7 SECRETS. How to get A BUYER FOR YOUR HOME. Sellers who Read This Guide for Just 3 Minutes A Day Sell their Home Quickly and For the Most Money
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1 7 SECRETS How to get A BUYER FOR YOUR HOME Sellers who Read This Guide for Just 3 Minutes A Day Sell their Home Quickly and For the Most Money Master Real Estate Professionals The images and info in this booklet are about some of our home sellers (some were also buying and selling) and these are their stories. This guide and its contents are property of the HomeTeam RCR Part 1. How to Get A Buyer for Your home Part 2. Keep Your Leverage
2 7 secrets - How to get a buyer for your home Part 1. SECRET # 1. SECRET # 2. SECRET # 3. In Just 15 Seconds. SECRET # 4. SECRET # 5. SECRET # 6. Helpful Tips SECRET # The 9 biggest mistakes Sellers Make 2. What you ll need 3. Entryway 4. Living Room spaces 5. Formal Dining rooms 6. & 7. Kitchen / Kitchen contd. & Breakfast Nook 8. Office / Music / Play Rooms 9. Bedrooms 10. Bonus / office / media rooms 11. Bathrooms 12. Hall Bathrooms 13. Why do Pre- marketing 13. Why do Coming Soon 14. Exterior Curb Appeal 15. & 16. Front Yard 17. Back Yard / Decks / Patios / Enclosed Porch / Sunroom 18. Tip 1 keep Your Leverage Tip 2 Get an Appraisers Measure 19. In a Nutshell Tip 3 Opportunists Tip 4 Market Watch Tip 5 Home Seller Consultation
3 SECRET #1. 9 BIGGEST MISTAKES HOME SELLERS MAKE Three things must happen for you to get buyers for your home PRICE: Mistake # 1. Not knowing the right price to list their home for Why is this SO important? Because by pricing your home just right you can sell your home quicker, and maybe for more money than you expected PRESENTATION: Mistake # 2. Choosing the wrong interior color schemes Mistake # 3. Installing the wrong type, color/ style of flooring Mistake # 4. Not professionally Staging Mistake # 5. Using cell phone photographs or an amateur photographer Why is this important? Because 92% of buyers start their home search online and having the most appealing home possible helps you to accomplish your goal of being on a buyer Must See List PROMOTION: Mistake # 6. Bypassing Pre-Marketing Mistake # 7. Not using the Coming Soon strategy Mistake # 8. Lack of a Results Driven Marketing plan Mistake # 9. Avoiding holding a Mega Open house Why is this important? Because if you take the opportunity to put your home in front of buyers who are looking for a home just like yours, (while you are preparing and not yet on the market) you create a frenzy about your home and may receive multiple offers once it s listed 1
4 SECRET #2. Regardless of which agent you choose to sell your home, RESULTS DRIVEN MLS STRATEGY MAGAZINE QUALITY PHOTOS PROFESSIONAL HOME MEASURE You ll need everything in these charts and more PROFESSIONAL STAGING CONSULT You ll want your home to be on a home buyer s Must-See List COMPETATIVE PRICING ADVICE App for you to Control your SHOWINGS HELP PREPARING FOR SHOWINGS Smart Seller MARKETING STRATEGY COMING SOON WEB PAGE COMING SOON SIGN & GIANT YARD SIGN MEGA OPEN HOUSE YOUR HOME ON BUYER'S MUST-SEE LIST SMOOTH SAILING TO SETTLEMENT AND CLOSING CONTRACT and PAPERWORK ASSISTANCE HELP DEALING WITH BUYERS AND NEGOTIATIONS MLS, ZILLOW, TRULIA AND REALTOR.COM LISTING 2 You ll need a savvy negotiator and help with getting your home to closing and settlement
5 In Just 15 Seconds... A buyer will determine if your home is going to go on their Must-See list People make snap decisions. Your home needs to make an IMMEDIATE favorable impression on the snap judgments of potential buyers. SECRET #3. Have a Home Seller Consultation It s completely free and no matter what agent you choose, (and since this may be the largest sale of your lifetime) you d be smart to ask for a private home seller consultation. Many sellers don t even know what it is, why it s so important, or are even offered this vital meeting. The best prepared sellers find the right buyer and sell for the best price. A consult usually takes 45 minutes to an hour at your home. You should get the following information: if it s a buyers or sellers market how quickly homes in certain areas and neighborhoods are selling what types of homes are selling fast and why what homes are sitting on the market for weeks or even months and why a price range for your home receive secret Smart Home Seller strategies know how to be competitive in this market to get your home sold quickly and for the best price 3 Sellers had a free consult, followed the Smart Home Selling strategies, With the right negotiations, these sellers received an offer way beyond their expected selling price These sellers were looking for a smooth transition to their new home. They needed to put their home on the market and sell it at the right time in order to close on the new home simultaneously.
6 INTERIOR ENTRYWAYS Gleaming floors, polished stair rail, new stair carpet. Windows washed. Washed and dusted windowsills and baseboards. These sellers were able to buy another home, move out, prepare their old home and then listed this home for sale. Neutral appealing paint scheme tidy, correctly staged These sellers started out in this home, now they needed more room to grow their family and were up- sizing. Their home need to go to market and sell in conjunction with the closing of their new home. They are now enjoying living in their new beautiful spacious home, with 3 bedrooms and a bonus and huge kitchen. Smart Home Seller consult, the right staging, photographs and marketing strategies. Results: With the right negotiations, Sellers Received One Of The HIGHEST PRICES EVER For A Home Sold In Their Holly Springs Community 4
7 LIVING ROOM SPACES Smart Home Sellers consult, correctly priced, staging help, pre-marketing, coming soon, MLS, Open house Crowds of buyers at the Open House sellers received multiple offers Steam cleaned carpet select pieces of furniture Professionally staged Sellers had Consult all the right help, advice and guidance, and with hard-line negotiations Results: They Received $20,000 Above List Price By following the Smart Home Seller Listing and Marketing Strategies These sellers were down-sizing in Cary They wanted a smaller home, less maintenance and easy landscaping. They got the smooth transition they wanted from this home to their new one. Today they are thoroughly enjoying their move to a beautiful brand new community, and absolutely love their new home. Gleaming floors freshly painted Smart Home Seller Consult, Staged correctly, professional photos, priced correctly, pre-marketing and Coming Soon 5 Results: With the right negotiations Sellers Received $15,000 over their expected selling price
8 FORMAL DINING ROOMS These Sellers had a Smart Home Seller consult - help with staging, professional photography and access to a Remarkable Marketing Strategy Each home SOLD quickly and for a very high price 6
9 KITCHEN Clean, clean and clean like your sale depends on it - because it does!. Mega open House 40+ groups of serious buyers Results: Stood their ground with negotiations - these Sellers received $19, 000 more than they expected they could list for New granite countertops staged correctly Cabinets brought back to life - oiled and buffed. All lights cleaned and new bulbs Magazine Quality photos Correctly Staged, correctly priced, tile wall and back splash, low cost granite installed. Magazine Quality photos Smart Home Seller consult + Remarkable Listing and Marketing Strategy, At their Mega Open House crowds of excited buyers came through and sellers received Multiple Offers 7
10 KITCHEN contd. and due to a recent home sale in the same community that sold for the HIGHEST PRICE EVER (who listed that home? Ask us for the answer) these sellers were able to get $12,500 more than they were expecting These Sellers just made HISTORY again and sold for the highest price again ever in this community! BREAKFAST NOOK The Mega Open House brought over 70 home buyers through the home, Sellers Received Multiple offers Shining floors clean table set for breakfast All light fixtures cleaned Bulbs working 8
11 OFFICE / MUSIC ROOM / PLAYROOM Cary home Smart Home Seller Consult, Staged correctly, professional photos, priced right, pre-marketing Coming Soon Then MLS multiple offers Thin out, pack or get rid of items not used for staging. Buyers want to see an office, music or playroom for themselves or their own family. Results: with the right negotiation strategy, Theses sellers received the HIGHEST PRICE EVER PAID for a home in their community Raleigh home Sellers had 60 + groups of serious buyers through their home on their Mega Open House and received Multiple Offers Cary home Sellers followed all the Smart Home Seller strategies to a T Results: Highest price EVER paid for a home in their NW Raleigh community $mega dollars above their listed price 9
12 BEDROOMS Floors vacuumed Nightstands clutter free, nice lamp Ceiling fan dusted Seller Consult, priced right, Pre-marketing coming soon MLS Mega Open House drew crowds of serious buyers & sellers received Multiple Offers The right color scheme, Clean baseboards and window sills Staged correctly multiple offers Clean, light bright and ready for showings Sellers little girl got to take her chandelier to her new home 10
13 BONUS ROOMS / MEDIA ROOM Seller Consul, Professional staging correctly priced, pre- marketing, And Coming Soon Then MLS 80+ groups of serious buyers attended the Mega Open house sellers received Multiple Offers Loft Retreat / Bonus Room Correctly Staged for maximum effect. Ceiling fan dusted, cleaned and all bulbs working. A few nice select items on show Loft Bedroom Thin out, stage the room correctly. Buyers want to imagine themselves in their office, or their kids / teenagers playing, studying, playing instruments. Allow buyers to imagine how they could use the space. 11
14 BATHROOMS Prepare bathrooms correctly - your sale depends on it Smart Home Seller consult, Staged correctly, professional photos, priced right, pre-marketing, Coming Soon and MLS - Sellers received the most money any buyer has ever paid for a home in their Raleigh / Durham community Plastic no glass, for soaps, bath salts or other. Inexpensive, found at most home décor retailers 12
15 HALL BATHROOMS Greenery for countertops - Inexpensive and found at Michaels, Walmart or Target 13
16 SECRET #4. Pre-Marketing and COMING SOON What is this about and why is it So Important? You may not be ready to open your home to all the buyers at this moment because Your home needs some work done You need to start packing and going thru your stuff to prepare your home You are going out of town and are not ready to start showing And actually, most home sellers are in one of these boats before their home is available for sale and showings. PRE - MARKETING What Is Pre-Marketing? Implementing a Remarkable Marketing Strategy way before your home goes to market. Creating a buzz about your home weeks before it hits the market How Does Pre-Marketing Work? Potential buyers and thousands of Realtors are informed that a great home is coming soon and they keep your home on their radar for when it comes active COMING SOON What is Coming Soon? Closer to the time of listing, a post is installed in your yard with a For Sale sign and a top sign that says coming soon Why do a Coming Soon? Major advertising a Coming Soon page will be sent out to over 10,000 agents in the Triangle about your home Potential buyers will now be alerted to be ready to come and view when your home goes active available for sale. Why is any of this important to you? Imagine if you have qualified buyers ready to buy your home before you even open the door to show it because you ve had a Remarkable Marketing Strategy at work for you generating excitement and driving buyers to your home. It could bring a fast sale which means; less time on the market, less days having to show your home, potential multiple offers which could drive the price of your home higher. 14
17 SECRET #5. EXTERIOR CURB APPEAL 15 Seconds To Make An Impression Any agent will tell you that one of the worst things that happens to them during showing property to qualified buyers is to drive up to a home and have them say: I don t want to look at this house - before they ve even put the car in park. This impression is impossible to overcome. These buyers move on and buy something else. Always stay within the guidelines of your HOA or local town requirements. Check with them if you are considering changing anything major on the interior or exterior of the home. Landscaped, grass mowed, mulched and shrubs trimmed. Exterior power washed windows / shutters cleaned Raleigh community 15
18 FRONT YARD All these sellers had; qualified buyers, sold their homes quickly and for a very high price SOLD for the highest price Ever paid for a home in this community SOLD for the highest price Ever paid for a home in this community What brings the Most Buyers, sells a home Quickly and for the Most Money? The Right Price, the Right Advice, the Right Staging, Magazine Quality photos AND Insane Marketing SOLD for the highest price ever in this community for this sq.ft. SOLD while in the pre-marketing and coming soon stage for a price the seller could not pass on 16
19 BACK YARD & DECKS / PATIOS SOLD before it hit the market for the highest price Lush Ever green paid grass in this at time community of listing Peaceful Relaxing space Buyers LOVE this. These sellers made HISTORY they sold for the HIGHEST PRICE EVER in their community Power washed, tidy, no litter Deck swept, correctly staged 90+ serious buyers attended the Mega Open House advertised by Pre- Marketing and Coming Soon Sellers received Multiple Offers Results: with the right negotiations these sellers also Made History in their neighborhood by selling for the highest price ever paid. Cary community 17 GARAGE The garage is generally considered as a masculine space. Most men cannot wait to get to the garage to see where they will put their tools, park their collector car, put up shelves for bicycles or just figure out how they can have their own space in a home. Clean, clutter free and tidy helps him visualize himself and his stuff in this space.
20 ENCLOSED PORCH / SUNROOM Buyers LOVE this kind of space! Relaxing and Peaceful Smart Home Seller Consult, correctly priced, Professional staging, professional photography, pre-marketing, Coming Soon and then MLS and Mega Open house.hard-line negotiations These Sellers also made History by selling for the HIGHEST PRICE EVER in their community These sellers were taking the furniture with them to You want your home to be on a home buyer s Must-See List, so you ll want to prepare correctly. People judge what they can see, make sure that what can be seen is presented perfectly. That s the purpose behind us writing this book for you. This is the Result you re aiming for 18
21 SECRET #6. HELPFUL TIPS Tip 1. Keep Your Leverage In the second part of How To Get A Buyer for your Home; how to strategically price your home competitively how to really stage your home professionally how to prepare for you photographs what happens when you go on the MLS what to do to get ready for showings what happens on the Mega Open House day what not to do while your home is listed for sale how to avoid giving up your leverage by accident how to keep the most money during negotiations And how to work with the buyer so your home goes to settlement and closing Tip 2. Professional Home Measure Get a home measure Tip 3. Opportunists Q. Why do you need a professional home measure? A. To protect you. If you sell a home with the incorrect square footage advertised, you leave yourself open to claims against you in the future. Another tip: Don t pay for an appraisal value, let your agent give you a pricing strategy for free When people realize you are going to list your home for sale, they may knock on your door trying to get information from you about your home and the price. While this is flattering, please be very guarded, do not let them in because it may not be safe. Stop them at the door and have them talk to your agent who is representing you. Serious buyers will get in contact with your list agent - they won t try getting into your home under some pretense. Tip 4. Watch The Market Your agent should be watching what s happening in the home market in the weeks running up to listing your home. This way you ll know if changes are occurring and you can be sure your home is priced right for going to market. Tip 5. Smart Home Seller Consultation Having a seller consult will give you the opportunity to ask any questions you have about selling, help you overcome any fears about the process, address any concerns you have, and help you understand how you can achieve your goals. 19
22 SECRET #7. IN A NUTSHELL Here s The Help You ll Need To Find Buyers For Your Home To Sell Your Home Within Specific Time Frame To Price Your Home Competitively Help With Staging Your Home Correctly Help With Paperwork, Inspections & Negotiations Dealing With Buyers and Getting To Settlement Home sellers often start preparing their home without any help or advice and that s a shame because it s completely free to have professional help early on in the process. if sellers get help early on in the process they will receive all the right advice and guidance on pricing, staging and showing their home have maximum exposure to all the buyers out there WAY before their home goes to market have the opportunity to sell quickly and get the most money for their home Are all these things important to you? Call this number (919) for a conversation on how to get buyers for your home. No obligation, simply helpful information. We are in the business of Selling Homes, not just listing them. 20
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