UNPRECEDENTED WORLDWIDE REACH
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1 UNPRECEDENTED WORLDWIDE REACH Total U.S. Properties Total > $1M Source: Mintel International Website Survey Luxury Portfolio International is a unified collection of the world s most experienced, visible and highly-regarded experts in luxury real estate. Founded in 2005 as the premium division of Leading Real Estate Companies of the World, Luxury Portfolio exclusively markets a selection of the network s extraordinary homes, utilizing a sophisticated mix of online and offline media to position properties for maximum exposure in an elite market. The program marketed over 50,000 properties last year on the award-winning LuxuryPortfolio. com and in prestigious publications circulated around the globe. Encompassing more market-leading independent real estate brands than any network, members are recognized for their agility, expertise and superior competence in both local and global markets KWLuxuryHomes.com ColdwellBankerPreviews.com ChristiesRealEstate.com SothebysRealty.com LuxuryPortfolio.com PARIS 7TH, FRANCE 3,490,000
2 TRUSTED LUXURY EXPERT Highly sought after as resources for the high-net-worth, Luxury Portfolio brokers are characterized by unique insight, invaluable connections and a true passion for what they do. Through the connection to Leading Real Estate Companies of the World, we market our most important properties to a targeted audience by leveraging the highly trafficked websites of over 550 top local real estate brokerages and the connections of 128,000 associates in over 55 countries. The independent brokers that make up this extraordinary invitation-only network wield both the insight-driven technologies and the trusted relationships that today s consumer requires. And because each firm is held to a high standard of annually measured performance, these best-of-the-best brokerages will exceed your expectations. Our network introduces over 40,000 home buyers and sellers moving from market to market annually more than any other real estate organization and a beneficial source of buyers that is unmatched by any other network. More U.S. Home Sales Volume Than Any National Real Estate Brand Volume shown in billions of dollars Actual member statistics for LeadingRE and estimates for other networks using average sales units per agent and average sales price for firms in each respective network from published sources. $8 HomeSmart $11 Real Living $17 Realty Executives $18 Better Homes & Gardens $28 ERA $45 Prudential $77 Sotheby s $98 Berkshire Hathaway Home Services $113 Century 21 $208 Keller Williams $262 Coldwell Banker $265 RE/MAX $351 Leading Real Estate Companies of the World VAIL, COLORADO $28,000,000
3 EXCEPTIONAL ONLINE MARKETING Luxury Portfolio provides the tools to drive growth and innovation, including access to empowering technologies that result in better decisions, and coveted partnerships in the growing lifestyle market. We achieve thousands of page-one positions on Google through our extensive search engine and social media strategies, ensuring your home is in front of today s sophisticated consumers where and when they are searching. And the award-winning LuxuryPortfolio. com, represents more $1 million-plus properties than any other luxury network, leveraging high resolution photography and the latest mobile and video technology to create a cutting-edge experience when browsing the world s preeminent collection of fine properties. With a marketing campaign that goes far beyond local, we leverage extensive social media platforms and international partner websites such as these to ensure your home receives maximum exposure with a compelling, elegant online experience: WallStreetJournal.com reaching the affluent online readership of The Wall Street Journal CountryLife.co.uk an ultra-high-net-worth audience throughout the UK and beyond reaching beyond the Great Firewall of China to target the elusive wealthy Chinese buyer LeadingRE.com the exclusive property search of Leading Real Estate Companies of the World Juwai.com FRENCHMAN S CAY, BRITISH VIRGIN ISLANDS $5,950,000 luxuryportfolio.com
4 GLOBAL TARGETED EXPOSURE Targeted, Integrated, Measured. Our advertising program reaches over 60 million affluent consumers annually. Through publications with high-net-worth readers like The Wall Street Journal, Unique Homes, Luxe Interiors + Design, Velocity, Country Life International, Unique Homes China, Opera News, Black Card Mag/Luxury Magazine (the exclusive Visa Black Card publication), International Property and Travel Magazine, and more, we drive qualified prospects to your property. The Luxury Portfolio International Magazine highlights the incredible homes in the portfolio, along with the latest in luxury destinations, designers, lifestyle trends and more. The magazine is available on newsstands in over 60 countries, in first class airline lounges and is direct mailed to a list of affluent clients hand selected by the top agents in the Luxury Portfolio network. I N T E R V O L U M E EXCLUSIVE PROPERTIES N 0 6 A T I S S U E I O N O. N A L 0 1 LUXETRENDS MICHAEL JACKSON S MUSE URBAN DWELLINGS luxuryportfolio.com KUKIO, HAWAII $7,700,000 L U X U R Y L I F E S T Y L E
5 REACHING THE RIGHT AUDIENCE Each property on LuxuryPortfolio.com is translated to nine languages and 60+ currencies, which results in reach to over 200 countries/territories. And it s not just any consumer visiting the site. Of our average 3 million a year, a typical visitor has a household income of $1.12 million, owns a primary home valued at more than $3.4 million and is more likely to own a second home. In fact, 53% of LuxuryPortfolio.com visitors own a second home as compared to only 24% of the typical affluent consumer. Bottom line? We are reaching the right people: people who love and own significant properties. Visits by Country China United Kingdom France Germany Canada Republic of Korea Australia Spain Sweden Belgium Switzerland Through a proprietary tracking tool, LuxeAnalytics, our agents can provide comprehensive reporting on the online activity of the potential buyers viewing your property. Luxury Portfolio monitors their location, both domestic and international, language and preferred currency to assist in gauging market response to your home. This analytical insight is critical in connecting with today s global buyer, and a competitive edge for you to make informed marketing decisions to maximize your options when weighing offers from interested parties. Visits by Language Spanish French Chinese Russian Italian Japanese German MULGOA, AUSTRALIA PRICE UPON REQUEST
6 THE BEST OF THE BEST Selecting representation when buying or selling a significant property is critical to your experience and success, especially in the high end. The unmatched market-leading expertise, connections, access to insight-driven technology and global reach of Luxury Portfolio across a variety of carefully chosen channels ensure you have the power of the best-of-the-best and the confidence that comes from working with a luxury leader. l More $1M+ listings than any other luxury real estate network l 3 million plus high-net-worth visitors a year l The luxury division of Leading Real Estate Companies of the World The largest network of independent brokers in the world 550 brokerages in over 55 countries across 6 continents Representing 128,000 agents $351 billion dollars per year in sales volume SARASOTA, FLORIDA $18,000,000 ANGUILLA JAMAICA AUSTRIA MAURITIUS AUSTRALIA MEXICO BAHAMAS NEW ZEALAND BELGIUM PANAMA BRAZIL PORTUGAL BRITISH VIRGIN ISLANDS SAINT BARTHELEMY CANADA SOUTH AFRICA CAYMAN ISLAND SPAIN CHINA ST. LUCIA COLOMBIA ST. MAARTEN COSTA RICA SWITZERLAND DOMINICAN REPUBLIC THAILAND ECUADOR TURKEY FRANCE TURKS AND CAICOS FRENCH WEST INDIES UNITED KINGDOM GERMANY U.S. VIRGIN ISLANDS IRELAND USA ITALY VENEZUELA
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