Multifamily Industry Trends Q2 2015

Transcription

1 Multifamily Industry Trends Q To request permission to use Kingsley data, please contact: Peggy Robinson, Vice President of Marketing

2 Overall resident satisfaction Overall Resident Satisfaction 78% % Satisfied 76% 74% 75.9% 75.7% 75.9% 75.8% 75.7% 75.6% 75.4% 76.2% 76.4% 76.6% 76.7% 76.7% 72% 70% 2

3 Overall resident satisfaction by market Overall Resident Satisfaction by Market Q Q % 82% 75% 75% 77% 76% 81% 77% 79% 75% % Satisfied 0% Atlanta Boston Chicago Dallas Denver Los Angeles Miami New York San Francisco Seattle Washington, DC Change +1.9% +1.2% 0.8% +0.1% +1.0% +0.7% 0.5% +1.1% 2.9% 1.2% +2.3% 3

4 Value for amount paid Value for Amount Paid 70% % Satisfied 50% 57.6% 57.3% 57.3% 57.8% 58.4% 58.4% 58.1% 56.9% 56.0% 55.1% 54.5% 53.9% 30% 4

5 Value for amount paid by market Value for Amount Paid by Market Q Q % Satisfied 59% 57% 56% 57% 54% 52% 48% 50% 49% 54% 54% 0% Atlanta Boston Chicago Dallas Denver Los Angeles Miami New York San Francisco Seattle Washington, DC Change +0.4% 3.3% 1.4% 0.8% +0.2% 3.4% 4.8% 7.7% 9.0% 4.4% 2.7% 5

6 Renter renewal intent Renter Renewal Intent 70% 65% % Likely 55% 57.5% 57.0% 56.1% 54.4% 54.7% 54.9% 54.8% 53.8% 53.5% 53.4% 53.2% 52.3% 50% 6

7 Renter renewal intent by market Renter Renewal Intent by Market Q Q % Likely 53% 58% 56% 53% 49% 50% 49% 56% 49% 53% 54% 0% Atlanta Boston Chicago Dallas Denver Los Angeles Miami New York San Francisco Seattle Washington, DC Change 0.1% +0.1% 4.2% 0.2% 2.0% 2.6% 7.5% 0.2% 5.1% 2.1% +0.1% 7

8 Renewal decision factors Top Renewal Decision Factors Q Q % of Respondents 0% 32% 56% 43% 51% 34% 36% Rental rate Location management 36% 32% Apartment features / finishes 26% 32% Security 33% 32% appearance 13% 27% Floor plan 11% 22% amenities 12% 19% Lease terms 8

9 Renewal decision factors Top Renewal Decision Factors Residents LIKELY to Renew Q Q % of Respondents 73% 71% 46% 49% 44% 45% 44% 43% 36% 39% 42% 39% 33% 36% 25% 28% 19% 21% 0% Location Rental rate management appearance Security Apartment features / finishes Floor plan amenities Too much trouble to move 9

10 Renewal decision factors Top Renewal Decision Factors Residents UNSURE of Renewal Q Q % of Respondents 55% 66% 44% 37% 24% 25% 17% 25% 23% 23% 22% 17% 22% 23% 19% 0% Rental rate Location Apartment features / finishes Security management appearance Lease terms Floor plan Too much trouble to move 10

11 Renewal decision factors Top Renewal Decision Factors Residents UNLIKELY to Renew Q Q % of Respondents 0% Rental rate 30% 31% management 26% 25% Apartment features / finishes 22% 23% 23% 17% 19% 18% 18% Location Security Other appearance 14% 16% Lease terms 12% 14% amenities 13% 14% Floor plan 11

12 Leasing priorities Top Decision Factors Leasing Process Q Q % of Respondents 90% 89% 83% 83% 73% 64% 49% 53% 37% 90% 90% 83% 83% 75% 66% 53% 51% 39% Location / Convenience Property Appearance / Quality Floor Plan / Layout of Apartment Rental Rate Staff / Management Amenities Online Reviews / Ratings Closet / Storage Space 's "Green" Practices 12

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