A PROMISE. To serve the community as a leader in the real estate industry and as a friend and neighbor

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3 To serve the community as a leader in the real estate industry and as a friend and neighbor To always do the right thing, even if it isn t what is easiest To take care of your needs at the highest level through unparalleled professionalism and attention to detail. No request is too small To serve as a trusted local expert and adviser by your side To consistently and clearly communicate with you in the manner and frequency that you prefer A PROMISE To treat you and your family with straightforwardness, integrity, and respect at all times To answer your questions, ease your concerns, reduce your stress, and expertly handle the entire real estate transaction from listing to closing and beyond To hold myself accountable to selling your home for top dollar after all, that is what my business is built on Your Keller Williams Agent Keller Williams Realty

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5 YOUR CUSTOM MARKETING PLAN Your home is unique - and so is my world-class marketing plan employed to sell it for top dollar. Keller Williams Realty

6 THE PRICE IS RIGHT When it comes to selling your house, the right price matters. Competitive pricing generates the most activity from buyers and agents, while a price that's too high can contribute to a longer stay on the market and, ultimately, a drop in price to compete with newer, wellpriced listings. A house that's priced at market value attracts the maximum amount of the market's potential buyers. Raise that asking price by just a bit above market value, and the percentage of potential buyers will decrease substantially. Through my competitive market analysis, I'll help you find the pricing sweet spot for your home. Keller Williams Realty 1179A Vista Park Dr, Forest, VA Keller Williams Realty

7 FINDING YOUR BUYER The savviest marketing plan is one that targets the places buyers are already using to find homes. From optimized internet exposure to networking with local agents, I ll work diligently to find your buyer as fast and efficiently as possible. HOW BUYERS FIND THEIR HOME National Association of REALTORS Profile of Home Buyers and Sellers 2017 Internet Real Estate Agent Yard Sign / Open House Sign Friend, Relative or Neighbor Home Builder or Their Agent Directly from Sellers Print Newspaper Advertisement Home Book or Magazine Other 0% 10% 20% 30% 40% 50% 60% Keller Williams Realty 1179A Vista Park Dr, Forest, VA Keller Williams Realty

8 YOUR OPEN HOUSE Open houses have long played a crucial role in selling homes, but how can your home s open house be set apart from the rest? Part of my comprehensive marketing plan includes creating an open house schedule to promote your property to prospective buyers and then systematically marketing it to the people most interested in homes like yours. Here are a few ways I can market your open house to generate the maximum level of excitement around your home: o Placing a yard sign and directional signs on key corners, all with balloons and riders o Distributing fliers, invites, social media, and a website posting the week before the open house o Personally knocking on your neighbors doors to invite them to attend and tell their friends o Getting on the phone the day before the open house to remind everyone about attending o Scheduling other open houses in the area in various price ranges to attract the maximum amount of interested buyers Keller Williams Realty 1179A Vista Park Dr, Forest, VA Keller Williams Realty

9 Sellers... YOU ONLY HAVE ONE CHANCE FOR A FIRST IMPRESSION! REMEMBER THE 60-SECOND RULE: That s all the time you have to create a winning first impression. The NUMBER 1 Rule to getting your home SOLD is PRICE IT RIGHT! Selling your home shouldn t be a stressful ordeal. Making the smart move of choosing the right REALTOR is your first step to ensuring that your investment in your home pays off. My services and experience allow you to focus on your move while I manage your home sale from our initial consultation to the closing of the deal, and beyond. I pride myself on repeat business and hope you ll come to understand why. As Your Agent, I Will Complete a comparative market analysis that will compare your home s value to that of nearby sales similar to your home. Compile a comprehensive plan detailing the efforts I will employ to sell your home. Present your home to as many qualified buyers as possible getting your home maximum exposure. Help you stage your home to ensure you get the highest price in the shortest time. Assist with obtaining offers and help you in negotiating the best deal. Help you find your next home that fits your current needs. EXTERIOR Keep the grass cut and remove all yard clutter. Weed and apply fresh mulch to flower beds. Clean windows inside and out and powerwash home s exterior. Ensure all gutters and downspouts are firmly attached and clean. Paint the front door. Buy a new welcome mat and place potted flowers near the front door INTERIOR Remove any furniture that makes the room appear smaller. Clean and organize cabinets, closets and bookshelves. Add the brightest light bulbs safe for your home and remove heavy draperies. Shampoo carpets, remove excessive wall hangings and knick-knacks. Repair all plumbing leaks, including faucets and drain traps. Make minor repairs (torn screens, sticking doors, cracked caulking). Clean or paint walls and ceilings. I can assist in the color that is the new trend. Replace worn cabinet and door knobs. Have your home professionally cleaned if necessary. Remove all out of season items from your closets to make them feel spacious. Keller Williams Realty

10 Q & A of a Home Inspector 1. Do I even need a home inspection? Buying a home could be the largest single investment you will ever make. To minimize unpleasant surprises and unexpected difficulties, you ll want to learn as much as you can about the newly constructed or existing house before you buy it. A home inspection may identify the need for major repairs or builder oversights, as well as the need for maintenance to keep it in good shape. After the inspection, you will know more about the house, which will allow you to make decisions with confidence 2. Can a house fail a home inspection? No. A professional home inspection is an examination of the current condition of a house. It is not an appraisal, which determines market value. It is not a municipal inspection, which verifies local code compliance. A home inspector, therefore, will not pass or fail a house, but rather describe its physical condition and indicate what components and systems may need major repair or replacement. 3. Is a home inspection for cosmetic items? No, the standard home inspector s report will cover the condition of the home s heating system; central air conditioning system (temperature permitting); interior plumbing and electrical systems; the roof, attic and visible insulation; walls, ceilings, floors, windows and doors; the foundation, basement and structural components. Many inspectors will have additional information on the home for the buyer s future knowledge, not necessarily needing immediate attention. 4. Do Buyers belong at home inspections? While it s not required that you be present for the inspection, it is highly recommended. You will be able to observe the inspector and ask questions as you learn about the condition of the home and how to maintain it. 5. What if the report reveals problems? No house is perfect. If the inspector identifies problems, it doesn t mean you should or shouldn t buy the house, only that you will know in advance what to expect. If Your satisfaction is our commitment your budget is tight, or if you don t want to become involved in future repair work, this information will be important to you. If major problems are found, a seller may agree to make repairs. 6. Do New Construction homes need to be inspected? Absolutely recommended! Faulty construction can lead to repair nightmares in the future, so brand new homes may need to be checked even more than older homes. With older homes, you can see water damage, mold issues, settling cracks or anything that occurs over time. With a new home, no one has used the plumbing, cooked on the appliances or lived day to day in the home. It should absolutely be inspected prior to possession. This eases the pain if your builder does not stand by his warranty and the items have been handled prior to closing. 7. Does it matter which inspector you hire. Yes, in the US only 30 State require licensing for home inspectors according to the American Society of Home Inspectors (ASHI). Make sure your inspector is certified and qualified SERVICES: Home Inspections Radon Measurements Mold & Air Quality Inspections Commercial and Specialty Inspections Serving Lynchburg, Roanoke and surrounding areas. Keller Williams Realty

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12 Well-researched Pricing Capturing the right price in any given market is one of the most critical elements in a successful real estate transaction. Correctly pricing your property means diligently studying the market to know what interested buyers are willing to pay and to price competitively within that range. This is what will position your house to stand out against other listings. Captivating Staging Staging is what creates a wow factor when a buyer walks through the door of your property. It s what creates an emotional response and can often be an influence on whether or not an offer is made. From maximizing curb appeal to creating a clean and open interior, I will guide you on how to capture maximum buyer interest by highlighting the unique features of your house. YOUR CUSTOM MARKETING PLAN Door-knocking While online marketing is critical in today s business environment, sometimes nothing beats grabbing a pair of comfortable shoes, some fliers, and pounding the pavement. You can rest assured that if selling your property quickly and for the best price possible requires knocking on a hundred doors, I ll do it. High-quality, Professional Photography Crisp, clear photos will make your property pop online and maximize visual appeal. I work with highly qualified, professionally trained real estate photographers who specialize in making your house look its absolute best. Best-in-class Print Marketing From fliers to postcards to custom lookbooks, we ll determine what professionally printed marketing pieces will move the needle to maximize the sale of your property. Eye-catching Yard Signs Coming soon. For sale. Just sold. You have certainly seen these signs throughout your neighborhood and their purpose is clear: to create excitement and interest around a listing. While much emphasis is placed on online advertisement these days, many buyers still look for their next home the oldfashioned way by simply driving around their desired neighborhood. Professionally designed signage and property fliers will market your home 24/7 and capture attention from highly qualified buyers looking specifically in your area. Open House Strategy Whether or not an open house is where your buyer comes from, they serve a strategic purpose aggregating interested buyers in a specific geographic area. By showcasing your property with an open house, or simply leveraging the leads generated at another nearby open house, we will create and target a highly-qualified, localized group of buyers. Cutting-edge Digital Marketing With nearly 44 percent of buyers starting their search online and 95 percent of buyers looking online at some point in their home search, mastering the digital space is a must. From Google AdWords to social media marketing to my SEO-optimized website and mobile search app, your listing will shine online. It is my goal to provide innovative digital marketing strategies to ensure the right buyers find your property and take action. Mass Mobile Marketing When you choose to work with me, your home will be listed on my mobile app and will be put in the hands of millions of buyers! Keller Williams Realty 1179A Vista Park Dr, Forest, VA Keller Williams Realty

13 YOUR CUSTOM KW MARKETING PLAN Coming soon campaign o Walk-through and needs analysis o Professional photography o Professional yard signage o Coming soon blast to database o Coming soon social media touch, KWLS to syndicated websites such as Zillow, on Twitter, Instagram, and Facebook. o Coming soon callout campaign to highly qualified buyers Just listed campaign o Launch listing on KWLS, MLS and other syndication websites o Professional yard signage and takeaway fliers o Just listed blast to database o Custom landing webpage and funnel campaign promoting open house o Just listed social media video on Twitter, Instagram, and Facebook o Just listed callout campaign to highly qualified buyers o Open house days after listing Just sold campaign o Just sold yard signage o Just sold , social, and digital touches Keller Williams Realty 1179A Vista Park Dr, Forest, VA Keller Williams Realty

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15 AN INDUSTRY LEADER When you work with me, you work with a trained agent that has the backing of the world s largest real estate company, consisting of 180,000+ associates around the globe. That puts your listing within the largest real estate network with the furthest reach. Keller Williams was built on a simple yet revolutionary principle: people are what matter most. To help cement this understanding, we ve formalized a belief system that guides how we treat each other and how we do business. Win-Win or no deal Integrity do the right thing Customers always come first Commitment in all things Communication seek first to understand Creativity ideas before results Teamwork together everyone achieves more Trust starts with honesty Success results through people In 2017, Keller Williams was once again named the #1 TOP TRAINING ORGANIZATION in the world across all industries by Training magazine. In 2018, KW was inducted into the Training Hall of Fame. When you work with me, you directly benefit from this world-class training. Keller Williams Realty 1179A Vista Park Dr, Forest, VA Keller Williams Realty

16 THE BOTTOM LINE Real estate is complicated. That s where I come in. At the closing table, my goal is for you to feel that the experience of selling your home exceeded all your expectations, so throughout all of our interactions from listing to closing I will work hard to achieve that goal. When you choose me as your partner, you are not just getting a trusted, respected agent you are getting a local expert who is passionate about serving our community and those who call it home. Let s get started. Keller Williams Realty 1179A Vista Park Dr, Forest, VA Keller Williams Realty

17 YOUR TRUSTED PARTNER 1. Our KW agent was great in every way. She showed us many houses and was never pushy. This was our first time house hunting as we are first time home buyers, but she made it an easy and awesome experience. We are really happy that we went through her to get our first house. She did an amazing job finding our dream home!! - GrahamPetrie, Gladys, VA 2. We have bought several houses in the course of our life, but the experience of our KW Realtor was truly outstanding. He showed 100% dedication in getting every detail taken care of in our best interest. When it came time to work through the typical list of issues revealed by the home inspection report, he made it his priority to get everything organized and taken care of. They say location, location, location, are the 3 most important things in real estate. We would like to add Realtor, Realtor, Realtor to this list. Thank you for making finding and buying this great house such a pleasant experience. - Harold90, Lynchburg, VA 3. My family worked our KW Realtor to purchase our first home and really I can t say enough good things about him. He helped me with understanding the buying process and when we hit bumps he contacted people for me so I wouldn t have to stress about things. He was very knowledgeable, generous with his time and very patient. I highly recommend KW and their ethical commitment to help you with purchasing your home!!! - angelatoms31, Lynchburg, VA 4. I have been using my KW Realtor as my real estate expert for more than 10 years. She recently assisted my husband and I in the purchase of a lot as well as the negotiations with our builder for our new home. She did a great job representing our interests and explaining all the processes involved in custom construction so we weren t left with costly new construction surprises in the end. - M.G., Forest, VA 5. There are so many excellent qualities my KW Realtor has. She was so very helpful and knowledgeable. I had never sold or bought a home so the entire experience was all new to me and was very overwhelming. I had many questions which she either knew the answers or researched and provided the answers in a very timely manner. She was honest, knowledgeable, helpful, and respectful. She stood by me throughout the entire processes of buying and selling and always made me feel like I was her top priority. She made the experiences easier than expected. I could not have dreamed of a better real estate agent than my agent, who I now consider a friend. I fully believe the Lord sent her to me in order to help me throughout this entire process as I had no one else. She is awesome. - 1kowgirl, Appomattox, VA 6. My KW agent guided me through the listing, selling, and closing process of my home. She couldn t have been more helpful, kind, and knowledgeable. She always made me feel like her top priority -- regardless of how busy I know she stays! I recommend her and KW to all buyers AND sellers. With their training and technology, they get the job done with the highest level of professionalism and candor. My KW agent sold my house FAST and I couldn t have done it without her. Cheers to my agent and her continued success with Keller Williams! - D.S., Lynchburg, VA 7. My experience with my KW agent was absolutely FIVE STARS and would be higher if you were provided more stars. After telling her what type of property my husband and I wanted, she provided us with many options. She went above and beyond her way to help us obtain our home. We would highly recommend her to anyone who is looking to purchase or sell a home. Thank goodness we chose her as our realtor! She saved us so much money and guided us to our dream home. We are so blessed to have had her as our real estate agent and now our friend. She is a wonderful realtor and person! - C.P., Lynchburg, VA 8. My KW agent is beyond professional, super courteous and team oriented. Very punctual and willing to help any way she can. She continues to contact me periodically to see what further assistance she can be. She has been exceptional to work with. After having our house on the market for over 8 months without any success, we hired her as our agent. She got us a contract on our house within 2 weeks. She was so helpful to us during the negotiation process, and made it a great experience right through closing. We were so pleased with our KW agent we decided to work with her on building our dream house! She helped with securing our lot, negotiating our contract and has been so helpful so far with our selections. I highly recommend her. She s knowledgeable, professional and a fantastic person! - strivefor1in8, Forest, VA 9. My KW agent is absolutely AMAZING! I was in a tough bind after my recent divorce and wasn t sure I would be able to purchase a home for me and my two beautiful girls. She not only found creative ways to help me in the purchase of the beautiful new home for me and my children but also was a great support during a very difficult time in my life. I have worked with many realtors and I have never come across one who was more knowledgeable and professional. Not only was every phone call answered and/or returned immediately but she had an answer for every question and provided additional information that I wouldn t have known to ask about. She most definitely looks out for her clients. She is a rare find and anyone who has her to represent them in finding or selling a home, has a real gem on their side! I HIGHLY recommend my KW agent and her very talented team! - tchase8, Forest, VA Keller Williams Realty

18 YOUR TRUSTED PARTNER 10. I just LOVE my KW agent! She was there for me the moment I called her. She is very warm, professional and knowledgeable. She took time from a busy weekend to take me to look at a particular house. She offered her knowledge about the market, the process and gave me advice in how to rent out the house I was purchasing. I highly recommend her and KW to anyone looking to purchase or sell their home! - Monroe, VA 11. I m so glad our KW agent came into our lives! She brings such joy to the families she meets; she doesn t just deal with houses, she finds people homes and/or the right person to make a house a home! She always goes above and beyond the call of duty! - Lynchburg, VA 12. Our KW agent was professional and a great communicator throughout the selling and buying process. She was responsive to all questions and listened to hear before responding. We asked to see many properties and she set appointments in a timely manner. As a bonus, she sold our home in record time! - jdeaton38, Goode, VA What is Title Insurance, and Why do I Need it? Do you legally own a home after you ve bought it? Can you sell it in a year or 20? If you have a homeowner title insurance policy, rest assured you do and you can. There are two kinds of title insurance, lender and owner. As might be expected, lender insurance protects the lender against losses that might occur because of unknown title problems and guarantees the institution holds the property s primary lien. Most lenders insist on it. A homeowner title insurance policy insures the home you bought is indeed yours. It also protects you from personal loss should challenges to your legal ownership arise from the time before purchase. The lender s policy offers you no such coverage. By the time an owner policy is issued, the title agent has searched public records to discover and address any liens, claims, easements or restrictions on the property. He or she has looked for issues such as: Delinquent tax payments Heirs of previous owners who could assert a claim Unsatisfied liens stemming from a legal judgment awarded to an individual, business or homeowners association A lack of legal physical access to the property, such as from a public roadway What if There s Trouble in the Future? After any problems are resolved, a policy is issued. Granted, a hidden title defect can escape even the most diligent research. Heirs may have been undisclosed or missing. A signature was forged. Someone along the line made a simple human error. Barring exclusions or exceptions detailed in the policy, you can file a claim to have the underwriting title insurer step in to resolve the issue. In fact, the title insurer may take the matter all the way to court. Your protection extends up to the coverage amount specified by the policy. That amount is most often the market value of the home at the time of purchase. A homebuyer pays for owner title insurance once, generally as an itemized expense at closing. However, the protection it offers lasts as long as you own the property. Keller Williams Realty

19 Shoemaker Law, PLLC Attorneys & Counselors at Law Jason G. Shoemaker, Esquire Real Estate, Estate Planning, Small Business Tradewynd Drive Ph/ (434) Lynchburg, VA Fax/ (434)

20 VISIT US ONLINE: OUR MISSION To build CAREERS worth having, BUSINESSES worth owning, LIVES worth living, EXPERIENCES worth giving, and LEGACIES worth leaving. OUR VISION To be the real estate COMPANY OF CHOICE for agents and their customers. OUR VALUE OUR BELIEF SYSTEM WI4C2TS WIN-WIN or no deal INTEGRITY do the right thing CUSTOMERS always come first COMMITMENT in all things COMMUNICATION seek first to understand CREATIVITY ideas before results TEAMWORK together everyone achieves more TRUST starts with honesty GOD, FAMILY, then business. OUR PERSPECTIVE A TECHNOLOGY COMPANY THAT PROVIDES THE REAL ESTATE PLATFORM THAT OUR AGENTS BUYERS AND SELLERS PREFER. Keller Williams thinks like a top producer, acts like a trainer-consultant, and focuses all its activities on service, productivity, and profitability. SUCCESS results through people Produced by The Realty Connection All rights reserved 2019