A Message from Tucker Marketing

Transcription

1 PAGE 1 A Message from Tucker Marketing

2 PAGE 2 SIGNAGE OVERVIEW Listing Signage is anything placed ON A LISTED PROPERTY advertising an active or sold listing. Listing Signage is also anything placed OFF A LISTED PROPERTY advertising an open house for or directions to a listing. ALL METRO OFFICE listing signage must be ordered through the Tucker branch office administrative staff, who have exclusive access to the Tucker Sign Order Form. For help with questions or to report signage issues, please contact Tucker Marketing at signs@talktotucker.com for assistance. ALL TUCKER ASSOCIATES OFFICE listing signage must be created or approved by Tucker Marketing. Tucker Marketing will assist in sending the approved sign artwork files in the correct format to any additional sign vendors. Contact Tucker Marketing at signs@talktotucker.com for assistance.

3 PAGE 3 The following policies apply to all Metro and Statewide Franchise Listing Signage. (Tucker Team policies may vary for statewide offices.) For Sale Signs: T, T Luxury use on listed property only T Window Sign use on listed property only LISTING SIGN PRODUCTS Auxiliary Signs: Brochure Box use on listed property only Digital Info Sign use on listed property only T Open, T Arrow may be used off-property Directional For Sale, Directional Open, Directional Custom Verbiage may be used off-property These signs are not available on the order form, but must be ordered through or approved by the Tucker Marketing Department: Tucker Marketing is happy to help you create and order large format / commercial signage. Large Format use on listed property only Commercial (franchise only) use on listed property only HOA s that require uniform signage will be accommodated. Please send a copy of the covenants and restrictions, and the HOA sign vendor to Tucker Marketing at signs@talktotucker.com. Sign Attachments: Riders Decals Attachment Hardware Stakes LISTING SIGN USAGE Non-compliant signs may be removed and returned to the office manager. Signs in violation of local ordinances may be removed and may not be returned. 1. No Tucker For Sale sign may be placed in the yard of any property unless and until it is - LISTED for sale by a licensed Tucker Agent or - LISTED for lease by a licensed Tucker Agent 2. Signage for LISTED PROPERTIES that are for lease, and NOT for sale, may have a T sign in the yard with a rider that must say FOR LEASE ONLY.

4 PAGE 4 3. Signage for LISTED PROPERTIES that are for lease OR for sale may have a T sign in the yard with a rider that must say FOR SALE OR LEASE. 4. A Coming Soon rider is permitted, but must be used in a way that upholds MIBOR LISTING PROCEDURE, which states: A listing with a Coming Soon sign on the property (or listings with other types of promotional advertising, such as Facebook posts or ing flyers, etc..), must be in the BLC listing service within 2 business days of contract. If the listing is not available for showing, it may be listed as Active in the service for up to 7 days with the Available for Showing field set as No. If the listing will not be available for showing within 7 business days of the listing date, the listing should be in the Withdrawn status in the listing service or a signed Exempt Listing Disclosure Certification Form must be on file with the BLC office. Failure to file the Exempt Listing Disclosure within 2 business days of the contract date will result in an automatic fine of $500 to the listing brokerage. Coming Soon riders must be purchased as custom verbiage riders via the Tucker Sign Order Form. 5. A SOLD rider on a For Sale sign may remain on a property after closing for up to the amount of time determined by the area sign laws (See MIBOR SIGN MATRIX and local sign covenants). 6. An arrow on a rider is prohibited. Please use directional signage options instead in a manner consistent with area sign laws (See MIBOR SIGN MATRIX and local sign covenants). 7. Only 1 rider may ever be on any T sign at one time. 8. Any colors, fonts, installations, and formats not consistent with this sign policy are prohibited. 9. Tucker Listing Signage must not be altered, copied or re-appropriated for any other use unless approved by Tucker Marketing, signs@talktotucker.com. MIBOR LISTING PROCEDURE: MIBOR SIGN MATRIX: Listing Signage may also be used in an Agent s physical proximity for a real estate-related TRADE SHOW BOOTH, or as a prop in a real estate-related BUSINESS PHOTO. Listing Sign policies and design standards still apply in these cases. NO OTHER USES of the Listing Sign products are permitted without approval by Tucker Marketing at signs@talktotucker.com.

5 PAGE 5 INSTALLATION All Tucker Listing Signs must be installed in the ground using the approved stakes. Unacceptable installations include remounting the T on posts, hanging the T and altering stakes. T STAKE SPECS Regular T Signs^ Luxury T Rods ^ Luxury T Angle Irons ^ FOR EASIEST STAKE ATTACHMENT: stakes are designed for a fixed width of 24 corrugated flutes on center 1. ¾ diameter vertical rods that fit into the corrugated T Signs. 2. The rods are 10 apart. 3. Regular T stakes extend into the sign Luxury T stakes have longer rods that extend into the taller signs for Luxury T stakes come with the option of the regular pointed-rod ground fork or a sturdier angle iron ground fork. Only a longer stake should be used with Luxury signs or they will warp! 6. An exact fit for any of the T signs is 24 corrugated flutes, with rods inserted into the 1 st and the 24 th flute in the count. Stakes should slide easily in and out of a NEW sign if inserted correctly. If they do not, please notify Tucker Marketing at signs@talktotucker.com.

6 PAGE 6 AGENT IMPRINT ON SIGNS 1. NAME (top 1-2 lines): Either the Agent name or Team name must occupy the first line of the Agent Imprint, or the first and second line. - Agents should use their first and last names. Initials-only are discouraged. - There may not be an Agent name AND a Team name on the same decal or imprint area. 2. NUMBER (bottom line): The bottom line may be a 7- or 10-digit phone number. 3. Team Policy (may vary for statewide offices): a. A Licensed Team Member s name is NOT permitted on the Agent Imprint Area on any yard sign. b. The Team Leader name or Team name must be used on Agent Imprint Area instead. c. Licensed Team Members are permitted to use their PHONE # on the Agent Imprint Area. d. LTMs may use their name on the rider as long as the sign has the Team name or Team Leader name on the Agent Imprint Area on the sign. e. An Unlicensed Team Member s name, phone number, or photo is NOT permitted anywhere on the yard sign or top rider. 4. The Agent Imprint can be printed directly on some signs, or printed on a decal and applied to the Agent Imprint Area of those signs. Agents may not use Agent Imprint decals to cover up any part of any sign besides the designated Agent Imprint Area. Agent Imprints must meet the following Tuckerapproved specifications: Some Agent Imprint Variations:

7 PAGE 7 AGENT IMPRINT SPECS 1. The Agent Imprint Area is 10.5 wide x 6 tall and can be printed on the sign itself, or on a black 11 x6 decal. 2. NAME (top 1-2 lines): The Agent Name/Team Name portion of the Agent Imprint (the first 1-2 lines) is white Helvetica Black Condensed. Point size will vary by line to try to fill the Agent Imprint Area. For higher character counts, Helvetica Compressed, or Helvetica Compressed Extra may be used instead to increase the height. No stretching, bolding, italicizing, underlining, or changing of these fonts is permitted. 3. NUMBER (bottom line): The Agent Phone Number portion of the Agent Imprint is white Helvetica Black Condensed ONLY. Phone number can change size, but not font, not even to the compressed fonts mentioned above. 4. Agent Imprints can be all Upper-case, or Upper-lower. Some Agent Imprint Variations, and their location on the T Sign:

8 PAGE 8 APPROVED TEAM NAME FORMATS (may vary for statewide offices) 1. STANDARD TEAM: Teams with 1 primary Agent and 1 or more Licensed Team Member must include the Team Leader s first and/or last name, an approved Team descriptor (see below), and no other adjectives or words: a. TEAM_ / _TEAM / _GROUP / _REAL ESTATE GROUP / _REALTY GROUP / _PROPERTY GROUP / _TEAM REALTY / _GROUP REALTY / _TEAM REALTORS / _GROUP REALTORS / _& ASSOCIATES / _& ASSOC. / _ASSOCIATES / _ASSOC. / _REAL ESTATE PARTNERS b. Team Litten / The Litten Team / Litten Group / Jim s Team / Jim Litten Team / Jim Litten & Associates / Jim & Associates / Jim Litten Real Estate Group / Litten Realty Group / Litten Group Realty / Litten Property Group / Jim Litten Associates / Litten Real Estate Partners c. Any team formats not listed here, consult office manager or Donna Kreps 2. CO-BRANDED TEAM: Teams consisting of 2 primary Agents (with or without Licensed Team Members) must include both Team Leaders first and/or last names, an approved Team descriptor (see 1a. above), and no other adjectives or words, i.e. Team Litten Kreps, etc. (see 1b. above) 3. EXPANSION TEAM: Teams with one or more primary Agent, with or without Licensed Team Members, operating from more than one F.C. Tucker Metro location. must include Team Leader or Leaders first and/or last names, an approved Team descriptor (see 1a. above), and no other adjectives or words, i.e. Litten Property Group (see 1b. above)

9 PAGE 9 RIDERS (for use on top of T signs) T signs will only effectively accommodate 1 sign rider. Do not stack multiple riders or place riders side-by-side on a single sign. COLOR options (all riders): IMAGE options: LOGO options: OTHER formats: Custom Verbiage + Logo Full Logo Header x 7 10 mil. Corrugated plastic rectangles, 10 x mil. Corrugated plastic house-shaped cutouts 2. Helvetica Black Condensed, Helvetica Compressed, or Helvetica Compressed Extra are the only font options. No bolding, italicizing, stretching, or changing font. Riders must have a ½-inch margin surrounding the type area. 3. All riders available w/reflective surface except Luxury Riders 4. Logo Riders (may vary for statewide offices): Logo riders must be created by or approved by Tucker Marketing. Background color of Logo Riders may not vary from White, Black, or Tucker Yellow. Only Agent or Team Name may be displayed on Full Logo Headers. Any other verbiage (including slogan, tagline, and contact info) is prohibited. To display other verbiage with logo, choose Custom Verbiage + Logo Rider option. 5. No arrow riders permitted. Please use directional signage. 6. The RED background on a rider is reserved for white SOLD and PENDING messaging only, to promote instant recognition.

10 PAGE 10 ATTACHMENTS L-Pins U-Brackets 7. L-Pins come as a set of 2. They are 12 vertical with 1 bent horizontal to hang from the top of the rider down into the sign. 8. U-Brackets are used individually. They are 12 vertical with a 4 horizontal to hang from the top of the rider down into the sign. 9. As of October 2015, Clamshell Adapters and straight header pins have been discontinued.

11 PAGE 11 DIRECTIONAL SIGNS 1. Directional Signage may be used on or off the listed property as area sign ordinances allow. 2. An Agent or Team name decal is recommended, but optional. ^ T Arrow (24 x30 in 10mil. Coro) ^ Directional (24 x18 in 4mil. Coro) DIGITAL INFO SIGNS Digital Info vendors such as DigitalHomeInfo.com often have a signage component to their products. There are several Digital Info options on the Sign Order Form, including signs and riders that fit on our T signs. 1. Only these Digital Info signage products may be used on or in addition to T Listing Signage. Do not allow other vendors to create Digital Info signage as it competes with your brand. 2. Anything that is placed on a Tucker Listing Sign must either come from the Sign Order Form, or be approved by Tucker Marketing. < DHI Sign (24 x18 in 10mil. Coro) 3-Line, 4-Line, 5 Line DHI Riders > (24 x7 in 10mil. Coro)

12 PAGE 12 LUXURY PORTFOLIO SIGNS Tucker branded Luxury Portfolio International signs are metallic silver and cut vinyl. More information about marketing Luxury Listings is on the Tucker Toolbox. 1. Luxury Signs are ONLY for listings that are priced at $749,900 or more at the time an Agent signs the listing contract. If a listing contract is signed at $749,900+ and then drops below $749,900 after the sign has already been placed in the yard, the sign may stay until it sells or expires. Listings that start higher, then drop below $749,900, then re-list at UNDER $749,900 after expiring do not qualify. 2. Luxury Signs come already assembled with the Office number and Agent name and contact info printed on them. No decals may be applied to Luxury Signs. 3. Luxury Signs come with extra-long rod stakes, with the option to upgrade to angle-iron stakes. 4. Riders for Luxury Signs are black, white, and silver. The red field SOLD and PENDING riders may also be used. 5. The SILVER luxury rider may not be used on regular signs. 6. Only one rider per sign.

13 PAGE 13 LARGE FORMAT LISTING SIGNS Large format listing signs for acreage, subdivisions, commercial lots (franchise) and other listing types may be requested from Tucker Marketing. Marketing will deliver finished art to the sign vendor, or to the Agent, if an outside vendor is being used. 1. Minimum size for large format listing signs is 3 x 4 and may be installed with posts, or as a banner on the listed building or existing structure on the listed property. Any signage needs smaller than 3 x 4 will take a standard T or luxury T sign. 2. Custom signs created by vendors other than Tucker Marketing are still subject to approval by Tucker Marketing at signs@talktotucker.com. 3. Large format listing signs must include the name of the Principal Broker and Primary Agent, and comply with advertising requirements. 4. Team Policy (may vary for statewide offices): Agent or Team contact information may include either the Team Leader s or Licensed Team Member s phone, website, and/or , provided that LTM is stated on the sign to be associated with the Team or leading Agent s name.)