Winners (Cyber Lions)
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1 Winners (Cyber Lions) Cat. No Entry No Title Client Product Entrant Company Country Agency Prize A01 (Food & Drinks ) A01/ SIZZL OSCAR MAYER OSCAR MAYER BACON 360i New York 360i New York A01/ GIVE EXTRA, GET EXTRA WRIGLEY, A SUBSIDIARY OF MARSORPORATED EXTRA GUM ENERGY BBDO Chicago ENERGY BBDO Chicago A02 (Fast Moving Consumer Goods ) A02/ THE FIRST EVER PINTEREST YARD SALE SHERWIN WILLIAMS KRYLON DEUTSCH New York DEUTSCH New York A03 (Durable Consumer Goods) A03/ MAGIC WORDS - THE UNWRITTEN STORIES HP HP ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo A04 (Cars & Automotive Products & Services) A04/ SLIDE AMAZING IN MOTION LEXUS INTERNATIONAL LEXUS CHI & PARTNERS London UNITED KINGDOM CHI & PARTNERS London A05 (Retail, e-commerce, Restaurants & Fast Food Chains) A05/ #OPTOUTSIDE REI REI VENABLES BELL & PARTNERS San Francisco A05/ COLORMAPS PPG COMEX COMEX MEXICO Mexico City MEXICO VENABLES BELL & MEXICO Mexico City / GOOGLE Mexico City A06 (Travel, Transport & Leisure) A06/ THE SWEDISH NUMBER SWEDISH TOURIST ASSOCIATION TOURISM INGO Stockholm SWEDEN INGO Stockholm A06/ HOLIDAYS ON DEMAND TRANSAVIA AIRLINE COMPANY LES GAULOIS Puteaux FRANCE LES GAULOIS Puteaux A07 (Media & Publications) A07/ MTV VMA GREEN- SCREENS MTV 2015 MTV VIDEO MUSIC AWARDS MTV New York MTV New York
2 A07/ HOUSE OF CARDS - FU 2016 NETFLIX HOUSE OF CARDS BBH NEW YORK BBH NEW YORK A08 (Financial Products & Services) A08/ MEET HALFWAY PAYPAL FINANCIAL SERVICE CP+B Boulder CP+B Boulder A08/ CLEVER KASH ASB BANK CLEVER KASH SAATCHI & SAATCHI Auckland NEW ZEALAND SAATCHI & SAATCHI Auckland A08/ THE NEXT REMBRANDT A08/ KIDSBOOK COLLECTION ING ING AMSTERDAM THE NETHERLANDS AMSTERDAM Grand Prix ITAU BANK INSTITUTIONAL AFRICA São Paulo BRAZIL AFRICA São Paulo A09 (Business Products & Services) A09/ STABILO - "TRUE COLOURS" STABILO INTERNATIONAL PLUG-IN JUNG von MATT Hamburg JUNG von MATT Hamburg A10 (Commercial Public Services) A10/ PIGEON AIR PATROL PLUME LABS PIGEON AIR PATROL DIGITASLBi London UNITED KINGDOM DIGITASLBi London A10/ "THE MOST DANGEROUS TOWN ON THE INTERNET" ORIGINAL DOCUMENTARY SERIES NORTON BY SYMANTEC NORTON GREY SAN FRANCISCO GREY SAN FRANCISCO A11 (Corporate Image ) A11/ GE PODCAST THEATRE PRESENTS THE MESSAGE GE GE BBDO New York BBDO New York A11/ EYE AM UNIQUE LENSCRAFTERS LENSCRAFTERS MARCEL Paris FRANCE MARCEL Paris A11/ THE NEXT ING ING THE NETHERLANDS REMBRANDT AMSTERDAM AMSTERDAM A11/ MAKE WHAT'S NEXT MICROSOFT TECHNOLOGY M:UNITED//McCANN New York M:UNITED//McCANN New York
3 A11/ RE:SHAKESPEARE SAMSUNG ELECTRONICS, THE ROYAL SHAKESPEARE COMPANY THE RE:SHAKESPEARE APP CHEIL UK London UNITED KINGDOM CHEIL UK London A12 (Public Health & Safety, Public Sector & Awareness Messages) A12/ CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER. PINK RIBBON BREAST CANCER AWARENESS DDB GROUP DDB GROUP B01 (Website) B01/ PRINTED BY SOMERSET PRINTED BY SOMERSET PRINTED BY SOMERSET LEO BURNETT TORONTO CANADA LEO BURNETT TORONTO B02 (Microsite) B02/ ALIVE MEMORY GOOGLE RUSSIA GOOGLE FRIENDS Moscow RUSSIA FRIENDS Moscow B02/ BOB DYLAN: LEGACY RECORDINGS BOB DYLAN THE HAVAS WORLDWIDE NEW HAVAS WORLDWIDE NEW STUDIO A REVISITED / SONY MUSIC CUTTING EDGE ALBUM YORK YORK B02/ BECAUSE RECOLLECTION BECAUSE MUSIC BECAUSE MUSIC 84.PARIS FRANCE 84.PARIS B03 (Web Service / Apps) B03/ CHOOSE YOUR SIDE B03/ EMERGENCY PIN CODE GOOGLE GOOGLE 72ANDSUNNY Playa Vista 72ANDSUNNY Playa Vista / GOOGLE Mountain View SEKRON SECURITY SYSTEMS SEKRON DIGITAL PROTECTION GREY BRAZIL São Paulo BRAZIL GREY BRAZIL São Paulo C02 (Innovative Online Ad Solution ) C02/ FAST FORWARD, HIKE GEICO INSURANCE THE MARTIN AGENCY THE MARTIN AGENCY C02/ FAST FORWARD, FOREST C02/ FAST FORWARD, LAKE GEICO INSURANCE THE MARTIN AGENCY GEICO INSURANCE THE MARTIN AGENCY THE MARTIN AGENCY THE MARTIN AGENCY
4 C02/ FAST FORWARD, GOING UP C02/ AMNESTY INTERNATIONAL UNBLOCKER GEICO INSURANCE THE MARTIN AGENCY AMNESTY INTERNATIONAL WORLD DAY AGAINST CYBER CENSORSHIP THE MARTIN AGENCY COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland C03 (Native Advertising) C03/ THE SUPER BOWL DUNK GATORADE GATORADE VML Kansas City VML Kansas City D01 (Social Video) D01/ LOOK WHO'S DRIVING D01/ THE VOICE OF NATURE D01/ IMAGINE THE POSSIBILITIES D01/ NATIVE MOBILE MUSIC VIDEO VOLVO TRUCKS VOLVO FMX FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS Gothenburg NOÉ NOÉ MARCEL Paris FRANCE MARCEL Paris MATTEL BARBIE BBDO SAN FRANCISCO San Francisco D01/ MANBOOBS MACMA BREAST CANCER AWARENESS BBDO SAN FRANCISCO San Francisco KING RECORDS LYRICAL SCHOOL TBWA\HAKUHODO Tokyo JAPAN TBWA\HAKUHODO Tokyo DAVID Buenos Aires ARGENTINA DAVID Buenos Aires D02 (Interactive Video) D02/ DREAMS OF DALÍ THE DALÍ MUSEUM THE DALÍ MUSEUM GOODBY SILVERSTEIN & GOODBY SILVERSTEIN & D02/ OUT THERE CANADA GOOSE OUTDOOR APPAREL CAA MARKETING LOS ANGELES CAA MARKETING LOS ANGELES / CANADA GOOSE Toronto D03 (Webisodes / Series) D03/ MALAK AND THE BOAT UNICEF HUMANITARIAN AID 180LA Santa Monica 180LA Santa Monica D03/ IVINE AND PILLOW UNICEF HUMANITARIAN AID 180LA Santa Monica 180LA Santa Monica D03/ MUSTAFA GOES FOR A WALK UNICEF HUMANITARIAN AID 180LA Santa Monica 180LA Santa Monica D04 (Other Video) D04/ VOICES OF LIFE SAMSUNG CONSUMER ELECTRONICS MOBILE APP & SPEAKER SYSTEM LEO BURNETT CHICAGO LEO BURNETT CHICAGO
5 E01 (Web ) E01/ LIGHTSABER ESCAPE: A CHROME EXPERIMENT GOOGLE, DISNEY, INDUSTRIAL LIGHT & MAGIC, LUCAS FILM GOOGLE CHROME 72ANDSUNNY Playa Vista 72ANDSUNNY Playa Vista / GOOGLE Mountain View E03 (Live Digital ) E03/ HCD RINK BINGO HOCKEY CLUB DAVOS HCD MERCHANDISE FCB ZÜRICH SWITZERLAND FCB ZÜRICH E03/ THE FIELD TRIP TO MARS LOCKHEED MARTIN GENERATION BEYOND McCANN NEW YORK McCANN NEW YORK F01 (Social Business) F01/ SMART SOCIAL LEASING DAIMLER AG, SMART MM SMART FORTWO, SMART FORFOUR BBDO GROUP BBDO GROUP F01/ TACOBOT TACO BELL TACOBOT DEUTSCH LA DEUTSCH LA F02 (Social Purpose) F02/ MISSING TYPE NHS BLOOD AND TRANSPLANT NATIONAL BLOOD WEEK F02/ I AM A WITNESS AD COUNCIL EMOJI GOODBY SILVERSTEIN & F02/ CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER. PINK RIBBON BREAST CANCER AWARENESS ENGINE London UNITED KINGDOM ENGINE London GOODBY SILVERSTEIN & DDB GROUP DDB GROUP F02/ DONATE THE BARS ATADOS BLACK BARS BRAZIL São Paulo F02/ DADS#SHARETHEL OAD (CASE STUDY) PROCTER & GAMBLE INDIA BRAZIL BRAZIL São Paulo ARIEL MATIC BBDO INDIA Mumbai INDIA BBDO INDIA Mumbai F02/ HELLO NZ TRANSPORT AGENCY F02/ GHOST VOTE STATES UNITED TO PREVENT GUN VIOLENCE ROAD SAFETY CLEMENGER BBDO NEW ZEALAND CLEMENGER BBDO PROMOTING SMART GUN LAWS GREY NEW YORK GREY NEW YORK
6 F02/ ADAPTOYS CHRISTOPHER & DANA REEVE FOUNDATION ADAPTOYS 360i New York 360i New York F02/ MANBOOBS MACMA BREAST CANCER AWARENESS DAVID Buenos Aires ARGENTINA DAVID Buenos Aires F02/ UNACCEPTABLE ACCEPTANCE LETTERS THE HUNTING GROUND THE HUNTING GROUND GOODBY SILVERSTEIN & GOODBY SILVERSTEIN & F03 (Response / Real-time Activity ) F03/ DONATE THE HATE - THE INVOLUNTARY ONLINE DONATION ZDK - GESELLSCHAFT DEMOKRATISCHE KULTUR GGMBH EXIT DEUTSCHLAND GRABARZ & PARTNER Hamburg GRABARZ & PARTNER Hamburg F03/ MR. ROBOT DEBT DELETION NBCUNIVERSAL MR. ROBOT ISL Washington ISL Washington / NETWORK New York F03/ STARDUST FOR BOWIE F03/ #LIVEINTHEMOVIE S STUDIO BRUSSEL STARDUST FOR BOWIE DDB BRUSSELS BELGIUM DDB BRUSSELS AIRBNB AIRBNB TBWA\CHIAT\DAY Los Angeles TBWA\CHIAT\DAY Los Angeles F04 (Co-Creation & User Generated Content ) F04/ MTV VMA GREEN- SCREENS MTV 2015 MTV VIDEO MUSIC AWARDS MTV New York MTV New York F04/ THE HOUSE OF CLICKS F04/ THE SUPER BOWL DUNK HEMNET COMMERCIAL RESIDENCE PRIME Stockholm SWEDEN PRIME Stockholm GATORADE GATORADE VML Kansas City VML Kansas City F04/ STRAIGHT OUTTA BEATS BY DRE. BEATS BY DRE. R/GA HUSTLE Los Angeles R/GA HUSTLE Los Angeles F04/ DONATE THE BARS ATADOS BLACK BARS BRAZIL São Paulo BRAZIL BRAZIL São Paulo F04/ MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland / Y&R MEDIA NZ Auckland / DAVID Miami F05 (Influencer / Talent ) F05/ SWITCHEROO MARS CHOCOLATE NORTH AMERICA SNICKERS BBDO New York BBDO New York F05/ ANTIDIARY SAMSUNG SAMSUNG MOBILE EDELMAN New York SAMSUNG ELECTRONICS AMERICA Ridgefield Park
7 F05/ THE SHELTER PET PROJECT AD COUNCIL, MADDIE'S FUND, THE HUMANE SOCIETY OF THE UNITED STATES THE SHELTER PET PROJECT New York New York F06 (Innovative Use of Social or Community) F06/ TRUTH DETECTOR 89 FM 89 FM DDB BRASIL São Paulo BRAZIL DDB BRASIL São Paulo F06/ SEA HERO QUEST DEUTSCHE TELEKOM DEUTSCHE TELEKOM SAATCHI & SAATCHI London UNITED KINGDOM SAATCHI & SAATCHI London F07 (Content Placement ) F07/ VERIZON IN MINECRAFT VERIZON F07/ VAN GOGH BNB ART INSTITUTE OF CHICAGO CONSUMER ELECTRONICS VAN GOGH "BEDROOMS" EXHIBIT WIEDEN+KENNEDY Portland WIEDEN+KENNEDY Portland LEO BURNETT CHICAGO LEO BURNETT CHICAGO F08 (Community Building / Management ) F08/ ANTIDIARY SAMSUNG SAMSUNG MOBILE EDELMAN New York SAMSUNG ELECTRONICS AMERICA Ridgefield Park F08/ SOCIAL INNOVATION CAMPAIGN LOWE'S LOWE'S BBDO New York BBDO New York F09 (Use of Social Data & Insight) F09/ MIRRORS OF RACISM NGO CRIOLA NGO W3HAUS São Paulo BRAZIL W3HAUS São Paulo F09/ SPOTIFY SINGLES SPOTIFY SINGLES (FOUND THEM FIRST, TASTE REWIND, MIXTUP,...) RAZORFISH New York RAZORFISH New York / SPOTIFY New York F10 (Apps / Tools) F10/ YOU'RE ACCEPTED MINUS 18 LGBT YOUTH SUPPORT GPY&R Melbourne AUSTRALIA GPY&R Melbourne F11 (Social Currency & Commerce) F11/ SMART SOCIAL LEASING DAIMLER AG, SMART MM SMART FORTWO, SMART FORFOUR BBDO GROUP BBDO GROUP
8 G01 (Tangible Tech ) G01/ F21 THREAD SCREEN FOREVER 21 FOREVER 21 BREAKFAST New York BREAKFAST New York G01/ GIGA SELFIE TOURISM AUSTRALIA SIGHTSEEING TBWA\HAKUHODO Tokyo JAPAN TBWA\HAKUHODO Tokyo G01/ PINLIST TOK&STOK FURNITURE STORE DDB BRASIL São Paulo BRAZIL DDB BRASIL São Paulo G01/ PUMA BEATBOT PUMA ATHLETIC WEAR New York New York G02 (Spatial Tech ) G02/ THE FIELD TRIP TO MARS G02/ TRIBECA FILM FESTIVAL REACTOR LOCKHEED MARTIN TRIBECA FILM FESTIVAL GENERATION BEYOND FILM FESTIVAL McCANN NEW YORK McCANN NEW YORK New York New York G03 (Digital Billboard) G03/ PHOTO COACH CANON CANON LENSES 360i New York 360i New York H01 (Integrated Multi-Platform (Online & Offline)) H01/ BALLANTINE'S SPACE GLASS PERNOD RICARD BALLANTINE'S HAVAS WORLDWIDE London UNITED KINGDOM HAVAS WORLDWIDE London H01/ SQUADVERTISER MICROSOFT XBOX / HALO McCANN LONDON UNITED KINGDOM McCANN LONDON H01/ MAGIC WORDS - THE UNWRITTEN STORIES HP HP ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo H01/ JUSTINO LOTERÍAS Y APUESTAS DEL ESTADO CHRISTMAS LOTTERY LEO BURNETT Madrid SPAIN LEO BURNETT Madrid Grand Prix Total Entries: 96
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Cat. No Entry No Title Client Product Entrant Company Country A01 (Food & Drinks ) A01/005 00082 BREWTROLEUM HEINEKEN NEW DB EXPORT COLENSO BBDO Auckland NEW A01/007 00071 THE FAIREST NIGHT OF ALL AB INBEV
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