123 MAIN STREET GLOBAL MARKETING PLAN

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1 123 MAIN STREET GLOBAL MARKETING PLAN PRE-MARKETING JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Professional Photography Global Luxury Sign PRINT & DIGITAL MARKETING JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Global Luxury Mailer or Brochure Wall Street Journal Homes & Estates Regional Edition New York Times Homes & Estates Global Edition Homes & Estates Global Edition Digital E-blast High-Definition Home Movie KEY WEBSITES JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC ColdwellBankerLuxury.com ColdwellBanker.com ColdwellBankerHomes.com APP.com CNNMoney.com DailyRecord.com HomeFinder.com Network Homes.com Hotpads.com Juwai.com ListHub.com (Global Network) LoHud.com MansionGlobal.com MSN.com MyCentralJersey.com NJ.com NewYorkTimes.com NorthJersey.com REALTOR.com RealEstate.AOL.com RobbReport.com Trulia.com UniqueHomes.com USLuxuryEstates.com* WallStreetJournal.com Zillow.com Advertising subject to change due to market trends and availability. *Properties are featured on a rotating basis Coldwell Banker Residential Brokerage. All Rights Reserved. Coldwell Banker Residential Brokerage fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Operated by a subsidiary of NRT LLC. Coldwell Banker, the Coldwell Banker Logo, Coldwell Banker Global Luxury and the Coldwell Banker Global Luxury logo service marks are registered or pending registrations owned by Coldwell Banker Real Estate LLC /17

2 123 MAIN STREET GLOBAL MARKETING PLAN Coldwell Banker Global Luxury is an effective global marketing program for luxury properties. In addition to the advertising efforts of our local sales office, Global Luxury marketing efforts are designed to reach and capture the affluent consumer through a multi-level partnership using our international, national, regional and local resources. Coldwell Banker Global Luxury has reserved a wealth of exclusive marketing and prominent advertising placements to effectively market your home to targeted buyer pools encompassing the following components: PROPERTY PREPARATION Professional photography the Global Luxury Regional Support Team will coordinate with a professional photographer and your sales associate to set up a photo shoot for your home. Copywriting the Global Luxury Regional Support Team will coordinate with your sales associate and a professional copywriter to prepare copy for print pieces and advertisements. INTERNATIONAL WEBSITE EXPOSURE Coldwell Banker Global Luxury listings are displayed on as many as 900 websites with an exceptional international reach including our network of company-owned websites and strategic partner sites. Of particular note, Global Luxury properties are marketed on: ColdwellBankerLuxury.com Juwai.com ListHub.com (Global Network) MansionGlobal.com NewYorkTimes.com RobbReport.com UniqueHomes.com USLuxuryEstates.com (International Microsite) WallStreetJournal.com SAMPLE PUBLIC RELATIONS OPPORTUNITIES Reserved for properties that are of a historic nature, architecturally unique or enjoy other landmark features, our in-house public-relations team will assist your sales associate in any way possible to reach various media outlets if your property warrants. GLOBAL LUXURY HIGH-DEFINITION HOME MOVIE The Global Luxury High-Definition Home Movie offers a unique way to show potential buyers your home at any given time at their convenience. This full motion video of your home is enhanced with music. The video is streamed online at ColdwellBankerLuxury.com, ColdwellBankerHomes.com, Coldwell Banker s On Location channel on YouTube and other partner websites.

3 COLDWELL BANKER GLOBAL LUXURY SM MARKETING PROGRAM The Coldwell Banker Global Luxury SM marketing program provides comprehensive exposure for some of the world s most luxurious homes. To effectively market your home to targeted buyers, Coldwell Banker Global Luxury has reserved a wealth of prominent marketing and advertising placements encompassing the following components: High-quality full-color Coldwell Banker Global Luxury property materials are created to display your home to potential buyers. The New York Times has a circulation of just over 146,000. Our full-color Global Luxury ads are included in the New Jersey zone covering New Jersey, metro Philadelphia (including Bucks County) and Orange and Rockland Counties in New York. The Wall Street Journal has a northeast circulation of 255,000 with a readership throughout New Jersey, New York, Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont. Our full-page Global Luxury ads are featured 2-3 times each month. Homes & Estates Global Edition, the exclusive magazine of Coldwell Banker is available in both print and digital formats and has a readership of over 300,000. The Magazine (Print: 100,000) The printed edition of Homes & Estates is distributed as a standalone publication on newsstands in the U.S., Canada, Central and South America, Europe, Asia, Australia and the Middle East. It is direct mailed to ultra-high net worth individuals, including top clients of Coldwell Banker affi liated sales associates, and shipped to Coldwell Banker offi ces worldwide. The magazine will be distributed to select airline lounges. In addition, 35,000 Homes & Estates magazines will be inserted into Unique Homes magazine (Global Issue) representing wealthy prospects in more than 80 countries worldwide. The Digital Edition (Distribution: 50,000) The digital edition of Homes & Estates is ed to a targeted group of affl uent consumers and promoted on UniqueHomes.com Homes & Estates Regional Edition available in print and digital formats, Homes & Estates Regional magazine is distributed throughout the Northeast. The Magazine (Circulation: 144,000) The printed edition of Global Luxury Homes & Estates Regional magazine reaches over 144,000 individuals in Massachusetts, Maine, New Hampshire, Rhode Island, Connecticut, New York, New Jersey and Pennsylvania through a combination of direct mail insertions into subscriber copies of the Wall Street Journal. The Digital Edition A digital version of Homes & Estates Regional magazine is published on ColdwellBankerHomes.com. The Global Luxury High-Definition Home Movie offers a unique way to show potential buyers your property on-line at any given time, at their convenience. This full motion video of your home is enhanced with music. The video is streamed online at coldwellbankerluxury.com, ColdwellBankerHomes.com, Coldwell Banker s channel on YouTube and other partner websites Coldwell Banker Residential Brokerage. All Rights Reserved. Coldwell Banker Residential Brokerage fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Operated by a subsidiary of NRT LLC. Coldwell Banker, the Coldwell Banker Logo, Coldwell Banker Global Luxury and the Coldwell Banker Global Luxury logo service marks are registered or pending registrations owned by Coldwell Banker Real Estate LLC NJ_5/17

4 123 MAIN STREET GLOBAL MARKETING PLAN REGIONAL, NATIONAL & INTERNATIONAL PRINT ADVERTISING Coldwell Banker Global Luxury Property Mailers or Brochures Your Global Luxury agent has access to a variety of high-quality, full color postcards and brochures to choose from to best display your home to potential buyers. National & International Mailing Lists Your Coldwell Banker Global Luxury agent has access to targeted mailing lists which include aircraft, yacht and horse owners, Fortune 1000 executives, real estate investors, and senior level executives, plus a roster list of local, regional and national Coldwell Banker Luxury Property Specialists. Wall Street Journal Northeast Region Circulation of 255,000+ over 8 states: ME, NH, VT, MA, RI, CT, NY & NJ New York Times New Jersey Zone Circulation of 146,000 throughout New Jersey, metro Philadelphia (including Bucks county) and Orange and Rockland counties in New York. Homes & Estates Regional Edition Available in print and digital formats, Homes & Estates Regional Magazine is distributed throughout the northeast. The Magazine (Circulation: Over 115,000) The printed edition of Homes & Estates Regional Magazine reaches over 115,000 individuals in Massachusetts, Maine, New Hampshire, Rhode Island, Connecticut, New York, New Jersey and Pennsylvania through a combination of direct mail insertions into subscriber copies of the Wall Street Journal. The Digital Edition A digital version of Homes & Estates Regional magazine is published on ColdwellBankerHomes.com Homes & Estates Global Edition The exclusive magazine of Coldwell Banker Global Luxury is available in both print and digital formats and has a readership of over 300, The Magazine (Print: 100,000): The printed edition of Homes & Estates is distributed as a standalone publication on newsstands in the U.S., Canada, Central and South America, Europe, Asia, Australia and the Middle East. It is direct mailed to ultra-high net worth individuals, including top clients of Coldwell Banker affiliated sales associates and distributed to Coldwell Banker offices worldwide. The magazine will be distributed to select airline lounges. In addition 35,000 Homes & Estates magazines will be inserted into Unique Homes Magazine (Global Issue) representing wealthy prospects in more than 80 countries worldwide. - The Digital Edition (Circulation: 50,000): The digital edition of Homes & Estates is ed to a targeted group of affluent consumers and promoted on UniqueHomes.com

5 MAXIMUM GLOBAL PROPERTY EXPOSURE Our powerful marketing platform is designed to reach the highest number of potential buyers, wherever they are. With the MAXimum program, you ll get: MAXimum Branding Your home will be displayed with multiple photos and key information on four of the most-visited real estate websites: Zillow, Trulia, realtor.com and Homes.com. My name and contact information will be shown next to your property, so interested buyers can easily reach me directly. MAXimum Exposure In addition to these four high-traffic sites, your home will be shown on as many as 900 websites, including all powered-by-zillow sites and the ever-expanding ListHub Global and HomeFinder.com networks. On top of that, all luxury listings are distributed to 50+ additional sites targeting high-net-worth individuals. MAXimum Leads Any online inquiries from buyers interested in your home are routed directly to my cell phone for my immediate response. This helps ensure that no potential buyer for your home is missed. ColdwellBankerHomes.com coldwellbanker.com coldwellbankerluxury.com 2017 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Operated by a subsidiary of NRT LLC. Coldwell Banker, the Coldwell Banker logo, Coldwell Banker Global Luxury and the Coldwell Banker Global Luxury logo are service marks registered or pending registration owned by Coldwell Banker Real Estate LLC. *Google Analytics, Jan. 1-Dec. 31, _4/17

6 E X PA N DE D ON L I N E R E AC H Your property will be displayed on the national consumer website ColdwellBankerHomes.com, which attracted 99 million site visits in 2016*. Additionally, the website recorded more than 150 million listing views and 1.2 million saved properties last year, boosting exposure for luxury listings and attracting home buyers from across the U.S. and throughout the world. Properties marketed through the Coldwell Banker Global Luxury program enjoy an expanded international reach SM through a multilingual microsite USLuxuryEstates.com designed to direct potential buyers in Brazil, China, Russia and the United Arab Emirates to coldwellbankerluxury.com. A search engine advertising campaign drives potential buyers to USLuxuryEstates.com, which can be viewed in Portuguese, Chinese, Russian, Arabic or English. The microsite features photo links to a selection of magnificent properties across the U.S. available on coldwellbankerluxury.com. *Google Analytics, Jan. 1-Dec. 31, Real estate agents affiliated with Coldwell Banker are independent contractor agents and are not employees of the Company Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Operated by a subsidiary of NRT LLC. Coldwell Banker, the Coldwell Banker logo, Coldwell Banker Global Luxury and the Coldwell Banker Global Luxury logo are service marks registered or pending registration owned by Coldwell Banker Real Estate LLC _4/17

7 Dear Homeowner: Thank you for the opportunity to share the advantages of the Coldwell Banker Global Luxury SM program with you. Coldwell Banker has been a luxury real estate leader for more than 110 years, representing and selling stately castles, remote islands, mansions and estates around the world. Every day, Coldwell Banker agents handle an average of $129.6 million in million plus home sales*. Locally, Coldwell Banker Residential Brokerage participated in 934 transaction sides of homes priced at $1 million or more in 2016, surpassing $1.3 billion in sales volume. This exceptional track record of success comes from having an exclusive program designed specifically for luxury properties. In this presentation, you will learn more about the Coldwell Banker Global Luxury program, and how Luxury Property Specialists use it to craft customized strategies for marketing luxury properties to affluent buyers worldwide. Coldwell Banker Luxury Property Specialists have an outstanding reputation for providing expert guidance, superior individualized service and the attention to detail that affluent clients deserve and have come to expect. I trust you will discover that we offer one of the world s most comprehensive and sophisticated luxury property marketing programs today. We welcome the opportunity to place an international spotlight on your home, and we look forward to working with you. Sincerely, Hal Maxwell President, New Jersey and Rockland County, New York Coldwell Banker Residential Brokerage *Average daily sales. Data based on closed and recorded transaction sides of homes sold for $1 million or more as reported by the U.S. Coldwell Banker franchise system for the calendar year $USD. Real estate agents affiliated with Coldwell Banker Residential Brokerage are independent contractor agents and are not employees of the Company Coldwell Banker Residential Brokerage. All Rights Reserved. Coldwell Banker Residential Brokerage fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Owned by a subsidiary of NRT LLC. Coldwell Banker, the Coldwell Banker logo, Coldwell Banker Global Luxury and the Coldwell Banker Global Luxury logo are service marks registered or pending registration owned by Coldwell Banker Real Estate LLC NJ_5/17

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