HAR Tools to Enhance Your Real Estate Business

Transcription

1 to Enhance Your Real Estate Business Houston Assocation of Realtors 3 Hours CE Course#:

2 2 Table of Contents MLS Menu MLS Tools Menu Supra Menu MLS Statistics & Reports Menu MLS Education Menu MLS Information Leads / Appointments Section Leads/Appointments Menu Lead Settings Menu My Account Section Membership Information Menu Personalize Information Menu Communication Menu Participation Agent Tools Website and Blog Marketing Tools Tools for Your Non-HAR Site Menu Market Your Website Menu Consumer Services... 17

3 1 1.1 MLS Menu 3 MLS Menu Tempo MLSEnter Tempo MLS Fusion MLSEnter Fusion MLS My ListingsView your current and sold listings and Select an Action to market them

4 4 My Office ListingsQuick access to view your office s listings FIND MLS SearchSearch local and nationwide listings- this tool is owned by Realtor.com MLS Data Co-op SearchSearch local and nationwide listings- this tool is owned by Corelogic RPR (Realtors Property Resource) Search Local and nationwide listings- this tool is owned by NAR Listhub Dashboardrd Access to listing traffic reports from 3 party websites My ViolationsView current and past MLS violations

5 5 MLS Data Input SheetsTool used to assist in collecting data to add to your listings MLS Support NumbersContact numbers for support Fusion MLS InfoLink used to access Fusion training and information Realtor Listing distribution ChartUsed to add value to listing presentations 1.2 MLS Tools Menu MLS Tools Menu Instant CMAAssists in creating an accurate and impressive CMA for your clients HomeSiteCreate a beautiful and engaging listing website in minutes Market InsightSend clients the market information that they are looking for that cannot be

6 6 found on HAR.com Listing Traffic ReportView how many times your listings were viewed and share with clients Forms ManagerAccess and download HAR, TAR and TREC forms Open House Manager Find and Enter Open Houses Price ReductionsEdit if you would not like price reductions to be visible to consumers Pending ListingsEdit if you would not like a pending listing to be visible to consumers Request an AppointmentTurn off the ability to have online appointments requested by other MLS subscribers

7 7 713-REALTOR Property HotlineEnable this tool to use in combination with 713-REALTOR signage Marketing SystemLink to markitforrealestate.com Advertise w/ MyAgentAds.comLink to Hearst media services where you can advertise on chron.com and in the Houston Chronicle Geo Market Area MapConsumer-centric descriptions for various parts of town- searchable criteria in MLS 1.3 Supra Menu Supra Menu Supra Showing ReportDisplays a list of Supra boxes and allows you to assign them to a listing Supra Web LoginLink to Supra website

8 8 Supra Compatible DevicesList of compatible mobile devices Supra Customer Service MLS Statistics & Reports Menu MLS Statistics & Reports Menu MLS Market Statistics/AnalysisLocal market trends reports Statistical Reports ManagerThis broker-only tool allows brokers to see statistical information about their agents listings and performance MLS Press ReleaseLink to latest market information Top Producers ListQuarterly Top Producer Reports

9 1.5 9 MLS Education Menu MLS Education Menu MLS Training CoursesLink to register for MLS classes MLS Online Rules Training CourseTo be used as a training tool when an agent receives an MLS fine MLS Rules & RegulationsA list of all of the MLS Rules Top MLS Rules to RememberThe most often violated MLS rules MLS Listing Status DefinitionsThe eight different listing status codes used by HAR 1.6 MLS Information MLS Information MLS Latest ArticlesLink to HARconnect.com

10 10 About HARMLSAn overview of our MLS systems MLS Advisory GroupLink to view the current MLS Advisory Group Members MLS Advisory Meeting RoomUsed by MLS Advisory Group Members 2 Leads / Appointments Section 2.1 Leads/Appointments Menu Leads/Appointments Menu AgentSpotHelps members gain additional exposure in their market areas LeadsThis report shows all leads delivered to you during the tern of your listings on HAR.com Phone LeadsLeads delivered to via 713-REALTOR and Have Agent Call Back button on HAR.com

11 Leads / Appointments Section 11 My HomeFinder BookmarksView the number of times your listings have been bookmarked by a consumer My ContactsView and add contacts STAR ReportPersonalized web statistics 2.2 Lead Settings Menu Lead Settings Menu Communication PreferencesSpecify how you would like to be contacted by consumers 3 My Account Section 3.1 Membership Information Menu Membership Information Menu My Contact InformationView and edit your personal information Automatic BillingSet up automatic recurring billing for your dues

12 My Account Section 12 My Membership CardView and print your membership card My Elected OfficialsView the Elected Officials that correspond with your home address Pay Dues OnlineMake secure online payments Information About Brokerage ServicesDownloadable IABS forms and HTML code to put IABS forms on your website or blog 3.2 Personalize Information Menu Personalize Information Menu Manage Your Profile/BioProvide information about yourself, your business and your accomplishments Manage Your PhotoUpload or update your headshot

13 My Account Section 13 Manage Your Profile VideoView and edit your profile video Manage Your DesignationsAdd Realtor Designations you have earned to your account Manage Social Media and External LinksAdd URLs to allow consumers to follow you on your various social media platforms Manage Your Languages and CulturesDesignate if you speak another language or specialize in another culture Create SignatureCreate a custom signature that you can use in various platforms 3.3 Communication Menu Communication Menu My Communication PreferencesSpecify how you would like to be contacted by consumers

14 My Account Section Participation Participation My TREPAC InvestmentsView your year to date and previous year investments My Volunteer Activities (HAR Flame)Add volunteer activities to your profile 4 Agent Tools 4.1 Website and Blog Website and Blog Manage Your WebsiteCreate and edit your free member website Manage Your BlogCreate and edit your HAR blog 4.2 Marketing Tools Marketing Tools Manage Your Client Experience RatingOpt-in and manage your Client Experience Rating account Mange Social Media and External Links-

15 Agent Tools 15 Add URLs to allow consumers to follow you on your various social media platforms Real Estate CommunityAsk and answer real estate questions to connect with other Realtors and consumers Social Networking Plug-in for MLSAutomatically generations alerts to followers of your new or updated listings My NeighborhoodsCreate inventory links for neighborhoods you market Digital Signatures- Realtor How To slink to educational information Create/Manage Your NewsletterCreate and manage your free monthly newsletter 4.3 Tools for Your Non-HAR Site Menu Tools for Your Non-HAR Site Menu Featured Listings on your Website

16 Agent Tools 4.4 IDX Tools for your Website Real Estate Videos for your website/blog Widgets for your website Neighborhood links for your website Client Experience Rating Badges Lead Capture Form: Contact Me Get Your Free Home Valuation Form Lead Capture Form: Request a CMA 16 Market Your Website Menu Market Your Website Menu Point to Your Domain NameUsed to have your personal domain reflect your HAR website

17 Agent Tools 17 Search Keywords and Ranking SEOA research tool to assist with Search Engine Optimization 4.5 Consumer Services Consumer Services Agent Self-Assessment ChecklistHelps agents learn about the HAR tools that have been developed to help them in their day-to-day real estate activities elearning: Instructional videos for various and MLS Consumer Service ChecklistCreate checklists for different client needs Consumer Research PanelStudy of more than 8,700 HAR.com subscribers to find out their buying and selling needs and preferences Tools Available to Members and ConsumersA complete list of tools available to members and consumers