CATEGORY PM04 : BEST USE OF MERCHANDISING/IN-STORE MARKETING INCL. PROMOTIONAL PACKAGING

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2 CATEGORY PM01 : EVENT & FIELD MARKETING PM01/005 ZOO JEANS ZOO JEANS I&S BBDO INC. TOKYO FINALIST PM01/008 ANZ GAYTMS ANZ BANK WHYBIN/TBWA MELBOURNE FINALIST PM01/016 INVISIBLE PEOPLE REFUGEE EXHIBITION CHEIL WORLDWIDE SEOUL FINALIST PM01/026 HONDA H2O HONDA FCX CLARITY LEO BURNETT MELBOURNE MELBOURNE FINALIST PM01/027 SET IN STONE CRIKEY LEO BURNETT MELBOURNE MELBOURNE FINALIST PM01/030 LEBANON4SALE SAKKER EL DEKKENE (STOP THE SHOP) LEO BURNETT BEIRUT BEIRUT FINALIST PM01/037 3D ON THE ROCKS SUNTORY WHISKY TBWA HAKUHODO TOKYO FINALIST PM01/041 PANICOUPON TSUTAYA HAKUHODO INC. TOKYO FINALIST CATEGORY PM02 : AMBIENT PROMOTION: SMALL SCALE PM02/005 SIGNATURE BOTTLE AERSHAN MINERAL WATER CHEIL CHINA BEIJING FINALIST PM02/007 GIFT BOX THE SALVATION ARMY / CROWN RELOCATIONS LEO BURNETT, HONG KONG HONG KONG FINALIST CATEGORY PM03 : AMBIENT PROMOTION: LARGE SCALE PM03/003 ANZ GAYTMS ANZ BANK WHYBIN/TBWA MELBOURNE FINALIST PM03/008 FUTURE TICKET NATIONAL STADIUM DENTSU INC. TOKYO FINALIST PM03/010 IKEA HAPPY TRANSIT IKEA JAPAN K.K. TBWA HAKUHODO TOKYO FINALIST CATEGORY PM04 : BEST USE OF MERCHANDISING/IN-STORE MARKETING INCL. PROMOTIONAL PACKAGING PM04/013 SLURPEE XPANDINATOR SLURPEE LEO BURNETT MELBOURNE MELBOURNE FINALIST PM04/020 TEA STORIES MANJUSHREE GREY GROUP SINGAPORE SINGAPORE FINALIST

3 CATEGORY PM05 : BEST NEW PRODUCT LAUNCH/RE-LAUNCH AT RETAIL PM05/008 SLURPEE XPANDINATOR SLURPEE LEO BURNETT MELBOURNE MELBOURNE FINALIST PM05/011 OP SECRETS ORIENTAL PRINCESS J. WALTER THOMPSON BANGKOK BANGKOK FINALIST CATEGORY PM06 : BEST USE OF GAMES, INCL. SWEEPSTAKES, CONTESTS, PRIZE-DRAWS PM06/004 PANICOUPON TSUTAYA HAKUHODO INC. TOKYO FINALIST CATEGORY PM07 : SPONSORSHIP/PARTNERSHIP CAMPAIGN PM07/002 ANZ GAYTMS ANZ BANK WHYBIN/TBWA MELBOURNE FINALIST PM07/005 GIFT BOX CATEGORY PM08 : BEST USE OF TV OR RADIO THE SALVATION ARMY / CROWN RELOCATIONS LEO BURNETT, HONG KONG HONG KONG FINALIST PM08/005 BLIND TASTE THAIRATH TV BBDO PROXIMITY THAILAND BANGKOK FINALIST PM08/006 OP SECRETS ORIENTAL PRINCESS J. WALTER THOMPSON BANGKOK BANGKOK FINALIST CATEGORY PM09 : BEST USE OF PRINT/CONVENTIONAL OUTDOOR NO AWARD

4 CATEGORY PM10 : BEST USE OF INTERNET/ONLINE ADVERTISING PM10/010 3 SECONDS COOKING SHRIMP FRYING CANNON EXPANDED LTE NETWORK TOKYU AGENCY INC. TOKYO FINALIST PM10/018 OP SECRETS ORIENTAL PRINCESS J. WALTER THOMPSON BANGKOK BANGKOK FINALIST CATEGORY PM11 : BEST USE OF OTHER DIGITAL MEDIA PM11/005 LOOK AT ME SAMSUNG ELECTRONICS CHEIL WORLDWIDE SEOUL FINALIST PM11/009 FUTURE TICKET NATIONAL STADIUM DENTSU INC. TOKYO FINALIST PM11/012 S-DRIVE S-DRIVE LEO BURNETT SYDNEY FINALIST PM11/017 TAGSY - A SMART ACCESSORY FOR WOMEN BAGGIT TBWA\INDIA MUMBAI FINALIST CATEGORY PM12 : BEST USE OF SOCIAL MEDIA PM12/005 YOUR CALL 3AW WHYBIN/TBWA MELBOURNE FINALIST PM12/007 ZOMBIE FOLLOWERS THE WALKING DEAD CLEMENGER BBDO SYDNEY SYDNEY FINALIST PM12/008 SHARE IT TO END IT CABCY JWT SINGAPORE SINGAPORE FINALIST PM12/011 HAIRTAGPROJECT HAIR DONATION CAMPAIGN BBDO PROXIMITY THAILAND BANGKOK FINALIST PM12/015 LEAVE IT TO US REQUEST SYSTEM AIR NEW ZEALAND ADK JAPAN TOKYO FINALIST

5 CATEGORY PM13 : BEST INTEGRATED PROMO CAMPAIGN PM13/001 BET REGRET BET REGRET MCCANN MELBOURNE MELBOURNE FINALIST PM13/002 TIGER AIR - INFREQUENT FLYERS CLUB TIGER AIR MCCANN MELBOURNE MELBOURNE FINALIST PM13/011 S-DRIVE S-DRIVE LEO BURNETT SYDNEY FINALIST PM13/016 MOVE FROM PM12/017 JASMINE TV5 ACE SAATCHI& SAATCHI MANILA MANILA FINALIST AS OF 19 MARCH 2015

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