Berkshire Hathaway. huff.com SALES VOLUME. National Presence. Local Connections

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1 National Presence Local Connections A strong HUFF brand combined with the resources of HomeServices enhances our ability to deliver superior technology and comprehensive customer services. Since 1975 HUFF has been a respected and well known name in the Tri-State. HUFF Realty, a Berkshire Hathaway Affiliate, is part of the second largest home services provider in the United States, HomeServices of America, encompassing multiple brands and thousands of agents across the nation. Berkshire Hathaway One of the World s Most Respected Companies in 2014 Barron s Magazine Our affiliation with Berkshire Hathaway strengthens our position for our clients. We are proud to be part of the most respected company in the world and proud of the contributions from our HUFF Realty associates. HomeServices Companies Prudential/Berkshire Hathaway HomeServices Network Real Living Network Our national presence includes: 30 brands in 25 states 22,114 agents/450 offices $56 billion sales volume 184,207 real estate transactions $3.7 billion mortgage volume 216,318 affiliated services transactions LeadingRE Network 50 Countries Firms. 120,000 Sales Associates. HUFF Realty is a member of the LeadingRE network, a collection of the world s finest residential real estate firms around the world, producing more annual home sales than any other real estate network. 39% SALES VOLUME Coldwell Banker 24% Keller Williams Re/Max Unaffiliated Firms 5% 8% 9%

2 Full Service - All In One Place HUFF Realty Core Services: You can depend on the Core Services Team at HUFF Realty to provide buyers with expert service, sound advice and an open door. Having these essential services under one roof saves time and streamlines the real estate process. MORTGAGE TITLE INSURANCE WARRANTY A full menu of traditional and portfolio loan products. Extensive title, legal & closing experience facilitating smooth closings. Highly rated providers for home, auto and health. Protection for homeowners from the high cost of unexpected repairs or replacements. RELOCATION RENTALS COMMERCIAL Working with major employers and relocation service providers. Specializing in leasing apartments, condos, and single-family homes. Site selection, planning, market analysis,and occupancy services.

3 Where Buyers First Learned About the Home They Purchased 88% of home buyers used an online website and a real estate agent as informatrion sources in their home search process. Buyers of previoously owned homes were more liklely to report using a real estate agent at 90%. 35% Internet Real Estate Agent 40% 11% 1% 2% Print Media Directly from/know Seller Source: 2014 NAR Profile of Home Builders and Sellers 5% 6% Builder/ Builder Agent Yard Sign Family/Friend

4 Showing Activity % of Asking Price $ Price It Right The longer a property is on the market the fewer showings it receives and the percent of the asking price decreases. The single most important factor to consider when selling a house is the home s price tag: how much your house is worth. You don't want to overprice the house because you will lose the freshness of the home's Time on the Market appeal after the first two to three weeks of showings. Timing is everything. The best offers are the first offers. Hit Your Target TARGET VALUE Among other factors, HUFF Realty generates a Comparative Market Analysis Report (CMA) to assist in targeting the current market value of your home. An advantage over appraisals is the CMA provides not just three comparable sales, but also market time and other homes for sale. 4-6% off market 6-12% off market 12%+ off market Homes priced 4-6% off market value equal: Showings, No Offers Homes priced 6-12% off market value equal: Drive-ups Only, No Showings Homes priced 12% or more off market value equal: Drive-By Only 2014 HUFF Realty

5 The Selling Journey MEET WITH ME AGREE ON SELLING PLAN STAGE HOME OFFER PRESENTED NEGOTIATIONS COUNTER OFFER LISTING PAPERWORK PRICE ADJUSTMENT ACCEPTED OFFER CLOSING PHOTOS TAKEN SHOWINGS MARKET EXPOSURE INSPECTIONS BUYER CLOSING REPAIR REQUESTS SOLD! MEET WITH ME Establish rapport, wants/needs, and counseling about the selling process. PHOTOS TAKEN The number one items desired by buyers when viewing homes online are photos. OFFER PRESENTED The buyer's agent contacts the seller's agent who contacts you to present the offer. INSPECTIONS The inspection is to protect the buyer from hidden issues that cannot be seen with the naked eye. AGREE ON SELLING PLAN Test and review market conditions. MARKET EXPOSURE Provide agents information and access to your home. NEGOTIATIONS Negotiations are a NORMAL part of the seller's journey. REPAIRS It is your choice to make the repairs buyers may request. STAGE HOME Make available improvements to highlight the home. SHOWINGS After agents and buyers see your home online, they may want to visit the home. COUNTER OFFER It is REASONABLE for sellers and buyers to counter offer as they negotiate the sale. BUYER CLOSING PROCESS You are waiting for the buyer's paperwork, etc. to legally transfer the property. LISTING PAPERWORK The listing paperwork enacts the HUFF team of professionals to legally market your home. PRICE ADJUSTMENTS Current market conditions determine the price buyers will want to pay. This is a NORMAL process. ACCEPTED OFFER At some point the buyer and seller agree with each other which starts the final phase. CLOSING When you meet to sign the legal papers to transfer ownership and collect any money due at the closing.

6 Your Listing On-Line: Distribution and Access HUFF Realty has an aggressive strategy for attracting home buyers. We distribute your listing information to premiere consumer web sites who direct your listing information to hundreds more sites. We make sure that we maximize every opportunity to attract qualified buyers. WEB MOBILE HUFF.com provides the latest in listing features and technology designed to maximize the exposure of your home. HUFF Mobile is fully optimized to display your listing properly on multiple devices. CONNECT VIRTUAL All HUFF Realty agents have their own web sites with access to your listing details. A Virtual Tour is created and distributed on-line and links directly back to your listing. YOUR LISTING ACCESS HUFF s Anytime Listing Line provides 24/7, on-site access to your listing information. LOCAL Your listing is distributed within the local MLS network and will appear on all local broker web sites. NETWORK Your listing will appear on all local broker web sites. GLOBAL Utilizing ListHub and LeadingRE networks, your listing is distributed to hundreds of sites buyers use to find properties.

7 HUFF Realty s Mobile APP Unique Features Search by MLS#, City, or Zip Search by Circle Draw or Property Scan Listings displayed on full-color map List view or Gallery view Real-time data from the MLS Easy to share and save favorites Easy to request info and schedule appointments Unique user accounts Map View Property Scan Circle Draw Anytime Listing Line More Inquiries = More Showings = Faster Sale Your sign becomes a powerful advertisement Buyers call or text The Anytime Listing Line Number to receive immediate information about your property. Your agent is notified, increasing the likelihood of showings. INFO 24/7 Anytime Listing Line LISTING LINE Text or Call for Info Mobile Access to Info Agent Notified Showing Appointment

8 Marketing Your Home HUFF Realty captures buyers attention locally and nationally, on-line and off. Our strategic marketing plan is designed to attract buyers, provide instant information about your property and allows an immediate way to schedule a showing. HUFF Realty s Agents, Marketing and Technology Teams get your home information in front of potential buyers faster and more effectively. On-Line Targeting Buyers HUFF Agents Your listing information disperses throughout our Agent Network, linking buyers to your property. Access to your property details through multiple local and national on-line networks. BUYERS Social Media On-Site Marketing Social media such as Facebook, Linkedin and Twitter, enhance your listing s exposure. HUFF yard signs are a powerful interactive tool for your listing with the Anytime Listing Line. BUYERS YouTube Buyers Next Door Virtual Tours posted on YouTube and HUFF s YouTube Channel enhance your exposure. Most buyers are local so informing the area through direct mail that your home is available alerts potential buyers. BUYERS Brochures Open House Smartly designed property brochures provide on-site information as well as a take away reminder of your listing. Open house events attract interested buyers to your property and allows for one-on-one interaction. Targeting Social Media Social media is quickly becoming a popular Buyer s tool in obtaining information about the real estate market. HUFF Realty utilizes social networking as part of our marketing strategy in order to harness the opportunities of social networking to attract potential buyers. Your Listing Posted to Social Sites Attracts Potential Buyers

9 Your Listing On HUFF.com HUFF Realty has an aggressive strategy for attracting home buyers. We distribute your listing information to premier consumer web sites who direct your listing information to hundreds more sites. HUFF.com Quick Property Details Large Image Viewer Street Views Multiple Image Slideshow Virtual Tour Market Reports Showing Scheduler Expanded Property Details Interactive Mapping Neighborhood Details School Information Mortgage Information Walk Score Social Media Linking able Listing Info Agent Mobile Site HUFF App HUFF.com is fully optimized for mobile devices. Your listing is automatically optimized for mobile devices. This allows buyers access to your information 24/7 and the ability to contact your HUFF agent and schedule a showing on-site.

10 Kentucky MLS LISTING Statistics Residential Single Family (excluding condos). Reported listings by percentage from January 1, 2014 thru October 31, HUFF Realty Kentucky ReMax Affilates Sibcy Cline CBWS Keller Williams Realty Executives Star One 16.5% 14.72% 12.44% 7.59% 4.72% 2.97% 1.52% Kentucky MLS SOLD Statistics Totals of Residential, Multi, Commercial Land. HUFF Realty Kentucky Sibcy Cline ReMax Affilates CBWS Keller Williams Realty Executives Star One 16.69% 15.72% 14.90% 7.61% 5.37% 2.57% 1.63% HUFF Realty, the boards or its MLS does not guarantee or is not responsible for its accuracy.

11 Northern Kentucky Average Sales Price - Single Family Homes From a broad perspective, many of the same stabilizing trends continue to drive the outlook. Low inventories, declining delinquency rates, and strong foot traffic help to support prices. An improving economy coupled with affordability helps to provide a jolt to primary residence sales. 159, , , , , , , , , , ,633 $ $ $ $ $ $ $ $ $ $ $ 2014 Average Sales Price Source: Northern Kentucky MLS This representation is based in whole or in part on data supplied by the Northern Kentucky Association of REALTORS of their Multiple Listing Service (MLS). HUFF Realty, the boards or its MLS does not guarantee or is not responsible for its accuracy.

12 HUFF Realty Relocation LOCAL EXPERTISE, GLOBAL CONNECTIONS, POWERFUL MARKETING. LeadingRE Network 39% WE MARKET YOUR PROPERTY TO THE WORLD. When selling your home, you need global exposure in addition to the strong marketing expertise we deliver locally. As an affiliate of Leading Real Estate Companies of the World, we have the resources to market your property to the highest possible number of potential buyers. With 120,000 talented associates around the world, we expose your property to buyers on six continents ensuring more eyes on your property. In addition, we receive inbound clients from other affiliates around the globe who are interested in purchasing a home. Leading Real Estate Companies of the World is a pedigree denoting the very best companies who represent qualified clientele and wish to do business with similar firms. Each year our network is collectively responsible for over one million transactions on a global basis. When your home is posted to our website locally, it is immediately promoted on the LeadingRE.com website. It is also immediately connected to the websites of over 500 or our affiliated real estate firms in the world. SALES VOLUME 5% OVER ONE MILLION TRANSACTIONS VALUED AT $314 BILLION IN ANNUAL HOME SALES OVER 500 FIRMS 3,500 OFFICES 120,000 SALES ASSOCIATES 50 COUNTRIES Coldwell Banker Keller Williams Re/Max Unaffiliated Firms 8% 9% I M LOCAL I M GLOBAL 24%

13 HUFF Realty Rentals Huff Realty is one of the only full service brokerages in the Greater Cincinnati area offering the same level of service for leasing clients as residential sales. Our dedicated website offers both landlords and tenants the opportunity to search listings, make applications and run tenant screenings all in one place. Website and Marketing: Your property on the MLS & HuffRealtyRentals.com will feature: Professional photos Property details Area searches Access to all real estate agents Plus sydication across hundreds of industry related websites. Professional marketing flyers: Printed flyers Electronic flyers Professional Signage: Huff Realty Branded For Lease sign on site Our sign is connected to the Any Time Listing Line HuffRentals.com WHAT WE DO: Application and Credit Checks: Preliminary applications allow the landlord to view basic information provided by the tenant that includes: work history, salary, current living situation and monthly expenses. The landlord may opt to meet that applicant face to face which will be arranged by the realtors Once the landlord has made a decision they will be directed to Tenant Alert at huffrealtyrentals.com 1. Landlord sets up an account through Tenant Alert 2. Landlord enters tenant(s) name and address 3. Tenant receives notification and enters their information 4. Tenant enters their payment method 5. Landlord receives a copy of the comprehensive report and makes final decision based on the information obtained Our Any Time Listing Line system will enable prospective tenants to receive a recorded information message on your property and allow them to be connected to the listing agent Access and Showings: A professional licensed real estate agent will show your property who is equipped to answer questions about your property, overall area benefits, and public transportation A secure lock box will be placed on the property to allow agent access. We will provide every prospective tenant a comprehensive rental application along with documentation of items were provided All showings are scheduled through Huff s call center. This allows timely communication of all scheduled showings as well providing feedback after the showing is complete Forms Provided: Lease Agreement this will be prepared by the landlord s agent and submitted to all parties Lead Based Paint disclosure a form required by both Ohio and Kentucky Property Disclosure if applicable Landlord Responsibilities a notification of landlord s responsibilities Vacant Home Agreement if the property remains vacant, the realtors responsibilities to report any issues or problems to the property owner Move In/ Move Out a form will be given to the tenant at the time keys are delivered. This form allows the tenant to document any issues with the physical condition of the property and notify the landlord Payment of services: Once a successful lease has been arranged and the tenant has moved in, the landlord will be billed for the services of Huff Realty. Huff Realty cannot accept security deposits as payment. All payments for security deposits and rent payments are made payable directly to the property owner.