2017 IIDA MEDIA KIT 15K + MEMBERS. 2 Issues of. 52 Issues of. 4 Issues of 51 % 31 % 27 % 18 % 26 % 50 % 24 % Students
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1 2017 IIDA MEDIA KIT International Interior Design Association (IIDA) publications cover news, competitions, programming, events, industry trends, and more, providing our 15,000+ members with content tailored to the interests of commercial interior design professionals. ELEVATING THE INDUSTRY THROUGH THOUGHT LEADERSHIP: 52 Issues of Spectrum Industry Issues of Design Matters Newsletter Newsletter Issues of Designed for Excellence 4 Issues of Advocacy Matters Newsletter 4 Issues of Quad, the Student Newsletter 2 Issues of Perspective Design Journal OUR MEMBERS, YOUR MARKET IIDA Members practice in a range of interior design disciplines: 88% COMMERCIAL/WORKPLACE 63% EDUCATION 62% HEALTHCARE 43% HOSPITALITY 55% GOVERNMENT 41% RETAIL Access to publications, research, and news focused on the Interior Design industry, including Perspective, Design Matters, and other IIDA publications, ranks as a top IIDA Member benefit with more than 92% saying these publications are important to them. Representing interior design professionals at every level 31 % are Emerging Professionals 18 % are Design Principals 15K + MEMBERS in design firms large and small. 51 % Work in Large Firms 27 % Work in Small Firms 50 % Designers 26 % Manufacturers 24 % Students Countries Chapters Campus Centers
2 ADVERTISING OPPORTUNITIES IN IIDA NEWSLETTERS Design Matters, Quad, Advocacy Matters, and Designed for Excellence each offer unique opportunities to reach engaged and informed, national and international commercial interior designers, manufacturers, and design students. Find out which one is right for your business. Please note: IIDA Corporate Industry Members receive a 10% discount off newsletter advertising. IIDA EDITORIAL CALENDAR Please note: This calendar is intended to provide a high-level overview of annual IIDA programming, which is generally covered in IIDA newsletters and publications. All information is subject to change. January February March IIDA Industry Roundtable GlobalShop Product Design Competition opens HD Product Design Competition opens NCIDQ/LEED reimbursement opens Board & Fellows nominations open Student Mentoring Program registration closes Best Interiors of Latin America & Caribbean Competition opens Chapter Leadership Council meeting Interior Design Competition/ Will Ching Competition finalists Annual Chapter, Campus Center, & Member awards open Student Mentoring Program month Wilsonart Student Essay Contest opens GlobalShop Trade Show/GlobalShop Competition winners April May June IIDA/Contract Magazine Showroom & Booth Design Competition opens Wilsonart Essay Contest Winner IDEC Conference IIDA Industry Roundtable Report released Star, Titan, & Member award winners Board & Fellows Campus Center Award winners Nominations for Student Charette open NeoCon programming released Advocacy Symposium registration opens IIDA Annual Meeting NeoCon in Chicago COOL Gala IDC Best of Competition winners Best Interiors of Latin America winners Chapter Award winners Showroom & Booth winners Healthcare Interior Design Competition opens July August September Best Interiors of Latin America awards reception Advocacy Symposium early bird registration closes LEED/NCIDQ reimbursement opens Best of Asia Pacific Awards competition opens EDspaces Innovation Awards competition opens Membership renewal begins Advocacy Symposium Maison&Objet Paris October November December Global Excellence Awards competition opens NeoCon East in Philadelphia Student Design Competition opens EDspaces Conference/ EDspaces Competition winners Healthcare Design Expo & Conference/Healthcare Design Competition reception & winners Best of Asia Pacific Awards reception & winners GlobalShop Product Design Competition opens Interior Design Competition/Will Ching Design Competition opens For advertising opportunities in Perspective, our award-winning design journal, contact Donna Paglia at Donna.Paglia@emeraldexpo.com or For advertising opportunities in Spectrum, our weekly industry news , CLICK HERE.
3 ADVERTISE IN DESIGN MATTERS Published 25 times a year, Design Matters is the flagship e-newsletter of IIDA. Sent to all IIDA Members every other Wednesday, Design Matters is the source for IIDA news, industry updates, program offerings, membership information, and more. Total circulation is more than 25,000 a month with average open rates around 30 percent. ADVERTISING DETAILS, RATES, AND SPECIFICATIONS Traditional Ads SPECIAL OFFER Receive two ads for free when you reserve ad space in 25 issues (one full year) of Design Matters. Pay for only 23 placements. Annual advertisers can change art and/or website links as needed, provided updated information is received by each issue s advertising deadline. Corporate Industry Member 10% discount applies. Banner Ad 1 $ x 100 px Between first and second rows of content Banner Ad 2 $ x 100 px Between second and third rows of content Banner Ad 3 $ x 100 px After third row of content Square Ad $ x 182 px Bottom of newsletter; adjacent to the Good to Know section Please note: will be designated with a sponsored tag $ x 182 px Please note: image will be cropped into a circular image. Headline up to 6 words Body copy up to 50 words Second row (following lead story), second item * IIDA Corporate Industry Members receive a 10% discount off newsletter advertising. Ad Reserve Dec Jan. 4 Jan. 11 Jan. 11 Jan. 18 Jan. 25 Jan. 25 Feb. 1 Feb. 8 Feb. 8 Feb. 15 Feb. 22 Feb. 22 Mar. 1 Mar. 8 Mar. 8 Mar. 15 Mar. 22 Mar. 22 Mar. 29 Apr. 5 Apr. 5 Apr. 12 Apr. 19 Apr. 19 Apr. 26 May 3 May 3 May 10 May 17 May 17 May 24 May 31 NeoCon 2017 Programming Issue May 31 June 7 June 14 June 14 June 21 June 28 June 28 July 5 July 12 July 12 July 19 July 26 July 26 Aug. 2 Aug. 9 Aug. 9 Aug. 16 Aug. 23 Aug. 23 August 30 Sept. 6 Sept. 6 Sept. 13 Sept. 20 Sept. 20 Sept. 27 Oct. 4 October 4 Oct. 11 Oct. 18 Oct. 18 Oct. 25 Nov. 1 Nov. 1 Nov. 8 Nov. 15 Nov. 15 Nov. 22 Nov. 29 Nov. 29 Dec. 6 Dec Good to Know Section Lead Story Banner Ad 1 Banner Ad 2 Banner Ad Square Ad
4 ADVERTISE IN QUAD Published four times during the academic year, Quad reaches more than 3,000 IIDA Student Members who are embarking on careers in commercial interior design. With open rates regularly reaching 40 percent, this e-newsletter covers all things IIDA student programming, as well as events, opportunities, and news. Quad ADVERTISING DETAILS, RATES, AND SPECIFICATIONS Image Image News Item 1 News Item 2 Traditional Ad Banner Ad $ x 100 px Bottom of e-newsletter Image Don t Forget Campus Center Highlight Don t Forget Please note: will be designated with a sponsored tag $500 Headline up to 6 words Body copy up to 60 words 250 x 275 px Third item listed Don t Forget Banner Ad Footer Don t Forget Feb. 2 Feb. 9 Feb. 16 Apr. 27 May 4 May 11 Aug. 24 Aug. 31 Sept. 7 Nov. 2 Nov. 9 Nov. 16 * IIDA Corporate Industry Members receive a 10% discount off newsletter advertising.
5 ADVERTISE IN DESIGNED FOR EXCELLENCE With 25 issues a year, Designed for Excellence is the IIDA e-newsletter dedicated to all things design awards and competitions. Designed for Excellence is sent to an average list of 40,000, including all IIDA Members except students as well as representatives from top design firms both nationally and internationally. ADVERTISING DETAILS, RATES, AND SPECIFICATIONS Traditional Ad Banner Ad 1 $ x 100 px Bottom of e-newsletter * IIDA Corporate Industry Members receive a 10% discount off newsletter advertising CIRCULATION DATES Designed For Excellence IIDA IIDA IIDA Banner Ad Jan. 4 Jan. 11 Jan. 18 Feb. 1 Jan. 25 Feb. 1 Feb. 15 Feb. 8 Feb. 15 Mar. 1 Feb. 22 Mar. 1 Mar. 15 Mar. 8 Mar. 15 Mar. 29 Mar. 22 Mar. 29 Apr. 12 Apr. 5 Apr. 12 Apr. 26 Apr. 19 Apr. 26 May 10 May 3 May 10 May 24 May 17 May 24 June 7 May 31 June 7 June 21 June 14 June 21 July 5 June 28 July 5 Aug. 2 July 26 Aug. 2 Aug. 16 Aug. 9 Aug. 16 August 30 Aug. 23 August 30 Sept. 13 Sept. 6 Sept. 13 Sept. 27 Sept. 20 Sept. 27 Oct. 11 October 4 Oct. 11 Oct. 25 Oct. 18 Oct. 25 Nov. 8 Nov. 1 Nov. 8 Nov. 22 Nov. 15 Nov. 22 Dec. 6 Nov. 29 Dec. 6
6 ADVERTISE IN ADVOCACY MATTERS Published four times a year, Advocacy Matters is sent to all IIDA Members and is dedicated to news and information about legislative issues facing the Interior Design industry. ADVERTISING DETAILS, RATES, AND SPECIFICATIONS Advocacy Matters IIDA IIDA Banner Ad Advocacy Spotlight Traditional Ad Banner Ad 3 $ x 100 px Between news items and Advocacy Spotlight section Square Ad $ x 182 px Bottom of newsletter; adjacent to the Good to Know section * IIDA Corporate Industry Members receive a 10% discount off newsletter advertising CIRCULATION DATES Good To Know Square AD Footer Jan. 25 Feb. 1 Feb. 8 Apr. 25 May 2 May 9 Aug. 1 Aug. 8 Aug. 15 Oct. 24 Oct. 31 Nov. 7 Interested in sponsoring the annual IIDA Advocacy Symposium? Find out more.
7 TERMS & CONDITIONS All advertisers and ad materials are subject to review, edit, and approval by IIDA. Advertising must be paid in full prior to the distribution date. Advertiser assumes liability for all content (including text representation and illustrations) of material printed or distributed electronically, and assumes responsibility for any claims arising there from. Where change of copy is not received by closing date, material will be inserted as previously rendered. Insertion orders are on dates provided above. Properly formatted banner materials and links are the responsibility of the adviser. Cancellations made within 10 days of broadcasting date will be invoiced up to 100% of banner cost. Failure to notify the publisher will result in full charge at the prevailing rate. All cancellations must be made in writing. Advertiser may receive, upon request by advertiser, open and click-through rates for the following data points: 24 and 48 hours after the newsletter sends. For the blog, advertisers will receive, upon request, the following data points: Thirty days after the post publishes, the advertiser will receive traffic and clickthrough totals. IIDA retains the right to refuse any advertisement DESIGN MATTERS DATES AND DEADLINES Dec. 14, 2016 Jan. 4 Jan. 11 Jan. 11 Jan. 18 Jan. 25 Jan. 25 Feb. 1 Feb. 8 Feb. 8 Feb. 15 Feb. 22 Feb. 22 Mar. 1 Mar. 8 Mar. 8 Mar. 15 Mar. 22 Mar. 22 Mar. 29 Apr. 5 Apr. 5 Apr. 12 Apr. 19 Apr. 19 Apr. 26 May 3 May 3 May 10 May 17 May 17 May 24 May 31 NeoCon 2017 Programming Issue May 31 June 7 June 14 June 14 June 21 June 28 June 28 July 5 July 12 July 12 July 19 July 26 July 26 Aug. 2 Aug. 9 Aug. 9 Aug. 16 Aug. 23 Aug. 23 August 30 Sept. 6 Sept. 6 Sept. 13 Sept. 20 Sept. 20 Sept. 27 Oct. 4 October 4 Oct. 11 Oct. 18 Oct. 18 Oct. 25 Nov. 1 Nov. 1 Nov. 8 Nov. 15 Nov. 15 Nov. 22 Nov. 29 Nov. 29 Dec. 6 Dec ADVOCACY MATTERS DATES AND DEADLINES Jan. 25 Feb. 1 Feb. 8 Apr. 25 May 2 May 9 Aug. 1 Aug. 8 Aug. 15 Oct. 24 Oct. 31 Nov QUAD DATES AND DEADLINES Feb. 2 Feb. 9 Feb. 16 Apr. 27 May 4 May 11 Aug. 24 Aug. 31 Sept. 7 Nov. 2 Nov. 9 Nov DESIGNED FOR EXCELLENCE DATES AND DEADLINES Jan. 4 Jan. 11 Jan. 18 Feb. 1 Jan. 25 Feb. 1 Feb. 15 Feb. 8 Feb. 15 Mar. 1 Feb. 22 Mar. 1 Mar. 15 Mar. 8 Mar. 15 Mar. 29 Mar. 22 Mar. 29 Apr. 12 Apr. 5 Apr. 12 Apr. 26 Apr. 19 Apr. 26 May 10 May 3 May 10 May 24 May 17 May 24 June 7 May 31 June 7 June 21 June 14 June 21 July 5 June 28 July 5 July 19 July 12 July 19 Aug. 2 July 26 Aug. 2 Aug. 16 Aug. 9 Aug. 16 August 30 Aug. 23 August 30 Sept. 13 Sept. 6 Sept. 13 Sept. 27 Sept. 20 Sept. 27 Oct. 11 October 4 Oct. 11 Oct. 25 Oct. 18 Oct. 25 Nov. 8 Nov. 1 Nov. 8 Nov. 22 Nov. 15 Nov. 22 Dec. 6 Nov. 29 Dec. 6 QUESTIONS? CONTACT ABBY SMITH AT ASMITH@IIDA.ORG.
8 IIDA NEWSLETTER ADVERTISING AGREEMENT This agreement made on between the International Interior Design Association is binding the following terms and conditions. The advertiser agrees to purchase advertising space in one of the following publications and agrees to the terms and conditions stated above. Advertising Details: Please note: Ad reservations are due two weeks before the distribution date; materials are due one week before distribution. DESIGN MATTERS (s) to reserve advertisements: AD TYPE TO RESERVE: Mar. 8 Mar. 22 Apr. 5 Apr. 19 May 3 May 17 Banner Ad 1 $500 May 31 June 14 June 28 July 12 July 26 Aug. 9 Banner Ad 2 $400 Aug. 23 Sept. 6 Sept. 20 Oct. 4 Oct. 18 Nov. 1 Banner Ad 3 $350 Nov. 15 Nov. 29 Dec. 13 Square Ad $300 Total No. of Placements x Ad Type $ = $800 If you are interested in reserving a full year of Design Matters at a reduced rate, please contact Abby Smith at asmith@iida.org. QUAD (s) to reserve advertisements: Feb. 16 May 11 Sept. 7 Nov. 16 Total No. of Placements x Ad Type $ = $ ADVOCACY MATTERS (s) to reserve advertisements: Feb. 8 May 9 Aug. 15 Nov. 7 Total No. of Placements x Ad Type $ = $ DESIGNED FOR EXCELLENCE (s) to reserve advertisements: Mar. 1 Mar. 15 Mar. 29 Apr. 12 Apr. 26 May 10 May 24 June 7 June 21 July 5 July 19 Aug. 2 Aug. 16 August 30 Sept. 13 Sept. 27 Oct. 11 Oct. 25 Nov. 8 Nov. 22 Dec. 6 Total No. of Placements x Ad Type $ = AD TYPE TO RESERVE: Banner Ad $300 $500 AD TYPE TO RESERVE: Banner Ad $350 Square Ad $300 AD TYPE TO RESERVE: Banner Ad $300 COMPANY INFORMATION Advertiser: Contact Person: Address: City, State: Zip: Phone: BILL TO (IF DIFFERENT FROM ABOVE): PAYMENT INFORMATION I understand that my credit card will be charged based on the advertising insertions chosen above by the advertiser. No cancellations will be accepted prior to the distribution date or a cancellation fee will apply. No cancellations will be accepted without written notification. Please note that your signature below is permission for IIDA to communicate with your company via . Credit Card No.: o Expiration : CVC: Signature: Print: : :
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