Rock Solid in Real Estate

Transcription

1 Strength Integrity Leadership Experience Rock Solid in Real Estate

2 Prudential Florida Realty, Real Estate Services Fact Sheet Statistics Approximately 1,600 Sales Professionals and Team Members $2.25 billion in Sales Volume 16,517 Transaction Sides, Executed Leases, Mortgage Loan Originations, & Title Policies Issued Over 40 Branch Sales Office Locations Prudential Florida Realty, Real Estate Services is the # 1 Prudential affiliate in Florida. Since its inception in 1999, the company has quickly become the 2nd largest residential real estate brokerage in Florida and is ranked the 5th largest brokerage in the nation among the Prudential Network brokers across North America. Our affiliation with Wells Fargo Home Mortgage ranks as one of the highest volume teams in Florida. Florida Title & Guarantee is the # 1 agency for First American Title Insurance in the Southeastern United States. The company offers residential and commercial services as well as seasonal rentals, property management, REO & Foreclosures, corporate relocations, referral services, mortgage, title, insurance, home inspection, home warranty services, and moving concierge services. Prudential Florida Realty, Real Estate Services is proud to be recognized as the #1 Fundraiser for The Sunshine Kids nationwide raising over $2.3 million since Real Estate Services Headquarters 1580 Sawgrass Corporate Parkway Suite 400 Sunrise, FL Office Fax Toll Free Real Estate Services Executive Team Rei L. Mesa, President and Chief Executive Officer, Prudential Florida Realty, Real Estate Services Kenneth Cornelius, Branch Manager, Wells Fargo Home Mortgage Rose Sheehan, Vice President, Florida Title & Guarantee Raul Rodriguez, Vice President of Finance, Prudential Florida Realty Elaine Glandon, Vice President, East Coast Region, Prudential Florida Realty Brigid Peterson, Vice President, West Coast & Central Regions, Prudential Florida Realty Sharon Sapp, Vice President, Relocation, Referrals, and REOs Stacy Benedict, Vice President, ecommerce & Marketing Rosalie Palmer, Director of Internal Operations Luis Lopez, IT & Facilities Director Marketing Florida Real Estate at the Highest Level! 2013 BRER Affiliates LLC. An independently owned and operated broker member of BRER Affiliates LLC. Prudential, the Prudential logo and the Rock symbol are registered service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide. Used under license with no other affiliation with Prudential. Equal Housing Opportunity.

3 Prudential Real Estate Fact Sheet 2011 Statistics Approximately 50,000 Sales Professionals $106 Billion in Sales Volume (USD) 378,000 Transaction Sides Over 1,500 Offices (Canadian statistics are included in these numbers) 2011 Canadian Statistics Approximately 1,500 Sales Professionals 66 Offices Prudential Real Estate is part of Brookfield Residential Property Services real estate brokerage family. The first real estate franchise was awarded in The brokerages are independently owned and operated. Companies are selected based upon outstanding performance records, and high levels of customer service. The network has affiliates in all 50 states, nine Canadian provinces and Mexico. Corporate headquarters are in Irvine, Calif.; Canadian operations are based in Toronto. Real Estate Corporate Headquarters 3333 Michelson Drive, Suite 1000 Irvine, CA Phone: (949) Fax: (949) Real Estate Canadian Office 5700 Yonge Street, Suite 1110 Toronto, Ontario M2M 4K2 Phone: (800) Fax: (416) Real Estate Leadership Prudential Real Estate Earl Lee Lou Gonzalez Keith Smith Steve Van Anden President, U.S. and International Real Estate Services; Senior Vice President, Sales; Senior Vice President, Business Development; Chief Marketing and Innovation Officer; 2012 BRER Affiliates Inc. Real Estate brokerage services are offered through the independently owned and operated network of broker member franchisees of BRER Affiliates Inc. Prudential, the Prudential logo and the Rock symbol are registered service marks of Prudential Financial, Inc. and its related entities, used under license with no other affiliation with Prudential. Equal Housing Opportunity.

4 Prudential Real Estate NETWORK GROWTH $115.1 BILLION SALES VOLUME 388,000 TRANSACTIONS $29.8 billion As of December 31, 2010 the combined total annual sales volume of all members of the Prudential Real Estate Network reached $115.1 billion an increase of 286% from 1991 s $29.8 billion. 201, The number of transaction sides reported by Prudential Real Estate sales professionals as of December 31, 2010 was 388,000 a 93% increase since OVER 1,600 OFFICES APPROXIMATELY 54,000 AGENTS As of December 31, 2010, the Prudential Real Estate Network grew through company sales, mergers, acquisitions and recruiting. With over 1,600 offices, the Prudential Real Estate Network has increased its presence by 84% in the United States and Canada since The Prudential Real Estate Network has approximately 54,000 agents as of December 31, 2010 a 127% increase since Source: Prudential Real Estate report on Key Historical Statistics Prudential Financial, Inc. and its related entities. Prudential Real Estate brokerage services are offered through the independently owned and operated franchisees of Prudential Real Estate Affiliates, Inc., a Prudential Financial company. Prudential, the Prudential logo and the Rock symbol are registered services marks of Prudential Financial, Inc, and its related entities, used under license. Equal Housing Opportunity.

5 FACT SHEET Prudential Real Estate and Relocation Services Vision: To be valued and trusted by our clients, affiliates and Prudential Financial. Mission: To help people feel at home in a changing world. Prudential Real Estate and Relocation Services believes that successful relocations come from delivering business results for our clients, comfort for their relocating employees and stellar service for everyone in the process. Rock Solid Relocation means we promise to deliver Rock Solid value at every step: Satisfaction through listening to our clients and providing outstanding services and innovative solutions Savings through competitive pricing, expert advice and operational efficiency Security through risk management, compliance and stability from a company keeping its promises for over 130 years 2010 Relocation Statistics: Served approximately 450 active global clients, which include FORTUNE 500 companies, small industrial and service companies, and U.S. government agencies Completed approximately 107,000 relocation-related transactions Served approximately 38,000 relocating employees and their families Processed financial transactions on behalf of our clients totaling more than $1.7 billion Client Survey Results: Overall Performance of Prudential Relocation, Inc. 96% Overall Satisfaction with: Departure Services 100% Inventory Management 100% Household Goods Transportation 100% Destination Services 100% Intercultural Services 100% Policy Design and Recommendations 100% 2010 Real Estate Statistics: Prudential Real Estate Affiliates, Inc., is a full-service real estate brokerage franchisor. Approximately 54,100 sales professionals $115.1 billion in sales volume (USD) 388,000 transaction sides More than 1,600 offices PRUDENTIAL FINANCIAL BY THE NUMBERS $ th % 50+ Billion in Assets Under Management as of year end Rank in 2010 Fortune 500 List of America s Largest Corporations 1 Years of Business Leadership Brand Name Recognition in the U.S. 2 Million Customers in Over 30 Countries 1 1 Prudential.com company description as of February Prudential Financial Consumer Brand Image Study (Wave 41).

6 DOMESTIC SERVICES Relocating in North America We design and refine our wide range of services using industry best practices. The result is service of unparalleled quality for our clients and their transferees. Destination Services Transition Assistance Household Management Goods Consulting and Planning Expense Management Administration Services Departure Consulting and Planning Mobility Policy Review and Development Group Move Consulting and Planning Departure Services Pre-Decision Counseling Policy Counseling/Needs Assessment Marketing and Home Sale Assistance Property Management Expense Management Administration Cost Estimates Expense Reimbursement Lump Sum Administration Expense Tracking/Tax and Payroll Reporting Household Goods Management Household Goods Transportation Temporary and Permanent Storage Insurance Programs and Claims Processing Invoice Audit and Payment Destination Services Home Finding Assistance Rental Assistance and Temporary Living Mortgage Services Transition Assistance Spouse/Partner Assistance Educational Services INTERNATIONAL SERVICES Relocating Around the Globe Our portfolio of best-in-class services helps to ensure seamless global mobility to every assignee from origin to destination and with the touch of our local knowledge and culturally sensitive expertise. Household Goods Move Management Administrationand Program Repatriation Svcs. Destination Services Cost Mgmt. Consulting Services and Compensation Administration Preparation Global Selection and Immigration Services Consulting Services Policy Review and New Policy Development Group Move Management Selection and Preparation Candidate Selection Intercultural Training Language Training Global Immigration Services Visa/Work Permit Processing Visa Compliance Management Cost Management and Compensation Administration Cost Management/Expense Reimbursement Assignment Cost Estimate Payroll Support for Expatriate Allowances Total Compensation Gathering and Reporting Tax Provider Coordination Program Administration and Repatriation Services Program Administration Ongoing Assignment Support Property Management Tenancy Management Household Goods Move Management Household Goods Transportation Temporary and Permanent Storage Insurance Programs and Claims Processing Invoice Audit and Payment Destination Services Pre-Assignment Trip Home Finding/Rental Assistance/Settling In Educational Assistance Departure Services

7 Prudential Real Estate and Relocation Services QUALITIES THAT SET US APART Brand recognition and competitive model includes... The Prudential name and Rock logo among the most widely recognized brands in the U.S. The name dating back to 1875 stands for strength, integrity and trust. A parent company, Prudential Financial, that serves approximately 50 million individual and institutional customers. Upper-end demographic and the highest average home-sale price among independently owned brokerages. 1 A strategy embracing a truly entrepreneurial model in which all affiliates are independently owned and operated. Prudential Real Estate and Relocation Services, the industry s first fully integrated real estate and relocation company. Prudential Relocation, one of the largest providers of comprehensive global relocation services in the U.S., also operates in Canada, United Kingdom, France, Singapore and China. Industry leader and the first to... Establish and expand a comprehensive approach to lead generation, driving business to our Network. Deliver maximum MLS listings online with a consistent look and feel across all 50 states. Deliver a systemized, consultative approach and profitability analysis to improve affiliate company bottom-line results. Provide highly skilled, industry-experienced consultants who deliver customized growth plans. Offer affiliates the Market Data Report a proprietary management tool providing detailed analysis of their specific markets. The report helps with business planning to increase market share, target specific sales recruits and identify competition. Launch alternative pricing system Prudential Value Range Marketing SM (PVRM SM ) to traditional fixedprice marketing. 2 Launch proprietary ecertified designation, assuring customers they are working with professionals who remain knowledgeable in the use of evolving technology. Create a finance subsidiary to assist affiliates with growth initiatives. As a marketing innovator... Our inline, interactive media initiative leverages traffic from dynamic Web alliances and from traditional media to drive consumers to our Network. We provide unlimited online access to customizable advertising templates, press release templates and artwork. We offer unlimited online access to hundreds of ecards, complementing tech-savvy sales professionals marketing efforts. We offer a Fine Homes International SM marketing program with our own luxury home magazine and certification program. As a technology innovator... Prudential.com and Online Buyer Advantage SM connect Internet buyers with millions of residential listings and thousands of real estate professionals in every major U.S. market no one offers more listings. Consumers receive almost a million alerts each day from Prudential Real Estate sales professionals concerning new listings, photos, price changes, open houses and status updates. Online Seller Advantage SM helps Prudential Real Estate sales professionals win listings and service their sellers with customized, online reports and daily or weekly listing-activity . OSA SM now showcases HD videos and interfaces with 200 plus social media sites for rapid sharing of listings. Customer for Life, the latest online feature, enables sales professionals to keep clients and prospects connected through time with greetings and highly useful information. The Online Advantage technology is certified REALTOR Secure. PREA Center, a business portal for affiliates, provides easy access to the latest information, tools and resources. PruRE.com mobile solution provides all our listings to customers on the go via their smartphones. The Prudential Real Estate Media Center helps you create robust listing presentations and distribute them via ecards. Programs and support services include... DreamBuilder SM Program, offering sales professionals access to dental and vision discount plans, medical, disability, insurance and financial services, long-term care and life insurance, plus health-savings accounts, financial planning services, retirement strategies and more. 3 TeamBuilder ȘM a national recruiting and retention system that rewards sales professionals for referring and successfully recruiting qualified sales candidates. Prudential Referral Services, which maximizes lead opportunities by supporting broker-to-broker referral activity without participating in additional referral fees. The Prudential University LearnCenter portal, providing training and educational offerings on demand, 24/7. The Prudential University Virtual Classroom teleconference and WebEx series, which feature top real estate speakers addressing timely issues, best practices, key selling skills and m ore. Management Institute, a comprehensive management development program providing tools and systems to help increase the performance of managers and owners. An Affiliate Assistance Center located in Irvine, Calif. available by telephone or that provides personalized information and assistance on a wide variety of products and services. Prudential Home Connections, SM which establishes business alliances to place a Web platform of home services on multiple intranet sites to capture real estate leads and drive business to our Network. 4 Active local, national and global involvement through a variety of charity, challenge grants and volunteer programs. 1. Average Sales Price is based on an analysis of transaction sides and sales volume data of the largest independently owned brokers in the U.S. for franchise networks recording at least 25,000 closed transaction sides in 2009, as reported in the 2010 Real Trends Prudential Value Range Marketing SM (PVRM SM ) may not be offered by all Prudential Real Estate network members. 3. These products and services are not sponsored or endorsed by Prudential Real Estate. 4. Prudential Home Connections SM products are offered through Prudential Real Estate and Relocation Services, a Prudential Financial company. The services are either offered directly by a Prudential Financial company, or through third party service providers Prudential Financial, Inc. and its related entities. Prudential Real Estate brokerage services are offered through the independently owned and operated franchisees of Prudential Real Estate Affiliates, Inc., a Prudential Financial company. Prudential, the Prudential logo and the Rock symbol are registered services marks of Prudential Financial, Inc, and its related entities, used under license. Equal Housing Opportunity.

8 PRUDENTIAL REAL ESTATE HAS THE HIGHEST AVERAGE SALES PRICE $320,593 $289,741 $241,949 $200,709 $203,353 $204,475 $170,475 ERA S LIAM IL RW LE KEL X MA RE/ 1 Y2 UR ENT C S EN D AR DG N SA ER E ER M HO K AN LB TT BE EL W LD CO Source: Average Sales Price is based on an analysis of the "2012 Franchise/Independent Breakdown of Real Trends 500" reported by Real Trends in May 2012, using transaction sides and sales volume data of the largest brokers recording at least 25,000 closed transaction sides in 2011, as reported in the 2012 Real Trends BRER Affiliates Inc. Real Estate brokerage services are offered through the independently owned and operated network of broker member franchisees of BRER Affiliates Inc. Prudential, the Prudential logo and the Rock symbol are registered service marks of Prudential Financial, Inc. and its related entities, used under license with no other affiliation with Prudential. Equal Housing Opportunity.

9 A Dominant Real Estate Presence Prudential Florida Realty has a dominant real estate presence throughout the state of Florida servicing 17 counties with more than 1,800 sales associates. Pensacola/Perdido Key Orlando-Oviedo Orlando-Central Orlando-South West Orlando-Four Corners Aventura Addison Reserve Boca Raton Bonita Springs Boynton Beach Bradenton North Cape Coral Coral Gables/Pinecrest Coral Springs/Parkland Delray Beach Fort Lauderdale NE Fort Lauderdale SE Fort Myers Jupiter Marco Island Marco Prop. Mgmt. Miami Beach Miami - Coral Gables Miami - Kendall Naples Park Shore Naples Ritz Carlton Naples 5th Avenue Orlando Central Orlando Four Corners Orlando SouthWest Orlando Oviedo Palm Beach Gardens Palm City Pembroke Pines Pensacola/Perdido Key Plantation Port Charlotte Port St. Lucie Punta Gorda Stuart Sun City Center Venice Wellington Weston Sun City Center Bradenton North Venice Port Charlotte Burnt Store Punta Gorda Palm Beach Gardens Cape Coral Fort Myers Bonita Springs Naples Waterside Shops Naples 5th Ave. Naples South Marco Island Fort Myers McGregor Wellington Coral Springs/ Naples Parkland Park Shore Plantation Weston/ West Broward Pembroke Pines Port St. Lucie Stuart Palm City Jupiter Boynton Beach Delray Beach Boca Raton Fort Lauderdale - NE Fort Lauderdale - SE Aventura Miami Beach Coral Gables/Pinecrest

10 We have convenient in-house mortgage, title, insurance services, and state-of-the-art technology set the standard for the industry. Wells Fargo Home Mortgage Every Prudential Florida Realty branch has a Wells Fargo home mortgage consultant to provide our customers with personalized service. We can provide pre-approval to prospective buyers prior to showing your property. A preapproval letter from a buyer shows you are working with a financially-qualified purchaser and can translate into a quicker closing. Florida Title & Guarantee Florida Title & Guarantee is a state of the art, full service Title Insurance and Settlement Services Company. Services include title examination, clearing title, ordering surveys, conducting face to face closings, explaining closing documents, collecting and disbursing funds, and issuing title insurance policies to Buyer and Lender Clients. Florida Title & Guarantee offers consistent, careful service in every aspect of title insurance. The professionals at Florida Title & Guarantee closely guide purchasers through the closing process with personal, individualized attention to make every closing a pleasant experience. First American Property Insurance and Casualty A full-service insurance agency tailored to your busy lifestyle. Because price and product can vary greatly from one company to the next, it is important to shop around.

11 Business Partner Relationships Service America Service America Home Service Plans offer coverage for buyers and sellers through our partners at Service America. Offering a home service plan can benefit customers assuring the home s major appliances and equipment will be serviced or repaired. AmeriSpec When it comes to home inspections, you need an inspection company that is professionally trained and knowledgeable about the home. AmeriSpec inspectors are trained to meet or exceed the highest industry standards. DeCaro Auctions Daniel DeCaro, a licensed real estate broker and Auctioneer, accepts only the most desirable residential and commercial properties. For over 30 years, Daniel DeCaro has been the leader and innovator in the field of Auctioning premier real estate assets of all types, including commercial and residential properties, institutional loans and real estate securities. Daniel DeCaro Real Estate Auctions, Inc. has managed and conducted some of the largest real estate Auctions in the world, including the successful sale of nearly $1 Billion dollars* in real estate in a single day (*dollars adjusted to present value). With vast experience, integrity and professionalism, DeCaro Auctions is able to market and sell properties within 30 days. Matching your luxury property with DeCaro s list of highly qualified buyers, it is possible to achieve a successful transaction for all parties involved and protect your commission

12 Leadership Prudential Florida Realty was founded, and is operated, by Realtors. Members of our leadership team began their careers as real estate sales associates and have an extensive and in-depth understanding of the industry and the needs of sales associates. Prudential Florida Realty s branch managers, on average, have 20 years of experience in the industry. Our branch managers are: Non-competing Professional Accessible Experienced Talented Industry leaders Customer-focused Active in related local, state and national real estate organizations - 3 -

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14 Marketing & Advertising Sales Professional Marketing Tools We offer Prudential Florida Realty Sales Professionals an unbeatable marketing program that consists of professionally-designed brochures, postcards, listing presentations and personal marketing materials. Our Homefinding Guide and Home Sellers Guide, which are completely customizable and include tutorials, marketing ideas, and templates, were created to set our associates apart from the competition for prospective home buyers and sellers. We also offer through our exclusive relationships with our vendors, easily-accessible and customizable direct mail advertising pieces such as postcards, flyers, brochures and greeting cards at discounted prices. All of these marketing pieces are easy to customize through online design tools and professionally-designed templates. We make available our discounted rates with our marketing partners to sales associates interested in additional newspaper and magazine exposure. Prudential Florida Realty custom agent brochures.

15 Marketing Portfolio for Luxury Properties Fine Homes of Florida Marketing Our Unique Fine Homes Program Prudential Florida Realty has created the most innovative advertising program in the industry to market luxury homes. This program puts your home in front of millions of local, national and international affluent readers. If your home qualifies, it will be advertised for the life of the listing, in the local advertising venues plus: dupont Registry, A BUYERS GALLERY of FINE HOMES, targets an affluent worldwide audience bringing your listings to prospective buyers. This publication features extraordinary properties from around the world. The dupont Registry reaches the right buyer through their distribution network. All copies are mailed or shipped directly to Subscribers, Celebrities, Top Executives and Sports Figures. All copies are sold on newsstands, in upscale bookstores and in domestic and international airports! We will have a special 52-page insert in the Quarterly publication of the dupont Registry to display our Fine Homes. DuPont Registry s new expanded international distribution includes copies of the magazine available to first-class and business-class passengers on 13 major international airlines, including British Airways, Air France, Japan Airlines, Virgin Atlantic and Lufthansa. Copies of the magazine are also available in the executive lounges. We place our listings directly into the hands of the international buyer! The Wall Street Journal Online Edition for Real Estate boasts an average of over 6 million visitors per month. Your listing will be displayed and enhanced on the Real Estate portal. All of our Fine Home Listings will be displayed in three prominent places on this high traffic portal for maximum exposure. Your listing will be displayed with additional photos, virtual tour link, custom ad copy, and a direct link to your Prudential Florida Realty real estate professional for immediate follow up for online inquiries. Fine Homes of Florida is Prudential Florida Realty s in-house magazine and is published quarterly. Copies are distributed to 40 Prudential Florida Realty locations throughout Florida. Your Fine Home listing will be displayed in this publication until your property sells!

16 Marketing Portfolio for Luxury Properties Fine Homes of Florida Marketing - continued dupont Registry, A BUYERS GALLERY of FINE HOMES, Online Edition at Your Fine Home will be enhanced in the online edition of this upscale publication with additional photos, virtual tour link, custom ad copy, and a direct link to your Prudential Florida Realty associate to ensure immediate attention and follow up for online inquiries. dupont Registry, A BUYERS GALLERY of FINE HOMES, Online Edition ~ Virtual Magazine. Your Fine Home will be displayed in this Virtual Magazine for easy viewing through advanced technology. Professional Photography: A professional photographer will schedule a photo shoot for your Fine Home listing. The photos include on average 5 high resolution panoramic shots and 6 still photos. Virtual Tour: An enhanced listing receives 299 percent more online views. For this reason, we use the latest digital equipment to create your virtual tour to ensure clear, crisp images to capture and engage the online audience. Fine Homes Manager: Prudential Florida Realty s designated in-house manager will provide assistance to our local branch offices to ensure proper placement and attention to your Fine Homes listing. For maximum Internet exposure 24 hours a day/7days a week, your listing will also be enhanced on the following websites:

17 Marketing & Advertising Newspaper & Magazine Exposure Prudential Florida Realty advertises in major newspapers and magazines in our coverage area providing excellent exposure to listings in the marketplace such as the following: Magazines: dupont Registry Welcome Home Naples 5th Ave. Walking Guide Homes & Land (numerous editions) Digest of Homes Real Estate Buyers Guide Palm Beach Illustrated Newspapers: South Florida Sun-Sentinel Marco Island Eagle Fort Myers News-Press The Charlotte Sun Stuart News Miami Herald Naples Daily News Orlando Sentinel Palm Beach Post Pensacola News Journal Our own magazine: Fine Homes of Florida Online newspapers: Sun-Sentinel.com Herald.com NaplesNews.com WallStreetJournal.com News-Press.com OrlandoSentinel.com PalmBeachPost.com SmartNews.com Every listing is advertised with the sales associate s name and phone number and all magazine and newspaper advertising references our website driving even more traffic to your listings.

18 Technology & Internet Marketing According to recent NAR statistics, 90 percent of consumers begin their home search online. In order to capture these consumers, we believe in providing our sales associates with the latest technological advancements in online marketing. PRIMA We offer our associates the most advanced Internet marketing solution available: Prudential Real Estate Internet Marketing Advantage (PRIMA). PRIMA provides multiple advantages to associates, including the following: Individual associate interactive website Complete e-marketing system REALTOR.com Showcase Listing Enhancement package 100% company paid for PRIMA Associates REALTOR.com listing enhancement control panel access Individual website for every listing Lead generator for buyers and sellers All leads from your listings on PrudentialFloridaRealty.com go directly to you with no referral fee Built-in client relationship management system Automatic contact follow-up and monthly newsletter Every available listing on your site with you as the contact FREE Visual Tour Account Professional address Instant text message lead notification Lead opportunities through award-winning Relocation Department RREIN Agent Online Resource Center NAR statistics also indicate that online customers view listings 299 percent more often when the listing has enhanced viewer content, such as virtual tours and additional photographs, than listings without enhanced content. Thousands of properties are viewed every month through our website

19 Technology & Internet Marketing Visual Tours NAR statistics also indicate online home buyers specifically search for listings with enhanced viewer content, such as virtual tours and additional photographs. Every Prudential Florida Realty listing has a visual tour and/or additional photographs. Our visual tours are automatically created and posted online and on YouTube.com hrough our Visual Tour partnership. Our tours can contain up to 50 scenes, versus other tours that only contain four. Tours are instantly posted to and Tours are advertised in company ads, flyers and direct mail. A link to each tour is created and is instantly available to to all of your prospects

20 Technology & Internet Marketing Our company Showcase Listing Enhancement package means even more exposure for your listings. Capturing buyer attention and setting your properties apart are the key objectives in our Internet marketing strategy. Prudential Florida Realty has partnered with REALTOR.com to enhance online listings of all the properties it markets with multiple photos and customized property descriptions on the number one real estate website, REALTOR.com. Prudential Florida Realty heavily promotes properties via the Internet to capture prospective buyers and sellers wherever they are. Your properties will also receive high-impact placement on other popular web portals such as AOL, Move.com and MSN, helping reach the largest audience of home buyers. What Realtor.com can bring to you We understand it is vital to reach the over 6.6 million consumers each month that, on average, spend 82 percent of the time they search for a home online on REALTOR.com. With 84 percent of all home buyers using the Internet at some point in their search for homes, Prudential Florida Realty is working to make sure your listings are promoted where more consumers are conducting their online search. The majority of home buyers say photos and detailed property descriptions are the most useful features when searching for homes on the Internet. REALTOR.com Showcase Listing Enhancement Package features: Additional photos and visual tour Direct link to PRIMA associate s personal address and PRIMA website PRIMA associates can enter additional remarks, scrolling text and a headline banner Traffic reports to show website activity to sellers Access included in your PRIMA service

21 HomeFinder.com Website Partner

22 Global Internet/Mobile Marketing System Prudential Florida Realty has strategic alliances with powerful online property and lifestyle websites providing global exposure for your home 24 hours a day, seven days a week. Your listing will appear on the following websites: Prudential Florida Realty All PRIMA websites The listing s personal website Prudential Real Estate Realtor.com Move Florida Association of Realtors AOL Real Estate MSN Real Estate Moving Trulia Cyberhomes HGTV s Front Door Yahoo Real Estate Wall Street Journal Homefinder Network The International Realty Customized Home Marketing System sm

23 HGTV s Frontdoor.com Website Partner

24 Global Strategic Alliancies Capturing Online Consumers Through Strategic Alliances Because most buyers use the Internet to start their home search, Prudential Florida Realty has created an Online Customer Experience Center to quickly and thoroughly assist prospective home buyers and sellers from initial inquiry through the completion of a transaction. This state-of-the-art contact center is staffed with real estate professionals who provide highly-personalized and expedient customer and prospect communications throughout the home qualification process. The Global Strategic Alliance Network, founded in August 2006, is comprised of high profile visionary professionals who wish to establish strong international business relationships and gain insights into the way real estate operations can better secure and sustain a competitive position in today s knowledge-based global economy. Members of the Prudential Florida Realty s Global Strategic Alliance Network are committed to: Providing the highest level of service for referred clients of all fellow network members Participating in a referral fee agreement for registered clients that list property for sale or purchase property Creating and implementing the website link to and vice versa Exchanging current information regarding local real estate procedures, licensing, tax and foreign investment laws that can be used to support and promote mutual international alliance activities Furthermore, Network Members agree to cooperate in developing and insuring access to advertising media, newspapers, magazines and other real estate venues in order to provide global marketing efforts for the Network Members property listing inventory. By acknowledging the individual successes of its members, the Global Strategic Alliance Network benefits from each organization s mission, traditions and activities, while simultaneously leveraging each member s expertise to fulfill the efforts of long-term branding and relationship building. It is this act of information and resource sharing that will allow each organization to gain a unique global competitive advantage

25 Leadership in a Global Marketplace You want your listings to be exposed to the greatest number of prospective buyers with the means to that property. There are a number of reasons why the ultimate buyer may be from outside the local market or the region. Prudential Florida Realty is committed to reaching buyers far beyond U.S. borders and currently leads the way as the only real estate brokerage in the US to teach sales associates the NAR-certified course preparing them for international transactions: the Certified International Property Specialist (CIPS) designation. Our relationship with WorldProperties.com and GlobalNewHomeResorts.com provide ways to market properties across the globe through an international partnership of more than 25 nations and open the doors to a world of potential buyers. We speak almost two dozen languages enabling us to effectively respond to the multi-cultural needs of customers wherever they might live. As an affiliate member of the industry s largest relocation network, Prudential Florida Realty can find, list and sell, or manage properties virtually anywhere. With global access to the Internet, modern transportation, and the increasing ease with which one can buy and sell properties around the world, the international real estate market is as close as your backyard. The number one state for foreign home buyers was Florida the state accounted for 26 percent of all international purchasers.*

26 Relocation & Referrals Relocation Prudential Real Estate is the first fully-integrated real estate and relocation company. Prudential Relocation is a leading provider of global mobility services, delivering a broad range of relocation services to corporations, government agencies and individuals worldwide, creating a constant flow of traffic in and out of home-buying markets. Referrals Prudential Referral Services (PRS) maximizes lead opportunities by supporting broker-to-broker referral activity, facilitating lead generation, and increasing network professionalism and broker performance. Our international broker-to-broker referral program serves nearly 5,000 markets and comprises all the companies in the Prudential Real Estate network. In addition, PRS provides our companies and sales professionals with opportunities to develop and maintain strong relationships with Prudential Relocation. Prudential Florida WCI Realty Award-Winning Relocation Department processes over 5,600 referrals each year with an exceptional conversion rate far in excess of the national average. To expand the skills of associates our relocation department offers certification training in various areas, such as: Certified Relocation Specialist (CRS) Certified International Property Specialist (CIPS) Some of the awards the department has received include: National Relocation Director of the Year National Performance Award for three years in a row Regional Performance Award National Referral Coordinator of the Year

27 Education & Training Prudential s numerous events and educational programs equip our associates with the tools needed to grow and enhance their business. Throughout the year, we offer numerous events and educational opportunities from which to choose, free of charge. Technology Training Prudential Florida Realty provides our sales associates with valuable training classes to navigate the world of technology. Our classes are offered online and in the offices on a scheduled basis and are free to our associates. Some course topics include PRIMA training, building a contact database, creating virtual tours, photo uploading and photo editing. Prudential University Through the University on Tour and regional training centers, associates can gain new skills and business solutions in a location close to home. For those who prefer self study or online learning, a variety of products are available on our online PREA center. Self-paced learning tools include free downloadable training programs, order forms for Prudential University on cassettes, courses on CD-ROM, plus links to resources for online learning. Sales Convention Prudential s annual Sales Convention provides three days of networking, recognition, education, world-class speakers and entertainment. Throughout the convention, associates can select from a wide array of classes to fit their needs and goals. Industry experts, as well as some of Prudential Real Estate network s top producers, share their knowledge in panel discussions, workshops and mini-sessions. Summit Conference Each year, the top performing sales professionals in the Prudential network are invited to attend the Summit Conference, an exclusive event that provides an opportunity for networking and sharing best practices with other top performers

28 Commercial Division At Prudential Florida Realty, we believe in trading value for value. So we ve teamed up with some of the leading commercial real estate service providers in Florida to deliver you a world class platform of industry leading commercial education, networking, training, systems, processes and forms to enhance your commercial business experience and take care of your commercial real estate needs. Coupled with the second most recognized and respected brand names in America, our commercial services systems have been used successfully for over 25 years to develop some of the industry s top commercial real estate sales professionals and offices. When you utilize our commercial services, you become part of a nationwide network with global knowledge, regional expertise, and local results!

29 Building Your Retirement Recent pension reform legislation opened the door to a new type of business retirement plan that will help many small business owners and independent contractors shelter a significantly greater portion of their income from taxation than was previously possible with conventional business retirement plans. The new one-person 401 (k) plan presents owners and sales professionals with a unique opportunity to defer taxes on up to $45,000 of their earnings, consolidate qualified retirement plans, and even borrow against plan assets without a tax penalty. Spouses are covered as well. Prudential Real Estate Network members receive additional benefits specially arranged by Prudential Financial. These benefits include individually-tailored financial advice, preferred pricing on set-up and annual costs and a choice of carefully selected plan sponsors. Benefits of a one-person 401(k) plan Higher Contributions/Potentially Lower Taxes: The new tax law changes permit participants to reduce their taxable income by up to $45,000 in 2004 by a combination of employee salary deferral and employer match. Loans: Participants may borrow against their 401(k) plan assets without a tax penalty and control the repayment terms. Low Cost: The cost of maintaining a one-person 401(k) plan may be significantly less than a traditional 401(k) plan because of reduced administrative requirements. Rollovers: Participants may consolidate all of their qualified plans into a single one-person 401(k) plan by rollover or transfer. Additional benefits for Prudential Real Estate Network nembers Financial Advice: Participants have direct access to a financial advisor who will help identify and work toward achieving the individual s financial goals. Flexibility: The One-Person 401(k) Plan gives participants unrestricted choice of investment products at all levels of risk tolerance. This means that participants may purchase any suitable stock, bond or retail mutual fund available on Wall Street. No other 401(k) plan offers this freedom of choice. Preferred Pricing: In addition to preferred rates with the selected plan sponsors, certain accounts may qualify for waivers or reduction of set-up/annual costs. Account Access: Participants have 24/7 on-line access and an link to their financial advisor

30 Compensation Prudential Florida Realty provides you with the opportunity to participate in a progressive commission schedule. The goal of this schedule is to expediently reward you for your success. The commission schedule allows for automatic advances with no automatic roll backs. You are rewarded sooner for production and are not arbitrarily moved backward for anniversary dates or year-end time tables. The system was designed to allow for shifts in the marketplace, as well as situational business or personal changes. Prudential Florida Realty sincerely appreciates the efforts of all associates. It is the company s mission to assist you in reaching your professional and financial goals. Your branch manager will be able to share the specific commission schedule with you.

31 Awards & Recognition Success is a great feeling! Prudential Real Estate sales professionals have the opportunity to compete for a wide range of prestigious awards each year. Top producers are rewarded for their achievements at the Prudential Real Estate Annual Sales Convention and at the annual Prudential Florida Realty awards ceremonies. We give sales associates a chance to shine through various recognition events, from receptions and luncheons to special ceremonies in front of their peers during general sessions. Award winners are featured in several print publications. In addition, winners of the coveted Chairman s Circle award also have the opportunity to have their picture appear in the Florida edition of The Wall Street Journal. Top performing companies are eligible for the Gibraltar Circle award. Honorees are invited to a resort location to mingle with their peers, to gain fresh approaches to business practices and participate in stimulating dialogue. Each year Prudential Florida Realty offices are honored by the Prudential Network as Cornerstone Award winners, recognizing the top offices in the United States and Canada.

32 Leave The Stress of Moving Behind We Are Your Personal Concierge A Complimentary Service Personal Attention Professional Service Service Provided as a Courtesy to our Valued Customers Moving can be one of the most stressful times in your life. Let the complimentary OneSmartMover service take care of the details for you. Your personal concierge will schedule and coordinate all of the home services you need. Television High Speed Internet Phone Service Home Security Movers, Boxes Financing Options Insurance Coverage Water Gas Electric Insurance Newspapers Closing Services Home Warranty Let us save you time and money by calling today. One call does it all... A single call to OneSmartMover means your home will be move-in or move-out ready from day one We are your total moving resource service.

33 Commitment to Our Community The Sunshine Kids Foundation Prudential Florida Realty is committed to delivering smiles to more than just buyers and sellers of real estate. With a corporate culture that includes community service and patriotism, the Company s success is measured by more than just dollar signs it s measured by its concern for the community and giving back to those in need. The Sunshine Kids is a national non-profit organization dedicated to helping children with cancer by providing emotional support, group activities and adventure trips for kids. The Prudential network has been a national sponsor of the organization since 1991 and every year more than 1,600 Prudential franchise offices raise money for the charity. Since 2001, Prudential Florida Realty, Florida Real Estate Services have raised over $2,300,000 for the Sunshine Kids through fundraising events from silent auctions to comedy shows and is the #1 contributor. As a result of the efforts of Prudential Florida Realty associates and those of other Prudential affiliates in North America, thousands of children from hospitals across the country are enjoying the emotional support they need during one of the most difficult times of their young lives. To learn more about The Sunshine Kids or to show your support, please visit