Mastery Day 2 2/21/2018

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Hugo Mosley
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Mastery 2018 Day 1 State of the Market What s New Generating Leads: Intent Traffic Generating Leads: Advertising Marketing Planning and Troubleshooting Problems

1 Mastery 2018 Day 1 State of the Market What s New Generating Leads: Intent Traffic Generating Leads: Advertising Marketing Planning and Troubleshooting Problems Small Groups Session Day 2 How to Get MLS Access Sealing the Deal Understanding Title Searches Small Groups Session Selling to Owner Financing Buyers Closing the Deal 1

No recording Event Rules No chatting with neighbors while in session Silence

2 Maximum Productivity Get it out of your head Write down your questions Ask questions throughout (live streamers send a message to the first available coach) No recording Event Rules No chatting with neighbors while in session Silence phones Raise hands when we begin a new session to get everyone seated again If You re New 2

3 State of the Market Macro-Economic Perspective Stock Market Near Record Highs 3

4 Unemployment 17 Year Low Consumer Confidence Near All Time Highs Massive Tax Cut Almost every single American got a raise Real estate investors got a HUGE raise More money to buy real estate 4

5 Where Are We in the Short Term Debt Cycle? Here 2011 Real Estate Market Perspective 5

6 Real Estate Values All Time Highs Rapid Appreciation in Last 12 months Florida statewide values are up 8% U.S. home prices rose 5.3% in 4Q 2017 House Buying Confidence All time highs Interest Rates Still at Historical Lows 6

Interest Rates Although starting to creep up More Funding Available Than Ever

com/Hard-Money-Locator Changes to the JOBS act opened up Real Estate

lending is way up Inventory Levels Very Low (across all price points) All

7 Interest Rates Although starting to creep up More Funding Available Than Ever Thousands of Hard Money Lenders FreedomMentor.com/Hard-Money-Locator Changes to the JOBS act opened up Real Estate Crowdfunding for everyone Banks have relaxed underwriting guidelines and lending is way up Inventory Levels Very Low (across all price points) All time lows in Starter Home price points New builds are not keeping up with pace Almost no new starter homes are being built. 7

8 Real World Indicators More House Flipping Reality TV Shows than ever. Every decent contractor is extremely busy, most are not willing to budge on their bid and many aren t returning calls. Commercial and residential development is happening just about everywhere you look State of the Market Conclusions This is what The Perfect Time to Flip Houses actually looks like. For long term holds, recognize that we are at or near the top of a market cycle. In the starter home price points, may stay strong for a much longer time. Don t get lazy, sharpen up! What s New 8

9 New Competition Hedge Fund Competition Opendoor.com Approach: Claims they offer fair market value (6.7% below retail), pays all cash and closes in a few days. Then they sell direct to buyers. Partnered with Lennar to allow Buyers to trade up! Funding: Raised $320MM Equity and $700MM Debt since 2014 Markets: Orlando, Las Vegas, Phoenix, Dallas, Atlanta, Raleigh-Durham (as of 02/23/18) Hedge Fund Competition OfferPad.com Approach: Claims they offer full price and make the 6% that agents usually make in a traditional listing. Plus, they offer a free local move to sellers. Funding: $260MM (Blackstone Group) Markets: Orlando, Las Vegas, Phoenix, Charlotte, Tampa, Salt Lake City, Atlanta (as of 02/23/18) 9

10 Hedge Fund Competition Knock.com Approach: They buy the new home and remodel (if any) new house, seller moves into new house, they rehab and then resell the old house, then they make all their money when they settle up by selling the new house to tenant. Funding: $33MM Markets: Licensed in 10 States, operating in Charlotte, Raleigh, Los Angeles, San Diego, Phoenix, Chicago, Denver, Miami, Orlando and Tampa. Hedge Fund Competition Zillow Instant Offers Leads go to OpenDoor Redfin Now Approach: 7-9% below retail, based on their AVM Funding: $100MM from public offering Markets: Inland Empire, CA and San Diego, CA Hedge Fund Competition Kinks in the Armor Criteria? Fine Print? Capacity? Marketing? The Man? Sustainability? 10

11 Hedge Fund Competition Benefits Sucker Cash Buyer! Learn from their website & testimonials Brings more legitimacy to the business of not working with real estate agents New Tax Bill Tax Bill Highlights for Real Estate Investors Up to 20% Deduction on Pass Through Entity Income 100% bonus depreciation retroactive to Sept 2017 (less than 20 yr useful life) 11

12 New Listing Services Free Flat Fee Listings SoldBot.com Faira.com epartner Updates 12

13 epartner Updates Mobile Version! Sending Messages, Accessing Leads, Adding Notes, Accessing Coaching Call Info and Knowledge Center Lead Generation Log Link Generator Tool Support Live Chat Vendor Network Updates New Core Video Trainings 13

Naturally Occurring Affordable Housing

Naturally Occurring Affordable Housing NAAHL Annual Conference December 1, 2016 page 1 Slicing And Dicing Rental Housing U.S. Rental Housing Inventory By Units Rent Subsidized 3.3 Million 8% Market Rate