Luxury Portfolio A Powerful Network
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1 Luxury Portfolio A Powerful Network Windermere Real Estate is a proud member of Luxury Portfolio International, the luxury division of Leading Real Estate Companies of the World (a.k.a. LeadingRE). LeadingRE is a 48-year-old by-invitation global network responsible for more transactions each year than any other real estate network. Our affiliation with this powerful organization gives us strong connections to well-respected firms in over 30 countries, and the benefit of a referral program that makes over 40,000 client introductions each year more than any other real estate organization. Luxury Portfolio represents a virtual who s who of homes: the largest online inventory of $1 millionplus homes of any luxury network or franchise. So when you sell your luxury home with Windermere, you can count on our connections to provide premium worldwide exposure, as well as access to a global pool of qualified buyers. Most US $1M+ Listings n LuxuryPortfolio.com n SothebysRealty.com n ChristiesRealEstate.com n ColdwellBankerPreviews.com Largest Percentage of Global $1M+ Listings Luxury Portfolio is Truly Luxury 100% 84% 58% 80% 60% 40% 43% n LuxuryPortfolio.com 20% n ColdwellBankerPreviews.com 0% n SothebysRealty.com Source: Mintel International Website Survey 04/01/13 WORC 05/13 #907
2 Award-Winning Website LuxuryPortfolio.com LuxuryPortoflio.com is the award-winning website of Windermere s global luxury network, Luxury Portfolio International, with more properties priced over one million dollars than any other real estate network. The site achieves thousands of page-one positions on Google through extensive search engine and social media strategies, making it a top resource for sophisticated consumers searching for high-end properties online. LuxuryPortfolio.com markets 25,000 homes each year with multi-photo slideshows and interactive LuxeTours. Each listing is translated into nine languages and 60-plus currencies, which attracts monthly visitors from almost every country in the world. And not just any consumers visit the site a typical visitor to LuxuryPortfolio.com has a household income of $1.321 million, and owns a primary home valued at more than $3.8 million and a secondary home valued at more than $5 million. When you sell your luxury home with Windermere, you ll have the confidence of knowing it will receive the highest level of exposure through our global connections and powerful marketing tools like LuxuryPortfolio.com. WORC 05/13 #908
3 Luxury Portfolio Attracts Extraordinary Demographics Luxury Portfolio International attracts people like you who have not only the means, but also the motivation, to affect virtually everything surrounding today s real estate market. Your home is the ultimate reflection of your taste and style; the real estate professional you select must be constantly aware of trends, market shifts and your overall vision. When you trust your property to Windermere Real Estate and our global luxury network Luxury Portfolio, you can rest assured we will provide you with the knowledge, services and expertise necessary for a seamless transaction. Who they are Real Estate Plans: 78% Plan to buy or sell a home in the next three years 45% Are extremely likely to purchase a vacation/second home in a resort area in the next three years Desired Amenities in a Second Home: 51% Beaches 36% Private pool 33% Casual dining 33% Near friends and family 31% Golf 31% Health & wellness/spa facilities 31% Convenient access to stores Household Income: $1,321,000 Mean Value Primary Home: $3,823,000 Mean Value Secondary Home: $5,274,000 Average Age: 46 College Graduate +: 86% Male/Female: 68%/32% Married/Living Together: 84% Children <18 In The Home: 53% Length Of Time Wealthy: 12.1 years Own Business/C-Level Executive: 34%/19% Retired: 7% 29% Boating/sailing 29% Near casinos 25% Private club facilities 25% Water sports 24% Created for people just like me WORC 05/13 #910
4 Unprecedented Advertising Opportunities Windermere s Premier Properties program specializes in marketing high-end properties to the most qualified buyers. Our membership in the Luxury Portfolio International network helps us do that through targeted consumer and industry advertising programs, and multimedia partnerships focused on attracting clients in key domestic and global markets. Online, personalized ads drive traffic to the award-winning website LuxuryPortfolio.com, where visitors spend an average of 13 minutes browsing multiple pages. Luxury Portfolio is also the largest real estate advertiser in The Wall Street Journal, with strong online and offline presence in U.S., European and Asian editions. Luxury Portfolio s print advertising campaigns also appear regularly in leading magazines including Veranda, Architectural Digest, Unique Homes, Worth, Country Life International, Smart Money, Velocity, Opera News, and several Condé Nast publications throughout the U.K., Russia and Asia. When you buy or sell your luxury property with Windermere, you ll enjoy the added exposure of the global media portfolio and connections afforded by our membership in the exclusive Luxury Portfolio International network. SEaTTLE, Wa $5,500,000 Windermere real Estate Bob Bennion & Mary Snyder WEB ID: ENZZ8 EXCEPTIONAL HOMES. PuErTO VaLLarTa, MEXICO $785,000 P.V. realty, S.a. de C.V. Silvia L. Elias WEB ID: YRDQ8 FaIrFIELD, CT $9,700,000 William raveis real Estate, Mortgage & Insurance a. Estelle/L. Lehman WEB ID: VNTV8 POWERFUL NETWORK. Finding your home is a personal process of discovery, and the accomplished global network of Luxury Portfolio brokers are ready to assist in the journey. Explore over 25,000 of the world s finest properties marketed on luxuryportfolio.com each year. Enter the property Web ID for more detail. TEquESTa, FL PrICE upon request Illustrated Properties Luxury Collection Peter Erdmann OSPrEY, FL $3,699,000 WEB ID: FKUQ8 Michael Saunders & Company Nicole Hammons-Dovgopolyi Luxury Portfolio International.TM Offering is subject to errors, omissions, change of price, or withdrawal without notice. Equal Housing Opportunity. WEB ID: NLSZ8 luxuryportfolio.com I N T E R N A T I O N A L LOOKOuT MOuNTaIN, TN $2,500,000 CrYE-LEIKE real Estate Services Sue Markley WEB ID: EMGZ8 SaNTa rosa, Ca $11,750,000 alain Pinel realtors Nicki Naylor WEB ID: IRFV8 MaSHPEE, Ma $2,995,000 robert Paul Properties robert Kinlin WEB ID: TUSQ8 PaLM SPrINGS, Ca $2,395,000 Windermere real Estate Southern California Scott Histed WEB ID: BVDZ8 WORC 05/13 #911
5 Exclusive Access to Global Connections We understand the demands on affluent consumers who often require changing locations more frequently and the purchasing of homes in multiple destinations. Windermere is uniquely qualified to meet these needs due to our membership in Leading Real Estate Companies of the World, which connects us to more than 550 top local brokerages in over 30 countries. Because each of its members is held to a high standard of performance and measured each year, this powerful network participates in more transactions than any other national or global real estate organization. Many of its members also specialize in luxury endeavors, and we share a special relationship with them through Luxury Portfolio International, which represents only the finest properties with a highly customized marketing program. Whether you are buying or selling, you can be confident that Windermere s global connections can help deliver exceptional real estate experiences anywhere in the world. CANADA UNITED STATES CENTRAL AMERICA CARIBBEAN MEXICO EUROPE CHINA SOUTH AFRICA SOUTH PACIFIC WORC 05/13 #912
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