listing your property for rent

Transcription

1 listig your property for ret

2 ABOUT DOLLIE Service you ca trust My core values: Respect for all Idividuals The cliets iterests come first Highest Stadards of Itegrity & Ethics Iovatio Teamwork About Dollie With over 15 years experiece i retal ad busiess maagemet, you ca be sure I uderstad the eed to protect your ivestmet ad have it hadled i a efficiet & professioal maer. I first obtaied my Real Estate licese i the 90 s after studyig Busiess ad Marketig i CA. Sice the, through both good ad bad markets, I have helped to build a very successful Property Maagemet Divisio at Widermere Sulad ad curretly have a portfolio of over 50 properties. Curret properties maaged iclude residetial, commercial ad multifamily uits, as well as HOAs. I order to protect your ivestmet ad guide you smoothly through the process, it is critical that I uderstad your goals. To that ed, I am a great listeer ad am committed to my core values, usig them to guide most of my decisios. I am highly orgaized, a hard worker, ad my cliets are satisfied. Put my work ethic ad experiece i this idustry to work for you. I am happy to provide testimoials ad referrals o request. Please cotact me for ay of your property maagemet, leasig or purchase eeds. Dollie Sparks Broker/Property Maager Widermere Real Estate Sequim-Sulad 137 Fairway Dr Sequim, WA Office Cell Fax dolliesparks@gmail.com sulad.withwre.com

3 WHY WINDERMERE? IT S ABOUT RELATIONSHIPS. I 1972, Joh Jacobi set out to chage the real estate idustry by puttig relatioships before sales quotas, with a emphasis o service to our cliets ad our commuity. Over 40 years later, this missio has helped grow Widermere ito oe of the largest idepedet real estate compaies i the atio, with more tha 300 offices ad 7,000 agets throughout the Wester U.S. ad Mexico. What this meas for you: Exceptioal service Usurpassed itegrity A strict code of ethics Locally owed ad operated offices Neighborhood kowledge Market expertise Premium tools ad services Givig back to our commuities While the retal market has grow eormously i value ad complexity over the years, our core values of relatioships, commuity, collaboratio, ad professioalism have remaied cetral to how we do busiess, ad will cotiue to do so for geeratios to come. WORC 07/15 800

4 ABOUT OUR SOFTWARE Powered by AppFolio We ca efficietly market your properties ad fill vacacies faster usig AppFolio s leasig dashboard, vacacy postigs, ad website itegratio. Professioal Web Presece Our beautiful website, powered by AppFolio, is 100% itegrated, so that we ca seamlessly accept ret olie, post ad update vacacies with a few clicks, ad accept olie maiteace requests that automatically create work orders. With the ability to immediately post ew vacacies to our SEO optimized website, we ca help prospective reters easily fid our listigs ad ultimately fill vacacies faster. Olie Retal Applicatios Prospective residets ca fill out guest cards ad apply olie givig us the ability to capture their iformatio i real time ad approve these residets eve faster. The olie applicatio is eve mobile friedly! Vacacies are filled quickly We will post eye-catchig vacacy advertisemets quickly to our website ad hudreds of retal listig sites o the iteret. Prospective residets ca fill out a olie applicatio through our postigs, our team completes the screeig process ad fills the uit quickly. The moder reter expects the ability to view property details olie ad to quickly apply to ret ad we offer it! We Maximize Retal Rates AppFolio s built-i ret compariso tool allows us to compare retal prices of similar uits i the same geographic locatio. With this iformatio we ca esure our properties are competitive ad we are maximizig retal reveue. Appealig to the Moder (Mobile) Reter With AppFolio, our team provides a seamless olie leasig experiece for prospective reters. The prospective reter submits a olie applicatio, we ru a backgroud scree, the we sig the lease -- all electroically! Makig this process easy ad simple for the moder reter ad our team meas we ca ret properties more efficietly ad faster, every time. Fidig The Best Residets Residet Screeig is cetralized i AppFolio. Applicats ca easily be screeed o the spot while at the property showig ad the results are retured withi secods rather tha hours.

5 LISTING SERVICES Not just 1, but 2 Listig Services! We will list your retal with two Multiple Listig Services: Olympic Listig Service advertises your property to real estate agets across the Olympic Peisula Northwest Multiple Listig Service broadcasts your listig to the greater Seattle area, as far as Spokae! This is essetial, sice brokers from NWMLS are top sellers i our area. Oe of the most importat ad effective tools to get your home reted Accurate, detailed ad timely data iput is essetial We will esure your listig is etered properly, givig you the advatage Beefit: Vital iformatio about your home will be available to the largest pool of potetial reters.

6 WHAT S INCLUDED? Protect Your Ivestmet Outstadig Service We do everythig required to maitai the property ad provide you with the greatest retur o your ivestmet icludig, but ot limited to: Iitial meetig ad cosultatio, icludig a free appraisal of retal value Advertisig ad showig your home Thorough credit screeig ad retal history report of prospective teats Negotiatig ad draftig all lease documets Thorough move-i ispectio Ivetory ad coditio reports Collectig ad disbursig rets Deposits to cliet accouts, if desired Coordiatio of cleaig, repairs ad regular maiteace Periodic property ispectios Need help just fidig a ew teat? We offer that service separately, too! Our Fees: First moth s ret 10% of each moth s ret $300 maiteace accout Ower is resposible for Homeower Associatio Fees. Homeower is resposible for ladscape maiteace, uless otherwise agreed upo. Short term retal fees for 1-3 moth lease: 25% per moth Ru a Homeowers Associatio? We maage those, too!

7 WHAT LANDLORDS NEED TO KNOW ABOUT FAIR HOUSING OUR GOALS AND OBJECTIVES All of us at Widermere Real Estate are committed to the priciples of Fair Housig practices for all. Fair Housig is a matter of dealig equally with all people as well as a matter of federal, state, ad local laws. Fair Housig ivolves everyoe, ad we have to cout o your beig our parters i that effort as we work to lease your home. We are experts i homes. It is our resposibility to provide you with the iformatio you eed to make a wise decisio for yourself. Our task is to do our best to locate a teat that fits the criteria we have established together. It is also our task to provide you with iformatio about curret market coditios, icludig the prices of properties that have recetly leased ad what is curretly o the market for ret, to eable you to make a iformed decisio about the price you are willig to receive for your home. You may wish to have available other kids of iformatio. May teats ask questios about the people who live i a eighborhood: What kids of people live here? Are there may childre i the eighborhood? Are there ay registered sex offeders earby? Is there much crime here? Are there ay especially oisy eighbors? Ladlords may ask similar questios: What kid of people make good prospective teats? Who will fit well i this eighborhood? Do umarried couples make good teats? Such questios are outside the scope of our professioal practice. Some of them raise Fair Housig issues, ad all of them seek subjective judgmets rather tha objective iformatio. Such questios are importat to ladlords ad teats, but you ought to be aware of the laws that restrict the rights of ladlords ad teats to make decisios based o such iquiries. THE LAW Federal law prohibits discrimiatio i a real estate trasactio based o race, color, religio, familial status, sex, hadicap, ad/or atioal origi. I additio to the federal prohibitios, Washigto law prohibits discrimiatio based o creed, marital status, sesory/physical/ metal disability, use of a service aimal (e.g., a seeig-eye dog), sexual orietatio, ad hoorably discharged vetera or military status. Some local laws go eve further to prohibit discrimiatio based o age, acestry, geder idetity, political ideology, ad participatio i Sectio 8 programs (for low-icome families). Ladlords should be aware of the laws that prohibit choosig a teat based o legally protected class status. Geerally speakig, if a ladlord receives a offer or applicatio o a property, the ladlord caot refuse to ret or eve refuse to egotiate with the prospective teat based o the above-metioed prohibited criteria. Ladlords may ot falsely represet that the home is o loger for lease or ca they advertise the home with a idicatio of preferece or limitatio o what type of people may lease it. Property maagers may ot egage i ay such practices either. I fact, property maagers are prohibited from steerig prospective teats to specific eighborhoods based o the abovemetioed criteria. Property maagers who perform prohibited discrimiatory practices o behalf of their pricipals subject both themselves ad their pricipals to liability. A victim of discrimiatio may pursue a civil lawsuit or a admiistrative claim. The victim may seek a temporary restraiig order, permaet ijuctio, actual damages, puitive damages, ad attorey s fees. WORC 07/15 801

8 EXPERTS IN LEASING AND MANAGING PROPERTIES Widermere Property Maagemet offers professioal, full-service maagemet to property owers iterested i leasig their houses, apartmets or codomiiums. WE MAKE IT EASY We start by gettig to kow you ad your eeds, so we ca better represet you i all aspects of the trasactio, from marketig to egotiatios ad lease agreemets. We market your retal through Widermere s etwork of offices, Widermere.com ad several retal-related websites, with photographs that highlight its best features. We schedule appoitmets to show your property ay day of the week. We also provide you with helpful feedback from prospective teats ad agets. We hadle all the paperwork, icludig the retal applicatio, move-i ispectio reports ad lease agreemets. WE PROTECT YOUR INVESTMENT We provide a complimetary market aalysis to help you determie the right price. We also iform you of market chages so you ca adjust ret appropriately whe ew leases are egotiated, to capitalize o market chages ad miimize vacacy. We admiister a thorough applicatio ad screeig prior to sigig a lease, icludig credit reports, crimial reports, employmet verificatio ad housig refereces. We collect rets ad eforce the terms of the lease agreemet. We offer a full rage of accoutig services, icludig direct deposit ito your bak accout, direct debit from teat bak accouts, admiisterig ad refudig security deposits, ad mothly ad year-ed accoutig statemets. WE MAINTAIN YOUR PROPERTY AND KEEP YOU INFORMED We schedule all ecessary repairs ad maiteace, supplyig you with comparable estimates whe eeded. We periodically ispect your property ad update you o its coditio. We provide complete move-i/move-out ispectio reports with photographs of the property s coditio. Whatever your eed, you ll have peace of mid that our experieced property maagemet team will provide you with the professioal expertise ad top-otch service you expect from Widermere. WORC 07/15 802

9 MARKETING YOUR PROPERTY Widermere Property Maagemet has a comprehesive approach to marketig your property, to provide the best exposure to the most qualified potetial teats. We ll start by helpig you prepare your property so it makes a good first impressio, which will reduce market time ad help you get the best retal price. Here are some other steps we ll take to market your property: Photographs will be take to highlight the property s best features. These photos will be used i marketig flyers ad websites targeted to the most qualified teats ad agets. This will allow potetial teats everywhere to see the uique features that set your property apart from others. As soo as your property is listed, we will iput it ito the Multiple Listig Service (MLS), makig details ad photos of your property available to every aget i the atiowide system. Simultaeously, it will be listed o Widermere.com, which receives a average of oe millio mothly visits. Here potetial teats ca search for retal properties i the areas they choose, view photo galleries ad property details, ad eve prit out a flyer of your property. Your property will also be posted o Yahoo!, Zillow ad several other retalrelated websites. We ll also post Widermere s For Lease sig o your property where applicable, allowig prospective teats i the area to kow it s o the market, ad that they ca expect Widermere s high stadard of service if they choose to ret there. It will provide them with all the iformatio they eed to lear more about the property ad cotact a property maager. I short, Widermere s extesive marketig resources will give your property the advatage, helpig it to lease quickly ad for the best price possible. WORC 07/15 805

10 PREPARING YOUR PROPERTY FOR LEASE Whe a house, apartmet or codomiium is tured over to a teat, it s assumed that all systems are i workig order, i.e., plumbig, electrical, heat, draiage, roof, etc. The law requires that all systems fuctio properly ad states that they are the ower s resposibility, uless the teat creates the problem. We should be iformed of ay problems ad they should be resolved prior to occupacy. To improve the marketability of your retal property, we recommed the followig steps: Iterior Professioally cleaed Carpets Professioally cleaed Widows Professioally cleaed Drapes, Blids Professioally cleaed Fumigatio Professioally doe if domestic aimals have lived o the premises Dead-bolts Istalled o all outside doors Locks Re-keyed i accordace with state ad city codes Yard Mowed, raked, trimmed, all garbage ad refuse removed Garage Cleaed ad orgaized Smoke detectors ad Carbo Mooxide detectors Istalled, tested ad i workig order per iteratioal fire code RECOMMENDED SYSTEM CHECKS Washer/dryer Rage/burers, fa, above-rage light Ove/elemets, ove light Microwave ove Refrigerator/freezer Furace/filters chaged, baseboard heaters cleaed All iterior ad exterior electrical fixtures ad outlets Plumbig ad draiage systems Lightbulbs ADDITIONAL IMPORTANT POINTS We ask that you ot give a key to a prospective teat, as they should oly have access to the premises after sigig all lease documets. If your property is a codomiium, please supply us with copies of ay bylaws, rules ad regulatios, coveats ad/or restrictios. WORC 07/15 806

11 FIRST IMPRESSIONS MAKE A DIFFERENCE Experiece shows that takig time to prepare your icome property icreases desirability, provides a marketig edge ad results i shorter market time while assurig the highest retur. BEFORE PRESENTING YOUR HOME TO TENANTS Review the Preparig Your Property for Lease sheet. BEFORE PROSPECTS DO A WALK-THROUGH Tur o all iside lights, eve durig the day. I witer, lamp light is especially ice. At ight, tur o outside lights. Tur o soft music. Keep heat at degrees. Keep pets i a separate area; chage litter boxes daily. Put moey, prescriptio drugs, ad other valuables away ad out of sight. Keep draperies ad shades ope. Ope all doors iside the home, except closets. WHEN A PROPERTY MANAGER SHOWS YOUR PROPERTY A potetial teat will likely sped more time previewig your property ad askig questios if you re ot there. Do t precede or follow the prospective teat through your property. Let the property maager show ad market your property. WORC 07/15 811

12 TIMING THE MARKET A commoly asked questio is, "Is there a best time to put your home o the market?" The aswer is, "Yes. It depeds o your persoal goals ad the curret market coditios." Let's work together to meet your goals ad esure you get the greatest retur o your ivestmet. I ca help: Assess how much your home is worth. Provide iformatio o how log homes i your price rage have bee o the market. Prepare your home for showigs ad for leasig. Let s talk about your persoal goals ad curret market coditios to determie whe the time is right for you. WORC 07/15 808

13 PRICING YOUR PROPERTY Determiig price is the most critical step i preparig your home for lease, so you ca get the highest retur i the least amout of time. MARKET CONDITIONS, ACTIVITY AND TIME Curret market coditios will determie your retal pricig strategy, which i tur affects the umber of teats your property attracts, ad the time it takes to lease your property. A property receives its best exposure durig the first oe to three weeks o the market. PROPER PRICING WILL: Attract the maximum umber of qualified teats, withi a timeframe that suits your eeds. Get your property leased more quickly. GETTING THE BEST RETURN Whe your ret is too low, you could lose moey o your ivestmet. Overpricig is risky. Qualified teats best suited to the property wo t see it because it s out of their price rage. Those who ca afford the higher price rage may ot feel that the property meets their expectatios. Leasig agets will hesitate to show a overpriced property, uless it will make a competig property look like a better value. Ad statistics show that the loger a property is for lease, the more it lowers the retal price. THE PRICING PROCESS Pricig is based o the amout a reter is willig to pay, as determied by curret market value. You ll receive a estimate of value based o a aalysis of: Similar homes for lease ow. These show which properties prospective teats are comparig to your property. Similar homes recetly leased. These tell you what teats are willig to pay for your kid of property, i your area, at this time. WORC 07/15 812

14 COMMITMENT TO COMMUNITY Widermere Property Maagemet uderstads the importace of givig back to our commuity. Erichig the eighborhoods i which we live ad work is a itegral part of how we do busiess. That is why we doate a portio of our commissio from every trasactio to beefit the Widermere Foudatio. Sice 1989, the Foudatio has collected ad cotributed over $29 millio. Assistace is provided to o-profit agecies dedicated to helpig homeless ad low-icome families i our commuity. WE ALSO PARTICIPATE IN WINDERMERE S COMMUNITY SERVICE DAY. Every year sice 1984, Widermere agets have dedicated a day of work to those i eed. These hads-o projects beefit a wide variety of commuitybased orgaizatios. Projects have icluded maiteace at a seior ceter, costructio of a childre s playgroud ad sortig duties at a food bak. I am pleased to be a part of such a importat missio. It s just the right thig to do. WORC 07/15 809

15 INVESTING IN The Residetial Retal Market Retal demad is surgig, iterest rates are at historic lows, ad recet ecoomic activity has erased early a decade of housig appreciatio. The demad for retals is predicted to far exceed supply through 2015, with some 4.5 millio ew reters expected to eter the market i the ext five years. The combiatio of these factors creates a remarkable opportuity for ivestig i the residetial retal market. The log-term fiacial beefits ca be sigificat, but the first step is to closely aalyze the details. QUICK TIPS for Ivestig i Real Estate Buy residetial properties, such as sigle-family homes, codomiiums, ad tow homes. Buy properties that appeal to most buyers ad are priced at or below the average sales price. Do ot buy with parters uless you have to; make sure they have the same goals, values, ad fiacial stability. Be committed to stayig i it for the log ru. Real estate is cyclical, but the log-term tred is positive. Take care of your property ad it will take care of you. If you do ot wat to maage the property yourself, cosider hirig a property maagemet compay. Set clear goals ad make a pla. Kow whe you are ready to stop accumulatig property ad start payig off what you have. Work with kowledgeable professioals that you trust. WHY REAL ESTATE? Real estate is a ivestmet that most people ca easily uderstad because shelter is oe of our most basic eeds. Here are six ways that ivestig i real estate is fiacially beeficial. Cash flow: ret provides icome ad pays for your ivestmet so that you ca oe day ow the property free ad clear. Free ad clear: ivestmet properties that are owed free ad clear are the ultimate ivestmet because the house geerates cash flow ad there is very little risk because there is o debt. Leverage: the short-term goal is to use leverage to acquire a portfolio of real estate. The log-term goal is to pay the loas off ad ow your properties free ad clear. Debt reductio: real estate is oe of the few ivestmets where someoe else makes your paymets. Your teat reduces your debt through mothly retal paymets. Tax savigs: you are allowed to depreciate the house ad write off your expeses i order to reduce your taxes. Appreciatio: over the log term the value of sigle-family homes ad codomiiums has rise. THINGS TO CONSIDER What are your fiacial goals? How soo do you wat to get there? What do you eed to get started? How much moey do you have to ivest? Ca you borrow from other properties, sale of stock, savigs, etc.? How much time are you willig to ivest to fid, buy, ad maage properties? Does it make more sese for you to hire a property maager? Ca you hold the property for at least three to five years? Because housig is somethig that most of us ca uderstad, ivestig i residetial real estate ca be a very smart choice especially i today s market. Buyig a property for retal purposes poses differet challeges from purchasig a primary residece, so you should start by cotactig your Widermere aget to discuss how to put the framework outlied here ito actio Widermere Services Compay. All rights reserved.