2016 IIDA ANNUAL REPORT
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1 2016 IIDA ANNUAL REPORT
2 DISRUPT. It s not a word that immediately comes to mind when we talk about commercial interior design, but our profession is increasingly about evolution disrupting the status quo with solutions and innovations that elevate the built environment. For designers, the ability to evolve requires a healthy dose of courage, a trust in intuition, and a willingness to push beyond boundaries that once seemed impermeable. As the association for commercial interior design, IIDA actively supports its 15,000+ members in an increasingly complex and multidisciplinary profession with leading-edge tools, programming, publications, and research. Our goal is not only to provide the resources designers need to make a case for design, but also to equip you with the professional community, connections, and knowledge to flourish in this evolving industry. As IIDA ensures our profession is understood, recognized, and lauded, IIDA initiatives give depth and meaning to design s value proposition with research that links great design to impressive outcomes in industries ranging from healthcare to hospitality, workplace to retail; with a common language that provides our designers with a way to communicate the benefits of design; and with a professional community that shares a vision for the future of our industry. IIDA exists to ensure your courage as a designer is supported, cultivated, and commended. This Annual Report offers an opportunity to reflect on last year s growth and successes as we continue to operate as a nimble, fiscally healthy organization committed to advancing and elevating commercial interior design, but it also serves as a reminder that your courage and commitment are serving a greater purpose to positively impact the health and well-being of all people, everywhere. Cheers, Marlene Liriano, FIIDA, ID+C President, International Board of Directors 2016 Cheryl S. Durst, Hon. FIIDA, Executive and CEO
3 IIDA IS 58 Shaping and influencing every aspect of the design industry: Countries 15K + 35 Chapters MEMBERS 94 Campus Centers IIDA CHAPTERS 1. Alabama 2. Carolinas 3. Delta Regional 4. Florida Central 5. Gateway 9. Illinois 10. Indiana 11. Intermountain 12. Michigan 13. Mid America 17. North Florida 18. Northern California 19. Northern Pacific 20. Northland 21. Ohio/Kentucky 24. Rocky Mountain 25. South Florida 26. Southern California 27. Southwest 28. Tennessee International 32. Guadalajara 33. Japan 34. Mexico City 35. Milan 6. Georgia 14. Mid-Atlantic 22. Oregon 29. Texas/Oklahoma 7. Great Plains 15. New England 23. Pennsylvania/ 30. Virginia/West Virginia 8. Hawaii Pacific 16. New York New Jersey/Delaware 31. Wisconsin 50 % 26 % Designers Manufacturers 24 % Students Representing interior design professionals at every level 31 % are Emerging Professionals 18 % are Design Principals and in design firms large and small: 51 % Work in Large Firms 27 % Work in Small Firms
4 WE ARE THE COMMERCIAL INTERIOR DESIGN ASSOCIATION IIDA works for its members as an advocate for design excellence, legislation, leadership, accreditation, education, and community outreach to increase the recognition of interior design as a profession that enhances business value and positively impacts the health and well-being of people s lives every day. Below we ve included a few of our achievements and activities from It s not an exhaustive list, but it does provide a sampling of the priorities and programming the Association will continue to pursue in 2017 and beyond. You can learn more about everything we do at PROVIDING THOUGHT LEADERSHIP Industry Roundtable 19, a facilitated dialogue among interior designers, manufacturers, and clients, held Jan. 8-10, 2016, tackled the topic of diversity in the design profession. The resulting report, Design and Diversity: Why Gender, Equity, and Multidisciplinary Thinking are Essential to Business, offers a deep-dive into the issue with analysis, statistics, and best practices. The inaugural Educators Roundtable, hosted by Milliken from Sept. 29-Oct. 1, brought together design educators and practitioners to discuss interior design education. The report, The State of Interior Design Curriculum, outlines the discussion and provides insight into the strengths and opportunities of design education. ADVOCATING FOR THE INDUSTRY The 2nd annual IIDA Advocacy Symposium, held in Denver, Colorado, Sept , 2016, drew more than 100 attendees. Participants learned how to build relationships with decision-makers, work with stakeholder groups, and promote grassroots involvement, and connected with passionate design advocates from across the country. SUPPORTING THE FUTURE OF INTERIOR DESIGN In 2016, the IIDA Student Mentoring Program expanded to accommodate more than 1,000 students and professionals who were eager to participate in this unique opportunity to make industry connections. A series of inaugural IIDA Student Roundtable discussions were held in Chicago, Atlanta, L.A., and New York in fall Hosted by OFS Brands, design students and practitioners gathered to discuss the preparedness of emerging professionals to take on the ever-changing challenges of the design industry. The report, The Future of the Industry, is available to download on the IIDA website. CELEBRATING THE PROFESSION For more than two decades, IIDA has partnered with Herman Miller to host the IIDA. is an annual international event series that cultivates connections between industry leaders and the local design community while celebrating design innovation. With the support of the International Benefactors Herman Miller and Interior Design magazine, the has grown to include eight host cities across the United States and Canada. PUBLISHING CRITICAL INDUSTRY RESEARCH The Economic Impact of Interior Design report tells a compelling story about the economic and fiscal impact of the industry at the state and national levels. The results provide the hard facts design advocates need when talking to legislators about what interior design is and how it affects their state s economy. IIDA, in collaboration with the Business and Institutional Furniture Manufacturers Association (BIFMA), also published Design Leveraged, Volume II, which makes the case based on hard data that good design has a meaningful impact on employee satisfaction and a positive effect on a company s bottom line. FACILITATING AN INDUSTRY DIALOGUE IIDA and Mohawk Group hosted Savor, a series of special, salon-type dinners in six cities throughout the U.S., where architects and interior designers spent a stimulating evening away from their devices, enjoyed a great meal, and engaged in some much-needed conversation. Attendees had the opportunity to hear Cheryl Durst impart her broad knowledge about the cultural phenomena taking place today and how it affects the way we design and our lives in general.
5 RECOGNIZING DESIGN EXCELLENCE 2016 IIDA BEST OF COMPETITION WINNERS IIDA presents 12 or more competitions annually, each one celebrating a different aspect of interior design worldwide. Winners are published online, promoted on IIDA social media networks to more than 300,000 followers, celebrated with international press releases, and featured prominently in IIDA publications. ALA/IIDA LIBRARY INTERIOR DESIGN AWARDS Project: Chicago Public Library, Chinatown Branch Firm: Skidmore, Owing & Merrill BEST INTERIORS OF LATIN AMERICA AND THE CARIBBEAN Project: Grand Hyatt, Playa Del Carmen Firm: Sordo Madaleno Arquitectos BEST OF ASIA PACIFIC AWARDS Project: CJ Blossom Park R&D Center Firm: CannonDesign EDSPACES INNOVATION AWARDS Ruckus Collection by KI GLOBAL EXCELLENCE AWARDS Project: Returning Hut Firm: FM.X Interior Design GLOBALSHOP PRODUCT DESIGN COMPETITION RUN Mannequins by Greneker HEALTHCARE INTERIOR DESIGN COMPETITION Project: Florida Hospital for Women Firm: VOA, now Stantec IIDA/HD PRODUCT DESIGN COMPETITION Belle by Fire Farm Lighting INTERIOR DESIGN COMPETITION Project: Newell Rubbermaid Design Center Firm: Perkins+Will WILL CHING DESIGN COMPETITION Project: Pax & Parker Firm: Bart Shaw Architect 2016 IIDA AWARD WINNERS IIDA honors the outstanding accomplishments of its members as well as industry leaders and design visionaries. Chapter of the Year (Large): Southern California Chapter Chapter of the Year (Small): Mid America Chapter Star Award: Philip Freelon, IIDA, FAIA Titan Award: Dorothy Cosonas Educator of the Year, sponsored by Milliken: Lisa Tucker, Ph.D., IIDA, FIDEC, AIA, ASID, BD+C Student of the Year, sponsored by OFS Brands: Amy Hufford, Student IIDA Member of the Year sponsored by Contract: Katie Hauser, IIDA, Distinguished hip Award: Stacey Crumbaker, IIDA, Assoc. AIA ADVANCING INTERIOR DESIGN The IIDA Foundation is a not-for-profit 501(c)3, philanthropic organization with a primary mission of advancing the Interior Design profession through education, research, and knowledge. The Foundation s various initiatives include the annual Designing for the Future Campaign, which supports a variety of educational initiatives benefiting IIDA Members and the Interior Design profession. In addition, the Foundation oversees the NCIDQ Tuition Reimbursement Fund, which offers Associate Members an opportunity to apply for financial assistance upon passing the NCIDQ exam, and the Sustainable Design Education Fund, which provides Professional and Associate Members who pass the LEED Accreditation Exam the opportunity to apply for tuition reimbursement.
6 WHERE WE ARE San Francisco Mick Ebeling, Innovator, Inventor, World Humanitarian, and Author of Not Impossible Chapter of the Year (Large) Southern California Student Roundtable Los Angeles Savor Dinner, Dialogue, Design Los Angeles HD Expo Las Vegas Los Angeles Celeste Headlee, Host and Executive Producer of On Second Thought on Georgia Public Broadcast GlobalShop Las Vegas Savor Dinner, Dialogue, Design Denver 2nd Annual IIDA Advocacy Symposium Denver Houston Polly LaBarre, Author, Mavericks at Work; Founding Member Fast Company Magazine Savor Dinner, Dialogue, Design Minneapolis Chapter of the Year (Small) Mid America (Kansas City) COOL Awards Gala NeoCon Student Roundtable Chicago Chicago Polly LaBarre Author, Mavericks at Work; Founding Member Fast Company Magazine Dallas Alec Ross, New York Times Best-Selling Author & Former Senior Advisor for Technology and Innovation at the U.S. State Department IIDA Healthcare Power Lunch at the Healthcare Design Conference Sponsored by Herman Miller Healthcare Houston International CLC Chicago Industry Roundtable Chicago Student Roundtable Atlanta EDspaces Innovation Awards Celebration Cincinnati Savor Dinner, Dialogue, Design Nashville EdSpaces Innovation Awards Celebration New Orleans Toronto NeoCon East Philadelphia Atlanta Celeste Headlee, Host and Executive Producer of On Second Thought on Georgia Public Broadcast Dr. George Butterfield, O.C., B.A., LL.B, LL.D (Hon.), President and Creator, Butterfield & Robinson Inc. Student Roundtable New York Educators Roundtable Spartanburg New York Jake Barton, Principal, Local Projects Library Interior Design Awards Reception at the American Library Association Annual Conference Orlando Savor Dinner, Dialogue, Design Boston Savor Dinner, Dialogue, Design Houston
7 BUILDING AN INTERNATIONAL PRESENCE IIDA DISCUSSES THE BUSINESS OF DESIGN IN PARIS In September, IIDA hosted the panel presentation, The Business of Design: A Global Conversation Addressing Culture, Strategy, and Work, featuring IIDA International Board Members at Maison&Objet, a leading international design trade show. The panel discussed topics pertaining to all designers working today, including the client relationship, workplace culture, and strategic design. STUDENT DESIGN REALIZED IN COLOGNE, GERMANY The inaugural IIDA Student Booth Design Competition at Orgatec 2016, sponsored by Vitra, gave students the opportunity to design a trade show booth. The winning booth was designed by Kelsey Ballast, Student IIDA, who received an all-expense-paid trip to Orgatec, in Cologne, Germany, where she had the opportunity to see her design realized. She also received a day trip to the Vitra Campus in Weil am Rhein. WHAT CLIENTS WANT, VOLUME 3, LAUNCHES IN HONG KONG Continuing the highly successful What Clients Want series, the third volume features 16 international retail design projects, including top global brands Barneys New York, Aesop, Intersect by Lexus, The Cold Pressed Juicery, and more. The commentary from both the client and the designer illustrates emerging trends in retail and highlights the challenges faced when creating a unique branded experience for shoppers. What Clients Want, Volume III, was generously funded by Tarkett and the IIDA Foundation.
8 2016 FINANCIAL HIGHLIGHTS Maintaining the financial health of IIDA is particularly critical through times of progress, and over the last several years, our Association has experienced incredible growth and continues to do so. From new programming to increased advocacy efforts to our newly relocated IIDA Headquarters, which will serve our members and the industry as a hub of design activity, IIDA has expanded to increase its presence and better serve the needs of our growing international membership. Growth requires investment. IIDA has made responsible investments in capital costs, membership programs, and advocacy, while increasing liquid assets more than 6 percent over 2015 and maintaining positive operating income and cash flow. Another highlight: Net revenue increased significantly as more commercial interior design professionals from around the world joined IIDA. We invite you to review the charts on the following page, which illustrate how funds were allocated. We will continue to invest in our members professional development; in the business of design as a practice that affects the well-being of all people; and in thought leadership that is elevating the profession and guiding it toward the future. Cheryl S. Durst, Hon. FIIDA, Executive and CEO
9 HOW IIDA STACKS UP (in millions) % 7 % EXPENSE BY PROGRAM 2 % 8 % 10 % 5 % 48 % Assets Liabilities Consolidated Statement of Financial Position Net Assets % 18 % 4 % 9 % 9 % 4 % 47 % 5.00 (in millions) 3.75 Membership Development 2.50 Management Governance Revenue Other Program Services 1.25 Expense Education Communication Advocacy Change in Net Assets Consolidated Statement of Activities
10 IIDA LEADERSHIP IIDA INTERNATIONAL BOARD OF DIRECTORS Marlene M. Liriano, FIIDA, ID+C President Edwin Beltran, IIDA, Assoc. AIA Julio Braga, FIIDA, Gabrielle Bullock, IIDA, FAIA, NOMA, BD+C Susana Covarrubias, IIDA Jeff Fenwick, Industry IIDA Scott Hierlinger, FIIDA, James Kerrigan, IIDA, ID+C Primo Orpilla, FIIDA Doug Shapiro, Industry IIDA Cheryl S. Durst, Hon. FIIDA, Executive and CEO IIDA INTERNATIONAL BOARD OF DIRECTORS Scott Hierlinger, FIIDA, President Marlene M. Liriano, FIIDA, ID+C President-Elect Edwin Beltran, IIDA, Assoc. AIA Julio Braga, FIIDA, Jeff Fenwick, Industry IIDA James Kerrigan, IIDA, ID+C Doug Shapiro, Industry IIDA Felice Silverman, FIIDA, ID+C James D. Williamson, FIIDA, ID+C Cheryl S. Durst, Hon. FIIDA, Executive and CEO IIDA FOUNDATION BOARD OF TRUSTEES Carmen W. Preston, IIDA IIDA Foundation Chair Edwin Beltran, IIDA, Assoc. AIA Trustee Keesha Erdmann, IIDA Trustee David Fridlund, IIDA, AIA, Trustee Scott Hierlinger, FIIDA, Trustee Adam Stover, IIDA Trustee
11 IIDA HEADQUARTERS 111 E. WACKER DRIVE, SUITE 222 CHICAGO, IL
12 2016 IIDA ANNUAL REPORT
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