Brand Experience & Activation Lions Winners
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- Melvin McKinney
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1 Brand Experience & Activation Lions Winners Cat. No Entry No Title Client Product Entrant / Idea Creation Country Production Media PR Additional Prize Award C01/ TODA AT APPLE APPLE INC. APPLE RETAIL STORES A01/ EXCLUSIVE THE APPLE, Cupertino / APPLE, Cupertino APPLE, Cupertino SKITTLES DDB CHICAGO STARCOM, APPLE, Cupertino Grand Prix Grand Prix A06/ SCAR CLOWN NIGHT BURGER KING BURGER LOLA MULLENLOWE, Madrid SPAIN WEBER SHANDWICK, London / ALISON BROD MARKETING AND COMMUNICATIO NS, New ork A06/ BLACK SUPERMARKET CARREFOUR CARREFOUR CARREFOUR, Massy / A08/ UNIVERSAL LOVE MGM RESORTS INTERNATIONAL MGM RESORTS NEW ORK SUNSHINE SACHS & ASSOCIATES, New ork / OUR MAJEST, Amsterdam B03/ A/R JORDAN JORDAN BRAND NIKE AIR JORDAN III TINKER SNEAKERS R/GA PORTLAND DARKSTORE, San / SHOPIF, San R/GA PORTLAND / SNAPCHAT LENSE TEAM, New ork DARKSTORE, San / SHOPIF, San B08/ LIVE LOOPER DOWNTOWN RECORDS B08/ DRONE LIGHT SHOW AT THE OLMPICS THE ACADEMIC DRONE LIGHT SHOW BBDO NEW ORK SHORE FIRE, Brooklyn CORPORATION, Santa Clara CORPORATION, Santa Clara CORPORATION, Santa Clara C02/ HELLOWORLD, New ork / AZENBERG, Seattle /, HELLOWORLD, New ork / AZENBERG, Seattle /, D03/ DEISEL - GO WITH THE ITAL, Milan /, New ork ITAL New ork D05/ SAVE OUR SPECIES LACOSTE LACOSTE BETC, D05/ PALAU PLEDGE PALAU LEGAC PROJECT PALAU HOST/HAVAS, Sydney AUSTRALIA RED AGENC, Sydney A05/ SAFECAP FORD MOTOR COMPAN FORD TRUCKS GTB BRASIL, BRAZIL GTB BRASIL, A05/ VOLVO LIVE REVIEWS VOLVO VOLVO XC60 GRE BRAZIL, BRAZIL GRE BRAZIL, A09/ FOOTBALL DECODED / FIFA 18 CORPORATION, Reading CARAT, London CORPORATION, Reading
2 A12/ SAVE OUR SPECIES LACOSTE LACOSTE BETC, B01/ TO THE LAST TREE STANDING GREENPEACE POLAND SAVING THE BIAŁOWIEŻA FOREST OGILV POLAND, Warsaw / SHOOTME VISUAL ARTISTS, Warsaw / AMP POLAND, Warsaw / SOUNDS GOOD, Warsaw POLAND OGILV POLAND, Warsaw / GAMESET, Warszawa / LIFETUBE, Warsaw / NEW AGE MEDIA, Warsaw OGILV POLAND, Warsaw / GREENPEACE POLAND, Warsaw B01/ FIFA 18 MORE THAN A GAME B01/ SHARE A COKE 1,000 NAME CELEBRATION B01/ EXCLUSIVE THE EA SPORTS FIFA 18 adam&eveddb, London COCA-COLA COKE FITZCO//, Atlanta FORTFOUR, Atlanta FORTFOUR, Atlanta SKITTLES DDB CHICAGO STARCOM, B02/ CORRUPTION DETECTOR B03/ VR VACCINE HERMES PARDINI RECLAME AQUI VIGIE AQUI GRE BRAZIL, BRAZIL DIAGNOSIS LAB OGILV BRASIL, São BRAZIL HERMES PARDINI, OGILV BRASIL, HERMES PARDINI, São B08/ M LINE MINISTR OF COMMUNICATIO NS & TECHNOLOG VIVE DIGITAL PROGRAM MULLENLOWE SSP3, Bogotá COLOMBIA C01/ BLACK SUPERMARKET CARREFOUR CARREFOUR CARREFOUR, Massy / C01/ WHOPPER NEUTRALIT BURGER KING WHOPPER DAVID, Miami BURGER KING, Miami BURGER KING, Miami C01/ DEISEL - GO WITH THE ITAL, Milan /, New ork D02/ BORDEAUX 2050 AJE ALCOHOLIC BEVERAGES D04/ FIGHT FOR TERRITOR LION STEINLAGER DDB GROUP NEW ZEALAND, D04/ THE NEMARLESS SPONSORSHIP GOL LINHAS AEREAS GOL LINHAS AEREAS ITAL New ork PARIS, Clichy M STORIES, Clichy WEBER SHANDWICK, NEW ZEALAND LION, APN OUTDOOR, ALMAPBBDO, BRAZIL ALMAPBBDO, DDB GROUP NEW ZEALAND, ALMAPBBDO, M STORIES, Clichy LION, D05/ LA FORÊT - BET ON A MURDERER TÉLÉVISIONS - 3 LA FORÊT (TV SERIES) TÉLÉVISIONS, / CONSEIL, CONSEIL, CONSEIL, D05/ HELLOWORLD, New ork / AZENBERG, Seattle /, HELLOWORLD, New ork / AZENBERG, Seattle /,
3 D05/ UNIVERSAL LOVE MGM RESORTS INTERNATIONAL MGM RESORTS NEW ORK SUNSHINE SACHS & ASSOCIATES, New ork / OUR MAJEST, Amsterdam D07/ THE DAIL SHOW PRESENTS: THE DONALD J. TRUMP PRESIDENTIAL TWITTER LIBRAR COMED CENTRAL THE DAIL SHOW WITH TREVOR NOAH COMED ork / 23 STORIES X CONDE NAST, New ork COMED ork COMED ork A01/ SHARE A COKE 1,000 NAME CELEBRATION A02/ THE TOUGHEST BAG GLAD GLAD FORCEFLEX PLUS ADVANCED PROTECTION KITCHEN TRASH BAG COCA-COLA COKE FITZCO//, Atlanta FORTFOUR, Atlanta FORTFOUR, Atlanta FCB CHICAGO A04/ DEISEL - GO WITH THE A05/ CAMELPOWER NISSAN MIDDLE EAST ITAL, Milan /, New ork DESERT LINEUP TBWA\RAAD, Dubai ITAL ARAB EMIRATES New ork OMD, Dubai A06/ THE MOST GERMAN SUPERMARKET EDEKA ZENTRALE AG & CO. KG RETAIL JUNG VON MATT, Hamburg GERMAN A06/ HELLOWORLD, New ork / AZENBERG, Seattle /, HELLOWORLD, New ork / AZENBERG, Seattle /, A08/ THE DAIL SHOW PRESENTS: THE DONALD J. TRUMP PRESIDENTIAL TWITTER LIBRAR COMED CENTRAL THE DAIL SHOW WITH TREVOR NOAH COMED ork / 23 STORIES X CONDE NAST, New ork COMED ork COMED ork A08/ LIMITLESS SENDA ATHLETICS SENDA LIMITLESS SENDA ATHLETICS, Berkeley / GRE ARGENTINA, Buenos Aires A09/ BIHOR COUTURE BEAU MONDE STLE BEAU MONDE MAGAZINE A10/ EMOTIONAL PULSE SEIDOR MANAGEMEN T SOFTWARE AND IT SERVICES CONSULTING BUCHAREST ROMANIA MRM//MCCANN BUCHAREST UM BUCHAREST MRM//MCCANN BUCHAREST SLANDIA, Madrid SPAIN A12/ UNSEEN STARS GE GE BBDO NEW ORK SMALL GIRLS PR, New ork A12/ RICK BRASIL FORBES BRASIL CORPORATE IMAGE OGILV BRASIL, São BRAZIL FORBES BRASIL, OGILV BRASIL, São OGILV BRASIL, FORBES BRASIL,
4 A12/ AUTISM CAN WORK ANDROS AUTISM RECRUITMEN T WEBSITE SERVICEPLAN, SERVICEPLAN, B02/ PREDICT TO PREVENT SAMSUNG DEPRESSION AWARENESS CAMPAIGN BBDO BANGKOK THAILAND B02/ FEMPLEA FUNDACIÓN MUJERES EN IGUALDAD THE FIRST FEMALE LABOR MARKETPLA CE THAT FIGHTS GENDER VIOLENCE WUNDERMAN CATO JOHNSON, Buenos Aires ARGENTINA B03/ ASTRONAUT REALIT HELMET NATIONAL GEOGRAPHIC B05/ FIGHT FOR TERRITOR LION STEINLAGER DDB GROUP NEW ZEALAND, NATGEO NEW ORK NEW ZEALAND LION, APN OUTDOOR, B05/ SHOT REVERSE SHOT HUAWEI HUAWEI BUZZMAN, BUZZMAN, B07/ ADOBE MAKE THE CUT ADOBE ADOBE EDELMAN, San / ENTERTAINMENT GROUP, New ork INTERSCOPE RECORDS, Los Angeles / ADOBE, San Jose EDELMAN, San DDB GROUP NEW ZEALAND, LION, BUZZMAN, EDELMAN, San INTERSCOPE RECORDS, Los Angeles / ADOBE, San Jose C02/ SELFIESTIX MARS PEDIGREE COLENSO BBDO, NEW ZEALAND BLOCKHEAD, / DEPARTMENT OF POST, WAVEMAKER, BLOCKHEAD, / DEPARTMENT OF POST, D01/ THE HONEST PROPOSAL FLORA TRISTAN NGO AGAINST GENDER VIOLENCE FLORA TRISTAN, Lima / CIRCUS GRE PERU, Lima PERU CIRCUS GRE PERU, Lima CIRCUS GRE PERU, Lima D01/ THE FLIP MCDONALD'S MCDONALD'S WE ARE UNLIMITED, D02/ RECRUITING CAR VOLVO VOLVO S90 FAMOUSGRE BRUSSELS D03/ BLACK SUPERMARKET CARREFOUR CARREFOUR CARREFOUR, Massy / D03/ EXCLUSIVE THE RESOLUTION MEDIA, OMD, BELGIUM FAMOUS RELATIONS, Brussels RESOLUTION MEDIA, SKITTLES DDB CHICAGO STARCOM, D03/ BLIZZARD STORE DAIR QUEEN BLIZZARD P4 OGILV, Panama City PANAMA LA TRIBU PERFORMANCE, Panama city LA TRIBU PERFORMANCE, Panama city D04/ LA FORÊT - BET ON A MURDERER TÉLÉVISIONS - 3 LA FORÊT (TV SERIES) TÉLÉVISIONS, / CONSEIL, CONSEIL, CONSEIL, D04/ THE CURSE OF TILCARA COCA-COLA TROPH TOUR D04/ FOOTBALL DECODED / FIFA 18 DAVID, Buenos Aires ARGENTINA PORTAESTUDIO, Buenos Aires PORTAESTUDIO, Buenos Aires CORPORATION, Reading CARAT, London CORPORATION, Reading
5 D05/ FIFA 18 MORE THAN A GAME EA SPORTS FIFA 18 adam&eveddb, London D05/ VOLVO LIVE REVIEWS VOLVO VOLVO XC60 GRE BRAZIL, BRAZIL GRE BRAZIL, D06/ LOVING "IT" BURGER KING DEUTSCHLAND GMBH BURGER KING GRABARZ & PARTNER, Hamburg GERMAN BURGER KING DEUTSCHLAND GMBH, Hannover VIZEUM DEUTSCHLAND, Hamburg EMANATE, München BURGER KING DEUTSCHLAND GMBH, Hannover D06/ FINDING FARIÑA MADRID BOOKSELLERS DIGITAL BOOK DDB SPAIN, Madrid SPAIN QMS COMUNICACION, Madrid D06/ FRIENDL PHOTOGRAPH BAN IN BERGÜN GRAUBÜNDEN FERIEN HOLIDA REGION BERGÜN GRAUBüNDEN FERIEN, Chur / JUNG VON MATT/ LIMMAT, Zürich SWITZERLAND JUNG VON MATT/LIMMAT, Zürich JUNG VON MATT/ LIMMAT, Zürich D06/ FORBIDDEN STORIES FREEDOM VOICES NETWORK THE FORBIDDEN STORIES PLATFORM J. WALTER THOMPSON PARIS D06/ CORRUPTION DETECTOR D07/ CLOROX DROPPER FROG RECLAME AQUI VIGIE AQUI GRE BRAZIL, BRAZIL CLOROX PUERTO RICO CLOROX PHD PUERTO RICO, / DDB, PUERTO RICO PHD PUERTO RICO, PHD PUERTO RICO, PHD PUERTO RICO, D07/ SINDOOR KHELA - NO CONDITIONS APPL TIMES OF INDIA TIMES OF INDIA FCB INDIA, Mumbai INDIA FCB INDIA, Mumbai Total Awards: 71
Shortlist (Creative Effectiveness Lions)
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Shortlist (Direct Lions)
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Winners (Direct Lions)
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Winners (Promo & Activation Lions)
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Shortlist (Radio Lions)
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