Seana Yates - Real Living Real Estate Agent

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1 Selling Your Home

2 Seana Yates - Real Living Real Estate Agent My Mission To help you attain the highest possible price in the shortest amount of time while negotiating the details and representing your best interests. Credentials Full time Real Estate Agent Member National Association of Realtors Seana Yates, Realtor 15 Years Customer Service Experience Received a Bachelor of Science in Film & Television from Columbia College, graduating Summa Cum Laude Studied Interior Design Post Graduate at UCLA

3 Premier Service Delivers Satisfaction My Premier Service Promise Listen to your needs. I will deliver a service experience based on your needs and desires. Establish clear expectations. I will explain the roles I play and how we will work together. Commit to a plan. I will design a plan to deliver on those expectations. Perform the service. I will deliver on my commitment. Solicit your feedback. You will be asked to complete a survey, which will be used to measure and evaluate my performance.

4 The Premier Service Survey Your Opinion is Important! At the end of your transaction, you will be asked to complete a survey from an independent research company. Survey Purpose Enables me to document and track my performance Ensures a continued record of superior service that no other company can match.

5 My Customer Satisfaction Rating 97% Seana knew we were apprehensive about selling our home. But she explained everything and was always available to answer questions. Her knowledge of negotiating made the process go smoothly. She was invaluable! --- Bill and Sue Bradley We had shopped around for a Realtor because our last experience was not pleasant. But when Seana explained how she and her company worked with sellers and that she was willing to put her promises in writing it just seemed to be the way to go. And we werent disappointed! The sale went great and we would not hesitate to recommend her! --- Jeff and Mary Horwith

6 My Roles and Responsibilities Trusted Advisor I will listen to your goals, always be responsive, share customer feedback promptly and use my professional skills to assure your home sells quickly.! " Comparative Home Analysis Pricing Listing Merchandising Recommendations Estimate of Proceeds Financing Options Seller Disclosure Documents Seller Updates Customer Feedback

7 My Roles and Responsibilities Skilled Negotiator I will help you evaluate offers and steadfastly represent your interests throughout the sale, always respecting your confidentiality.!! " Review Offers Answer Objections Expedite Buyer s Offer Negotiate Price and Terms Contract Contingencies Finalize Purchase Agreement Complete Negotiations

8 My Roles and Responsibilities Expert Facilitator I will develop and implement a 360º Marketing plan, and work to ensure that the sale is finalized, smoothly and efficiently to your satisfaction. Promote to Real Living Agents Promote to Local Real Estate Agents Yard Sign Multiple Listing Service Marketing Internet Direct Mail Listing Ads In & Out-of-Town Buyer Contacts Showings Inspections Property Survey Closing Possession Open Houses

9 Stay Connected Anytime. Anywhere. Everyday. Everywhere. " Office Phone: (818) Cell Phone: (818) My Web Site: My policy on returning calls: Within 1 hour of receiving them from 9am to 6pm. 7 days a week.

10 Meet My Team At Your Service Serey Lin Office Manager Gail Steinberg Partner, Leading Property Agent Paige Moseley Mortgage Consultant Mike DeGrandis Orange Coast Title Rep Intervalley Escrow, our Affiliated Escrow Company

11 Agents Across The Nation If your needs are outside of our local market, I can connect you to another equally qualified and dedicated Real Living Professional with local expertise and a proven record of success and customer satisfaction. Premier Service Real Living Real Estate Agents acting on your behalf as your Trusted Advisor, Skilled Negotiator and Expert Facilitator. Consider me your connection to a rewarding real estate experience.

12 Real Steps Getting Started 1. What is your timeline? 2. Are there contingencies associated with the transaction? 3. Would you like assistance in staging your home? 4. Are you in need of pre-foreclosure or short sale assistance?

13 Real Steps Pricing Your Home What is Your Home Worth? Comparative Home Analysis Your reference to sales price of similar properties Guide to developing listing price

14 Real Steps Pricing Your Home Price is Influenced by Several Factors Location Proximity to area amenities, schools and destinations Access to major highways and public transportation Property Condition Structural and mechanical systems Curb appeal and décor Staging for sale Market Condition Interest rates and financing options Competition from other homes Economy and consumer confidence

15 Real Steps Maximizing Your Sale Interest is Highest in First Few Weeks Finding the Right Buyers

16 Real Estate Consumers 90% 89% 61% 45% 9% 7% 4% 25% 40% 90% of buyers start online 24/7 access The best sites have photos, videos, information on taxes, features, neighborhoods and more. 3%

17 360 Marketing Integration System Digital Mobile Traditional Choosing from a large universe of channels, Real Living agents employ the right mix of communication methods for their market and your property. Get to the Market First & Fast

18 Digital Marketing Where the Buyers Are

19 Real Living Websites My Website Your home marketed on my site Your home given preference Site is search engine optimized Allows me to communicate with buyers interested in your property.

20 Real Estate Websites Real Living syndicates to these and other top real estate web sites which have a cumulative total of more than 3.5 million unique viewers per day.

21 Listing Enhancements Photos & Property Information Your Property is Featured with: Photos - #1 Feature for Buyers We can display unlimited photos of your home More photos help sell listings Virtual tour links Neighborhood Information Schools, mapping and neighborhood info Buyers Can: Schedule a Viewing Calculate a Mortgage Share with their social network "

22 e-communications Enewsletters Cards/Flyers/Virtual Tours I can feature your home in my enewsletter. I can promote your property across the web at sites like Craig s List and our community sites with highly engaging materials or send materials as visual s to my professional network or potential buyers.

23 Mobile Marketing Anytime, Anywhere Convenience. I can send photos and info to potential buyers computer, smart phone or tablet with custom QR codes for each property.

24 Traditional Marketing On Location Yard Signs, Open Houses, Home Staging, Network Feedback, And ME!

25 Traditional Marketing Direct Mail Advertising Just Listed and Open House postcards with photos, information and features. I have access to easy systems to target mailings by zip code, streets and demographic information.

26 Real Living Luxury Program If your property warrants special consideration, the Elegant Homes International program includes: Yard Signs Agent marketing materials Property marketing materials Listing syndication to: LuxuryRealEstate.com, and the Who s Who of Luxury Real Estate, the #1 luxury real estate site in the world and its syndication partners.!

27 Selling Your House is a Complex Process I m with you every step of the way.

28 Real Deal Finalizing the Contract Evaluating the Offer Negotiating Price and Terms House sale contingencies Closing dates Inclusion of accessories or fixtures Writing the Contract Managing the Inspection and Property Survey Professional service with you every step of the way.

29 Equal Housing Opportunity Everyone benefits from an open housing market. Restrictions limit the pool of homes for sale and hinder those who are hoping to sell. Federal Law Right of Every Buyer.

30 Let s Get To Work! My Mission To help you attain the highest possible price in the shortest amount of time while negotiating the details and steadfastly representing your interests. Seana Yates Realtor I m ready to put Premier Service to work for you!

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