Real Estate Services Proposal

Transcription

1 Real Estate Services Proposal For marketing the property located at 7 Deep Run Court Prepared especially for Tom & Mary White 7 Deep Run Court Hunt Valley, MD Prepared by Agent PMZ Real Estate 123 Main Street Hunt Valley, MD Date: September 17, 2009 This is not a solicitation for a listing if your property is already listed with a broker.

2 September 17, 2009 Tom & Mary White 7 Deep Run Court Hunt Valley, MD Dear Tom & Mary: Our records indicate that your property listing has recently expired from the Multiple Listing Service. There is probably nothing more frustrating than not having your property sell after you've made plans, prepared your property for sale and endured the inconvenience of showings. I have put together the enclosed material for your review. It contains information on PMZ Real Estate and how I propose to market your property. I will contact you so we can discuss how PMZ Real Estate and I can be of assistance to you in marketing your home. Selling your home in as short a time as possible, for the maximum price possible is our goal! Sincerely, Agent, REALTOR

3 What's Inside About PMZ The PMZ Real Estate name has always been synonymous with quality service, professional integrity and successful transactions for over 40 years. We're family-owned and managed with over 500 professionals covering the Central Valley and Mother Lode. Whether you complex process. knowledge and experience you can trust. Marketing Your Home One of the most important aspect of selling your home is making sure every prospective passing it on the street and seeing one of our widely-recognized blue and gold signs or on our powerful internet site, PMZ.com. We're committed to making sure we provide the most Choosing PMZ We know you have a lot of questions. Our real estate professionals are ready to answer them. Take a close look at us, we think chances are we're the right choice for you.

4 Our Mission We will assist our clients with undivided attention, unparalleled professionalism and unsurpassed service. We will strive to earn their loyalty by having a completely satisfied client at the end of each transaction.

5 Our Commitment to You The name PMZ Real Estate has always been synonymous with quality service, professional integrity and successful transactions for over 40 years. In addition to assisting generations of northern Californians throughout the decades with the sale or purchase of a new home, we welcome thousands of transferees each year who now make their home here. Our record of leadership in this residential real estate market is attributed to the efforts and expertise of our outstanding sales associates and their dedication to excellence. Our sales associates are widely recognized for their skills and have earned many professional designations and received numerous honors awarded in the industry. Whether you anticipate the purchase or sale of a home, no one is more qualified to assist you through the complicated transaction than a PMZ Real Estate sales professional. This analysis is an introduction to the unparalleled services PMZ Real Estate has to offer. Your sales associate will be the person that makes it all happen, and who shares our company mission of having a satisfied customer at the end of each transaction. Michael P. Zagaris President

6 A Family Business Leading the Industry PMZ Real Estate was founded by Paul M. Zagaris, who started his real estate practice in Our organization is family-owned and managed. We ve evolved from a small yet powerful residential brokerage firm into the leading Real Estate firm in California's Great Central Valley and Mother Lode. We are an independent real estate firm with over 500 professional sales associates. We have residential real estate offices located in Modesto on Orangeburg Avenue, Modesto on Carpenter Road, and in the cities of Angels Camp, Ceres, Copperopolis, Gilroy, Gustine, Hilmar, Lodi, Los Banos, Manteca, Oakdale, Ripon, Riverbank, Sonora, Stockton and Turlock. PMZ Commercial Real Estate has offices in Modesto and Stockton. Our property management affiliate, Liberty Property Management is is led by Paula Zagaris and headquartered in Modesto. With sales nearing $2 billion dollars a year, PMZ Real Estate is the most successful real estate organization in Stanislaus and San Joaquin Counties. Meet the Zagaris Family Paula Zagaris, President Liberty Property Management (left) Michael P. Zagaris, President & CEO (seated) Jon Zagaris, Executive Vice President (right)

7 Why use PMZ? Serving the Central Valley for over 40 years PMZ Real Estate was founded by Paul M. Zagaris, who started his real estate practice in Locally owned and operated PMZ Real Estate is family-owned and managed. We've evolved from a small yet powerful residential brokerage firm into the leading Real Estate firm in California's Great Central Valley and Mother Lode. 15 convenient offices located in communities throughout the region We have residential real estate offices located in Modesto on Orangeburg Avenue, Modesto on Carpenter Road, and in the cities of Angels Camp, Ceres, Copperopolis, Gilroy, Gustine, Hilmar, Lodi, Los Banos, Manteca, Oakdale, Ripon, Riverbank, Sonora, Stockton and Turlock. More than 500 full-time, licensed Realtors Our professionals are all Realtors, licensed by the State of California. Your agent works side-by-side with the area's most experienced and successful real estate professionals. Most-visited and used regional website PMZ.com with full-time, in-house Information Technology Department PMZ Real Estate was ahead of the competition when it was the first local online site to allow unrestricted access to all the area's listings. Today, PMZ.com is the most popular site for those looking for the most up-to-date information about listings.

8 We're Full Service Property Management Liberty Property Management, PMZ Real Estate's property management division, manages all types of property from residential homes and apartments to office buildings and industrial complexes. Commercial, Investment and Agricultural Real Estate PMZ Commercial, Investment and Agricultural Real Estate is a leading provider of commercial, investment, and agricultural real estate services in California's Central Valley and Mother Lode areas. Custom Insurance Services You want to be sure the things you value are protected. That's why PMZ Insurance Services, an affiliated company, offers access to a wide range of coverage that's tailored to meet your unique needs. From homeowners to automobile, life and renters insurance. We've got you covered. In-house Sign Company fast response to listings & changes We understand the value of marketing your home quickly and effectively. Our inhouse sign company is able to provide your agent a wide range of custom signs to ensure maximum exposure - without waiting for a third-party company to respond to sign requests.

9 Marketing your home on the Internet The times; They are a changin'. Less than 10 years ago, 10% of homebuyers found their home on the internet. Today, the percentage of people who find their home online has exploded to 80%. With increased advertising dominance and the marketing power of the internet, success in traditional forms of advertising, such as newspapers and magazines is dwindeling. The solution? PMZ.com 10 years ago, PMZ saw the potential of the internet and began to harness it. Our website is the leading real estate website in the Central Valley. In the top 280,000 most popular sites on the interent Number 1 website in the region 77,000 unique visitors / month 1.6 million page views / month Unlike newspapers that give you 10 words or less to describe your home, PMZ.com allows potential buyers to view photos, descriptions, stats, neighborhood information and everything else your home has to offer. As a seller, what does PMZ.com offer me? PMZ.com was built with our seller's in mind. We have several tools available to put your home in front of thousands of potential homebuyers everyday. House hunters can sign up for What's Happening in My Neighborhood to find out what's new on the market. They can also save homes they find interesting in their MyPMZ account. A professional agent will follow up to answer any questions they might have. We also advertise on major search engines like Google, Yahoo, MSN and many other sites, which make your home searchable on those sites. *statistics retrieved through alexa.com 8/30/07

10 How do I market your home? My marketing program is designed to keep your home active in the minds of real estate brokers and the public. A partial list of my marketing activities follows: Step One Immediately upon listing, I will submit your home to the Multiple Listing Service. This puts the data on your home in the hands of every member of the Multiple Listing Service. With your approval, our blue and gold post sign will be placed on your property. This has shown to be one of the most effective methods of marketing since it promotes action from people driving by who might be interested in your neighborhood. Our staff of full-time professional sales people will preview your property with their present clients in mind. Step Two I will use a combination of methods to market you home including direct mail, fliers and networking with Realtors from various companies throughout the area. Photos of your home along with all the details will be uploaded to our powerful website, PMZ.com where your home will be immediately ed to those who signed up for "What's Happening in My Neighborhood?" feature. We get approximately 5,000 page views a day.

11 Step Three A public open house may be held on Saturday or Sunday if I think it would be effective. (This allows brokers or clients to view your home along with prospective buyers responding to the various ads and open house signs.) Through our nationals relocation connections with RELO Network, we can provide data on your home to incomming buyers who are both relocating families and corporate transferees. Step Four As long as your home is on the market, it will be constantly updated on every local multiple listing service database. Your home will be ed to thousands of MyPMZ users. Your home will be searchable through out the PMZ.com and the entire Internet. The fact is, nobody works harder to market their listings and nobody else produces a better track record than PMZ Real Estate

12 Our Marketing Goals For Your Home To get the best price for your home Getting the best price for your home is a strategic negotiating process that our professionals can handle. Our agents understand this current market and how to price a home to receive the most value. To sell your home in the shortest time possible We know when you put your home on the market you are interested in selling it in a timely manner. Not only can we assist you in cases where you need some time to find a new place, but we can also assist you in balancing the point at where aggressive pricing and the need to move now, meet. To keep you informed on our progress There's nothing worse than not knowing what's going on when it comes to the sale of your biggest investment. Our real estate professionals are committed to making sure you're kept up-to-date on the progress of your home and making recommendations if changes are necessary.

13 Determining the Value of Your Home A Comparative Market Analysis (CMA) is essential to determine the value of residential property. Location and characteristics of the property are the key elements in determining value. Therefore, the basis for valuation is similar properties in your area. This market analysis takes into account the amount received from recent sales of comparable properties and the quantity and quality of comparable properties currently on the market. The desired end result is to find a price that will attract a willing and able buyer in a reasonable amount of time. Once the value of your home has been estimated, you can decide on an offering price that will achieve your goals. Naturally, if you want to sell quickly your asking price should be competitive in the market and likely close to the estimated value in this report. The following are a few things to keep in mind about pricing: Realistic pricing helps achieve a maximum price in a reasonable time. Your cost or profit desire is taken into consideration, however, the market determines the price. The cost of improvements are almost always more than the added value. Houses that remain on the market for a long time are less likely to get shown. A house that is priced right from the beginning achieves the highest proceeds.

14 The Power of PMZ.com What happens when my home is placed on PMZ.com? As soon as we place your listing into our powerful marketing machine, PMZ.com, it becomes instantly available to search crawlers on hundreds of search engines and real estate related websites. Anyone searching for a home in the Central Valley and Motherlode can find your home using a simple search from any of the web's most popular search engines and real estate related websites.

15 The Impact of Commissions on Real Estate If you were paid soley on commission, which home below would you be less likely to show your clients given that each home fits your clients needs perfectly? 3% 3% 3% 2.5%

16 The Science of Pricing Your Home Pricing in a Rising Market Cycle In a rising market cycle, pricing a home higher than market value, as shown below, is usually a good idea to take advantage of market cycle pricing. Your Price $400,000 Market Value Time in Months Pricing in a Falling Market Cycle In a falling market cycle, pricing a home at or below market value, as shown below, gives the home the best chance of selling given the following market conditions. If the home is priced higher than market value, the home will more than likely not sell. Your Price $455,000 (Lagging Price Reduction Strategy, aka "Chasing the Market") Market Value $400,000 Time in Months

17 How PMZ.com measures up PMZ Real Estate is home to the most powerful real estate brokerage website in the region. Everyday, PMZ.com receives over 62,000 pageviews. What does that mean to you? More people viewing facts and photos of your home giving it maximum exposure to potential buyers. PMZ Real Estate pmz.com 68% of all traffic It works! Over the past year, Compete.com, a respected traffic rankings website, showed that PMZ.com dominated 68% of all website traffic for competing real estate brokerage websites. Century 21 M&M c21mm.com 14% Coldwell Banker Grupe cbgrupe.com 2% Prudential Stockton pcrstockton-lodi.com 2% Prudential California Realty prucalifornia.com 14% Statistics Current as of: 5/2008 Time frame measured: 4/2007 to 4/2008

18 The Importance of First Impressions First impressions are very important in attracting a buyer for your home. Here is a simple checklist to go through before your home is shown: YARD Sweep front porch area and clean grease spots off driveway. Prune back anything that might get in the way of foot traffic. Remove or replace any dead or dying plants. Put away all children's toys (i.e., skateboard, bikes, balls, etc.) Be sure lawn, front and back, is well manicured. If you have a pool, have it free of debris. If you have a pool sweep, it should be operating. Arrange furniture attractively around pool or yard. Clear yard of all debris. KITCHEN AREA Clean off and clear countertops. Fill paper towel holder if in view. Clean oven, stove, or cook-top and hood. Wipe fingerprints from refrigerator door, cabinet doors, and drawers. Wax kitchen floor if necessary. Place fresh flowers on dining/ kitchen table. GARAGE AREA Clean inside of garage. Arrange already packed boxes neatly in the garage. Straighten up to look tidy. BATHROOMS Pay special attention to the cleanliness of fixtures, shower doors, sinks, and toilet bowls. Clean mirrors. Clean floors and wash all throw rugs. If there is room, arrange guest towels on counter in an attractive manner. Place air fresheners in each bathroom. MISCELLANEOUS Open drapes and shades and turn on lights. Put doormats at front and back doors to prevent dirtying carpet. Dust furniture and straighten up closets. Clean fireplace. Place fresh logs or some large pine cones inside and open screen. Be sure all light fixture bulbs work. Secure jewelry, cash, and other valuables. You may want to place these items in a safety deposit box while your

19 The Benefits of PMZ Real Estate LEADERSHIP SINCE Since Paul M. Zagaris began his real estate practice in 1947, the Zagaris name has led the way in real estate in the Central Valley. With such deep roots we have the best referral base in the industry. OFFICES IN MODESTO, ANGELS CAMP, CERES, COPPEROPOLIS, HILMAR, GUSTINE, LODI, LOS BANOS, MANTECA, OAKDALE, RIPON, RIVERBANK, SALIDA, STOCKTON, AND TURLOCK. PMZ Real A MULTI-FACETED REAL ESTATE COMPANY. In addition to its residential brokerage division, PMZ Real Estate has a Commercial property division and a Property Management division. These activities generate hundreds of buyer leads every year for our residential agents. In addition to real estate, PMZ has expanded into home loans and insurance services to even better support our clients. A PROFESSIONAL TEAM. assembled the most powerful residential sales organization in the entire region. Our sales associates are full-time, career-oriented professionals prepared to serve your real estate needs. As a result, our team sells over 2 Billion dollars of real estate per year. We are far and away the leader in real estate sales in Central California. ADVERTISING THAT WORKS. While franchise-type real estate companies are required to send precious advertising dollars out of state to their franchisors, we spend our money where it counts here in Central California. No area real estate company spends more in support of its clients than PMZ Real Estate. This means real EXPOSURE for your home while it is on the market. THE LATEST TECHNOLOGIES. Over the decades, we have invested in the most advanced technologies Marketing Center, for example, provides state of the art direct mail capabilities to support our clients. With thousands of visitors per day to our website, PMZ.com, we provide the best online exposure in the business. LEADING BROKER TO BROKER NETWORK. As the RELO representative for Central California, we are Network means quality leads for our clients properties. RELO brokers sell more homes than any national franchise. COMMUNITY INVOLVEMENT. Members of our organization provide leadership, both within our industry associations and throughout our community. Our deep involvement in the community has helped us build strong ties and provided an opportunity for us to give back. RESULTS. PMZ Real Estate has the dominant share of the residential real estate market in the Central California region. Year after year, we list and sell far more homes than any other real estate company in the region. OUR SIGNS TELL THE STOR

20 Seller Questionnaire Frequently when a listing expires, a seller may consider selling his property himself. To sell your property without the assistance of a qualified real estate sales associate, you should be able to answer an unqualified YES to each of the following questions. As you go through these items, remember that a professional real estate sales associate is skilled in every area. Price NO YES Do I have sufficient data to price my property realistically? Am I familiar with what comparable properties have sold for recently and what adjustments to those amounts I would need to make for my property? Legal NO YES Can I draw proper contracts, recognize unreasonable contingencies, understand disclosure and agency relationships? Would I be on sound legal ground if conflicts arose? Negotiations NO YES Can I handle the natural conflict of interest when working directly with a buyer, trying to protect my own interests versus my desire to accommodate his? Marketing NO YES Do I have a complete understanding of real estate marketing and am I able to expose my property through the widest channels - local, regional and national? Qualifying Buyers NO YES Can I professionally screen and handle innumerable inquiries? Can I differentiate between lookers and serious buyers? What kind of documents can I use to screen buyers and am I able to obtain them? Financial NO YES Do I have expert knowledge of the current mortgage situation: assumptions, buydowns, ARMS, secondary financing? Inconvenience NO YES Am I prepared to forego social or business plans for an extended period, as I must be available at all times? Safety And Security Of Family NO YES Am I willing to have members of my household exposed to strangers? The motives of casual lookers could be suspect! Unless you answered YES to all the questions above, the skills and training of a professional sales associate would best assist you in selling your property. Please keep in mind that only one in twenty sellers who try to sell their properties on their own are successful in selling at market price. The other nineteen suffered inconvenience, lost time, and frustration in their endeavor without reaching their ultimate goal selling their property at the best possible price, in the shortest time possible and at the least inconvenience. Now, let us show you why PMZ Real Estate, should be your choice!!

21 Key Market Factors How long does it take to sell a property? Some properties sell in a few days, others may take several months. By recognizing some key factors that influence marketing a home, you can get significant control over market time. The proper balance of these factors will expedite your sale: Location Location is the single greatest factor affecting value. A neighborhood s desirability is basic to a property s fair market value. Competition Buyers compare your property against others in that neighborhood. Buyers interpret value based on available properties on the market. Timing The real estate market may reflect a buyers or sellers market. Market conditions cannot be manipulated; an individually tailored marketing plan of action must be developed for each property. Condition The property condition will affect price and speed of sale. Optimizing physical appearance and advance preparation for marketing maximizes value. Terms The more terms available, the larger the market, the quicker the sale and the higher the price. Terms structured to meet your objectives are important to successful marketing. Price If the property is not properly priced, a sale may be delayed or even prevented. Reviewing the Comparative Market Analysis assists you in determining the best possible price.

22 RESUME Angela McKendrick Experience: 1998-Present: Real Estate Agent specializing in single family, multi-family, condominiums, and land sales : Marketing Director for McCormick Company. Affiliations: Greater Baltimore Board of Realtors. Maryland Association of Realtors. National Association of Realtors. Residential Sales Council. Education: Columbia University North Carroll High School Professional Courses sponsored by the National Association of Realtors. Community: Former American Cancer Society Person of the Year. Hunt Valley Community Association. Greater Baltimore Association. Scoutmaster Troup 211. Personal: Married to Jason McKendrick. Children: David (21) and Anna (16). Hobbies: Golf and Tennis.

23 Customer References Sellers... Fred & Susan Fredericks 23 Elm Street (410) Joe & Lisa Johnson 1400 N. Timonium Road (410) Ron & Dawn Larkin 2311 E. Roundtop Circle (410) Debra Jones 433 Forest Drive (410) Don & Julia Smith 32 E. Running Road (410) Len & Hanna Leonard 443 Forest Drive (410) Buyers... Mark & Joan Dawson 2300 S. Timonium Road (410) Suzanne Swift 22 Forrest Avenue (410) Ron & Joan Burns 55 W. Running Road (410) Joe & Ann Reese 321 Pine Forest Lane (410) Robert Johnson nd Terrace (410) Jay & Sarah Volker 75 Winding Way (410)

24 In Conclusion You should choose Angela McKendrick because: I will provide you with excellent service and support. I have made a thorough market analysis of your home. I have developed a winning marketing plan. I will make every effort to sell your home promptly. I have the resources of PMZ Real Estate. Let Me List Your Home Now!