Shortlist (Health & Wellness Lions)

Transcription

1 Shortlist (Health & Wellness Lions) Track Cat. No Entry No A0 (OTC Oral Medicines) Health A0/300 3 Title Brand Product Medium Entrant Company Entrant Country Idea Creation #SUPERSICKMON DAY RECKITT BENCKISER MUCINEX Integrated Campaign McCANN NEW YORK McCANN NEW YORK Health A0/ CLAUDIA EUROPHARMA PERLATTE PR SANTA CLARA São Paulo BRAZIL SANTA CLARA São Paulo Health A0/ #SUPERSICKMON DAY RECKITT BENCKISER MUCINEX PR McCANN NEW YORK McCANN NEW YORK A0 (OTC Applications) Health A0/ LOVE IS ORGANIC ORALPEACE ORALPEACE 00% NATURAL TOOTHPASTE Film Craft: Production Design / Art Direction ASATSU-DK INC. Tokyo JAPAN ASATSU-DK INC. Tokyo Health A0/ LOVE IS ORGANIC ORALPEACE ORALPEACE 00% NATURAL TOOTHPASTE Film Craft: Cinematography ASATSU-DK INC. Tokyo JAPAN ASATSU-DK INC. Tokyo Health A0/900 Health A0/900 3 Health A0/ THE COLDEST CITY SENSODYNE TOOTHPASTE Film Craft: Cinematography 003 TINY DOLL KLEENEX FACIAL TISSUE : SKIN CARE THE COLDEST CITY Film Craft: Cinematography SENSODYNE TOOTHPASTE Branded & Entertainment: Film, TV and Online Film GREY London J. WALTER THOMPSON BANGKOK GREY London UNITED KINGDOM THAILAND UNITED KINGDOM GREY London J. WALTER THOMPSON BANGKOK GREY London Health A0/ TINY DOLL KLEENEX FACIAL TISSUE : SKIN CARE Branded & Entertainment: Film, TV and Online Film J. WALTER THOMPSON BANGKOK THAILAND J. WALTER THOMPSON BANGKOK

2 Shortlist (Health & Wellness Lions) Health A0/ Health A0/ HANDS UNILEVER LIFEBUOY Outdoor M&C SAATCHI AEIOU Shanghai CHINA M&C SAATCHI AEIOU Shanghai 044 THE RECKITT BENCKISER DERMODEX Print Collateral BETC/HAVAS São Paulo BRAZIL BETC/HAVAS São Paulo UNPHOTOGRAPH ED ALBUM A03 (OTC Products/Devices) Health A03/ UMPIRE GSK VOLTAREN Film: Cinema, TV and Digital Film Health A03/300 Health A03/ FISTBUMP DEXCOM G6 GLUCOSE MONITORING SYSTEM 045 RYAN & SUZIE DEXCOM G6 GLUCOSE MONITORING SYSTEM Health A03/ FISTBUMP DEXCOM G6 GLUCOSE MONITORING SYSTEM Health A03/ MINDHOLE DEXCOM G6 GLUCOSE MONITORING SYSTEM Health A03/ RYAN & SUZIE DEXCOM G6 GLUCOSE MONITORING SYSTEM Health A03/ BLOOD NORMAL LIBRESSE FEMININE HYGIENE PRODUCTS Industry Craft: Copywriting Industry Craft: Copywriting GSK CONSUMER HEALTHCARE Nyon McCANN BIRMINGHAM McCANN BIRMINGHAM SWITZERLAND UNITED KINGDOM UNITED KINGDOM SAATCHI & SAATCHI SWITZERLAND Lausanne McCANN BIRMINGHAM McCANN BIRMINGHAM Radio & Audio McCANN BIRMINGHAM UNITED KINGDOM McCANN BIRMINGHAM Radio & Audio McCANN BIRMINGHAM UNITED KINGDOM McCANN BIRMINGHAM Radio & Audio McCANN BIRMINGHAM UNITED KINGDOM McCANN BIRMINGHAM PR KETCHUM London UNITED KINGDOM AMVBBDO London A04 (Nutraceuticals) Health A04/600 Health A04/800 4 Health A04/ GUTSY P&G METAMUCIL Film Craft: Script McCANN HEALTH Sydney AUSTRALIA McCANN HEALTH Sydney 0079 NEGOTIATION BULK POWDERS SPORTS NUTRITION Film: Cinema, TV DROGA5 London UNITED KINGDOM DROGA5 London and Digital Film 3048 NOON ASSEMBLY KWALITY LTD. KWALITY MILK Branded & Entertainment: Live Experience McCANN HEALTH New Delhi INDIA McCANN HEALTH New Delhi / McCANN INDIA

3 Shortlist (Health & Wellness Lions) A05 (Health & Wellness Tech) Health A05/ THE VOICE OF VOICES NEMO HEALTHCARE Mobile McCANN MILAN ITALY McCANN MILAN Health A05/00 4 Health A05/00 8 Health A05/3000 Health A05/300 Health A05/ TOUCHING MASTERPIECES PROJECT REVOICE TOUCHING MASTERPIECES TOUCHING MASTERPIECES 0455 THE VOICE OF VOICES NEURODIGITAL HAPTIC GLOVES Use of Technology GEOMETRY GLOBAL Prague CZECH REPUBLIC GEOMETRY GLOBAL Prague THE ALS CHARITY Use of Technology BWM DENTSU Sydney AUSTRALIA BWM DENTSU Sydney ASSOCIATION NEURODIGITAL HAPTIC GLOVES Branded & Entertainment: Live Experience NEURODIGITAL HAPTIC GLOVES Digital Craft: User Experience (UX) GEOMETRY GLOBAL Prague GEOMETRY GLOBAL Prague CZECH REPUBLIC CZECH REPUBLIC GEOMETRY GLOBAL Prague GEOMETRY GLOBAL Prague NEMO HEALTHCARE Digital: Social McCANN MILAN ITALY McCANN MILAN Health A05/ Health A05/ DOT MINI. THE FIRST SMART MEDIA DEVICE FOR THE VISUALLY IMPAIRED EASYASSISTANCE EASY TAXI /COLOMBIAN RED CROSS DOT DOT MINI Product Innovation SERVICEPLAN GERMANY Munich GERMANY DOT INCORPORATION Seoul / SERVICEPLAN GERMANY Munich / SERVICEPLAN KOREA Seoul TAXI SERVICE Brand Experience & Activation J. WALTER THOMPSON COLOMBIA Bogotá COLOMBIA J. WALTER THOMPSON COLOMBIA Bogotá Health A05/ EASYASSISTANCE EASY TAXI /COLOMBIAN RED CROSS TAXI SERVICE Direct J. WALTER THOMPSON COLOMBIA J. WALTER THOMPSON COLOMBIA Bogotá COLOMBIA Bogotá Health A05/ PROJECT REVOICE THE ALS ASSOCIATION CHARITY PR BWM DENTSU Sydney AUSTRALIA BWM DENTSU Sydney B0 (Brand-led Education & Awareness)

4 Shortlist (Health & Wellness Lions) Health B0/00 Health B0/00 3 Health B0/300 Health B0/ ECTOR THE PROTECTOR BEAR TOUCHING MASTERPIECES 0055 THE CHILD REPLACEMENT PROGRAMME ROCHE AWARENESS CAMPAIGN AGAINST SMOKE Use of Technology INTEGER Milan ITALY INTEGER Milan NEURODIGITAL HAPTIC GLOVES Use of Technology GEOMETRY GLOBAL Prague CZECH REPUBLIC GEOMETRY GLOBAL Prague MARS PEDIGREE Integrated Campaign COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland 0355 BLOODNORMAL ESSITY LIBRESSE/BODYFO RM Integrated Campaign AMVBBDO London UNITED KINGDOM AMVBBDO London Health B0/30 09 DOG DATES MARS PET PEDIGREE Integrated Campaign AMVBBDO London UNITED KINGDOM AMVBBDO London Health B0/ DOG DATES MARS PET PEDIGREE Film Craft: Cinematography AMVBBDO London UNITED KINGDOM AMVBBDO London Health B0/400 Health B0/500 Health B0/600 Health B0/ THE HEALTH MAHINDRA RISE PURSE (SEHAT KA BATUA) 050 WAR CORRESPONDEN TS ON BREAST CANCER 073 TYPEFACES OF THE FALLEN 0507 WAR CORRESPONDEN TS ON BREAST CANCER SELF-EXAMINATION FOR BREAST CANCER Industry Craft: Illustration SAMSUNG / FECMA SAMSUNG Industry Craft: Photography WORKPLACE SAFETY & INSURANCE BOARD OF ONTARIO AWARENESS FOR WORKPLACE SAFETY Industry Craft: Typography SAMSUNG / FECMA SAMSUNG Branded & Entertainment: Film, TV and Online Film GREY INDIA CHEIL WORLDWIDE Madrid GREY CANADA CHEIL WORLDWIDE Madrid INDIA SPAIN CANADA SPAIN GREY INDIA CHEIL WORLDWIDE Madrid GREY CANADA CHEIL WORLDWIDE Madrid Health B0/ TOUCHING MASTERPIECES NEURODIGITAL HAPTIC GLOVES Branded & Entertainment: Live Experience GEOMETRY GLOBAL Prague CZECH REPUBLIC GEOMETRY GLOBAL Prague

5 Shortlist (Health & Wellness Lions) Health B0/ NOON ASSEMBLY KWALITY LTD. KWALITY MILK Branded & Entertainment: Live Experience McCANN HEALTH New Delhi INDIA McCANN HEALTH New Delhi / McCANN INDIA Health B0/ Health B0/4000 Health B0/400 Health B0/400 5 Health B0/490 0 Health B0/490 Health B0/500 6 Health B0/500 6 Health B0/ THE HEALTH MAHINDRA RISE PURSE (SEHAT KA BATUA) SELF-EXAMINATION FOR BREAST CANCER Ambient Outdoor GREY INDIA INDIA GREY INDIA 0060 THE ROUTE JCDECAUX MEDIA Outdoor Y&R BRAZIL São Paulo BRAZIL Y&R BRAZIL São Paulo 0037 BOOK OF BROKEN SILENCE UAB ALMA LITTERA VENT PEPCO INSPECTION AD 0086 SIP SAFE MONASH UNIVERSITY BOOK OF BROKEN SILENCE VENT INSPECTION AD MONASH UNIVERSITY Print Collateral McCANN VILNIUS LITHUANIA McCANN VILNIUS Print & Publishing GREY POLAND Warsaw POLAND GREY POLAND Warsaw Product Innovation Y&R MELBOURNE AUSTRALIA Y&R MELBOURNE 090 TEACHBRUSH GSK SENSODYNE Product Innovation GREY BRAZIL São Paulo BRAZIL GREY BRAZIL São Paulo TOUCHING MASTERPIECES 0084 SIP SAFE MONASH UNIVERSITY 069 BLACK SUPERMARKET NEURODIGITAL HAPTIC GLOVES Brand Experience & Activation MONASH UNIVERSITY Brand Experience & Activation GEOMETRY GLOBAL Prague Y&R MELBOURNE CZECH REPUBLIC AUSTRALIA GEOMETRY GLOBAL Prague Y&R MELBOURNE CARREFOUR CARREFOUR PR CARREFOUR Massy FRANCE MARCEL Paris Health B0/ Health B0/ TRADESMEN'S SUNCREAM 063 PROJECT FREE PERIOD WICKES WICKES Brand Experience & Activation JOHNSON & JOHNSON STAYFREE SANITARY PADS Brand Experience & Activation IRIS London DDB MUDRA GROUP UNITED KINGDOM INDIA IRIS London DDB MUDRA GROUP Health B0/ WAR CORRESPONDEN TS ON BREAST CANCER Health B0/ TOUCH YOUR FOOTBALLS Health B0/ VENT PEPCO INSPECTION AD Health B0/ THE HEALTH MAHINDRA RISE PURSE (SEHAT KA BATUA) SAMSUNG / FECMA SAMSUNG PR CHEIL WORLDWIDE Madrid SPAIN CHEIL WORLDWIDE Madrid LÍBERO VALDERRAMA Direct LOLA MULLENLOWE Madrid SPAIN LOLA MULLENLOWE Madrid VENT INSPECTION Direct GREY POLAND Warsaw POLAND GREY POLAND Warsaw AD SELF-EXAMINATION FOR BREAST CANCER Direct GREY INDIA INDIA GREY INDIA

6 Shortlist (Health & Wellness Lions) Health B0/ SIP SAFE MONASH UNIVERSITY Health B0/ BLACK SUPERMARKET MONASH UNIVERSITY Direct Y&R MELBOURNE AUSTRALIA Y&R MELBOURNE CARREFOUR CARREFOUR Direct CARREFOUR Massy FRANCE MARCEL Paris Health B0/ PROJECT FREE PERIOD JOHNSON & JOHNSON STAYFREE SANITARY PADS Direct DDB MUDRA GROUP INDIA DDB MUDRA GROUP Health B0/ BLOOD NORMAL LIBRESSE FEMININE HYGIENE PRODUCTS PR KETCHUM London UNITED KINGDOM AMVBBDO London B0 (Non-profit / Foundation-led Education & Awareness) Health B0/ BOREDOM JACCEDE.COM ASSOCIATION FOR DISABLED PERSONS Health B0/ BREAK THE TABOO Health B0/00 SOCIEDAD ARGENTINA DE UROLOGÍA (SAU) INSTITUTIONAL Film: Cinema, TV and Digital Film Film: Cinema, TV and Digital Film TBWA\PARIS SOCIEDAD ARGENTINA DE UROLOGíA Buenos Aires FRANCE ARGENTINA TBWA\PARIS GREY ARGENTINA Buenos Aires 0049 #SHARETHELOVE AIDES NGO Mobile TBWA\PARIS FRANCE TBWA\PARIS Health B0/00 5 Health B0/30 5 Health B0/500 8 Health B0/ IMAGINARY FRIEND SOCIETY MOBILE APP 04 IMAGINARY FRIEND SOCIETY "INTEGRATED CAMPAIGN" PEDIATRIC BRAIN TUMOR PEDIATRIC BRAIN TUMOR BREAST CANCER NOW IMAGINARY FRIEND SOCIETY "WHAT IS AN MRI" PEDIATRIC BRAIN TUMOR HEALTH Mobile RPA Santa Monica RPA Santa Monica HEALTH Integrated Campaign RPA Santa Monica RPA Santa Monica BREAST CANCER NOW HEALTH Film Craft: Direction GREAT GUNS London UNITED KINGDOM GREAT GUNS London Film Craft: Animation & Visual Effects RPA Santa Monica RPA Santa Monica

7 Shortlist (Health & Wellness Lions) Health B0/ TOGETHER AGAIN DEMENTIA UK ADMIRAL NURSES Film Craft: Animation & Visual Effects ARTHUR LONDON UNITED KINGDOM ARTHUR LONDON Health B0/ THE FADING FONT ALZHEIMER'S DISEASE CHINESE ALZHEIMER S DISEASE AWARENESS COMMUNICATION Industry Craft: Typography mcgarrybowen Shanghai CHINA mcgarrybowen Shanghai Health B0/800 7 Health B0/ IMAGINARY FRIEND SOCIETY MOBILE APP IMAGINARY FRIEND SOCIETY- CAMPAIGN PEDIATRIC BRAIN TUMOR PEDIATRIC BRAIN TUMOR HEALTH HEALTH Branded & Entertainment: Digital & Social Branded & Entertainment: Film, TV and Online Film RPA Santa Monica RPA Santa Monica RPA Santa Monica RPA Santa Monica Health B0/ FAIL NORWEGIAN RED CROSS FIRST AID Branded & Entertainment: Film, TV and Online Film TRY Oslo NORWAY TRY Oslo Health B0/ WHAT IS A MRI? PEDIATRIC BRAIN TUMOR HEALTH Branded & Entertainment: Film, TV and Online Film RPA Santa Monica RPA Santa Monica Health B0/ BLOOD TRANSFUSIONS PEDIATRIC BRAIN TUMOR HEALTH Branded & Entertainment: Film, TV and Online Film RPA Santa Monica RPA Santa Monica Health B0/ FEELING SAD PEDIATRIC BRAIN TUMOR HEALTH Branded & Entertainment: Film, TV and Online Film RPA Santa Monica RPA Santa Monica Health B0/ NATIONAL SAFETY COUNCIL "PRESCRIBED TO DEATH" NATIONAL SAFETY COUNCIL NATIONAL SAFETY COUNCIL Branded & Entertainment: Live Experience ENERGY BBDO Chicago ENERGY BBDO Chicago

8 Shortlist (Health & Wellness Lions) Health B0/ IN REAL LIFE MONICA LEWNISKY MONICA LEWINSKY / ANTI-BULLYING Branded & Entertainment: Live Experience BBDO NEW YORK BBDO NEW YORK Health B0/ Health B0/ THE FADING FONT ALZHEIMER'S DISEASE CHINESE ALZHEIMER S DISEASE AWARENESS COMMUNICATION Digital: Social mcgarrybowen Shanghai CHINA mcgarrybowen Shanghai 0048 #SHARETHELOVE AIDES NGO Digital: Social TBWA\PARIS FRANCE TBWA\PARIS Health B0/ ESCALATING GIFS EUROPEAN ANTI- BULLYING NETWORK (EAN) EUROPEAN ANTI- BULLYING NETWORK (EAN) Digital: Social OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY Frankfurt Health B0/3800 Health B0/400 Health B0/400 Health B0/400 4 Health B0/40 Health B0/40 Health B0/40 8 Health B0/403 4 Health B0/ #BODYCANTWAIT HANDICAP INTERNATIONAL HANDICAP INTERNATIONAL Ambient Outdoor HEREZIE Paris FRANCE HEREZIE Paris 0045 PROJECT 84 CALM CALM Outdoor adam&eveddb London UNITED KINGDOM adam&eveddb London 038 I RESCUE AMBLYOPIA WORLD CAMPAIGN 040 I RESCUE AMBLYOPIA WORLD CAMPAIGN 048 DISSOLVING POSTERS 3045 EVERY HALF COUNTS 0789 IMAGINARY FRIEND SOCIETY ASSOCIAÇÃO INTERNACIONAL HABITAT PARA A HUMANIDADE 045 IMAGINARY PEDIATRIC BRAIN FRIEND SOCIETY - TUMOR "FILM SERIES" NATIONAL SAFETY COUNCIL "PRESCRIBED TO DEATH" AMBLYOPIA WORLD CAMPAIGN AMBLYOPIA WORLD CAMPAIGN ANTI MOSQUITO POSTERS Print Collateral VML Bogotá COLOMBIA VML Bogotá Direct VML Bogotá COLOMBIA VML Bogotá Direct BETC/HAVAS São Paulo BRAZIL BETC/HAVAS São Paulo UNICEF UNICEF Direct J. WALTER THOMPSON INDIA Gurgaon INDIA J. WALTER THOMPSON INDIA Gurgaon PEDIATRIC BRAIN HEALTH Print Collateral RPA Santa Monica RPA Santa Monica TUMOR NATIONAL SAFETY COUNCIL HEALTH NATIONAL SAFETY COUNCIL Industry Craft: Art Direction Creative Data: Creative Data Enhancement RPA Santa Monica ENERGY BBDO Chicago RPA Santa Monica ENERGY BBDO Chicago

9 Shortlist (Health & Wellness Lions) Health B0/ PROJECT 84 CALM CALM Creative Data: Data Visualisation adam&eveddb London UNITED KINGDOM adam&eveddb London Health B0/ NATIONAL SAFETY COUNCIL "PRESCRIBED TO DEATH" NATIONAL SAFETY COUNCIL NATIONAL SAFETY COUNCIL Creative Data: Data Visualisation ENERGY BBDO Chicago ENERGY BBDO Chicago Health B0/ THE VOICE OF VOICES NEMO HEALTHCARE Creative Data: Creative Data Collection & Research McCANN MILAN ITALY McCANN MILAN Health B0/ DISSOLVING POSTERS Health B0/ IMAGINARY FRIEND SOCIETY- CAMPAIGN ASSOCIAÇÃO INTERNACIONAL HABITAT PARA A HUMANIDADE PEDIATRIC BRAIN TUMOR Health B0/ HELP A DANE THE DANISH CANCER SOCIETY & TRYGFONDEN Health B0/ #BODYCANTWAIT HANDICAP INTERNATIONAL Health B0/ HELP A DANE THE DANISH CANCER SOCIETY & TRYGFONDEN ANTI MOSQUITO POSTERS Brand Experience & Activation BRAZIL BETC/HAVAS São Paulo HEALTH Direct RPA Santa Monica RPA Santa Monica THE DANISH CANCER SOCIETY & TRYGFONDEN HANDICAP INTERNATIONAL THE DANISH CANCER SOCIETY & TRYGFONDEN BETC/HAVAS São Paulo Direct &CO Copenhagen DENMARK &CO Copenhagen PR HEREZIE Paris FRANCE HEREZIE Paris PR &CO Copenhagen DENMARK &CO Copenhagen Health B0/ PROJECT 84 CALM CALM PR adam&eveddb London UNITED KINGDOM adam&eveddb London Health B0/ LOCOMO CHALLENGE Health B0/ NATIONAL SAFETY COUNCIL "PRESCRIBED TO DEATH" LOCOMO CHALLENGE COUNCIL NATIONAL SAFETY COUNCIL LOCOMOTIVE SYNDROME (A NEW HEALTHCARE CONCEPT) NATIONAL SAFETY COUNCIL PR HAKUHODO INC. Tokyo JAPAN HAKUHODO INC. Tokyo PR ENERGY BBDO Chicago ENERGY BBDO Chicago

10 Shortlist (Health & Wellness Lions) Health B0/ IN REAL LIFE MONICA LEWNISKY MONICA LEWINSKY / ANTI-BULLYING PR BBDO NEW YORK BBDO NEW YORK Health B0/ THE VOICE OF VOICES NEMO HEALTHCARE PR McCANN MILAN ITALY McCANN MILAN B03 (Fundraising & Advocacy) Health B03/ ZWEMMER FONDS GEHANDICAPTENSP ORT Health B03/ VS - ALL IN CHARITY Film: Cinema, TV and Digital Film Film: Cinema, TV and Digital Film TBWA\NEBOKO Amsterdam COSSETTE THE NETHERLANDS TBWA\NEBOKO Amsterdam CANADA COSSETTE / Health B03/ VS - DADSTRONG Film: Cinema, TV and Digital Film COSSETTE CANADA COSSETTE / Health B03/ VS - ALL IN Integrated Campaign COSSETTE CANADA COSSETTE / Health B03/ & UNDER HEART AND STROKE OF ONTARIO TBD Integrated Campaign JOHN ST. CANADA JOHN ST. Health B03/ VS - ALL IN Film Craft: Direction COSSETTE CANADA COSSETTE / Health B03/ VS - DADSTRONG Film Craft: Use of Music / Sound Design COSSETTE CANADA COSSETTE /

11 Shortlist (Health & Wellness Lions) Health B03/ VS - ALL IN Film Craft: Cinematography COSSETTE CANADA COSSETTE / Health B03/ Health B03/350 0 Health B03/ HEMOJI SANTA CASA DE MISERICÓRDIA DE SÃO PAULO 0307 THE TINIEST LISTING COOK COUNTRY HOSPITAL TAKE A SEAT MAGICMAKERS NGO MAGIC HOME - A SHELTER FOR PARENTS WITH SICK CHILDREN INSTITUTIONAL Digital: Social Y&R BRAZIL São Paulo BRAZIL Y&R BRAZIL São Paulo AIRBNBABY Digital: Social OGILVY & MATHER Chicago OGILVY & MATHER Chicago Ambient Outdoor JAZZ COMMUNICATION ROMANIA JAZZ COMMUNICATION Bucharest Bucharest / MAGICAMP NGO Bucharest Health B03/5000 Health B03/ SWAP MY SEAT ALS ALS FUNDRAISING FOR ALS RESEARCH TAKE A SEAT MAGICMAKERS NGO MAGIC HOME - A SHELTER FOR PARENTS WITH SICK CHILDREN Brand Experience & Activation Brand Experience & Activation ALS LEAGUE Leuven JAZZ COMMUNICATION Bucharest BELGIUM ROMANIA PUBLICIS BRUSSELS JAZZ COMMUNICATION Bucharest / MAGICAMP NGO Bucharest Health B03/ C NATIONAL DOWN DOWN SYNDROME SYNDROME SOCIETY AWARENESS Brand Experience & Activation NATIONAL DOWN SYNDROME SOCIETY New SAATCHI & SAATCHI New Health B03/ CALL OF HOPE CORPORACIÓN DEL TRASPLANTE CORPORACIÓN DEL TRASPLANTE ONG Direct BBDO CHILE Santiago CHILE BBDO CHILE Santiago Health B03/ THE TINIEST LISTING Health B03/ NATIONAL SAFETY COUNCIL "PRESCRIBED TO DEATH" COOK COUNTRY HOSPITAL NATIONAL SAFETY COUNCIL AIRBNBABY Direct OGILVY & MATHER Chicago OGILVY & MATHER Chicago NATIONAL SAFETY PR ENERGY BBDO Chicago ENERGY BBDO Chicago COUNCIL C0 (Corporate Image & Communication) Health C0/ THE RAPE TAX NATIONAL ORGANIZATION FOR VICTIM ASSISTANCE VICTIM ADVOCACY Integrated Campaign AREA 3, AN FCB HEALTH AREA 3, AN FCB NETWORK COMPANY New HEALTH NETWORK COMPANY New

12 Shortlist (Health & Wellness Lions) Health C0/ TV DOCTORS OF AMERICA - SEASON CIGNA CIGNA Integrated Campaign McCANN NEW YORK McCANN NEW YORK Health C0/900 Health C0/ THE LEAP OF FAITH 0386 TV DOCTORS OF AMERICA - SEASON LEAPS BY BAYER HEALTHCARE Film Craft: Cinematography CIGNA CIGNA Branded & Entertainment: Digital & Social BEARS CALLING Berlin McCANN NEW YORK GERMANY BEARS CALLING Berlin McCANN NEW YORK Health C0/ WAR CORRESPONDEN TS ON BREAST CANCER SAMSUNG / FECMA SAMSUNG Branded & Entertainment: Film, TV and Online Film CHEIL WORLDWIDE Madrid SPAIN CHEIL WORLDWIDE Madrid Health C0/ NOON ASSEMBLY KWALITY LTD. KWALITY MILK Branded & Entertainment: Live Experience McCANN HEALTH New Delhi INDIA McCANN HEALTH New Delhi / McCANN INDIA Health C0/ BUDGET EPICS - "THE GREAT SANDSTORM" Health C0/ BUDGET EPICS - "HIMALAYAN SHOWDOWN" Health C0/ RITEMED PHILIPPINES, INC. RITEMED PHILIPPINES, INC. GENERIC MEDICINES GENERIC MEDICINES Radio & Audio McCANN MANILA THE PHILIPPINES McCANN MANILA Radio & Audio McCANN MANILA THE PHILIPPINES McCANN MANILA 07 MAMMA BEER MAMMA HELP MAMMA HELP Product Innovation Y&R PRAGUE CZECH REPUBLIC Y&R PRAGUE Health C0/ PROJECT FREE PERIOD JOHNSON & JOHNSON STAYFREE SANITARY PADS Brand Experience & Activation DDB MUDRA GROUP INDIA DDB MUDRA GROUP Health C0/ WAR CORRESPONDEN TS ON BREAST CANCER Health C0/ TV DOCTORS OF AMERICA - SEASON SAMSUNG / FECMA SAMSUNG PR CHEIL WORLDWIDE Madrid SPAIN CHEIL WORLDWIDE Madrid CIGNA CIGNA PR McCANN NEW YORK McCANN NEW YORK

13 Shortlist (Health & Wellness Lions) C0 (Health Services & Facilities) Health C0/ THE FALL HOSPITAL DE AMOR INSTITUTIONAL Film: Cinema, TV and Digital Film Health C0/ TXT HELP NY PRESBYTERIAN HOSPITAL WMcCANN São Paulo BRAZIL WMcCANN São Paulo CRISIS TEXT LINE Mobile AREA 3, AN FCB HEALTH AREA 3, AN FCB NETWORK COMPANY New HEALTH NETWORK COMPANY New Health C0/300 Health C0/ LIVING PROOF ALLEGHENY HEALTH NETWORK 0096 CORAZÓN - GIVE MONTEFIORE YOUR HEART HEALTH CENTER Integrated Campaign DONER Southfield DONER Southfield FILM, APP, OUTDOOR INSTALLATIONS, AND BILLBOARDS Integrated Campaign JOHN X HANNES New JOHN X HANNES New Health C0/700 Health C0/ THE FALL HOSPITAL DE AMOR INSTITUTIONAL Film Craft: Use of Music / Sound Design 0079 THE FALL HOSPITAL DE AMOR INSTITUTIONAL Film Craft: Animation & Visual Effects WMcCANN São Paulo WMcCANN São Paulo BRAZIL BRAZIL WMcCANN São Paulo WMcCANN São Paulo Health C0/ "AROUND THE CORNER - FIREWORKS UMD URGENT CARE INSTITUTIONAL Industry Craft: Illustration AREA 3, AN FCB HEALTH NETWORK COMPANY New AREA 3, AN FCB HEALTH NETWORK COMPANY New Health C0/ CORAZÓN - GIVE YOUR HEART MONTEFIORE FILM, APP, OUTDOOR INSTALLATIONS, AND BILLBOARDS Branded & Entertainment: Film, TV and Online Film JOHN X HANNES New JOHN X HANNES New Health C0/ LUCY PRINCE OF WALES HOSPITAL HEALTHCARE Digital Craft: User Experience (UX) DELOITTE AUSTRALIA Melbourne AUSTRALIA DELOITTE AUSTRALIA Melbourne Health C0/ THE TINIEST LISTING COOK COUNTRY HOSPITAL AIRBNBABY Digital: Social OGILVY & MATHER Chicago OGILVY & MATHER Chicago

14 Shortlist (Health & Wellness Lions) Health C0/ CORAZÓN - GIVE YOUR HEART MONTEFIORE FILM, APP, OUTDOOR INSTALLATIONS, AND BILLBOARDS Brand Experience & Activation JOHN X HANNES New JOHN X HANNES New Health C0/ THE TINIEST LISTING COOK COUNTRY HOSPITAL AIRBNBABY PR OGILVY & MATHER Chicago OGILVY & MATHER Chicago C03 (Insurance) Health C03/00 Health C03/ AAMI SMARTPLATES 0390 TV DOCTORS OF AMERICA - SEASON SUNCORP AAMI Use of Technology OGILVY AUSTRALIA AUSTRALIA OGILVY AUSTRALIA Melbourne Melbourne CIGNA CIGNA Integrated Campaign McCANN NEW YORK McCANN NEW YORK Health C03/ AAMI SMARTPLATES SUNCORP AAMI Digital: Platforms OGILVY AUSTRALIA AUSTRALIA OGILVY AUSTRALIA Melbourne Melbourne Health C03/ TV DOCTORS OF AMERICA - SEASON CIGNA CIGNA PR McCANN NEW YORK McCANN NEW YORK D0 (Animal Health) Health D0/00 Health D0/300 Health D0/ THE NEST ADDRESS 0056 THE CHILD REPLACEMENT PROGRAMME 033 THE CURIOUS CAT BOOK ENEL ROMANIA - Mobile ENEL ROMANIA Bucharest ROMANIA PUBLICIS ROMANIA Bucharest MARS PEDIGREE Integrated Campaign COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland MARS PET WHISKAS Industry Craft: Art Direction ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo

15 Shortlist (Health & Wellness Lions) Health D0/ THE 8 MONTH WALK SERESTO FLEA AND TICK PROTECTION FOR PETS Branded & Entertainment: Film, TV and Online Film BBDO PARIS FRANCE BBDO PARIS Health D0/3500 Health D0/ DOGS FOR DOGS PEDIGREE CHARITY Digital: Social BBDO PARIS FRANCE BBDO PARIS 0036 BEE SAVING PAPER CITY BEES BEE SAVING PAPER Print Collateral CITY BEES Warsaw POLAND SAATCHI & SAATCHI POLAND Warsaw Health D0/ THE CURIOUS CAT BOOK MARS PET WHISKAS Print Collateral ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo Health D0/ THE NEST ADDRESS ENEL ROMANIA - Creative Data: Use of Real-Time Data ENEL ROMANIA Bucharest ROMANIA PUBLICIS ROMANIA Bucharest Health D0/ THE NEST ADDRESS ENEL ROMANIA - Direct ENEL ROMANIA Bucharest ROMANIA PUBLICIS ROMANIA Bucharest Total Entries: 58

16 Production Media PR Additional CABIN EDITING COMPANY Santa Monica / CHROMA Venice / FURLINED Los Angeles / PSYOP New AEGIS INNOV8 New DEVRIES GLOBAL New RECKITT BENCKISER Parsippany SANTA CLARA São Paulo CABIN EDITING COMPANY Santa Monica / CHROMA Venice / FURLINED Los Angeles / PSYOP New SANTA CLARA São Paulo AEGIS INNOV8 New SANTA CLARA São Paulo DEVRIES GLOBAL New RECKITT BENCKISER Parsippany MIRAGE INC. Tokyo / P- CAMP Tokyo / RAY CORPORATION Tokyo / ROCK'N ROLL JAPAN Tokyo MIRAGE INC. Tokyo / P- CAMP Tokyo / RAY CORPORATION Tokyo / ROCK'N ROLL JAPAN Tokyo ASATSU-DK INC. Tokyo ASATSU-DK INC. Tokyo ASATSU-DK INC. Tokyo ASATSU-DK INC. Tokyo GREY London HOUSETON FILMS BANGKOK GREY London HOUSETON FILMS BANGKOK

17 BETC/HAVAS São Paulo BETC/HAVAS São Paulo BETC/HAVAS São Paulo PATRIOT FILMS Cape Town McCANN BIRMINGHAM McCANN BIRMINGHAM McCANN BIRMINGHAM McCANN BIRMINGHAM McCANN BIRMINGHAM SOMESUCH London ZENITH London KETCHUM London FRAMESTORE London / MYRIAD PR Cambridgeshire / POKE London / THE MILL London TRUCE FILMS Melbourne BISCUIT FILMWORKS London / D5X London McCANN HEALTH New Delhi / McCANN INDIA McCANN HEALTH New Delhi / McCANN INDIA McCANN HEALTH New Delhi / McCANN NEW DELHI

18 NOHUP San Giorgio Di Nogaro / SDM INTERACTIVE PASSION Milan / THINK CATTLEYA Milan GEOMETRY GLOBAL Prague FINCH Sydney / RUMBLE STUDIOS Sydney GEOMETRY GLOBAL Prague GEOMETRY GLOBAL Prague HAYSTAC Sydney GEOMETRY GLOBAL Prague FONDAZIONE SERENA ONLUS, CENTRO CLINICO NEMO Milan / MRM/McCANN Milan GEOMETRY GLOBAL Prague NOHUP San Giorgio Di Nogaro / SDM INTERACTIVE PASSION Milan / THINK CATTLEYA Milan NEVEREST München / PAULUS.CO Seoul GEOMETRY GLOBAL Prague FONDAZIONE SERENA ONLUS, CENTRO CLINICO NEMO Milan / MRM/McCANN Milan CLOUDANDCO Seoul J. WALTER THOMPSON COLOMBIA Bogotá J. WALTER THOMPSON COLOMBIA Bogotá J. WALTER THOMPSON COLOMBIA Bogotá J. WALTER THOMPSON COLOMBIA Bogotá J. WALTER THOMPSON COLOMBIA Bogotá J. WALTER THOMPSON COLOMBIA Bogotá FINCH Sydney / RUMBLE STUDIOS Sydney HAYSTAC Sydney

19 INTEGER Milan GEOMETRY GLOBAL Prague STARCOM Auckland GEOMETRY GLOBAL Prague IMPACT PR Auckland STARCOM Auckland 750MPH London / FRAMESTORE London / SOMESUCH London / THE MILL London / TRIM EDITING London 750MPH London / CUT + RUN London / FREEFOLK London / STINK STUDIOS London KETCHUM London WEBER SHANDWICK London 750MPH London / CUT + RUN London / FREEFOLK London / STINK STUDIOS London WEBER SHANDWICK London GREY INDIA GEOMETRY GLOBAL Prague GEOMETRY GLOBAL Prague

20 McCANN HEALTH New Delhi / McCANN INDIA McCANN HEALTH New Delhi / McCANN INDIA GREY INDIA McCANN HEALTH New Delhi / McCANN NEW DELHI GREY POLAND Warsaw GREY POLAND Warsaw GREY POLAND Warsaw GEOMETRY GLOBAL Prague GEOMETRY GLOBAL Prague DMBM Paris / GUM Paris / ICONOCLAST Paris / NIGHTSHIFT Paris / PRODIGIOUS Paris IRIS London IRIS London MOTHERSHIP PRODUCTIONS / PRERANA ANTI- TRAFFICKING LOS NOTARIOS Bogotá GREY POLAND Warsaw GREY POLAND Warsaw GREY INDIA ELIS LIMITADA Rio de Janeiro GREY POLAND Warsaw

21 DMBM Paris / GUM Paris / ICONOCLAST Paris / NIGHTSHIFT Paris / PRODIGIOUS Paris MOTHERSHIP PRODUCTIONS / PRERANA ANTI- TRAFFICKING SOMESUCH London ZENITH London KETCHUM London FRAMESTORE London / MYRIAD PR Cambridgeshire / POKE London / THE MILL London BIRTH Paris / TBWA\ELSE Paris CASTA DIVA Buenos Aires TBWA\DAN PARIS BERNSTEIN & ANDRIULLI London GREAT GUNS London

22 PASSION PICTURES London / ROYLE PRODUCTIONS London FACTORY London / GOLDSTEIN London APT Oslo / TANGRYSTAN Oslo / UHOERT Oslo CARAT Oslo M SS NG P ECES New PHD Chicago KETCHUM New FLARE BBDO Chicago / THE MILL Chicago

23 BBDO STUDIOS New DINI VON MUEFFLING COMMUNICATIONS New HEARD CITY New / HUMAN New / THE MILL New / WORK EDITORIAL New TBWA\DAN PARIS NHB Berlin / RABBICORN FILMS Berlin / STORZ & ESCHERICH Berlin / STUDIO FUNK Berlin LA PAC Paris BERNSTEIN & ANDRIULLI London EUROPEAN ANTI- BULLYING NETWORK Athens W COMMUNICATIONS London BETC/HAVAS São Paulo BETC/HAVAS São Paulo BETC/HAVAS São Paulo M SS NG P ECES New PHD Chicago KETCHUM New FLARE BBDO Chicago / THE MILL Chicago

24 M SS NG P ECES New PHD Chicago W COMMUNICATIONS London KETCHUM New FLARE BBDO Chicago / THE MILL Chicago NOHUP San Giorgio Di Nogaro / SDM INTERACTIVE PASSION Milan / THINK CATTLEYA Milan BETC/HAVAS São Paulo BETC/HAVAS São Paulo BETC/HAVAS São Paulo FONDAZIONE SERENA ONLUS, CENTRO CLINICO NEMO Milan / MRM/McCANN Milan &CO Copenhagen OATH Copenhagen LA PAC Paris &CO Copenhagen OATH Copenhagen AOI PRO. INC. Tokyo / R S PARK Tokyo M SS NG P ECES New PHD Chicago W COMMUNICATIONS London HAKUHODO INC. Tokyo / J. PUBLIC RELATIONS Tokyo / OZMA Tokyo KETCHUM New FLARE BBDO Chicago / THE MILL Chicago

25 BBDO STUDIOS New NOHUP San Giorgio Di Nogaro / SDM INTERACTIVE PASSION Milan / THINK CATTLEYA Milan DINI VON MUEFFLING COMMUNICATIONS New HEARD CITY New / HUMAN New / THE MILL New / WORK EDITORIAL New FONDAZIONE SERENA ONLUS, CENTRO CLINICO NEMO Milan / MRM/McCANN Milan BONKERS Amsterdam / SOUNDCIRCUS Amsterdam JK REPS / OMEN54 JK REPS / OMEN54 JK REPS / OMEN54 JIGSAW CASTING / SCHOOL EDITING / SKIN & BONES / THE EGGPLANT COLLECTIVE / THE VANITY JK REPS / OMEN54 JK REPS / OMEN54 PHD Amsterdam OMD CANADA OMD CANADA OMD CANADA OMD CANADA OMD CANADA COSSETTE / COSSETTE / COSSETTE / COSSETTE / COSSETTE /

26 JK REPS / OMEN54 OMD CANADA COSSETTE / SAGA FILM Bucharest ROGALSKI DAMASCHIN PUBLIC RELATIONS Bucharest SAGA FILM Bucharest PUBLICIS BRUSSELS ROGALSKI DAMASCHIN PUBLIC RELATIONS Bucharest SAATCHI & SAATCHI New SPARK FOUNDRY New JONES PR Oklahoma City / MSL New / POWELL COMMUNICATIONS New BBDO CHILE Santiago BBDO CHILE Santiago M SS NG P ECES New PHD Chicago KETCHUM New FLARE BBDO Chicago / THE MILL Chicago

27 CUT+RUN New / JSM MUSIC New / MRM//McCANN New / UNTITLED Santa Monica BEARS CALLING Berlin CUT+RUN New / JSM MUSIC New / MRM//McCANN New / UNTITLED Santa Monica OMD New EDELMAN New OMD New EDELMAN New NETHRAM Sunnyvale, CA / TWILIO New NETHRAM Sunnyvale, CA / TWILIO New McCANN HEALTH New Delhi / McCANN INDIA McCANN MANILA McCANN HEALTH New Delhi / McCANN INDIA McCANN HEALTH New Delhi / McCANN NEW DELHI McCANN MANILA MAMMA HELP Prague / Y&R PRAGUE MAMMA HELP Prague / Y&R PRAGUE MOTHERSHIP PRODUCTIONS / PRERANA ANTI- TRAFFICKING CUT+RUN New / JSM MUSIC New / MRM//McCANN New / UNTITLED Santa Monica OMD New EDELMAN New NETHRAM Sunnyvale, CA / TWILIO New

28 LOUD São Paulo / ZOMBIE STUDIO São Paulo AREA 3, AN FCB HEALTH NETWORK COMPANY New AREA 3, AN FCB HEALTH NETWORK COMPANY New A5 Santa Monica / ACTIVE THEORY Los Angeles / BARKING OWL Los Angeles / EXILE EDITORIAL New / SERIAL PICTURES New HARBOR PICTURE COMPANY New LOUD São Paulo / ZOMBIE STUDIO São Paulo LOUD São Paulo / ZOMBIE STUDIO São Paulo AREA 3, AN FCB HEALTH NETWORK COMPANY New / ZOMBIE STUDIO São Paulo A5 Santa Monica / ACTIVE THEORY Los Angeles / BARKING OWL Los Angeles / EXILE EDITORIAL New / SERIAL PICTURES New HARBOR PICTURE COMPANY New DELOITTE AUSTRALIA Melbourne DELOITTE AUSTRALIA Melbourne DELOITTE AUSTRALIA Melbourne PRINCE OF WALES HOSPITAL Randwick

29 A5 Santa Monica / ACTIVE THEORY Los Angeles / BARKING OWL Los Angeles / EXILE EDITORIAL New / SERIAL PICTURES New HARBOR PICTURE COMPANY New OGILVY AUSTRALIA Melbourne CUT+RUN New / JSM MUSIC New / MRM//McCANN New / UNTITLED Santa Monica OGILVY AUSTRALIA Melbourne OGILVY AUSTRALIA Melbourne OMD New EDELMAN New OGILVY AUSTRALIA Melbourne NETHRAM Sunnyvale, CA / TWILIO New CUT+RUN New / JSM MUSIC New / MRM//McCANN New / UNTITLED Santa Monica OMD New EDELMAN New NETHRAM Sunnyvale, CA / TWILIO New STUDIOSET Bucharest STARCOM Auckland IMPACT PR Auckland STARCOM Auckland ALMAPBBDO São Paulo / PUNCH AUDIO São Paulo / SENTIMENTAL FILME São Paulo

30 BLISS Paris MANUFAKTURA PAPIERU Kobyłka ALMAPBBDO São Paulo / PUNCH AUDIO São Paulo / SENTIMENTAL FILME São Paulo SAATCHI & SAATCHI POLAND Warsaw STUDIOSET Bucharest STUDIOSET Bucharest