Michael Gerhard Luchs

Transcription

1 Michael Gerhard Luchs Office Address: 3012 Miller Hall The Masn Schl f Business The Cllege f William & Mary Williamsburg, Virginia Phne: (757) Hme Address: 109 Argall Twn Lane Williamsburg, Virginia Cell: (757) michael.luchs@masn.wm.edu RESEARCH MISSION I strive t cnduct research that helps a) individuals becme better cnsumers, and b) rganizatins develp prducts and services that make peple s lives better. Specifically, I cnduct research n Cnsumer Psychlgy with an emphasis n understanding and prmting Cnsumer Respnsibility and Cnsumer Wisdm. TEACHING MISSION T help my students develp the skills, cnfidence, and mtivatin t a) understand peple s real needs, b) in rder t develp innvative prducts and services that make peple s lives better, c) while preserving and enhancing the wrld s natural and cultural resurces. Specific curses and tpics include: Sustainability Inspired Innvatin & Design, Custmer Insights fr Innvatin, Design Thinking (creative prblem-slving methdlgy) EDUCATION Ph.D., Marketing, McCmbs Schl f Business, The University f Texas at Austin, May M.S., Marketing, McCmbs Schl f Business, The University f Texas at Austin, May M.B.A., Darden Graduate Schl f Business Administratin, The University f Virginia, Charlttesville, VA, May B.A., Psychlgy, Tufts University, Medfrd, MA, May B.S.E., Mechanical Engineering, Tufts University, Medfrd, MA, May EMPLOYMENT HISTORY Academic Experience Assciate Prfessr f Marketing with tenure, Schl f Business, The Cllege f William & Mary, Williamsburg, Virginia, August 2014 present (Assistant Prfessr, June 2008 July 2014). Custmer Insights (undergraduate); 2014, 2016 Instructr rating: 5.0/5.0 (inaugural curse) Sustainability Inspired Innvatin & Design (undergraduate); Instructr rating: 4.8/5.0 (averaged acrss five sectins ver 3 years) Marketing Research (undergraduate); Instructr rating: 4.7/5.0 (averaged acrss ten sectins ver 5 years) Principles f Marketing (undergraduate); Instructr rating: 4.6/5.0 (averaged acrss nine sectins ver 4 years) Funding Directr, Jim & Bbbie Ukrp Innvatin and Design Studi, Schl f Business, The Cllege f William & Mary, Williamsburg, Virginia, June

2 Assistant Instructr, McCmbs Schl f Business, The University f Texas at Austin, Austin, Texas, spring Principles f Marketing (undergraduate); 2007 Instructr rating: 4.8/5.0 (ne sectin) Industry Experience Principal, Pittigli, Rabin, Tdd and McGrath (nw PwC), January 2000 June 2004, Washingtn, DC Sr. Vice President, Prduct Management & Marketing, Labtec Inc. (nw Lgitech), May 1997 December 1999, Vancuver, WA Prduct Manager, Pwer Tls Divisin, Black & Decker Crpratin, July 1994 May 1997, Twsn, MD Cnsultant, Andersen Cnsulting (nw Accenture), September 1990 July 1992, Bstn, MA ACADEMIC AWARDS AND HONORS General Cabell Fellwship frm the Cllege f William & Mary, 2016 ($10,000 award fr exemplary perfrmance ) Research specific Outstanding Prfessinal Cntributin award in 2011 by the Jurnal f Prduct Innvatin Management and the Prduct Develpment and Management Assciatin (PDMA) Best Cnference Paper award at the 2010 AMA Marketing & Public Plicy Cnference, May 20-22, Denver, Clrad. Best Paper award fr cnference n Transfrmative Cnsumer Research, spnsred by the Tuck Schl at Dartmuth, MSI, and the Assciatin fr Cnsumer Research, Teaching specific Sle recipient, Page Undergraduate Teaching Award, Masn Schl f Business, Cllege f William & Mary, 2013 Grand prize winner, Alfred and Lynn Mans Page Prize fr Sustainability Issues in Business Curricula (natinal prize awarded by the Mre Schl f Business, University f Suth Carlina), 2012 Sle recipient f Faculty Excellence Award, Masn Schl f Business, Cllege f William & Mary, 2011 (chsen by graduating undergraduate business students) Sle recipient f Dungan Teaching Fellwship, Masn Schl f Business, Cllege f William & Mary, 2011 (fr innvatin in teaching) Fred Mre Assistant Instructr Award fr Teaching Excellence, University f Texas at Austin, 2007 PUBLISHED REFEREED RESEARCH (~800 citatins per Ggle Schlar, as f September 2016) Luchs, Michael G., and Minu Kumar (frthcming), Yes, but this Other One Lks Better/Wrks Better : Hw d Cnsumers Respnd t Trade-ffs Between Sustainability and Other Valued Attributes?, Jurnal f Business Ethics. di: /s Ozanne, Lucie, Marcus Phipps, Tdd Weaver, Michael G. Luchs, Jesse Catlin, Shipra Gupta, Michal Carringtn, Kristin Sctt, Nichlas Sants (2016), Managing the Tensins at the Intersectin f the Triple Bttm Line: A Paradx Thery Apprach t Sustainability Management, Jurnal f Public Plicy & Marketing, 35(2): di: Luchs, Michael. G., K. Sctt Swan, and Mariëlle E. H. Creusen (2016), Perspective: A Review f Marketing Research n Prduct Design with Directins fr Future Research, Jurnal f Prduct Innvatin Management, 33(3): di: /jpim.12276

3 Luchs, Michael G., Marcus Phipps, and Tim Hill (2015), Explring Cnsumer Respnsibility fr Sustainable Cnsumptin, Jurnal f Marketing Management, Vl. 31 (13-14): pp di: / X Phipps, Marcus, Lucie K. Ozanne, Michael G. Luchs, Sarja Subrahmanyan and Smmer Kapitan (2013), Understanding the Inherent Cmplexity f Sustainable Cnsumptin: A Scial Cgnitive Framewrk, Jurnal f Business Research, 66(8): Luchs, Michael G., Jacb Brwer and Ravindra Chitturi (2012), Prduct Chice and the Imprtance f Aesthetic Design given the Emtin-laden Trade-ff between Sustainability and Functinal Perfrmance, Jurnal f Prduct Innvatin Management, 29(6): Lead article Best Cnference Paper award, 2010 AMA Marketing and Public Plicy Cnference Luchs, Michael G. and Tdd A. Mradian (2012), Sex, Persnality, and Sustainable Cnsumer Behavir: Elucidating the Gender Effect, Jurnal f Cnsumer Plicy, 35(1): Luchs, Michael G., Rebecca Walker Naylr and Randall L. Rse (2011), Tward a Sustainable Marketplace: Expanding Optins and Benefits fr Cnsumers, Jurnal f Research fr Cnsumers, 19: Prther, Andrea, Susan Dbscha, Jim Freund, William E. Kilburne, Michael G. Luchs, Lucie Ozanne and Jhn Thøgersen (2011), Sustainable Cnsumptin: Opprtunities fr Cnsumer Research and Public Plicy, Jurnal f Public Plicy and Marketing, 30(1): Luchs, Michael G. and K. Sctt Swan (2011), The Emergence f Prduct Design as a Field f Marketing Inquiry, Jurnal f Prduct Innvatin Management, 28(3): Received inaugural JPIM/PDMA award fr Outstanding Prfessinal Cntributin Swan, K. Sctt and Michael G. Luchs (2011), Prduct Design Research and Practice: Past, Present and Future, Jurnal f Prduct Innvatin Management, 28(3): Luchs, Michael G., Rebecca Walker Naylr, Julie R. Irwin and Rajagpal Raghunathan (2010), The Sustainability Liability: Ptential Negative Effects f Ethicality n Prduct Preference, Jurnal f Marketing, 74(5): Best Paper Award, 2007 Cnference n Transfrmative Cnsumer Research (TCR), spnsred by the Tuck Schl, MSI, and the Assciatin fr Cnsumer Research BOOK CHAPTERS Luchs, Michael G. (2016), Cnsumer Wisdm: A Mdern Virtue fr a Qualitatively Better and Mre Sustainable Ecnmy, In The Enhancing Life Prject: Schlars and Research Prjects, eds. William Schweiker and Günter Thmas, University f Chicag: pp Luchs, Michael G. (2015), A Brief Intrductin t Design Thinking, In Design Thinking: New Prduct Develpment Essentials frm the PDMA, eds. Michael G. Luchs, K. Sctt Swan, and Abbie Griffin, Hbken, New Jersey: Jhn Wiley & Sns, Inc.: pp Luchs, Michael G., and Rebecca Miller* (2015), Cnsumer respnsibility fr sustainable cnsumptin, In Handbk f Research n Sustainable Cnsumptin, eds. Lucia A. Reisch and Jhn Thøgersen, Cheltenham: Edward Elgar Publishing, Incrprated: pp di: / * William & Mary graduate 2012

4 WORKING PAPERS Luchs, Michael G., and David Glen Mick, Tward a Thery f Cnsumer Wisdm. Catlin, Jesse, Michael G. Luchs, and Marcus Phipps, Distinguishing between Tw Gds : Cnsumer Perceptins f the Scial and Envirnmental Dimensins f Sustainability. REFEREED CONFERENCE PROCEEDINGS ARTICLES Catlin, Jesse, Michael G. Luchs and Marcus Phipps (2014), Decnstructing Sustainability: The Different Effects f Pr-Envirnmental and Pr-Scial Attributes n Cnsumer Behavir, in NA - Advances in Cnsumer Research Vlume 42, eds. June Ctte and Stacy Wd, Duluth, MN: Assciatin fr Cnsumer Research, Pages: Catlin, Jesse, Michael G. Luchs and Marcus Phipps (2014), Decnstructing Sustainability: The Different Effects f Pr-Envirnmental and Pr-Scial Attributes n Cnsumer Behavir, in AMA Educatrs Prceedings Vlume 25, eds. Gary Hunter and Tm Steenburgh, American Marketing Assciatin. Luchs, Michael G., K. Sctt Swan, and Mariëlle E. H. Creusen (2014), A Review f Marketing Research n Prduct Design and Directins fr Future Research, in the 21 st Internatinal Prduct Develpment Management Cnference Prceedings, Eurpean Institute fr Advanced Studies in Management Luchs, Michael G. and Minu Kumar (2013), When Might Cnsumers Chse Superir Sustainability Despite a Trade-ff with ther Prduct Attributes?, in the 20 th Internatinal Prduct Develpment Management Cnference Prceedings, Eurpean Institute fr Advanced Studies in Management. Luchs, Michael G. and Minu Kumar (2013), When Might Cnsumers Chse Superir Sustainability Despite a Trade-ff with ther Prduct Attributes?, in Marketing and Public Plicy Cnference Prceedings Vlume 23, eds. Linda Salisbury and Kathleen Seiders, American Marketing Assciatin, Luchs, Michael G. and Rebecca Miller (2012), Sustainability, Respnsibility, and Cnsumptin: A Scale f Cnsumers Felt Respnsibility fr Sustainability, in Micrcsm f Ecnmic Psychlgy, Prceedings f the IAREP Cnference 2012, Wrclaw, Pland, eds. Agata Gasirwska and Tmasz Zaleskiewicz, Luchs, Michael G., Jacb Brwer and Ravindra Chitturi (2011), Prduct Chice and the Benefit f Design given a Trade-ff between Sustainability and Functinal Perfrmance, in the 18 th Internatinal Prduct Develpment Management Cnference Prceedings, Eurpean Institute fr Advanced Studies in Management. Kumar, Minu, and Michael G. Luchs (2011), Cmmunicating Sustainability f a Brand thrugh Prduct Frm, in Prceedings f the 35 th Annual Glbal Cnference n Prduct Innvatin Management, Phenix, Arizna. Luchs, Michael G. and K. Sctt Swan (2010), The Emergence f Prduct Design as a Field f Marketing Inquiry, in Prceedings f the 34 th Annual Glbal Cnference n Prduct Innvatin Management, Orland, Flrida. Luchs, Michael G., K. Sctt Swan (2010), The Emergence f Prduct Design as a Field f Marketing Inquiry, in the 17 th Internatinal Prduct Develpment Management Cnference Prceedings, Eurpean Institute fr Advanced Studies in Management. Luchs, Michael G., Jacb Brwer and Ravindra Chitturi (2010), Trading-Off Sustainability: Chice and Willingness-t-pay Given a Trade-ff Between Sustainability and Functinal Perfrmance, in Marketing

5 and Public Plicy Cnference Prceedings Vlume 20, eds. Kenneth C. Manning, Kathleen J. Kelly and David E. Sprtt, American Marketing Assciatin, Luchs, Michael G., Rajagpal Raghunathan and Vijay Mahajan (2008), Driving Grwth thrugh Prduct Design: Understanding the Interactive Relatinship between Prduct Frm and Functin, in Prceedings f the 32 nd Annual Glbal Cnference n Prduct Innvatin Management, Orland, Flrida. Luchs, Michael G., Rajagpal Raghunathan, Vijay Mahajan (2008), "The Effect f Frm-Functin Semantic Unity n Evaluatins f Prducts and Brands, in Advances in Cnsumer Research Vlume 35, eds. Angela Y. Lee and Dilip Sman, Duluth, MN: Assciatin fr Cnsumer Research, Luchs, Michael G., Rebecca Naylr, Julie Irwin and Rajagpal Raghunathan (2008), D Cnsumers Intuitively Believe that Ethically Superir Prducts are Functinally Inferir? Expsing an Underlying Cause f Incnsistencies between Ethical Values and Purchasing Behavir, in Prceedings f the 2008 Sciety fr Cnsumer Psychlgy Winter Cnference, Luchs, Michael G., Rebecca Walker Naylr, Julie R. Irwin, Rajagpal Raghunathan (2007), " Is There an Expected Trade-ff Between a Prduct's Ethical Value and Its Effectiveness?: Expsing Latent Intuitins abut Ethical Prducts, in Advances in Cnsumer Research Vlume 34, eds. Gavan Fitzsimns and Vicki Mrwitz, Duluth, MN: Assciatin fr Cnsumer Research, NON-ACADEMIC PUBLICATIONS Luchs, Michael G. and Rebecca Walker Naylr (2010), Strategies fr Marketing Prduct Sustainability, EHS Jurnal (Envirnmental, Health and Safety), Octber 5 th. Luchs, Michael G. and Rebecca Miller (2011), Respnsibility fr Sustainability: Outcmes vs. Behavirs, invited blg fr textbk Sustainability Marketing by Frank-Martin Belz and Ken Peattie. Luchs, Michael G., Rebecca Walker Naylr, Julie R. Irwin, and Rajagpal Raghunathan, When D Cnsumers Say N t Green? research summary published n website fr the Netwrk fr Business Sustainability (amngst the tp 10 mst dwnladed articles in 2011). CONFERENCE PRESENTATIONS (* dentes presenter) Michael G. Luchs*, A Thery f Cnsumer Wisdm, presented at the 2016 Internatinal Cnference f the Sustainable Cnsumptin Research and Actin Initiative (SCORAI), June 15-17, University f Maine. Michael G. Luchs*, A Thery f Cnsumer Wisdm, presented at the 2016 Enhancing Life Prject Schlar Residency, August 1-7, Berlin, Germany. Michael G. Luchs* and Abbie Griffin, Design Thinking, keynte presentatin at 2015 Annual PDMA Research Frum, Nvember 7-8, Anaheim, Califrnia. Michael G. Luchs, Abbie Griffin, Sren Petersen, Mark Zeh, and Jn Bhlmann, Bk launch panel: Design Thinking: New Prduct Develpment Essentials frm the PDMA, at 2015 Annual PDMA Cnference, Nvember 9-11, Anaheim, Califrnia. Catlin, Jesse, Michael G. Luchs* and Marcus Phipps, Decnstructing Sustainability: The Different Effects f Pr-Envirnmental and Pr-Scial Attributes n Cnsumer Behavir, presented at the 2014 Assciatin fr Cnsumer Research Cnference, Octber 23-26, Baltimre, Maryland. Luchs, Michael G., K. Sctt Swan* and Marielle Creusen, Review f Prduct Design Research: , presented at the EIASM 21 st Internatinal Prduct Develpment Management Cnference, June 15-17, 2014, Limerick, Ireland.

6 Catlin, Jesse*, Michael G. Luchs and Marcus Phipps, Decnstructing Sustainability: The Different Effects f Pr-Envirnmental and Pr-Scial Attributes n Cnsumer Behavir, presented at the AMA Winter Marketing Educatrs Cnference, February 21-23, 2014, Orland, Flrida. Hartley, Try* and Michael G. Luchs, Cmmunity Supprted Fisheries: Cnsumers Attitudes twards Sustainable Fisheries and Aquaculture in the Chesapeake Bay, presented at the Scial Cast Frum, February 18-20, 2014, Charlestn, Suth Carlina. Luchs, Michael G.* and Minu Kumar, When Might Cnsumers Chse Superir Sustainability Despite a Trade-ff with ther Prduct Attributes?, presented at the EIASM 20 th Internatinal Prduct Develpment Management Cnference, June 24-25, 2013, Paris, France. Luchs, Michael G.* and Minu Kumar, When Might Cnsumers Chse Superir Sustainability Despite a Trade-ff with ther Prduct Attributes?, presented at the 2013 AMA Marketing & Public Plicy Cnference, May 30-June 1, Washingtn, DC. Luchs, Michael G.* and Rebecca Miller, Sustainability, Respnsibility, and Cnsumptin: A Scale f Cnsumers Felt Respnsibility fr Sustainability, presented at the Internatinal Assciatin fr Research in Ecnmic Psychlgy 2012 Cnference, September 5 th -8 th, Wrclaw, Pland. Luchs, Michael G.* and Rebecca Miller, Sustainability, Respnsibility, and Cnsumptin: A Scale f Cnsumers Felt Respnsibility fr Sustainability, pster presented at the 2012 AMA Marketing & Public Plicy Cnference, June 7-9, Atlanta, Gergia. Luchs, Michael G.* and Ravindra Chitturi, The Different Effects f Trading-ff Sustainability with either Prduct Perfrmance r Aesthetics, presented at the 2011 Internatinal Cnference n Business and Sustainability, Nvember 2-4, Prtland, Oregn. Luchs, Michael G.* and Ravindra Chitturi, The Different Effects f Trading-ff Sustainability with either Prduct Perfrmance r Aesthetics, presented at the 2011 Masn Schl f Business Yung Schlars Cnference, Octber 21-22, Williamsburg, Virginia. Kumar, Minu*, and Michael G. Luchs, Cmmunicating Sustainability f a Brand Thrugh Prduct Frm, presented at the 35 th annual Prduct Develpment and Management Assciatin Cnference, Octber 29-30, 2011, Phenix, Arizna. Luchs, Michael G.*, Jacb Brwer and Ravindra Chitturi, Trading-Off Sustainability: Chice and Willingness-t-pay Given a Trade-ff between Sustainability and Functinal Perfrmance, presented at the EIASM 18 th Internatinal Prduct Develpment Management Cnference, June 5-7, 2011, Delft, Netherlands. Luchs, Michael G.*, Jacb Brwer and Ravindra Chitturi, Sustainable Cnsumptin: The Sustainability Liability and Trading-ff Sustainability, presented at the Carlsn Institute fr Research in Marketing Sustainability Cnference, Octber 20-22, 2010, Minneaplis, Minnesta. Luchs, Michael G.* and K. Sctt Swan, The Emergence f Prduct Design as a Field f Marketing Inquiry, presented at the 34 th annual Prduct Develpment and Management Assciatin Cnference, Octber 16-17, 2010, Orland, Flrida. Luchs, Michael G.* and K. Sctt Swan, The Emergence f Prduct Design as a Field f Marketing Inquiry, presented at the EIASM 17 th Internatinal Prduct Develpment Management Cnference, June 13-15, 2010, Murcia, Spain.

7 Luchs, Michael G.*, Jacb Brwer and Ravindra Chitturi, Trading-Off Sustainability: Chice and Willingness-t-pay Given a Trade-ff between Sustainability and Functinal Perfrmance, presented at the 2010 AMA Marketing & Public Plicy Cnference, May 20-22, Denver, Clrad. Winner f the Best Cnference Paper award. Luchs, Michael G.* and K. Sctt Swan, Prduct Design Review, : Research Findings and Opprtunities, presented at the 2009 Masn Schl f Business Yung Schlars Cnference, July 10-11, Williamsburg, Virginia. Luchs, Michael G.*, Rebecca Naylr, Julie Irwin and Rajagpal Raghunathan, Cnsumer Respnses t Ethical Prducts: Is Prduct Ethicality an Asset r a Liability?, presented at the 2008 Internatinal Cnference n Business and Sustainability, Octber 15-17, Prtland, Oregn. Luchs, Michael G.*, Rajagpal Raghunathan and Vijay Mahajan, Driving Grwth thrugh Prduct Design: Understanding the Interactive Relatinship between Prduct Frm and Functin, presented at the 2008 Prduct Develpment and Management Assciatin Cnference, September 12-14, Orland, Flrida (dissertatin cmpetitin finalist). Luchs, Michael G.*, Rajagpal Raghunathan and Vijay Mahajan, Liking Lies in the Eyes f the Sensehlder: Frm-functin Unity, Disunity and Prduct Liking, presented at the 2008 Sciety fr Cnsumer Psychlgy Cnference, February 21-23, New Orleans, Luisiana. Luchs, Michael G., Rebecca Naylr*, Julie Irwin and Rajagpal Raghunathan, D Cnsumers Intuitively Believe that Ethically Superir Prducts are Functinally Inferir? Expsing an Underlying Cause f Incnsistencies between Ethical Values and Purchasing Behavir, presented (in special sessin) at the 2008 Sciety fr Cnsumer Psychlgy Cnference, February 21-23, New Orleans, Luisiana. Luchs, Michael G.*, Rajagpal Raghunathan and Vijay Mahajan, Driving Grwth thrugh Prduct Design: Understanding the Interactive Relatinship between Prduct Frm and Functin, presented at the 2007 Assciatin fr Cnsumer Research Cnference, Octber 25-27, Memphis, Tennessee. Luchs, Michael G.*, Rajagpal Raghunathan and Vijay Mahajan, Driving Grwth thrugh Prduct Design: Understanding the Interactive Relatinship between Prduct Frm and Functin presented at the 2007 Center fr Custmer Insight and Marketing Slutins Cnference n Cnsumer-Oriented Prduct Design, Octber 12-13, Austin, Texas. Luchs, Michael G.*, Rebecca Naylr, Julie Irwin and Rajagpal Raghunathan, D Cnsumers Intuitively Believe that Ethically Superir Prducts are Functinally Inferir? Expsing an Underlying Cause f Incnsistencies between Ethical Values and Purchasing Behavir, presented at the 2007 Center fr Custmer Insight and Marketing Slutins sympsium n Sustainability and Crprate Scial Respnsibility, September 27-29, Austin, Texas. Luchs, Michael G.*, Rebecca Naylr, Julie Irwin and Rajagpal Raghunathan, D Cnsumers Intuitively Believe that Ethically Superir Prducts are Functinally Inferir? Expsing an Underlying Cause f Incnsistencies between Ethical Values and Purchasing Behavir, presented at the 2007 Cnference n Transfrmative Cnsumer Research, spnsred by the Tuck Schl, MSI, and the Assciatin fr Cnsumer Research, July 6-8, Hanver, New Hampshire. Winner f Best Paper award. Luchs, Michael G., Rebecca Walker Naylr, Julie R. Irwin, and Rajagpal Raghunathan*, Cnsumer Hypcrisy in Ethical Decisin Cntexts: Expsing the Discrepancy Between Explicitly Stated and Privately-Held Beliefs Abut the Ethicality-Functinality Relatinship, presented at the 2007 INFORMS Marketing Science Cnference, June 28-30, Singapre.

8 Luchs, Michael G.*, Rebecca Naylr, Julie Irwin and Rajagpal Raghunathan, Is There an Expected Tradeff Between a Prduct s Ethical Value and Its Effectiveness?, pster presented at the 2006 Sciety fr Judgment and Decisin Making Cnference, Nvember 18-20, Hustn, Texas. 2nd Runner-up fr Best Student Pster Award. Luchs, Michael G.*, Rebecca Naylr, Julie Irwin and Rajagpal Raghunathan, Is There an Expected Tradeff Between a Prduct s Ethical Value and Its Effectiveness?, pster presented at the 2006 Assciatin fr Cnsumer Research Cnference, September 29-30, Orland, Flrida. INVITED PRESENTATIONS Virginia Cmmnwealth University, Masters in Innvatin Prgram, fall 2013 Aspen Institute Business & Sciety Prgram, Educatin Sympsium, New Yrk, fall 2013 Virginia Sea Grant Visiting Schlar Seminar Series, fall 2011 McIntire Schl f Cmmerce, University f Virginia, spring 2011 Carlsn Schl f Business, University f Minnesta, fall 2010 PATENTS US Patent D410,921; US Patent 6,178,251; US Patent D428,406 (70+ citatins per Ggle Schlar, as f September 2016) EDITORSHIPS AND REVIEW ACTIVITIES C-chair, Ethics, Scial Respnsibility, and Sustainability Track fr the 2017 Wrld Marketing Cngress, Christchurch, New Zealand. Editrial Bard f Jurnal f Cnsumer Plicy (fall 2015-present). Editrial Bard f Jurnal f Prduct Innvatin Management (fall 2015-present). Lead-editr f Design Thinking: New Prduct Develpment Essentials frm the PDMA (25-chapter vlume), eds. Michael G. Luchs, K. Sctt Swan, and Abbie Griffin, Hbken, New Jersey: Jhn Wiley & Sns, Inc. C-chair, Prduct Develpment & Management Assciatin (PDMA) 2013 Research Cmpetitin. C-guest editr (with K. Sctt Swan) f Jurnal f Prduct Innvatin Management, Special Issue n Prduct Design, May, Ad-hc reviewer: Jurnal f Business Ethics, Jurnal f Public Plicy and Marketing, Jurnal f Cnsumer Plicy, Jurnal f Prduct Innvatin Management, Jurnal f Cnsumer Affairs, Jurnal f Macrmarketing, Jurnal f Retailing, Jurnal f Marketing Management, Internatinal Jurnal f Design, Jurnal f Business Research, Jurnal f Advertising, Internatinal Jurnal f Design Creativity & Innvatin, Jurnal f Industrial Eclgy, Jurnal f Marketing Review fr Natinal Science Fundatin, fall Reviewer fr American Marketing Assciatin Cnference: 2011, 2012, 2013, Reviewer fr Marketing & Public Plicy Cnference: Reviewer fr Prduct Develpment and Management Assciatin Research Frum: 2010, 2011, Reviewer fr Prduct Develpment and Management Assciatin Dissertatin Cmpetitin: 2009, Reviewer fr Assciatin fr Cnsumer Research Nrth American Cnference: 2008, 2009, 2011, 2013, PROFESSIONAL SOCIETIES AND SERVICE ACTIVITIES Invited member f the Assciatin fr Cnsumer Research (ACR) Advisry Cmmittee n Transfrmative Cnsumer Research ( ). Dctral dissertatin cmmittee member fr Bret Leary, University f Wyming, Cnference leadership:

9 Track c-chair (Ethics, Scial Respnsibility, and Sustainability) 2017 AMS Wrld Marketing Cngress, Christchurch, New Zealand (June 2017) Sessin Chair, 2013 AMA Marketing & Public Plicy Cnference, May 30-June 1, Washingtn, DC. Sustainability Track c-chair fr the 3 rd Transfrmative Cnsumer Research cnference, held at Baylr University, June 24-26, Special Sessin c-chair, JPIM Frthcming Issue n Prduct Design, Prduct Develpment and Management Assciatin Cnference, Octber 16-17, 2010, Orland, Flrida. C-chaired (with K. Sctt Swan) the 2009 Masn Schl f Business Yung Schlars Cnference n Prduct Design, July 10-11, Williamsburg, Virginia. C-chaired (with Rajagpal Raghunathan) the 2007 Center fr Custmer Insight and Marketing Slutins Cnference n Cnsumer-Oriented Prduct Design, Octber 12-13, Austin, Texas. Invited cnference participatin Invited participant, Panel Sessin Design & Design Thinking in Educatin: Spaces, Curses, and Prgrams, at 2015 Annual PDMA Research Frum, Nvember 7-8, Anaheim, Califrnia. Invited participant, Sustainable Cnsumptin track f the 5 th Transfrmative Cnsumer Research cnference Villanva University, June Invited presenter, Sustainability Innvatin Special Interest Grup at the 2012 Prduct Develpment and Management Assciatin (PDMA) Cnference, Octber 20-24, Orland, Flrida. Invited participant, Carlsn Institute fr Research in Marketing Sustainability Cnference, Octber 20-22, 2010, Minneaplis, Minnesta. Invited participant, 2010 AMA Marketing & Public Plicy Pre-Cnference Wrkshp, May 16-20, Frt Cllins, Clrad. Invited participant, Sustainable Cnsumptin track f the 2 nd Transfrmative Cnsumer Research cnference, held at Villanva University, June 26-28, Invited participant, rundtable discussin: Aesthetics and Cnsumptin, 2008 Assciatin fr Cnsumer Research Cnference, Octber 23-26, San Francisc, Califrnia. Academic Sciety Memberships American Marketing Assciatin Assciatin fr Cnsumer Research Prduct Develpment and Management Assciatin Nn-schl affiliated cnsulting prjects (client-site, Design Thinking wrkshp series) AidData AQR Capital Vlunteer fr Virginia Capital Trail Fundatin (CTF): designed and cnducted market research studies in summer f 2010 and summer f 2011; tracking and data analysis f trail usage ( ) GRANTS Jhn Templetn Fundatin grant, awarded thrugh the University f Chicag s Schl f Divinity, as ne f 35 schlars n the Enhancing Life Prject, fr my research n Cnsumer Wisdm: A Mdern Virtue fr a Qualitatively Better and Mre Sustainable Ecnmy ( : $50,000 + three internatinal seminars) SWEM Special Cllectins grant t build the library s cllectin f bks n Design, Design Thinking and Sustainability (2014: $1,000). Assciatin fr Cnsumer Research (ACR) Transfrmative Cnsumer Research Grant, Decnstructing Sustainability: The Different Effects f Pr-Envirnmental and Pr-Scial Attributes n Cnsumer Behavir (2013: $1,000). William & Mary Cmmittee n Sustainability (COS) grant (with Try Hartley, VASG/VIMS) fr a Cmmunity Supprted Fishery Feasibility Study (2011: $14,000) Reves Internatinal Center Grant (2010: $500; 2011: $500; 2012: $500)

10 Masn Schl Geary Fellwship (2010: $1,600). McCmbs Center fr Custmer Insight & Marketing Slutins (CCIMS) Grant, Cnsumer Evaluatins f Prducts with Ethical Attributes. (2008: $5,000). Assciatin fr Cnsumer Research (ACR) Transfrmative Research Grant, D Cnsumers Intuitively believe that Ethically Superir Prducts are Functinally Inferir? Expsing an Underlying Cause f Incnsistencies between Ethical Values and Purchasing Behavir. (2006: $4,000). McCmbs Research Excellence Grant, D Cnsumers Intuitively believe that Ethically Superir Prducts are Functinally Inferir? Expsing an Underlying Cause f Incnsistencies between Ethical Values and Purchasing Behavir. (2006-7: $9,000). Bnham Research Fund, The University f Texas at Austin, (2006-7: $1,000). UNIVERSITY SERVICE Funding Directr, Jim & Bbbie Ukrp Innvatin and Design Studi ( ) Develped prpsals fr, designed and led develpment f the Masn Schl s first Design Studi (featured in W&M Alumni Magazine and Annual Reprt, and mentined by Businessweek as a cntributing reasn fr ur undergraduate Marketing #1 ranking) Helped secure $105,000 funding frm utside dnrs Develped and taught new studi-specific curses: Sustainability Inspired Design and Custmer Insights fr Innvatin Develped intellectual prperty n tpic f Design Thinking including W&M prprietary framewrk and lead editr f bk Design Thinking: New Prduct Develpment Essentials Created website: t prmte the Studi and related curses and prgrams The Studi has hsted several revenue generating executive wrkshps n behalf f the Masn Center fr Crprate Educatin (CCE) Presented n behalf f the Masn Schl/Design Studi t varius internal and external audiences (e.g., Aspen Institute, W&M Bard f Visitrs, Dean s Circle, Prvst s Leadership Cmmittee, etc.) Advisr fr new undergraduate Design Thinking Club with crss-campus membership f ver 100 students Wn $1000 SWEM grant t purchase bks n Design Thinking fr SWEM cllectin Led student research prject t explre ptential fr Design & Innvatin prgrams at W&M Cnsulting services prvided thrugh Masn Center fr Crprate Educatin (CCE) Design Thinking wrkshp Newprt News Shipbuilding, fall 2013, spring 2014, spring 2015 Design Thinking wrkshp - Smithfield Fds, fall 2012 Design Thinking wrkshp - Hbsns Sftware, spring 2013 Cmmittees Teaching cmmittee fr Bb Williams, spring 2015 Faculty Prductivity Cmmittee, Prvst s Tack Series Nminating Cmmittee, spring 2015 W&M TEDx Steering Cmmittee, CCE Steering Cmmittee, Marketing Area Recruiting Cmmittee, 2013 Dungan Teaching Award Cmmittee, 2012, 2013, 2014 Cmmittee fr the Masn Schl Center fr Innvatin and Leadership Management (CILM), 2010, 2011, 2012 Ec-Village Users Grup, 2011, 2012 Masn Schl f Business Research Cmmittee, spring 2010 Advising Freshman advisr, 2010, 2011, 2012, 2013, 2014 Independent study advisr, spring 2011, fall 2011, summer 2012, fall 2012, fall 2013,

11 spring 2014, fall 2015 Independent study reader, spring 2009, fall 2009, spring 2010, fall 2010, spring 2011, fall 2011, spring 2012, fall 2013, spring 2014, fall 2014 Faculty advisr fr Mnre Schlars, summers f 2009, 2010 Invited n-campus presentatins Design Thinking wrkshp fr Prvst s Leadership Seminar series (spring 2016) Design Thinking wrkshp fr W&M Makerspace Faculty seminar series (spring 2015) Dean s Circle presentatin n Design Thinking and Higher Ed. (spring 2015 Design Thinking wrkshp fr Virginia Sea Grant leadership team (spring 2015) Delivered an invited presentatin t the Cllege s Career Advisry Bard abut my curse Sustainability Inspired Design and the Design, April 2014 Presented t W&M D.C. Alumni grup n Sustainability & Design, July 2014 Cnducted Design Thinking wrkshp fr annual cnference f Management Cmmunicatin Assciatin (MCA), May 2014 Delivered an invited presentatin t the Cllege s Bard f Visitrs abut my curse Sustainability Inspired Design and the Design Studi (which inspired a $5000 dnatin fr the Studi frm a bard member), Nvember 2013 Cnducted Design Thinking wrkshp fr Alumni during Hmecming weekend, Octber 2013 Cnducted Design Thinking wrkshp fr Student Marketing Assciatin, Octber 2013 Presenter, Filene Research Institute, Sustainability and Design, April 2013 TEDx talk March 2013 Net Impact Chapter led discussin n Sustainability at a persnal level, spring 2013 Taught Design Thinking wrkshp t emba and MBA curses, fall 2012 Presenter, Crprate and Cllege Cllabrative fr Sustainability (3CS), Nvember 2011, Nvember 2012 Panelist, Student Marketing Assciatin, Octber 2012 Mderatr, 2012 Scial Entrepreneurship Cnference (SECn), March 2012 Taught tw-sessin mdule n Qualitative Research t Flex MBA class, July 2011 Keynte presenter, Natinal Undergraduate Business Sympsium (NUBS), April 2011 Panelist, MBA Net Impact Frum, April 2011 Presenter, MBA Alumni Saturday Schlars Prgram, March 2011 Presenter, Crprate and Cllege Cllabrative fr Sustainability, Octber 2010 Presenter, Sustainable Cnsumptin, Kappa Delta Rh fraternity and Kappa Alpha Theta lecture series, fall 2010