal Set the table for a formal dinner to help viewers imagine entertaining here The Kitchen Make sure appliances are spotless inside and out (try baking soda for cleaning Formica stains) Make sure all appliances are in perfect working order Clean often forgotten spots on top of refrigerator and under sink Wax or sponge floor to brilliant shine, clean baseboards Unclutter all counter space, remove countertop appliances Organize items inside cabinets, pre-pack anything you won t be using before you move The Bathrooms Remove all rust and mildew Make sure tile, fixtures, shower doors, etc. are immaculate and shining Make sure all fixtures are in good repair Replace loose caulking or grout Make sure lighting is bright, but soft The Master Bedroom Organize furnishings to create a spacious look with well-defined sitting, sleeping, and dressing areas The Garage Sell, give away, or throw out unnecessary items Clean oily cement floor Provide strong overhead light Tidy storage or work areas The Basement Sell, give away, or throw out unnecessary items Organize and create more floor space by hanging tools and placing items on shelves Clean water heater and drain sediment Change furnace filter Make inspection access easy Clean and paint concrete floor and walls Provide strong overhead light The Attic Tidy up by discarding or pre-packing Make sure energy-saving insulation is apparent Make sure air vent is in working order Provide strong overhead lighting When It s Time To Show Make sure your property profile folder, utility bills, MLS profile, house location survey, etc. are available Open all draperies and shades, turn on all lights Pick up toys and other clutter, check to make sure beds are made and clothes are put away Give the carpets a quick vacuuming Add some strategically placed fresh flowers Open bathroom windows for fresh air Pop a spicy dessert or just a pan of cinnamon in the oven for aroma Turn off the television and turn on the radio music at a low volume Make a fire in the fireplace if appropriate Put pets in the backyard or arrange for a friend to keep them Make sure pet areas are clean and odor-free Make sure all trash is disposed of in neatly covered bins