Winners (Promo & Activation Lions)

Transcription

1 Cat. No Entry No Title Client Product Entrant Company Country Agency Prize A01 (Food & Drinks ) A01/ BREWTROLEUM HEINEKEN NEW ZEALAND A01/ THE FAIREST NIGHT OF ALL A01/ UPSIDE DOWN CAN A01/ FINDING LIGHT IN THE DARK A01/ EDIBLE SIX PACK RINGS A01/ NOT COMING SOON AB INBEV ANDES BEER DEL CAMPO SAATCHI & SAATCHI Buenos Aires ORANGINA ORANGINA BETC Paris FRANCE BETC Paris COCA-COLA MIDDLE EAST SALTWATER BREWERY DB EXPORT COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland ARGENTINA DEL CAMPO SAATCHI & SAATCHI Buenos Aires COCA-COLA MEMAC OGILVY Dubai UNITED ARAB EMIRATES SALTWATER BREWERY MEMAC OGILVY Dubai / FP7/DXB Dubai WE BELIEVERS New WE BELIEVERS New REMY MARTIN LOUIS XIII FRED & FARID New FRED & FARID New A02 (Fast Moving Consumer Goods ) A02/ ADVICE WIPES TOMMEE TIPPEE TOMMEE TIPPEE ADVICE WIPES A02/ #DADDO PANTENE PANTENE HAIR CARE McCANN NEW YORK New GREY NEW YORK GREY NEW YORK A02/ GO ASK DAD PROCTER & GAMBLE GILLETTE RAZORS GREY NEW YORK GREY NEW YORK A03 (Durable Consumer Goods) A03/ THE BABY STROLLER TEST- RIDE BY STROLLERS BABY STROLLERS FCB CHICAGO FCB CHICAGO A04 (Cars & Automotive Products & Services) A04/ THE REVERSED TRAILER HARALD A. MØLLER/ VOLKSWAGEN NORWAY VOLKSWAGEN TRAILER ASSIST TRY Oslo NORWAY TRY Oslo A04/ THE NAKED UTE VOLKSWAGEN A04/ INTELLIGENT NISSAN MOTOR CO. PARKIG CHAIR A04/ LANDCRUISER EMERGENCY NETWORK TOYOTA MOTOR CORPORATION AMAROK DDB DDB INTELLIGENT PARKING ASSIST TBWA\HAKUHODO Tokyo JAPAN TBWA\HAKUHODO Tokyo / TYO INC Tokyo / LANDCRUISER SAATCHI & SAATCHI BIRDMAN SAATCHI & Tokyo SAATCHI

2 A04/ MISSION TO THE MOON A04/ BAJAJ V BAJAJ BAJAJ AUTOMOBILES AUDI AUDI THJNK Hamburg THJNK Hamburg LEO BURNETT INDIA Mumbai INDIA LEO BURNETT INDIA Mumbai A05 (Retail, e-commerce, Restaurants & Fast Food Chains) A05/ THE ORGANIC EFFECT COOP RETAIL STORES FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS Gothenburg VENABLES BELL & Grand Prix PARTNERS San CARREFOUR BABIES' PRODUCTS SAATCHI & SAATCHI Milan ITALY Francisco A05/ #OPTOUTSIDE REI REI VENABLES BELL & PARTNERS San Francisco A05/ CARREFOUR BABY NIGHT A05/ DXP CAR DOMINO'S DOMINO'S PIZZA CP+B Boulder CP+B Boulder A06 (Travel, Transport & Leisure) A06/ THE SWEDISH NUMBER SWEDISH TOURIST ASSOCIATION A06/ VAN GOGH BNB ART INSTITUTE OF CHICAGO A06/ SUPER BOWL BABIES CHOIR NATIONAL FOOTBALL LEAGUE TOURISM INGO Stockholm SWEDEN INGO Stockholm VAN GOGH "BEDROOMS" EXHIBIT LEO BURNETT CHICAGO LEO BURNETT CHICAGO SUPER BOWL 50 GREY NEW YORK GREY NEW YORK A07 (Media & Publications) A07/ ANTI-RIVAL VACCINE BANDSPORTS CORPORATE IMAGE OGILVY BRASIL São Paulo BRAZIL OGILVY BRASIL São Paulo A07/ HATTRICK BEIN SPORTS CHAMPIONS LEAGUE CHANNEL TAPSA Y&R Madrid SPAIN TAPSA Y&R Madrid A08 (Financial Products & Services) A08/ SLOW DOWN GPS IF INSURANCE INSURANCE FORSMAN & BODENFORS Gothenburg A08/ FAST FORWARD GEICO INSURANCE THE MARTIN AGENCY Richmond SWEDEN FORSMAN & BODENFORS Gothenburg THE MARTIN AGENCY Richmond A10 (Commercial Public Services)

3 A10/ "THE MOST DANGEROUS TOWN ON THE INTERNET" ORIGINAL DOCUMENTARY SERIES NORTON BY SYMANTEC NORTON GREY SAN FRANCISCO GREY SAN FRANCISCO A10/ SEA HERO QUEST DEUTSCHE TELEKOM DEUTSCHE TELEKOM A10/ WORDS TO WATCH EASY WAY LANGUAGE CENTER SAATCHI & SAATCHI London UNITED KINGDOM SAATCHI & SAATCHI London INSTITUTIONAL LDC São Paulo BRAZIL LDC São Paulo A11 (Corporate Image) A11/ THE FIELD TRIP TO MARS LOCKHEED MARTIN A11/ TOUCHABLE INK THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND GENERATION BEYOND TOUCHABLE INK McCANN NEW YORK New J. WALTER THOMPSON BANGKOK THAILAND McCANN NEW YORK New J. WALTER THOMPSON BANGKOK A12 (Public Health & Safety) A12/ MANBOOBS MACMA BREAST CANCER AWARENESS A12/ BRAINBAND SAMSUNG SAMSUNG BRAINBAND DAVID Buenos Aires ARGENTINA DAVID Buenos Aires A13 (Public Sector & Awareness Messages) A13/ REWORD HEADSPACE REWORD WEB APPLICATON LEO BURNETT MELBOURNE LEO BURNETT MELBOURNE A14 (Charities & Appeals) A14/ CHOCÓ TO DANCE JPGC FOUNDATION SCHOLARSHIPS FUND A14/ BEHIND THE LEATHER PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS MULLENLOWE SSP3 Bogotá D.C. COLOMBIA MULLENLOWE SSP3 Bogotá D.C. PETA ASIA OGILVY & MATHER Bangkok THAILAND OGILVY & MATHER Bangkok B01 (Guerrilla Marketing & Stunts) B01/ THE FAIREST NIGHT OF ALL AB INBEV ANDES BEER DEL CAMPO SAATCHI & SAATCHI Buenos Aires ARGENTINA DEL CAMPO SAATCHI & SAATCHI Buenos Aires

4 B01/ #SMARTEFFECT MERCEDES-BENZ SMART FORTWO BBDO PORTUGAL Lisbon PORTUGAL BBDO PORTUGAL Lisbon PORTUGAL B01/ LE BON LIDL DISCOUNT FOOD INGO Stockholm SWEDEN INGO Stockholm B01/ THE BABY STROLLER TEST- RIDE BY B01/ SILVERADO "CAGES" STROLLERS CHEVROLET BABY STROLLERS FCB CHICAGO FCB CHICAGO CHEVROLET SILVERADO- AUTOMOTIVE COMMONWEALTH//McCANN Detroit COMMONWEALTH//McC ANN Detroit B01/ MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland / Y&R B01/ TRIBECA FILM TRIBECA FILM FILM FESTIVAL J. WALTER THOMPSON New MEDIA NZ Auckland / J. WALTER THOMPSON FESTIVAL REACTOR FESTIVAL New B02 (Live Shows / Concerts / Festivals) B02/ GRAMMYCAM THE GRAMMYS THE 58TH GRAMMY AWARDS B02/ DACIA FAMILY PROJECT TBWA\CHIAT\DAY Los Angeles TBWA\CHIAT\DAY Los Angeles RENAULT ITALIA AUTOMOTIVE PUBLICIS ITALY Milan ITALY PUBLICIS ITALY Milan B03 (Use of Exhibitions / Installations) B03/ UNFORGOTTEN SOLDIERS SKY TELEVISION NEW ZEALAND B03/ VAN GOGH BNB ART INSTITUTE OF CHICAGO B03/ THE FIELD TRIP TO MARS LOCKHEED MARTIN HISTORY CHANNEL VAN GOGH "BEDROOMS" EXHIBIT GENERATION BEYOND DDB GROUP NEW ZEALAND Auckland NEW ZEALAND LEO BURNETT CHICAGO LEO BURNETT CHICAGO McCANN NEW YORK New DDB GROUP NEW ZEALAND Auckland McCANN NEW YORK New B04 (Use of Ambient Media: Small Scale) B04/ PAPER GLASSES SAVE THE CHILDREN AND SANTILLANA B04/ THE SAB SPIKE DETECTOR COASTER SOUTH AFRICAN BREWERIES CHILDREN EDUCATION DRINK RESPONSIBLY INITIATIVE GREY MÈXICO Mexico City MEXICO GREY MÈXICO Mexico City GEOMETRY GLOBAL SOUTH AFRICA GEOMETRY GLOBAL JOHANNESBURG JOHANNESBURG B05 (Use of Ambient Media: Large Scale) B05/ LIVE VINES LOWE'S LOWE'S BBDO New BBDO New B05/ CALL BRUSSELS VISIT BRUSSELS VISIT BRUSSELS AIR Brussels BELGIUM AIR Brussels

5 B05/ THE BABY STROLLER TEST- RIDE BY B05/ HIGHWAY ROBBERY STROLLERS VOLVO CAR BABY STROLLERS FCB CHICAGO FCB CHICAGO 2016 VOLVO XC90 T8 GREY NEW YORK GREY NEW YORK B06 (Use of Customer in-store Experience) B06/ SUGAR DETOX INTERMARCHÉ INTERMARCHÉ MARCEL Paris FRANCE MARCEL Paris B06/ WHOPPER SIGN BURGER KING FAST FOOD DAVID Miami DAVID Miami RESTAURANT B06/ GAYNZ ANZ ANZ BANK TBWA MELBOURNE TBWA MELBOURNE B07 (Use of Competitions & Promotional Games ) B07/ MOST OPEN TEST DRIVE DAIMLER AG, SMART SMART FORTWO CABRIO 453 BBDO GROUP BBDO GROUP B08 (Use of Broadcast) B08/ HOUSE OF CARDS - FU 2016 B08/ VIRGIN AMERICA BLAH AIRLINES NETFLIX HOUSE OF CARDS BBH NEW YORK BBH NEW YORK VIRGIN AMERICA TRAVEL & TRANSPORT B08/ GO MONO RADIO XXI RADIO STATION McCANN WORLDGROUP ROMANIA Bucharest B08/ HOLIDAYS ON DEMAND ELEVEN San Francisco ELEVEN San Francisco ROMANIA McCANN WORLDGROUP ROMANIA Bucharest TRANSAVIA AIRLINE COMPANY LES GAULOIS Puteaux FRANCE LES GAULOIS Puteaux B09 (Use of Print or Standard Outdoor ) B09/ SURVIVAL BILLBOARD MICROSOFT XBOX / TOMB RAIDER McCANN LONDON UNITED KINGDOM McCANN LONDON B09/ PEPITO GFR MEDIA PRIMERA HORA McCANN San Juan PUERTO RICO McCANN San Juan / HAROLD JESSURUN San C01 (Use of Digital Platforms) C01/ ACR STREET VIEW TEST C01/ WORDS TO WATCH ACR (THE AUTOMOBILE CLUB OF ROMANIA) EASY WAY LANGUAGE CENTER DRIVING SCHOOL PUBLICIS ROMANIA Bucharest C01/ COLORMAPS PPG COMEX COMEX J. WALTER THOMPSON MEXICO Mexico City ROMANIA INSTITUTIONAL LDC São Paulo BRAZIL LDC São Paulo MEXICO PUBLICIS ROMANIA Bucharest J. WALTER THOMPSON MEXICO Mexico City / GOOGLE THE ZOO

6 C02 (Use of Mobile ) C02/ SEA HERO QUEST DEUTSCHE TELEKOM DEUTSCHE TELEKOM SAATCHI & SAATCHI London UNITED KINGDOM SAATCHI & SAATCHI London C02/ ISEA APP MIGRANT OFFSHORE ISEA APP GREY GROUP Singapore SINGAPORE GREY GROUP Singapore AID STATION (MOAS) C02/ CELEBRITY TANTRUM SAMSUNG N= SAMSUNG TAB S2 C03 (Use of Social Platforms) C03/ VAN GOGH BNB ART INSTITUTE OF CHICAGO VAN GOGH "BEDROOMS" EXHIBIT LEO BURNETT CHICAGO LEO BURNETT CHICAGO C03/ IN-A-SNAP LOWE'S LOWE'S BBDO New BBDO New C03/ CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER. PINK RIBBON BREAST CANCER AWARENESS DDB GROUP DDB GROUP C03/ MANBOOBS MACMA BREAST CANCER AWARENESS C03/ #SQUARESHAKES SONIC DRIVE-IN SONIC DRIVE-IN GOODBY SILVERSTEIN & PARTNERS San Francisco C04 (Co-Creation & User Generated Content ) C04/ MTV VMA GREEN- SCREENS C04/ THE LAZIEST COMPETITION EVER MTV CARLTON UNITED BREWERIES 2015 MTV VIDEO MUSIC AWARDS LAZY YAK PALE ALE CLEMENGER BBDO MELBOURNE DAVID Buenos Aires ARGENTINA DAVID Buenos Aires MTV New MTV New GOODBY SILVERSTEIN & PARTNERS San Francisco CLEMENGER BBDO MELBOURNE C04/ MASHIMACHINE 4PELAGATOS.COM ONLINE JOURNAL LEO BURNETT MÉXICO MEXICO LEO BURNETT MÉXICO C04/ MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland / Y&R C04/ STRAIGHT OUTTA BEATS BY DRE. BEATS BY DRE. R/GA HUSTLE Los Angeles MEDIA NZ Auckland / R/GA HUSTLE Los Angeles C04/ SNAP KING BURGER KING ARGENTINA GRILL HERITAGE DAVID Buenos Aires ARGENTINA DAVID Buenos Aires C05 (Response / Real-time Activity)

7 C05/ HOUSE OF CARDS - FU 2016 C05/ #COMEONIN THE SYDNEY OPERA HOUSE C05/ SEARCH RACISM. FIND TRUTH. C05/ STARDUST FOR BOWIE NETFLIX HOUSE OF CARDS BBH NEW YORK BBH NEW YORK REFUGEES WELCOME STUDIO BRUSSEL C05/ #WHOISTHEKING BURGER KING FRANCE C05/ HELP KENYA NOT CROWDRISE KANYE THE SYDNEY DDB DDB OPERA HOUSE NPO FCB ZÜRICH SWITZERLAND FCB ZÜRICH STARDUST FOR DDB BRUSSELS BELGIUM DDB BRUSSELS BOWIE FOOD BUZZMAN Paris FRANCE BUZZMAN Paris FUNDRAISING FOR KENYAN CHARITIES ALMA DDB Miami ALMA DDB Miami C05/ WIN A BREAST RECONSTRUCTIO N C05/ CURRY MVP ACTIVATION BENETIET BENETIET LDV UNITED Antwerp BELGIUM LDV UNITED Antwerp UNDER ARMOUR BASKETBALL DROGA5 New DROGA5 New C06 (Use of New Technology) C06/ THE FIELD TRIP TO MARS C06/ LANDCRUISER EMERGENCY NETWORK LOCKHEED MARTIN TOYOTA MOTOR CORPORATION GENERATION BEYOND McCANN NEW YORK New LANDCRUISER SAATCHI & SAATCHI SAATCHI & SAATCHI C06/ REAL VIEWS RENAULT RENAULT MÉGANE PUBLICIS BRUSSELS BELGIUM PUBLICIS BRUSSELS C06/ BRAINBAND SAMSUNG SAMSUNG BRAINBAND McCANN NEW YORK New D01 (Launch / Re-launch ) D01/ BREWTROLEUM HEINEKEN NEW ZEALAND DB EXPORT COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland D01/ HOUSE OF CARDS NETFLIX HOUSE OF CARDS BBH NEW YORK BBH NEW YORK - FU 2016 D01/ SHOPLIFTERS HARVEY NICHOLS LOYALTY APP ADAM&EVEDDB London UNITED KINGDOM ADAM&EVEDDB London D02 (Sponsorship & Partnership) D02/ THE DILEMMA HEINEKEN HEINEKEN PUBLICIS ITALY Milan ITALY PUBLICIS ITALY Milan D02/ THE NEXT REMBRANDT ING ING J. WALTER THOMPSON AMSTERDAM THE NETHERLANDS J. WALTER THOMPSON AMSTERDAM

8 E01 (Integrated Campaign led by Promo & Activation) E01/ BREWTROLEUM HEINEKEN NEW DB EXPORT COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO ZEALAND Auckland E01/ #OPTOUTSIDE REI REI VENABLES BELL & VENABLES BELL & PARTNERS San Francisco PARTNERS San E01/ MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Francisco Y&R NZ Auckland / Y&R E01/ SAMSUNG "ANTIDIARY" SAMSUNG ELECTRONICS AMERICA GALAXY S6 72ANDSUNNY New MEDIA NZ Auckland / 72ANDSUNNY New / PUNCHDRUNK London E02 (Low Budget Campaign) E02/ BITTERSWEET PIES E02/ MA PLACE EST DANS LA SALLE E02/ CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER. PAUL RESTAURANTS McCANN WORLDGROUP ROMANIA McCANN WORLDGROUP ROMANIA Bucharest ROMANIA Bucharest / PRODISS ENTERTAINMENT FRED & FARID PARIS FRANCE MRM//McCANN FRED & FARID PARIS Bucharest PINK RIBBON BREAST CANCER AWARENESS DDB GROUP DDB GROUP E02/ THE BULLETPEN MINISTRY OF NATIONAL EDUCATION COLOMBIA MINISTRY OF NATIONAL EDUCATION McCANN COLOMBIA Bogotá COLOMBIA McCANN COLOMBIA Bogotá Total Entries: 107