Team Roetter ACTION PLAN

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1 ACTION PLAN

2 Introduction MORE EXPOSURE. MORE KNOWLEDGE. MORE SALES. Thank you for the opportunity to present our qualifications and marketing plan to sell your property. ENCLOSED PLEASE FIND: 1. Why Hire Team Roetter? 2. Marketing Plan 3. Internet Exposure 4. Market Dominance 5. Testimonials 5. How Market Value is Determined 7. F.A.Q. S CONTACT TEAM ROETTER: Steve Direct: Jeanette Direct: Fax: East Main Street Avon, Indiana 46123

3 Why Team Roetter? WHY HIRE TEAM ROETTER? QUALIFICATIONS Jeanette is a lifelong resident of the west side of Indianapolis and knows this area inside out. She got a fast start in the business winning Carpenter Realtors Rookie of the Year award. Her track record of success and years of satisfied clients are proof of her ability to get the job done right. More importantly though, she knows what it takes to buy and sell property here. Her husband Steve is a graduate of Rose-Hulman Institute of Technology. After a 25 year career in consulting engineering, he joined her at Carpenter to form Team Roetter and put their skill to use helping people buy and sell houses. Together, they make sure YOUR transaction is handled in the most professional way. They have the experience in the real estate industry that YOU need. Their marketing, interpersonal and organizational skills make them an excellent choice for either a seller or a buyer who is looking for incomparable service and tremendous results. WINNING COMBINATION Carpenter Realtors is the number one residential real estate company in both Hendricks County and the State of Indiana. Carpenter leads all realtors in both sales and listings in Hendricks County. With 30 offices across Indiana and over 650 agents, you can expect the highest possible exposure for your home. Steve and Jeanette have the experience and capability to successfully sell your home for the highest possible dollar. All of their combined resources are utilized to build momentum, create interest and bring the highest price for any property they list. PHILOSOPHY Today s real estate market requires specialization. We only service the Indianapolis West Side. In order to properly represent a home buyer and/or seller you need to know all the details of a given area. Since our clients are counting on our expertise, We consider it our responsibility to know what is new on the market that we compete against, price reductions and what homes received offers. This is done every day. COMMITMENT As Realtors, we have a written contract with clients. Part of that agreement involves terms like, good faith, diligent effort, looking out for the best interest of the client, etc. We want you to know that we take this very seriously. As a client, you will be treated and serviced as we would want to be treated and serviced.

4 Marketing Plan MARKETING PLAN The key to our marketing plan is the daily contacts we make with prospective buyers and top agents in the area who have buyers for your home. Traditional methods of waiting for buyers to come to us ( Passive Marketing like open houses or advertising) are not nearly as effective as physically contacting potential buyers or their agents and convincing them to look at your home. Active marketing makes the difference and 6 days a week you can count on us to promote your home to buyers. This is what we will do to get your home sold... the Pro-Active Approach: 1. Price your home competitively... to open the market vs. narrowing the market. 2. Suggest and advise as to any changes you may want to make in your property, making it more saleable. 3. Submit your home to the Indianapolis Multiple Listing Service, Realtor.com, RELOHome- Search.com, IndyStar.com, MIBOR.com, and TheIndyChannel.com. Your home will be available through aol, googlebase, Homescape.com and Realtor.com. 4. Advertise your home in full color in Carpenter s Call Carpenter for Homes magazine. Over 100,000 copies of each issue are distributed throughout Central Indiana. 5. Advertise your home in the Hendricks County Star. 6. Through Carpenter s and their membership in Leading Real Estate Companies of the World, customers nationally and internationally will be able to take a Virtual Tour through your home as they prepare for their relocation. The guided tour allows internet shoppers to take a narrated visual tour of your home. 7. Add additional exposure through a professional sign with 24-hour Info-line number. In addition, a Property Information Take-One Box will be placed in your front yard. Our market research has shown that prospective home buyers want access to detailed information about properties as they drive around a neighborhood. 8. *Promote home at Carpenter s Office meeting (Tuesdays) 9. *Promote your home throughout the real estate community through color promotional marketing pieces, offering a list of features for Brokers to use with their potential buyer clients. 10. * or Fax a feature sheet to the top agents in the marketplace for their potential buyers. 11. * network groups.

5 Marketing Plan 12. *Call all agents who have recently shown homes similar to yours and see if their buyers are still available. 13. Constantly update you with both feedback from showings and any/all changes in the market place to keep you informed for decision-making. 14. *Prospecting four hours daily, five days a week, talking to twenty to thirty people daily, looking for potential buyers. 15. *Contact over the next seven days... our buyer leads, centers of influence and past clients for their referrals and prospective buyers and pre-qualification of those buyers. 16. Whenever possible, pre-qualify the prospective buyers 17. Prepare a professional brochure that features the benefits of your home, and display it in Carpenter offices. 18. Keep you aware of the various methods of financing that a buyer might want to use. 19. When possible, have the cooperating Broker s in the area tour your home. 20. Follow-up on the salespeople who have shown your home for their feedback and response. 21. Assist you in arranging interim financing if necessary. 22. Represent YOUR best interests in all aspects of offer presentations... to assure you of the best possible position, relative to price and terms. 23. Handle all the follow-up upon a contract being accepted all mortgage, title, and other closing procedures. 24. Deliver your check at closing. Once under contract, we will coordinate everything with the Mortgage Company and Title Company. (Arrange termite, home and appraisal inspections; check title company instructions, etc.) *Active, not passive marketing

6 Marketing Plan

7 Internet Exposure Research shows that over 90% of buyers begin their search for a new home on the internet without the assistance of a professional Realtor. This is why it is critically important to have a strong presence on the internet along with the active marketing techniques described earlier. We prepare a complete virtual tour using the professional Visual Tour software of each of the homes we list. The listing and virtual tour can then be accessed by potential buyers through the callcarpenter.com website or through any of the other websites to which Carpenter syndicates your listing.

8 Internet Exposure Carpenter and Team Roetter have partnered with The Indianapolis Star to offer Platinum Package benefits to each of our listings. Indystar.com is Indiana s number 1 website and homefinder.com is their real estate site. Not only will your listing receive an upgraded appearance, and access to photos and your Visual Tour, but when your listing matches the search criteria of a potential buyer, it will be displayed at the top of their list. Just another way that Carpenter and Team Roetter are using the internet to maximize your property s exposure.

9 Market Dominance

10 Testimonials What others have to say... To Whom it May Concern: We listed our house with Steve in a down market and had it sold in just a couple of months. Steve knew exactly how to market the house and was great with the negotiations. We had a great experience selling our house and I would recommend Steve to anyone looking to list their house. Thanks for all the help Steve. The Haulks. To Whom It May Concern: We are writing to express our complete satisfaction with Steve and Jeanette Roetter "Team Roetter". We have worked with them several times - Once in (2007) they sold our home in Mooresville, IN. and helped in the purchase of our current home in Plainfield, IN. We are currently working with them regarding an investment property in Avon, IN. Throughout the entire process Steve and Jeanette were very professional, conscientious and extremely motivated. We always felt as though we were their only client. We found that the benefits of a team to represent us, was far more beneficial than going solo. We had two for the price of one! Awesome! They are a team with integrity. In all transactions they were organized, thorough and personable. They offered us objective viewpoint on the homes we toured, thereby helping us with our decisions. We found them to be knowledgeable about aspects of realty that surpassed just the legalities of buying and selling properties, and furthermore we were consistently impressed by their willingness to research questions they couldn't answer right away. They were always expedient in returning our calls, searching for properties and setting up tours. We highly recommend Steve and Jeanette "Team Roetter" to anyone looking for a highly effective and reliable real estate agent. Dale & Mary Jane Kovacik

11 How market value is determined The market value of your home is determined in several ways The market value of your home is not: What you have in the home What you need out of it What you want What it appraised for What you heard your neighbor s home sold for What the tax office says it s worth How much it s insured for Based on prices of homes where you are moving The true market value of your home is what a buyer is willing to pay for the property: Based on today s market Based on today s competition Based on today s financing Based on today s economic conditions Based on the buyer s perception of the condition of the property Based on the location Based on normal marketing time Property s that sell in today s market: On a scale of 1-10, the 10 are the ones that are selling. How can your property be a 10? By improving the condition dramatically By offering good terms By improving the way the home shows By adjusting the price As you advance through your marketing period, you may observe some warnings: Realtor elimination- if the realtors are not previewing it and do not show it, they are eliminating it. Buyers elimination- if it is being shown with no results, the buyers are finding better properties to buy and they are eliminating the property.

12 FAQ s Could we just list our house for 60/90 days? (Frequently Asked Questions) 180 days is our business policy. It provides us the time, given the up-front financial investment and marketing commitment we make, to ensure full exposure of your property to the groups of prospective purchasers who are targeted for potential interest in purchasing your property. Could we save the brokerage fee by selling it ourselves? I agree you can save the commission by selling it yourself. However, are you aware that today, and at nearly any given point in time, there are hundreds of homes for sale on the west side of Indianapolis? Moreover, the fact is that only 2% of all For Sale By Owners sell themselves... the other 98% are listed and sold by Realtors. Can you really afford to have only a 2% chance of selling your home? Couldn t we list high then we can always come down later? We understand the desire to list high... We leave room for negotiations. Most people do not consider the immediate problem that creates. Most people won t even bother looking at your property or others which are priced too high. With full buyer representation, most Realtors will not expend the effort to show a property not competitively priced and the first 30 days of exposure to the market represent a very critical period. Beyond that, the listing becomes stale. Would you rather invite the possibility of a bidding war, or not have an opportunity to negotiate any offers at all? Can you get us more money? Another Realtor said they could! I can appreciate that... it happens all the time. What you may not understand is this... An agent who will list your property (overpriced) assumes they can take the listing now and then start beating you up on the price, week after week after week. In the process, you lose the initial excitement and impact of your new listing in the marketplace. Is that what you want? Given that this is probably one of your largest investments, it is important to have someone who is unafraid to tell you the truth... up front. Do you want the truth? Of course, you do!

13 FAQ s (cont.) Will you cut your commission or brokerage fee? Another agent said they would! No. And may I share with you why that makes me nervous? If an agent does not have the courage to stand up to you regarding their own worth, how strong could they possibly be in their defense of you and the price that is established for you property? Brokerage fees are essentially marketing budgets the less money there is committed to up front, the less one can accomplish. As described in this proposal, Carpenter is a full-service firm that invests significantly in advertisement and exposure for your property. Do you want a Realtor who can fully represent you in all aspects of this transaction, all the way to the closing table? Of course, you do! We were thinking about a different company... I can understand your interest in exploring all the options available to you. I think you realize that it is not a company that sells a home. Rather, it is the individual agent and their activities that work to get the home sold.

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