Winners (Direct Lions)
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1 Cat. No Entry No Title Client Product Entrant Company Country A01 (Food & Drinks ) A01/ BREWTROLEUM HEINEKEN NEW DB EXPORT COLENSO BBDO Auckland NEW A01/ THE FAIREST NIGHT OF ALL AB INBEV ANDES BEER DEL CAMPO SAATCHI & SAATCHI Buenos A01/ #LEBIGSWIM HEINEKEN KRONENBOURG 1664 OGILVY & MATHER LONDON UNITED KINGDOM Prize A02 (Fast Moving Consumer Goods ) A02/ ADVICE WIPES TOMMEE TIPPEE TOMMEE TIPPEE ADVICE McCANN NEW YORK New York WIPES A02/ #DADDO PANTENE PANTENE HAIR CARE GREY NEW YORK A03 (Durable Consumer Goods) A03/ THE BABY STROLLER TEST-CONTOURS STROLLERS BABY STROLLERS FCB CHICAGO A05 (Retail, e-commerce, Restaurants & Fast Food Chains) A05/ #OPTOUTSIDE REI REI VENABLES BELL & PARTNERS San A05/ LE BON LIDL DISCOUNT FOOD INGO Stockholm SWEDEN A05/ BEES CAN FIND SUGAR WHERE YOU LEAST SUSPECT IT NÁŠ GRUNT NÁŠ GRUNT - SHOPS WITH HONEST PRODUCTS FROM NATURAL INGREDIENTS McCANN ERICKSON PRAGUE A05/ SUGAR DETOX INTERMARCHÉ INTERMARCHÉ MARCEL Paris FRANCE CZECH REPUBLIC A06 (Travel, Transport & Leisure) A06/ THE SWEDISH NUMBER SWEDISH TOURIST A06/ VAN GOGH BNB ART INSTITUTE OF CHICAGO VAN GOGH "BEDROOMS" LEO BURNETT CHICAGO Grand Prix A07 (Media & Publications) A07/ UNFORGOTTEN SOLDIERS SKY TELEVISION NEW HISTORY CHANNEL DDB GROUP NEW Auckland NEW A08 (Financial Products & Services) A08/ FAST FORWARD. GEICO INSURANCE THE MARTIN AGENCY Richmond A08/ POCKET MONEY EQUAL FUTURE ANZ ANZ BANK TBWA MELBOURNE AUSTRALIA
2 A09 (Business Products & Services) A09/ ENDLESS POSSIBILITIES GETTY IMAGES GETTY IMAGES ALMAPBBDO São Paulo BRAZIL A11 (Corporate Image) A11/ THE PAYBACK DINNER RECLAME AQUI RECLAME AQUI GREY BRAZIL São Paulo BRAZIL A12 (Public Health & Safety) A12/ MANBOOBS MACMA BREAST CANCER DAVID Buenos A13 (Public Sector & Awareness Messages) A13/ CHECK IT BEFORE IT'S PINK RIBBON BREAST CANCER DDB GROUP Berlin A13/ REWORD HEADSPACE REWORD WEB APPLICATON LEO BURNETT MELBOURNE AUSTRALIA A14 (Charities & Appeals) A14/ LEGALLY BRIDE KAFA WOMEN'S RIGHTS NGO LEO BURNETT BEIRUT LEBANON A14/ THE ART HEIST FOR GOOD WATERISLIFE CHARITY DEUTSCH New York A14/ SAVING AFRICA'S LAST WILD RHINOS, BY POISONING THEM. RHINO RESCUE PROJECT WILDLIFE CONSERVATION OGILVY & MATHER VIETNAM Ho Chi Minh City VIETNAM B02 (Dimensional Mailing) B02/ THE TEAR-OPEN-MAILING FOR "MEIN KAMPF - AGAINST RACISM" GESICHT ZEIGEN! AN ENCOURAGING PEOPLE TO STAND AGAINST RACISM IN GER MEIN KAMPF - AGAINST RACISM OGILVY Frankfurt B03 (Use of Ambient Media: Small Scale) B03/ PROTECTIVE BUCKET LA FABRIL PERLA SOFT GREY BRAZIL São Paulo BRAZIL B03/ SUGAR DETOX INTERMARCHÉ INTERMARCHÉ MARCEL Paris FRANCE B04 (Use of Ambient Media: Large Scale) B04/ UNFORGOTTEN SOLDIERS SKY TELEVISION NEW HISTORY CHANNEL DDB GROUP NEW Auckland NEW B04/ GIGA SELFIE TOURISM AUSTRALIA SIGHTSEEING TBWA\HAKUHODO Tokyo JAPAN
3 B04/ VAN GOGH BNB ART INSTITUTE OF CHICAGO VAN GOGH "BEDROOMS" LEO BURNETT CHICAGO B04/ SURVIVAL BILLBOARD MICROSOFT XBOX / TOMB RAIDER McCANN LONDON UNITED KINGDOM B04/ THE BABY STROLLER TEST-CONTOURS STROLLERS BABY STROLLERS FCB CHICAGO B04/ CALL BRUSSELS VISIT BRUSSELS VISIT BRUSSELS AIR Brussels BELGIUM B05 (Use of Broadcast) B05/ LE BON LIDL DISCOUNT FOOD INGO Stockholm SWEDEN B05/ #DADDO PANTENE PANTENE HAIR CARE GREY NEW YORK B06 (Use of Print or Standard Outdoor ) B06/ COMING SOON RAISING THE ROOF RAISING THE ROOF LEO BURNETT TORONTO CANADA B06/ THE DAILY CATCH METRO THE DAILY CATCH SERVICEPLAN Munich B06/ MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW C01 (Use of Digital Platforms) C01/ DONATION ICONS OXFAM DONATION ICONS RKCR/Y&R London UNITED KINGDOM C02 (Use of Mobile ) C02/ SLOW DOWN GPS IF INSURANCE INSURANCE FORSMAN & BODENFORS Gothenburg SWEDEN C02/ THE SWEDISH NUMBER SWEDISH TOURIST C02/ DONATE THE BARS ATADOS BLACK BARS J. WALTER THOMPSON BRAZIL São Paulo BRAZIL C02/ IN-A-SNAP LOWE'S LOWE'S BBDO New York C03 (Use of Social Platforms) C03/ #COMEONIN THE SYDNEY OPERA HOUSE THE SYDNEY OPERA HOUSE DDB Sydney AUSTRALIA C03/ THE HASHTAG 500 NASCAR MOTOR SPORTS/AUTO RACING C03/ CHECK IT BEFORE IT'S PINK RIBBON BREAST CANCER C03/ MANBOOBS MACMA BREAST CANCER OGILVYONE NEW YORK DDB GROUP Berlin DAVID Buenos C04 (Response / Real-time Activity)
4 C04/ #COMEONIN THE SYDNEY OPERA HOUSE THE SYDNEY OPERA HOUSE DDB Sydney AUSTRALIA C04/ #WHOISTHEKING BURGER KING FRANCE FOOD BUZZMAN Paris FRANCE C05 (Co-Creation & User Generated Content ) C05/ STRAIGHT OUTTA BEATS BY DRE. BEATS BY DRE. R/GA HUSTLE Los Angeles C05/ MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW C06 (Use of New Technology) C06/ DONATION ICONS OXFAM DONATION ICONS RKCR/Y&R London UNITED KINGDOM C06/ THE FIELD TRIP TO MARS LOCKHEED MARTIN GENERATION BEYOND McCANN NEW YORK New York D01 (Use of Data) D01/ SEA HERO QUEST DEUTSCHE TELEKOM DEUTSCHE TELEKOM SAATCHI & SAATCHI London UNITED KINGDOM D01/ THE NEXT REMBRANDT ING ING J. WALTER THOMPSON AMSTERDAM THE NETHERLANDS D01/ DONATE YOUR DATA WAOO FIBRE BROADBAND UNCLE GREY Copenhagen DENMARK E01 (Acquisitions) E01/ BREWTROLEUM HEINEKEN NEW DB EXPORT COLENSO BBDO Auckland NEW E01/ THE SWEDISH NUMBER SWEDISH TOURIST E02 (Retention) E02/ THE FAIREST NIGHT OF ALL AB INBEV ANDES BEER DEL CAMPO SAATCHI & SAATCHI Buenos E02/ HAGGLERS AB INBEV ANDES BEER DEL CAMPO SAATCHI & SAATCHI Buenos E03 (Launch / Re-launch) E03/ SURVIVAL BILLBOARD MICROSOFT XBOX / TOMB RAIDER McCANN LONDON UNITED KINGDOM E03/ RAINBOWS DORITOS DORITOS GOODBY SILVERSTEIN & PARTNERS San E03/ MA PLACE EST DANS LA PRODISS ENTERTAINMENT FRED & FARID PARIS FRANCE SALLE E03/ SUGAR DETOX INTERMARCHÉ INTERMARCHÉ MARCEL Paris FRANCE F02 (Art Direction / Design ) F02/ LIVE VINES LOWE'S LOWE'S BBDO New York
5 F02/ UNFORGOTTEN SOLDIERS SKY TELEVISION NEW HISTORY CHANNEL DDB GROUP NEW Auckland NEW F02/ LIFE IS ELECTRIC PANASONIC PANASONIC DENTSU INC Tokyo JAPAN F03 (Experience Design) F03/ THE FIELD TRIP TO MARS LOCKHEED MARTIN GENERATION BEYOND McCANN NEW YORK New York F03/ VAN GOGH BNB ART INSTITUTE OF CHICAGO VAN GOGH "BEDROOMS" LEO BURNETT CHICAGO F03/ THE REAL ICE COLD COCA- COCA-COLA. COCA-COLA OGILVY & MATHER COLOMBIA Bogotá COLOMBIA COLA. F03/ THE BABY STROLLER TEST-CONTOURS STROLLERS BABY STROLLERS FCB CHICAGO F03/ LIFESAVER BACKPACK LUKI CHILDREN FRUIT SNACK J. WALTER THOMPSON COLOMBIA Bogotá COLOMBIA G01 (Integrated Campaign led by Direct ) G01/ #OPTOUTSIDE REI REI VENABLES BELL & PARTNERS San G01/ MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW G02 (Low Budget Campaign) G02/ PAY WITH A CUPCAKE ZAPPOS ZAPPOS.COM MULLENLOWE Boston G02/ CHECK IT BEFORE IT'S PINK RIBBON BREAST CANCER DDB GROUP Berlin Total Entries: 75
Winners (Promo & Activation Lions)
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