INDUSTRY TRENDS & TOOLS

Transcription

1 REALTOR.COM INDUSTRY TRENDS & TOOLS Don Flynn VP, Industry Relations Region 11-Park City, Utah April 2016

2 REACHING NEW AUDIENCES 2

3 NATIONAL TV CAMPAIGN Integrated campaign: realtor.com the best tool for homebuyers looking to be smart about real estate SPRING 2015 (LAUNCH) SUMMER 2015 FALL 2015 WINTER 2015 Jim May 18 School Ratings July 13 Map Tool Sept 28 All Things Real Estate Jan 29 Constant Change May 18 FOMOHD July 13 New Listings Oct 19 Sunshine & Puppies Jan 29

4 RESULTS 4

5 A RECORD YEAR IN 2015 An even better start in MILLION UNIQUES 42 MILLION AVERAGE MONTHLY UNIQUES 50 MILLION UNIQUES ALL TIME HIGH! NEW RECORD! NEW RECORD! JANUARY AVERAGE JANUARY 2016 Internal Move Metrics 5

6 WINNING WHERE IT COUNTS With consumers! 24 % MORE & ACCURATE 27 % MORE CREDIBLE Source: Consumer Brand Tracking Study, March

7 THE BEST LEADS Realtor.com delivers serious buyers and sellers Realtor.com is the online source that delivers the BEST quality buyer & seller leads to brokers and agents Best quality BUYER leads Best quality SELLER leads AGENTS 45% AGENTS 26% BROKERS 41% BROKERS 27% Zillow 21% 25% Zillow 15% 23% Trulia 14% 19% Trulia 9% 11% Homes.com 4% 4% Homes.com 2% 4% Source: Move, Inc. B2B Brand Tracker, Oct 2015 / Conducted by Westerberg Consulting 7

8 LEAD GROWTH Record number of leads, five years running Average Monthly Listing Leads % GROWTH SINCE Q2 Source: Move Sales, Inc. Internal data, Q2 8

9 ENHANCING OUR REACH & SOLUTIONS 9

10 CHIEF ECONOMIST UPDATE Jonathan Smoke 2015 highlights Regularly featured in top tier media outlets: WSJ, Bloomberg, LA Times, and NPR Town hall with HUD Secretary Julián Castro Launch of data insights portal Close to 60 industry presentation in

11 REALTOR.COM SITE INNOVATION Intuitive and enriched consumer experience Fully responsive design Overall enhancements continue to attract qualified consumers while helping agents and brokers compete digitally 11

12 FIND A REALTOR November 2015 launch New find a realtor search Only rating and review system that meets NAR guidelines Industry-first map based REALTOR discovery Reviews from QSC Recommendations from RealSatisfied 12

13 NEW: ENHANCEMENTS FOR AGENTS Convenient and easy AUTO NOTIFICATION Agents receive auto-reminder to request ratings & reviews after each closing REVIEW REQUEST STATUS Easily check review statuses in the profile manager 13

14 NEW: MORE EXPOSURES FOR AGENT S INVENTORY More opportunities for connections between consumers & agents Local activity maps: Agents can highlight all their activity to demonstrate local expertise Upgraded agent inventory view: Users are now able to view inventory in the mini-profile Easily connect map & listings information: Map pins are directly correlated to an Agent's mini profile 14

15 COMING IN EARLY APRIL Profile reporting for all agents in the realtor.com control panel Leads from all entry points: Profile Inquiries: Includes the total number of inquiries you ve received from the Find A REALTOR search, your full profile and the active REALTORS map. Page views for: Profile Views: Includes the total number of times your full profile has been viewed and how often your details have been accessed on the active REALTORS map. Mini profile Full profile 15

16 COMPLETED PROFILES BENEFIT Complete profile activity Incomplete/not claimed profile 16

17 AGENT PROFILES Realtor.com profiles are the industry s choice 4X more real estate professionals feel realtor.com profiles represent them better than Zillow 25% Facebook 21% LinkedIn 20% Zillow Trulia 7% 7% Yelp Twitter 1% 1% I don t have an online profile 20% Source: Move, Inc. B2B Brand Tracker, October 2015 / Conducted by Westerberg Consulting 17

18 WHAT MORE DO CONSUMERS WANT? 18

19 SOLD DATA IS IMPORTANT TO CONSUMERS......and helps agents demonstrate expertise The #1 factor consumers rely on to determine an agent s level of local expertise are previously sold listings The #1 WAY agents market closed transactions are national sites like realtor.com 19

20 THE #1 ITEM CONSUMERS LOOK FOR After individual listing information is sold data Information consumers value most when viewing listings online: Detailed information about properties for sale Photos Neighborhood information Detailed information about recently sold properties Interactive maps Virtual tours Real estate agent contact information Pending sales/contract status Information about upcoming open houses Videos Real estate news or articles 32% 58% 55% 82% 78% 78% 77% 74% 70% 99% 98% Source: National Association of REALTORS, Profile of Home Buyers and Sellers,

21 TOOLS RESOURCES & SUPPORT 21

22 REALTOR.COM : SHARING HUBS AND SUPPORT Resources and tools

23 REALTOR.COM : SHARING HUBS AND SUPPORT Resources and tools realestatestatistics/ welcome/agentprofile/ 23

24 CONNECTING MORE REALTORS AND CONSUMERS 24

25 NAR S NEW CONSUMER CAMPAIGN NAR s new consumer advertising campaign supports the REALTOR s role in the home buying and selling process Examples of NAR digital ads: 25

26 NAR AND REALTOR.COM COLLABORATION Realtor.com Get Realtor landing page NAR is urging consumers to Get Realtor through the Find A REALTOR experience on realtor.com 26

27 LIST OF KEY URL S Realtor.com/GetRealtor Marketing.realtor.com Realtror.com/welcome/sharinghub Realtor.com/welcome/agentprofile Realtor.com/profile-support Realtor.com/data-portal/realestatestatistics Realtor.com/mobile 27

28 PROBLEMS OR ISSUES Please contact Dale dale@narrpr.com Don.flynn@move.com 28

29 THANK YOU 29