Welcome to the Club About The Hunter Club Your NACS Show Benefits Your Year-Round Benefits Benefits-at-a-glance Hunter Club Annual Events Contact

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2 TABLE OF CONTENTS Welcome to the Club About The Hunter Club Your NACS Show Benefits Your Year-Round Benefits Benefits-at-a-glance Hunter Club Annual Events Contact

3 WELCOME TO THE CLUB NACS Hunter Club membership is for a select group of supplier companies who join NACS at an exclusive membership level. Every dollar of your Hunter Club investment goes directly to support our industry. You have made a significant commitment to us and for that not only do we thank you, but we have created a collection of valuable benefits for your company. This benefit guide is designed to help you take full advantage of your bronze level membership. If you have any questions, please contact: Nat Keller, Director of Supplier Relations and Hunter Club Liaison, at From all of us at NACS, along with the more than 154,500 stores that make up the convenience and fuel retailing industry, thank you. Henry Armour President & CEO, NACS

4 ABOUT THE HUNTER CLUB Created in 1982 in honor of Harry Hunter, the Founding CEO of NACS, the Hunter Club is a distinct category of NACS membership that provides numerous exclusive benefits designed to meet the needs of supplier companies seeking an enhanced presence in the convenience and fuel retailing industry. Membership in the Hunter Club gives suppliers unique connections to retailers in a businessbuilding and networking environment. Additional benefits include exclusive access to several key events throughout the year, advance selection of convention exhibit booth space at the NACS Show and complimentary retail attendance lists. Industry suppliers that support NACS through the Hunter Club receive year-round recognition for their enhanced commitment to the overall objectives of NACS. Within Hunter Club, there are three levels of membership: Gold, Silver and Bronze. The Hunter Club Promise: Members receive a rich collection of benefits and services.

5 NACS SHOW BENEFITS The NACS Show is one of the largest buying shows in the U.S. It provides the most comprehensive representation of products, services and technologies for the convenience and fuel retailing industry. With nearly 410,000 net square feet of exhibit space and over 1,200 exhibitors, the NACS Show has also been recognized as one of the top 50 trade shows in the U.S. by Trade Show News Network (TSNN). When it comes to NACS Show exhibitors and suppliers, no group is more important to NACS than our Hunter Club member companies. This guide will help you explore the many Hunter Club benefits related to the NACS Show.

6 YOUR NACS SHOW BENEFITS AT A GLANCE Click on any of the benefits listed below to learn more. Priority Booth Selection Exhibitor Discounts with Freeman, the NACS Show General Service Contractor Advance Hotel Selection Hunter Club Lounge Access E3 Exhibiting Effectiveness Evaluation Registration Upgrades (Exhibitor Attendee) Business Appointment Centers NACS Show Attendee Lists Exclusive NACS Show Marketing Opportunities

7 NACS SHOW BENEFITS PRIORITY BOOTH SELECTION Hunter Club members may select their choice of prime booth space before all other exhibitors at the NACS Show. You choose the booth location on the exhibition floor that will maximize your visibility and business opportunities. EXHIBITOR DISCOUNTS WITH FREEMAN, THE NACS SHOW GENERAL SERVICE CONTRACTOR Hunter Club bronze exhibiting companies receive up to 10% off non-exclusive Freeman services and full benfits of the Freeman Key Account Program. This includes: audio visual work, furniture, carpet, graphics, installation and dismantle supervision and labor, exhibit transportation, rental displays, and cleaning. Services not included: Overhead rigging, material handling/drayage, and electrical/utility service. Freeman guarantees early move in and move out for the NACS Show and will not charge you if you miss your move in/out times this could mean thousands of dollars in savings. If you use a third-party vendor, you will still receive the Hunter Club discount for services which your vendor contracts with Freeman that are covered under the Hunter Club discount described above. ADVANCE HOTEL SELECTION Join our retailer board and other VIP retailers in the headquarters hotel closest to the convention center. Pending availability, Hunter Club Bronze companies may reserve up to 3 rooms at the headquarters hotel before other supplier members and non-members. In addition, Hunter Club members enjoy priority reservations at our other hotels. HUNTER CLUB LOUNGE ACCESS Network with colleagues and customers or just enjoy a brief respite from the NACS Show floor in the Hunter Club Lounge, a private, upscale meeting place with two semi-private meeting areas. Breakfast and lunch are served daily along with snacks, non-alcoholic and alcoholic beverages throughout the afternoon. Hunter Club members, NACSPAC 5-Star retail donors, retail board members, past retail board presidents, and convention committee members can enjoy the Lounge. Each upgraded attendee may bring two guests (retailer or colleague) into the Lounge. Each upgrade is valued at $200. Additional upgrades may be purchased. REGISTRATION UPGRADES (EXHIBITOR ATTENDEE) Your Bronze membership allows you one complimentary upgrade, which includes admission to the Hunter Club Lounge, Welcome Reception, educational sessions, and General Sessions.

8 NACS SHOW BENEFITS E 3 EXHIBITING EFFECTIVENESS EVALUATION NACS provides Hunter Club member companies with exclusive access to the E 3 Exhibiting Effectiveness Evaluation program. This service examines three critical categories in your exhibiting plan: 1.) Overall Exhibit Presentation, 2.) Product/Service Presentation, and 3.) Exhibit Staff. The confidential assessment is designed to help strengthen the return on your investment at the NACS Show by identifying strengths and areas for improvement to your exhibit. EXCLUSIVE NACS SHOW MARKETING OPPORTUNITIES Deliver your message in the most unique, eye-catching and exclusive ways. NACS Media has creative marketing channels to give you high visibility at the NACS Show, including room keys, the NACS Show Mobile App, official NACS Show publications (official NACS Show issue of NACS Magazine, the NACS Show onsite guide and the NACS Show Daily), shuttle bus advertising and more. (Additional fees apply.) BUSINESS APPOINTMENT CENTERS Hunter Club companies may reserve on-site, semi-private meeting spaces near the expo floor in advance of the Show. Fully private rooms are offered for rent as available. Hunter Club Bronze members also receive complimentary upgraded furniture, a value of $750 per room. NACS SHOW ATTENDEE LISTS Amplify your marketing to grow your business before, during, and after the NACS Show. Hunter Club Bronze members receive pre-show and post-show electronic attendee lists that can be used to build targeted marketing campaigns. addresses are not included.

9 YEAR-ROUND BENEFITS Your Hunter Club benefits extend far beyond the NACS Show. It s a given that your Hunter Club Bronze membership offers numerous benefits related to the NACS Show. But your Bronze membership is also working for you 365 days a year. Well beyond the NACS Show, year-long benefits and opportunities help you in three areas, which together enhance your position as a leading supplier in our industry: Retailer Connections Brand Awareness & Product Visibility Industry Education & Knowledge Your Hunter Club Bronze membership matters every day all year long. Please let us know how we can help you to capitalize on the year-round suite of opportunities.

10 YOUR YEAR-ROUND BENEFITS AT A GLANCE Click on any of the benefits listed below to learn more. Leadership Forum Industry Overview Research Industry Update Luncheons Brand Recognition and Visibility New Product Showcase Opportunities NACS State of the Industry Report NACS Membership E-Directory Advertising Offer

11 YEAR-ROUND BENEFITS LEADERSHIP FORUM Strengthen your ties with existing customers and reinforce the perception of your company as a leader in the industry. Hunter Club members have first priority to register for the Leadership Forum retailer connections, top-notch education and numerous sales opportunities. (Reduced registration fees apply.) INDUSTRY OVERVIEW RESEARCH Invite the NACS research team to present at your national sales meeting or customer events. NACS can provide an overview of the convenience retailing trends and metrics using CSX and other data sources. One complimentary presentation will be offered to Hunter Club Gold members. Silver and Bronze members pay a fee of $2,500 and $5,000, respectively. Presentations may also be arranged for executive or functional department staff at a location of your choice. Custom, consultative research presentations are also available. INDUSTRY UPDATE LUNCHEONS NACS will host at least 16 Industry Update Luncheons (IULs) in various cities across the country in Co-hosted by Henry Armour, NACS President and CEO and attended by more than 700 retailers, suppliers and community members, as well as state associations and elected officials each IUL includes a networking reception followed by a seated lunch presentation covering emerging industry trends, critical political issues affecting the convenience and fuel retailing industry, and NACS initiatives. With people at each luncheon, this is your chance to get in front of NACS retail members. This is an exclusive benefit for Hunter Club members. Bronze members receive two tickets per lunch to 4 of the 16 lunches. Visit convenience.org/hunterclubiul for more details. BRAND RECOGNITION AND VISIBILITY As a Hunter Club member, NACS helps to reinforce your brand as a leader in the industry. Signage walls featuring your corporate logo are strategically placed in high traffic areas during select NACS events, such as the NACS Show, NACS State of the Industry Summit and NACS Leadership Forum. NACS onsite guides also include full page listings of Hunter Club members. Twice per year, a full page ad in NACS Magazine thanks Hunter Club members for their support and highlights their service to our retailer members.

12 YEAR-ROUND BENEFITS NEW PRODUCT SHOWCASE OPPORTUNITIES Open to all Hunter Club members during select NACS events (State of the Industry Summit and Leadership Forum), this is your opportunity to display your products in highly visible showcase settings. Product must be NEW and member company must be in attendance. NACS STATE OF THE INDUSTRY REPORT Hunter Club members receive the NACS State of the Industry Report in hard copy (arriving early summer) and an accompanying Fact Book in electronic format (arriving late summer). Members may contact our research team at any time for data explanation and/or formatted data to help with research for your customer presentations. ADVERTISING OFFER NACS offers an entire collection of marketing products to help Hunter Club member companies grow their businesses. These include: NACS Magazine NACS Daily e-newsletter NACSTV convenience.org and nacsshow.com Cool New Products in NACS Magazine Cool New Products Preview Room Gold Members receive 25% discount Silver Members receive 10% discount Cool New Products Preview Room Video Kiosk Official NACS Show Onsite Guide Official NACS Show Daily newspaper NACS Show Mobile App Hunter Club member companies receive exclusive discounts on NACS Magazine advertising packages. Customized high-impact marketing opportunities are available at the NACS Show. Bronze members receive one complimentary hard copy of the published report. NACS MEMBERSHIP E-DIRECTORY With the right information in your hands, promote your products and services to our retail members. Bronze Hunter Club members will receive the NACS Membership E-Directory once per year. ( s not included.)

13 NACS SHOW BENEFITS NACS SHOW BENEFITS GOLD SILVER BRONZE Annual Dues $70,000 $33,000 $16,500 Priority Booth Selection 1st 2nd 3rd 2-year financial commitment required Advance Hotel Selection at HQ Hotel (Pending Availability) 1st, 10 rooms 2nd, 5 rooms 3rd, 3 rooms Priority Advance Selection of Hotel Room Block 1st 2nd 3rd VIP Seating at General Session 4 seats 2 seats CEO Dinner Invitation yes Exhibitor Discounts with Freeman Up to 30% Up to 15% Up to 10% Complimentary NACS Show Attendee Lists (Pre- and Post-Show) yes yes yes E 3 Exhibiting Effectiveness Evaluation yes, customized yes yes Advance Selection of Business Appointment Centers yes yes yes Complimentary Furniture Upgrade in Business Appointment Centers yes yes yes Products Included in Post-NACS Show Gift Bag yes Hunter Club Lounge Access yes yes yes Exhibitor Upgrades NACS Show Marketing Opportunities yes, priority yes Cool New Products Preview Room Discount (Total Order) 25% 10% Additional Welcome Reception Tickets 2 1

14 YEAR-ROUND BENEFITS YEAR ROUND BENEFITS GOLD SILVER BRONZE Annual Dues $70,000 $33,000 $16,500 2-year financial commitment required Exclusive Access to Leadership Forum (includes reduced registration fee) yes yes yes Gold Appreciation Event yes Access to Industry Update Luncheons (Two Invitations per Luncheon) 16 luncheons 10 luncheons 4 luncheons Industry Update at Your Location complimentary $2,500 $5,000 Custom Industry Update at Your Location (Value $15,000) $5,000 $7,000 $10,000 Cool New Product Showcase Opportunities yes yes yes Snack Placement at NACS Events 3 items 1 item Beverage Placement at NACS Events 3 items 1 item NACS State of the Industry Report 5 copies 3 copies 1 copy Invitation to Retail Board Dinner during NACS Government Relations Conference (March 2017) yes Access to NACS Membership Directory unlimited unlimited 1 per year Hunter Club member recognition in select onsite guides at NACS events and official NACS Show issue of NACS Magazine. yes yes yes Advertising Opportunities yes yes yes Complimentary Attendee Lists (Pre- and Post- at select NACS events) yes yes yes

15 2017 TOP NACS EVENTS* NACS Leadership Forum February Miami Beach, FL convenience.org/leadershipforum NACS Government Relations Conference** March 6-8 Washington, DC convenience.org/grconference NACS Human Resources Forum March Charlotte, NC convenience.org/hrforum NACS Convenience Summit - Asia March Sapporo & Tokyo, Japan convenience.org/csa NACS State of the Industry Summit April 4-6 Chicago, IL convenience.org/soisummit NACS Insight Convenience Summit Europe June Zurich and London futureofconvenience.com NACS Show October Chicago, IL nacsshow.com Industry Update Luncheons Visit convenience.org/hunterclubiul for upcoming dates and locations. *Visit convenience.org/events for a complete calendar of events **Must be a 3-star NACSPAC donor to attend

16 KEY S Primary Contact Nat Keller Director, Supplier Relations and Hunter Club Liaison D: Other Key Contacts Henry Armour President and CEO D: Bob Hughes VP, Supplier Relations and Expositions D: facebook.com/nacsonline twitter.com/nacsonline nacsonline.com/hunterclub NACS 1600 Duke St. Alexandria VA 22314

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