Ideas for marketing. Sexy and innovative marketing for technical products (c) CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 1
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1 Sexy and innovative marketing for technical products (c) CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 1
2 Value you receive from the 3D Product ecatalog by CADENAS Leads Conversions Support Better Marketing Increased Sales Better Service CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 2
3 Focus of this presentation is on MARKETING Solutions CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 3
4 How do you want to present your product? CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 4
5 How do you want to present your company? CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 5
6 Good marketing ideas for exhibitions?? (c) CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 6
7 Everything started with RED CYAN glasses 5 act story 5 act story 1. Conversion Starter 2. Fascinating & Pacing 3. Give Away (Present) Reminder 4. Print 3D Digital 5. Follow Up Send With Part CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 7
8 Motivation of Fairs Spark curiosity and create a traffic jam of rubbernecks at your stand Find a way to open a conversation with transition to your product An innovative and creative appearance will have a positive effect on your company and products reputation People should remember your company and product respectively keep in mind something interesting! Campaign shouldn t be too expensive CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 9
9 Attraction? Conversion Opener? Innovative? Give Away Reminder? Pricing? 3D Required? Availability? Legend Balanced score card (c) CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 10
10 Lenticular Brochure > CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 11
11 Anamorph technique motivates people to stop and take a picture CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 12
12 Anamorph pictures part > photo ~ CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 13
13 Stop and take a picture For Fixtures + Bolts, Fasteners, Screws > CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 14
14 White a white screen > CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 16
15 The wizard > CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 17
16 The wizard (c) CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 18
17 Presenting to customers > CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 20
18 App available in desktop version CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 21
19 Luminous Carpets > (c) CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 22
20 Coffee with your logo (c) CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 23
21 The individual macchiato maker Serve your customers coffee with advertisement (c) CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 24
22 3D foam with ripples > (c) CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 25
23 Want to show your components in action? CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 27
24 Mechatronics conceptual designer (c) CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 28
25 Mechatronics conceptual designer (c) CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 29
26 Siemens MCD + CADENAS Digital instead of real presentation > CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 30
27 Gamification Show 3D & functionality by playing > (c) CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 31
28 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 32
29 ibeacon Retargeting of customers (c) 2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 33
30 Usage Of CADENAS CAD Models App? We are reaching every 4th ENGINEER in Europe with the CAD Models App (c) 2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 34
31 ibeacon demo by CADENAS > (c) 2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 35
32 Google Cardboard Lowcost VR Project (c) 2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 36
33 VR Cardboard Glasses > CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 37
34 VR McDonald s CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 38
35 Realfiction XXXL Holography > (c) 2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 39
36 Tradeshow Entertainment Introducing the solution CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 40
37 Mini DREAMOC A good present for good customers > (c) CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 41
38 Animation Shoes > (c) CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 42
39 Augmented Reality Your product catalog never gets old! (c) 2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 43
40 Augmented Reality Real -> Video / Photo -> 3D / Photo -> Video > CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 44
41 In Every Man is a Child - Techie Demo Maybe components of your portfolio are used Children are always positiv in marketing CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 45
42 Social Media Marketing yesterday and today today CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 46
43 Motivate with realtime score To Like! Miot & Dotti > CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 47
44 Our Social Media Values CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 48
45 CADENAS PARTcommunity has more than LIKES / Followers on Facebook CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 49
46 Pause the flying parts at the right time (c) CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 50
47 Viral Video CANVAS already produced Animation/StopMotion videos with approx clicks! CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 51
48 Viral Video > CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 52
49 Questions & Brochure Margarete Baczur CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 53
50 Thank you for your attention Questions? Feedback? Juergen Heimbach Phone.: +49 / (0) 821 / j.heimbach@cadenas.de (c) CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 54
51 Property, Copyright and Disclaimer This document and all information contained herein is the sole property of CADENAS AG. No intellectual property rights are granted by the delivery of this document or the disclosure of its content. This document shall not be reproduced or disclosed to a third party without the express written consent of CADENAS AG. This document and its content shall only be used for its intended purpose. The statements made herein do not constitute an offer. They are based on the mentioned assumptions and are expressed in good faith. Where the supporting grounds for these statements are not shown, CADENAS AG will be pleased to explain the basis thereof (c) CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 55
52 (c) CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 56
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