Shortlist (Creative Effectiveness Lions)
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1 Shortlist (Creative Effectiveness Lions) Cat. No Entry No Title Client Product Entrant Company Entrant Country Idea Creation Production Media PR Additional A01 (Creative Effectiveness ) A01/ THE GOOD NOTE BOU KHALIL SUPERMARCHÉ A01/ THE SWEDISH SWEDISH TOURIST NUMBER A01/ TINY DANCER JOHN LEWIS THE GOOD NOTE SWEDISH TOURIST JOHN LEWIS J. WALTER THOMPSON LEBANON J. WALTER THOMPSON J. WALTER THOMPSON J. WALTER J. WALTER BEIRUT BEIRUT BEIRUT THOMPSON BEIRUT THOMPSON BEIRUT INGO Stockholm SWEDEN INGO Stockholm BAZOOKA Stockholm / DIGITAL SERVICES Stockholm adam&eveddb London UNITED KINGDOM adam&eveddb London A01/ THE MCWHOPPER BURGER KING FAST FOOD Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland Y&R NZ Auckland Y&R NZ Auckland PROPOSAL RESTAURANT A01/ MISSING TYPE NHS BLOOD AND NATIONAL BLOOD ENGINE London UNITED KINGDOM ENGINE London ENGINE London ENGINE London ENGINE London TRANSPLANT WEEK A01/ BAJAJ V - THE NATION'S BIKE BAJAJ AUTO LTD. BAJAJ V LEO BURNETT INDIA Mumbai INDIA LEO BURNETT INDIA Mumbai A01/ JUSTINO LOTERIAS Y APUESTAS DEL ESTADO CHRISTMAS LOTTERY LEO BURNETT Madrid SPAIN LEO BURNETT Madrid LEO BURNETT Madrid LEO BURNETT Madrid A01/ THE MAN ON THE MOON JOHN LEWIS JOHN LEWIS adam&eveddb London UNITED KINGDOM adam&eveddb London A01/ DADS #SHARETHELOAD A01/ VAN GOGH'S ART INSTITUTE OF TEMPORARY ART BEDROOMS: LET CHICAGO EXHIBITION YOURSELF IN A01/ MICHAEL PHELPS UNDER ARMOUR MEN S TRAINING APPAREL (PERFORMANCE GEAR, FOOTWEAR AND ACCESSORIES) A01/ BREATHLESS CHOIR A01/ HANDLE ON HYGIENE A01/ YOUR FUTURE IS NOT MINE P&G INDIA ARIEL MATIC BBDO INDIA Mumbai INDIA PHILIPS OVERCOMING BREATHLESSNESS WITH THE HELP OF CHOIRMASTER GARETH MALONE. UNILEVER LIFEBOUY GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES ADIDAS ORIGINALS NMD JOHANNES LEONARDO New USA York BBDO INDIA Mumbai LEO BURNETT CHICAGO USA LEO BURNETT CHICAGO RAVENSWOOD STUDIOS Lincolnwood DROGA5 USA DROGA5 / EPOCH FILMS UNDER ARMOUR Baltimore OGILVY & MATHER London UNITED KINGDOM OGILVY & MATHER London TOOL Los Angeles / MEMAC OGILVY & MATHER Dubai JOHANNES LEONARDO UNIVERSAL PRODUCTION PARTNERS Prague JOHANNES LEONARDO MEDIAVEST SPARK Chicago / STARCOM Chicago COHN & WOLFE Stockholm / GREY NEW YORK CARAT London CUT + RUN London / FLEISHMANHILLARD Dublin / SOUNDSQUARE Prague JOHANNES LEONARDO A02 (Creative Effectiveness for Good) A02/ THIS GIRL CAN SPORT ENGLAND SPORT ENGLAND FCB INFERNO London UNITED KINGDOM FCB INFERNO London FRAMESTORE London / SOUNDTREE MUSIC CARAT London BLUE RUBICON London London A02/ THE LAST MASK NATALIA PONCE DE NATALIA PONCE DE J. WALTER THOMPSON COLOMBIA J. WALTER THOMPSON A02/ REWORD LEON FOUNDATION HEADSPACE LEON FOUNDATION REWORD COLOMBIA Bogotá LEO BURNETT MELBOURNE AUSTRALIA COLOMBIA Bogotá LEO BURNETT MELBOURNE STUDIO PANCHO Melbourne STARCOM Melbourne A02/ SEARCH RACISM. REFUGEES WELCOME REFUGEES FCB ZÜRICH SWITZERLAND FCB ZÜRICH FCB ZÜRICH FCB ZÜRICH FCB ZÜRICH FIND TRUTH. WELCOME A02/ BEAUTY TIPS BY RESHMA MAKE LOVE NOT SCARS ACID ATTACK OGILVY & MATHER MUMBAI INDIA OGILVY & MATHER MUMBAI 10 FILMS Mumbai / FIRST DECEMBER FILMS Bangalore / HYPER New Delhi THE LOGICAL INDIAN Bengaluru 1 of 1
2 Shortlist (Creative Effectiveness Lions) A02/ MANBOOBS4BOOB S MACMA AWARENESS DAVID Buenos Aires ARGENTINA DAVID Buenos Aires LANDIA Buenos Aires URBAN GRUPO DE COMUNICACION Buenos Aires CLUSTER MUSIC Buenos Aires / MACMA Buenos Aires / PORTA ESTUDIO Buenos Aires A02/ ANZ GAYNZ ANZ ANZ BANK TBWA\MELBOURNE AUSTRALIA TBWA\MELBOURNE REVOLVER/WILL O'ROURKE Sydney / THE GLUE SOCIETY Sydney PHD Melbourne A02/ #HELPACHILDREAC H5 UNILEVER LIFEBUOY SOAP MULLENLOWE SINGAPORE SINGAPORE MULLENLOWE LINTAS GROUP INDIA Mumbai / PHD SINGAPORE SALT PR Singapore A03 (Creative Regional Effectiveness) A03/ THE MCWHOPPER PROPOSAL A03/ VAN GOGH'S BEDROOMS: LET YOURSELF IN A03/ MARRIAGE MARKET TAKEOVER BURGER KING ART INSTITUTE OF CHICAGO FAST FOOD RESTAURANT TEMPORARY ART EXHIBITION SK-II SK-II FORSMAN & BODENFORS Gothenburg Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland Y&R NZ Auckland Y&R NZ Auckland LEO BURNETT CHICAGO USA LEO BURNETT CHICAGO RAVENSWOOD STUDIOS Lincolnwood SWEDEN FORSMAN & BODENFORS CUT + RUN London / Gothenburg TOOL Los Angeles MEDIAVEST SPARK Chicago / STARCOM Chicago BE ON Copenhagen A04 (Creative Global Effectiveness ) A04/ THE SWEDISH NUMBER A04/ IMAGINE THE POSSIBILITIES A04/ YOUR FUTURE IS NOT MINE SWEDISH TOURIST SWEDISH TOURIST INGO Stockholm SWEDEN INGO Stockholm BAZOOKA Stockholm / DIGITAL SERVICES Stockholm MATTEL BARBIE BBDO SAN FRANCISCO USA BBDO NEW YORK / BBDO SLIM PICTURES Los SAN FRANCISCO Angeles ADIDAS ORIGINALS NMD JOHANNES LEONARDO New USA JOHANNES LEONARDO JOHANNES LEONARDO York STARCOM Chicago JOHANNES LEONARDO COHN & WOLFE Stockholm / GREY NEW YORK A05 (Creative Longer-Term Effectiveness) A05/ ARIEL SHARE THE LOAD: A SOCIAL MOVEMENT TO REMOVE THE CULTURAL STAIN OF GENDER I A05/ JOHN LEWIS ( TINY DANCER ) A05/ EXTRA GUM "SARAH & JUAN" A05/ THE MAN ON THE MOON P&G INDIA ARIEL MATIC BBDO INDIA Mumbai INDIA JOHN LEWIS WRIGLEY, A SUBSIDIARY OF MARS, INCORPORATED JOHN LEWIS BBDO INDIA Mumbai adam&eveddb London UNITED KINGDOM adam&eveddb London EXTRA GUM ENERGY BBDO Chicago USA ENERGY BBDO Chicago RATTLING STICK Santa Monica / THE MILL Chicago JOHN LEWIS JOHN LEWIS adam&eveddb London UNITED KINGDOM adam&eveddb London CUT + RUN London / OLE MEDIA MANAGEMENT Los Angeles / STIR POST AUDIO Chicago A06 (Creative Marketing Effectiveness) A06/ BREWTROLEUM HEINEKEN NEW ZEALAND A06/ BAJAJ V - THE NATION'S BIKE DB EXPORT COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland BLOCKHEAD Auckland / FRANKLIN RD Auckland / SCOUNDREL Sydney BAJAJ AUTO LTD. BAJAJ V LEO BURNETT INDIA Mumbai INDIA LEO BURNETT INDIA Mumbai PHD Auckland SPARK PR & ACTIVATE Auckland 1 of 1
3 Shortlist (Creative Effectiveness Lions) Total Entries: 34 1 of 1
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6 1 of 1
Winners (Direct Lions)
Cat. No Entry No Title Client Product Entrant Company Country A01 (Food & Drinks ) A01/005 00082 BREWTROLEUM HEINEKEN NEW DB EXPORT COLENSO BBDO Auckland NEW A01/007 00071 THE FAIREST NIGHT OF ALL AB INBEV
Winners (Promo & Activation Lions)
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Winners (Cyber Lions)
Winners (Cyber Lions) Cat. No Entry No Title Client Product Entrant Company Country Agency Prize A01 (Food & Drinks ) A01/025 01677 SIZZL OSCAR MAYER OSCAR MAYER BACON 360i New York 360i New York A01/033
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