1 Rent.com.au focuses on reaching over 6 million affluent renters and 1.7 million landlords with a household income over $100,000, nationally*

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1 2016 Media Kit

2 What is rent.com.au? Rent.com.au is Australia s #1 website dedicated to rental properties. 1 Rent.com.au focuses on reaching over 6 million affluent renters and 1.7 million landlords with a household income over $100,000, nationally* 2 Rent.com.au is one of the few dedicated rental websites in Australia that allows landlords to place their rental properties online. 3 It offers the ideal medium to reach the affluent year-old renters with a high disposable income. Demographics Renters Landlords Real Estate Agents Geography Advertising options Sections Home Renters Landlords Share property Agents & Managers National State Postcode Rental range Leaderboard banner 728 x 90 MREC banner 300 x 250 Half page banner 300 x 600 Mobile banner 320 x 50 Mobile banner 320 x 100 Solus s Renter & landlord newsletters Rental alerts Photo gallery Skyscraper banner 160 x 600 ) 2

3 Key facts Renters are highly engaged when looking for a new property to rent. This is the ideal stage to market products that are relevant to their transition, as they are highly receptive to new ideas and products and services. 1 2 Average rental search cycle runs for a period of between 4-12 weeks*. Average rental period is 9 months. Did you know? 50% of our unique visitors have not been to realestate.com.au 56% of our unique visitors have not been to domain.com.au How often do you purchase goods online? US 71 7% Sweden 78% 3 Australia 53% 25% Poland 57% 8 Japan 50% 4 Israel 36% 6 Chile 22% 6 Monthly or less Weekly ) Source Source: : AC Nielsen AC Nielsen du pli cat Duplication ion repor t, Report December2011 Jan 2016 Source Source: : ARC ARC centr tre centre of ex of cellen excellence lence for creative for creative industries industries and innov and innovation t on (CC CCI) (CCI)

4 Demographics & characteristics Rent.com.au allows you to reach an Australian lifestyle market that has a high disposable income, through renters and landlords. Gender Female Male 30.5% 69.5% Age % 12% 17% 15% 26% 24% Income $0 to $35k $35k - $49k $50k - $75k $75k - $100k $100k + 0% 10% 19% 17% 54% State NSW VIC QLD WA SA TAS NT 1% 1% 5% 10% 23% 27% 33% Source: Google analytics Jan Ad Planner Sept

5 Renter profile Are you looking to buy any of the below in next 12 months? Television 28.9% Mobile phone 21.6% Car 25.3% Apple product 18.3% Furniture 46.4% Holiday 50.5% Clothing 62.7% Ikea product 25.5% Which of the following types of sites have you used in the last 12 months? Dating 17.5% Yellow pages or similar 50.5% Selling a car 13.4% Finance (personal & car loans, banking) Insurance Travel 37.7% 40.9% 48.9% Jobs 55.4% Health 42.0% Home builders or real estate 51.3% *Source: Rent.com.au renters survey, September

6 Renter profile Which of the following services did you use in your last move? Removalist Do-it-yourself (DIY) removal Hired truck Professional cleaners Storage Australia Post 15.5% Foxtel 16.1% 27.7% 26.9% 39.5% Phone provider 35.8% 41.1% 54.0% What is more important to you when looking for rental property? Parklands Coffee shop 18.7% Nearby shopping strip Beach 24.6% Cul-de-sac 16.3% Trees Schools 25.1% 42.2% 56.2% 40.9% *Source: Rent.com.au renters survey, September

7 Renter lifestyle profile While renting a property may be a stepping stone to ownership, it s also a lifestyle choice for many Australians. Renting provides the freedom for many to enjoy a diverse lifestyle without the financial constraints of a mortgage. Entertainment Restaurants Concerts Sporting events Music Movies Surfing the net Technology Earlier adopters Mobile phone plans Digital ipads Travel Frequent travellers Intrastate International Future planing Saving House Weddings Shopping High disposable income Frequent purchases New products Consumer goods White goods Electrical Furniture Household Cleaning Gardening Renting appliances Kitchenware Rugs Moving house Truck rental Carpet cleaning Storage Finance Personal loans Car loans Credit cards Websites Dating Jobs Social Service providers Mobile phone plans Power Gas Internet Relaxing Day spas 7

8 Ad formats / rates Format File Size Max Duration Cancellations Specifications Terms and conditions Flash with backup GIF / JPEG. 40k 15 seconds The Advertiser may cancel the Agreement at any time prior to four (4) weeks of the Start date without penalty. Download banner specifications from: promo.rent.com.au/advertisers View at: promo.rent.com.au/advertisers/terms Ask us about our advertising placement and options. 8

9 s & newsletters Rent.com.au has an engaged member base of over 180,000 renters and landlords. Advertising options through daily s and monthly newsletters to renters and landlords are available. 1 new property has just been listed matching your alert Mosman Park units 123 Monument Street, Mosman Park, 6012 WA $600 p/w $2,000 bond MORE PHOTOS VIEW ON MAP REQUEST INFO Why am I getting this ? Because you have setup a instant alert named Mosman Park units Renters alert Renters solus s 9

10 For more information contact Scott Waters GM Products & Services Go to promo.rent.com.au/advertisers Call us us 11