Marketing Your Home For All It s s Worth. Tholen Hill Team. presented by. and. Premier Realty

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1 Marketing Your Home For All It s s Worth presented by Tholen Hill Team and RE/MAX Premier Realty

2 Table Of Contents 1. RE/MAX International - The Power Of The Brand 2. RE/MAX Premier Realty - A Proven Winner 3. Meet The Tholen Hill Team 4. What Our Clients Are Saying About Us 5. Marketing Plan 6. The Power of the Web 7. Market Value and the Importance of Accurate Pricing 8. Preparing Your Home for Showing 9. Our Objective 10. Our Commitment to You

3 RE/MAX INTERNATIONAL The Power of the Brand

4 Nobody in The World Sells More Real Estate Than RE/MAX! RE/MAX is the world leader in residential real estate with more than 6,200 full-service offices the largest real estate network in the world. RE/MAX is operating in 85 countries and 6 continents across the globe. RE/MAX Sales associates proudly number more than 89,000 independent sales professional agents worldwide.

5 RE/MAX vs. The Industry 2011 In 2011, RE/MAX tops the charts in: Transaction sides per U.S. agent Total U.S. transaction sides Number of countries Number of offices worldwide Number of agents worldwide

6 RE/MAX Stands for Real Estate MAXimums MAXIMUM Experience RE/MAX agents have more advanced educational designations than all other real estate companies combined. MAXIMUM Market Exposure RE/MAX agents outsell the competition by an incredible 3 to 1 ratio. MAXIMUM Service RE/MAX agents average more than 15 years of service in the industry. Source: National Associations of Realtors

7 A Telling Statistic: 30% 80% Real estate agents with traditional firms expect that 30% of their business will come from personal and business referrals. More than 80% of RE/MAX agents business comes from repeat business or referrals from past personal and professional acquaintances. Source: Nationwide Poll of Agents by National Association of Realtors

8 The Difference: Agents with traditional companies have little investment and therefore little risk in listing your property. But for us, it is critical to have your home SOLD. If we don t sell your home, our investment will be lost!

9 RE/MAX National Advertising Because RE/MAX dominates national real estate TV advertising, in 2010 it reached more viewers than all other real estate brands combined. In 2010, RE/MAX had 59 percent Share of Voice, for viewers

10 Are YOU Getting YOUR Fair Share Of Television Advertising?

11 RE/MAX National Television Advertising Debuted in 2006: NFL Sunday Night Football on NBC Covers all major networks and cable channels Leads in Spanish-language television

12 National Radio Advertising RE/MAX is featured in leading national programs The Masters Golf Tournament U.S. Open Golf Tournament NCAA Basketball The National Football League More than 4.9 billion impressions annually

13 National Print Advertising

14 Premier Realty A Proven Winner!

15 Our Office located at 2210 W. 75 th St, Prairie Village, Kansas Phone: Fax:

16 Why RE/MAX Premier? RE/MAX Premier is a renowned RE/MAX office in the state of Kansas. Our agents excel because we truly understand the needs of our customers, and we do everything possible to make sure you re completely satisfied with our services. Our agents average more than 15 years of experience in this area and sell above the industry average. Your RE/MAX Premier agent also receives ongoing training in the latest marketing technology, such as social media and QR Codes, which helps him or her assist you in the buying or selling process.

17 Our Margin of Success In 2010, RE/MAX agents averaged 14.5 transaction sides, compared to 6.8 for all other agents. In sales volume, RE/MAX agents averaged more than $3 million 62% more than all other agents. In fact, most area agents don t do half the number of transactions as the average RE/MAX Premier agent!

18 A Few of the Major National and Local Corporations that Chose RE/MAX to Represent Their Employees:

19 Who Would You Prefer Get the Calls Your Listing Agent or a Part-Time Agent Who Has Never Seen Your Home? Traditional companies use an antiquated system called board duty. Usually manned by part-time, new or low-volume agents, they sit in three or four hour unpaid shifts, in an effort to get leads. A board duty agent, who has likely never seen the property, is the person who relays the information about your home to the consumer a fundamental flaw. At RE/MAX Premier, all incoming calls are directed immediately to your listing agent who is most knowledgeable about your home and most motivated to get it sold!

20 RE/MAX Premier Realty Giving Back to Our Community RE/MAX Premier associates choose to donate a portion of their income each year to benefit The Children s Miracle Network. One hundred percent of our contributions benefit Kansas City children and their families through Children s Mercy Hospital and The University of Kansas Medical Center. In addition, the Tholen Hill Team hosts annual fundraising events for a cure for ALS disease and the Children s SPOT, a group that aids children with developmental learning disabilities. Each home we list for sale becomes a Miracle Home in the eyes of these special children!

21 Meet the Tholen Hill Team

22 Pat Tholen, CRS Jeff Hill, CRS Bob Willson, PhD Licensed Assistant Inspection Manager

23 Pat Tholen, CRS Licensed since 1973 Local Board of Realtors: 1997 Realtor Salesperson, Johnson County Board of Realtors State Association of Realtors: 1998 Realtor of the Year, Kansas Association of Realtors Chairman KAR Governmental Affairs KAR Strategic Planning Committee Chairman 1999, 2009 Kansas Association of Realtors President 1995 KAR Lifetime Director 17 year member Kansas Honor Society RPAC Trustee Kansas KCRAR Committee Chairs and Co-Chairs Chairman 2010 KAR Directors from KCRAR Executive Official 2011 National Association of Realtors: Two-Term Director of National Association of Realtors Executive Committee National Association of Realtors Region IX National Association of Realtors Vice President 1999 Jeff Hill, CRS Licensed since 1991 Local Board of Realtors: 2005 Salesperson of the Year Chairman of Sunflower region Board of Directors Finance, Budget, & Audit Committee present Realtor of the Year & Awards Committee Professional Standards Committee Grievance, Ethics, & Arbitration Committees Governmental Affairs Committee 2009-present RPAC Trustee 2010-present RPAC Co-Chair State Association of Realtors: Board of Directors Professional Standards Committee KAR Vision Team RPIC Committee Convention Task Force RPAC Capitol Contributor Fast Track Leadership Graduate National Association of Realtors: Accredited Buyer Representative Certified Residential Specialist Graduate Realtor Institute Heartland MLS: Board of Directors Security Task Force-2007

24 THOLEN HILL TEAM STATS WE SELL IT ALL: Highest Sale $2,200,000 and Lowest Sale $27,000 Tholen Hill Ranked Top Ten RE/MAX Team in Kansas

25 Front: Jacqui McKinney - Reece & Nichols, Gail G. Dicus Keller Williams, Heather Broderick RE/MAX State Line, Scottie Broderick RE/MAX State Line, Deanna Gordon Keller Williams. Middle: Cindy Zitterkopf Reece & Nichols, Steve Johns Keller Williams, Judy Johns Keller Williams, Pat Tholen RE/MAX Premier, Peggy Hellings Prudential Kansas City, Sally Costello RE/MAX Premier. Back: David Costello RE/MAX Premier, Jim Gamble Reece & Nichols, Jeff Hill RE/MAX Premier, Michael Hagen Keller Williams. Not Pictured: Brad Korn Keller Williams

26 Recognition Within Our Industry In 2010, the Tholen Hill Team was ranked among the top 10 teams in Kansas.

27 Our RE/MAX Awards

28 What Our Clients Are Saying About Us

29 REVIEWS Pat Tholen is someone I would highly recommend. I am in sales and recognized in her both talent and carefully honed sales skills. A true professional and an aggressive, positive, results-oriented person. ~ Karen Reilly June 4, 2011 Seller Jeff was knowledgeable and available whenever we called him. ~ Gary Blakeman March 29, 2011 Buyer and Seller Thank you, Pat! I have appreciated your hard work for me! She worked hard for my best interest, was available to me, and had prompt and friendly service. ~ Eileen Connell February 10, 2011 Buyer

30 REVIEWS Pat and Bob, we took to Poland a video of our home to show it to our parents. They would like to thank you for your huge effort with finding the house, helping us to close the deal and being such a support to us all the time in KC! We also would like to express our gratitude to you again for making happy not only us, but also our parents. Although they don t speak English, they would love to meet you in person, when they finally come to KC. ~ Ewa and Michal December 19, 2010 Buyers Pat is so knowledgeable about the market and very responsive. ~ Jen Webb Sept. 30, 2010 Seller Pat was exceptional. She was available on the weekends and was always in contact. Her experience leaves little room for improvement. We told Pat what we wanted to look at, and she set up everything. She went above and beyond the call of duty to make this a perfect experience. ~ James W. Bley July 20, 2010 Buyer

31 REVIEWS Pat did an excellent job in a difficult time in the market. We were impressed with her thoughtfulness and insight at every turn. ~ Dan Nastali April 29, 2009 Seller We cannot express to you enough how grateful we are to you to have helped us find our first home. You have made this process much easier than we anticipated it would ever be! We know small bumps may still occur, and we know you ll help us through it all! Thank you, Pat, for everything! ~ Trevor and Nicole March 2010 Buyers Jeff Hill s most valuable service His honesty with regards to what was important to ask the seller to repair. ~ Brenda K. Graham April 24, 2009 Buyer

32 REVIEWS Pat, Bob and Co., We all have agreed from day one that we could not have had a better agent! During this period of economic turmoil you unwavering common sense, direct and timely updates, and incredible knowledge of the market and its nuances was priceless as they say. Clearly you ve created some solid systems to help guide families to do the best possible decisions. It s really a bonus that you found a client who will enjoy the home that s been at the center of our family for decades. ~ Pat Alea March 14, 2009 Seller Pat, we wanted to thank you for all the hard work and you support during the process; We cannot imagine any other agent driving to our house at 5:15 a.m. in order to clean the fridge with a toothbrush or brush the island in the kitchen to avoid any grease to help taking out objections of the buyer during the inspection. ~ Eric and Cecile Placidet Dec. 31, 2008 Seller

33 REVIEWS We talked with all the agents referred by friends and chose Pat and Jeff. We listed our house and bought a new house. We found their settlement negotiations most valuable. There was an easy rapport and they were very responsive! ~ Fred and Janine Hron, Leawood, KS Pat was able to do what I thought was impossible! ~ John Gibson, Kansas City, MO Pat and Jeff helped us understand the area, our options and how to get connected! ~ Karen Prest, Leawood, KS

34 REVIEWS Pat and Jeff went WELL above and beyond our expectations. ~ Brett Miller, Leawood, KS Pat and Jeff helped us determine what work needed to be done before selling our house and located contractors to do the work at our new house! ~ Linda Willson, Overland Park, KS Pat took the time over the course of a month when I was in town on business to familiarize me with the area. ~Neil Taylor, Olathe, KS Pat always makes the deal work! ~ Julie Westlund, Leawood, KS

35 REVIEWS Pat and Jeff really went to bat for us with the other agent and the seller! ~ Allen & Adela Fleming, Kansas City, MO Pat and Jeff put forth tremendous effort with open houses, showings, etc. ~ Larry & Helen Cates, Kansas City, MO We have lots of friends who are realtors and Pat was a tennis acquaintance (and this neighborhood had a history of slow moving houses). We chose Pat and she was on top of everything and sold it quickly. ~ Steve & Trish Cattron, Kansas City, MO A note of thanks on our big day. You have been a joy to work with. You have gone beyond the call of duty! ~ Karen Lillian, Prairie Village, KS

36 We Measure Our Success By The Yard

37 Marketing Plan

38 Pre-Marketing Preview property and offer staging of the home for showings. Discuss agency relationships: Buyer and Seller representation. Provide a current market analysis and recommend a pricing strategy. Arrange a broker s price opinion with top KC agents. Strategize a buyer profile and target the agents who work with these clients. Process listing agreement and obtain property information. Provide owners with an estimate of net proceeds. Establish showing instructions and coordinate showings with seller. Prepare MLS data and submit to Heartland MLS (9000+ agents). Arrange for professional photographer to take interior and exterior photos of the property. Establish and provide financing options for buyers. Prepare advertisements for marketing the property. Create a 24-hour virtual open house slideshow for online marketing. Create a Homebook with photos, disclosures and other information about the property. Provide color brochures with property information for showings, open houses and tour. Supply custom sign with Web address for property. Set up Showings.com profile for access to marketing efforts and results. Notify Masterminds and top agents about first showing date for home.

39 Promotional Activities Place For Sale sign in yard with custom website riders and QR Code. Provide home for sale and open house pointers (if applicable). Announce new listing to sales associates via , phone calls and personal contact. Place property information on the RE/MAX, tholenhill.com, MLS and Tholen Hill Team Facebook websites. Purchase property address from godaddy.com Match prospects and notify agents and buyers about property. Send promotional color postcards to neighbors, key contacts and targeted Realtors. Send property brochure to agents who have sold or listed a similar property in the area. Deliver property flyers to key agents and offices. Host MLS tour with drawing or luncheon. Host open house the first two Sundays on the market. Send Tholen Hill Report promoting our properties to our personal contacts and past clients. Notify corporate contacts. Order Quick Response or QR code from Reliance website.

40 Promotional Activities Provide feedback from agents and clients who have viewed the property. Distribute listing information at monthly Mastermind meeting. Review marketing activities and pricing strategy at weekly team meeting. Provide activity reports with updates on marketing, feedback, area sales and competition. Control calls and follow up on inquiries about the property. Prepare flyer promoting Realtor tour.

41 Contract to Closing Negotiate contract in seller s best interest. Coordinate and attend inspections of the property. Resolve inspection issues. Assist with and document completion of necessary repairs. Coordinate appraisal and provide comparable sales as needed. Review closing documents. Facilitate transfer of property to buyer.

42 The Power of The Web

43 All RE/MAX Ads Focus On Our Website The #1 Real Estate Agency Website In The World!

44 Home Shoppers Do Their Hunting Online More than 84% of consumers searching for residential real estate use the Internet as their primary search tool, and no one can give you better web exposure than Tholen Hill and RE/MAX

45 Marketing Your Home Worldwide The Tholen Hill Team uses the Web to its advantage by keeping a current list of homes and open houses on and the Tholen Hill Team Facebook page, as well as creating an individualized website for each listing.

46 Your home will have it s own personalized web site with its own custom web address Example

47 Prospective buyers can log in to learn as much as possible about your home, allowing us to contact them.

48 They can contact us in an instant via the website to schedule a personal tour!

49 Tholen Hill Team RE/MAX First REALTORS Nall Ave Leawood, KS Phone: Showings.com Your own personalized, password protected web site that provides 24-hour access to all showings and feedback!

50 Where Can RE/MAX Listings Be Seen On The Web? RE/MAX.com

51 Where Can RE/MAX Listings Be Seen On The Web?

52 Market Value and the Importance of Accurate Pricing

53 Market value is defined as the price a ready, willing and able buyer will pay.

54 Factors That Influence The Value Of Your Property Physical Qualities of the Property Location Age size of house and lot Floor plan and architectural style Overall condition of the property Market Conditions Interest rates and availability of financing Buyer demand Prices of recently sold comparable properties Seasonal demand Short sales and foreclosures The Competition The number of similar properties for sale Their prices, location, condition and the motivation of these sellers

55 Factors that Don t Influence the Value of Your Property Original Price The price you originally paid for your property Previous Appraisals Your county tax appraisal or appraisals done for refinance purposes Needed Proceeds The cash proceeds you want or need from the sale of your home Repairs, Replacements And Maintenance Repairs or replacement of items such as roofs, furnaces, a/c, etc Opinions What non-professionals say your property is worth

56 Pricing A well-priced listing from the start is the most important factor in achieving top dollar.

57 LESS TIME ONLY 1-IN-100 CHANCE Finding that single, unique buyer who ll pay this price is possible, but not likely in this market or in the foreseeable future. A GOOD NUMBER OF YOUR BEST QUALIFIED AND MOST LIKELY BUYERS Our counsel is to price your home in this marketing range where a good, fair price can be anticipated within a reasonable time. MORE MONEY A QUICKER SALE- BUT YOU WILL MISS TOP DOLLAR Below the market. You can expect more interest from more buyers, more quickly, and probably, a sale in faster time.

58 The prime marketing time occurs during the first few weeks. Number of showings Number of weeks

59 The Difference Between Asking And Selling Price Over Time -1.9% -3.6% -5.6% -8.9% Month 1 Months Months Months Source: National Associations of Realtors.

60 Preparing Your Home For Showing

61 20 Ways You Can Help Your Home Sell FAST! 1. Enhance your curb appeal lawn, shrubs, flower beds and porch should all be attended to in an effort to create a great first impression. 2. Clean, paint and then clean again inside and out. 3. Worn or dirty carpet is a big turn-off for buyers clean or replace as necessary. 4. Check all faucets and bulbs for proper operation. 5. Make sure all doors (including cabinets and closets) open and close easily. 6. Remove any safety hazards shoes, extension cords, low-hanging lights, etc. 7. Clean all storage areas and remove everything that isn t necessary. 8. Organize your closets and pack anything you don t absolutely need. 9. Make your bathrooms sparkle and display your best towels, floor mats, etc. 10. Create the illusion of space remove everything from countertops and vanities that you don t use daily. 11. Create dream bedrooms remove excess furniture for a spacious but comfortable look.

62 20 Ways You Can Help Your Home Sell FAST! 12. Brighten the day - open all blinds and draperies, and turn on all lights before showings. 13. Light the night turn on all lights (including outdoor) to add color and warmth, and make prospects feel welcome. 14. Turn off televisions, but consider leaving some quiet music playing while the house is being shown. 15. Remove pets from the home for showings some people are afraid of dogs and many are allergic to cats. 16. Speaking of pets do anything necessary to eliminate the odor of pets or cigarette smoke. 17. The scent of freshly baked bread or cookies can help, but refrain from cooking foods that will result in pungent odors cabbage, fish, etc. 18. Give them space and let them linger potential buyers often feel like intruders when the sellers are present during showings. 19. Consider a home warranty it will cover you during the listing period and give buyers added confidence about the mechanical integrity of the home. 20. Help me help you if a prospect comes to your door, please refrain from talking about price, terms or other real estate matters.

63 Remember: Buyers buy what they can see, not what they have to imagine!

64 Our Objective

65 We will be working together as a team to sell your home. Communication and cooperation will ensure that we are successful!

66 Our Objective Is to Sell Your Home At the highest possible price. In the shortest amount of time. With the most favorable terms.

67 Our Commitment To You

68 We commit to: Provide you with a thorough market analysis of your home. Assist in all pre-listing preparations and staging. Initiate a marketing and promotion campaign based on our experience and success that capitalizes on the RE/MAX brand. Make every effort to negotiate terms that match your goals. Manage all transaction details through closing to minimize any risk that will impact your timeframe or net proceeds. Provide you with excellent service throughout the transaction. Be accessible to you and communicate frequently!

69 Thank You For Your Time And Consideration!