Your Local Real Estate Experts. Serving Pasco, Pinellas, Hillsborough and Hernando County Starkey Boulevard Trinity, FL 34655

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1 Your Local Real Estate Experts Serving Pasco, Pinellas, Hillsborough and Hernando County 3030 Starkey Boulevard Trinity, FL 34655

2 Welcome to Sailwinds Realty! Sailwinds Realty specializes in the sale and purchase of residential, vacation, luxury and waterfront properties. We are trusted by our clients and committed to individualized customer service. Communication with clients and making sure they remain well informed throughout the process of buying or selling their home is top priority. Along with attentiveness to the needs of each client, our honesty in evaluating your homes ability to sell leads to results. Prepared with top of the line marketing tools, training, knowledge and experience, you can rest assured you are working with professionals. We employ proven strategies and marketing ideas for pricing and presenting houses will get your home SOLD! Our motivation, experience and commitment to buyers and sellers, make Labbancz Realty the agency for you. Let us walk you through the real estate experience and assure you that we will be available for you every step of the way. Whether you are in the market to buy or sell a home, vacation retreat, second home or investment property, allow us to assist you and put our experience to work. If you are considering the sale of your property, don t hesitate, contact Sailwinds Realty today! Why Choose Sailwinds Realty?

3 Benefits of Using and Agent Time is Money How much is your time worth? $ per hour. If you don t use a real estate professional, expect to spend at least 100 hours selling your home-assuming there are no problems! Considering your work, family and personal commitments, is that the best use of your time? Selling and buying a home is a big deal! Most people don t sell more than two homes in their lifetime, so it s not something they develop expertise in. There are ever changing laws, ethical practices and practical considerations that you don t want to learn on your own through trial and error or by relying on a book or information off the internet. It s just not worth the risk! What Benefits we provide you: 1. Consult with you on how to get your home in top selling condition. 2. Give you up to date information on what s happening in the marketplace. 3. Provide you with information on competing properties; e.g. list price versus actual SOLD price, financing terms, condition and more. 4. Market your home to other real estate agents and the public using research based marketing strategies. 5. Help you objectively evaluate and negotiate every buyer s offer without compromising your position. 6. Help you close on the sale of your home. Because: We want to wow prospective buyers during the first 30 days that your home is on the market. Having up to date market information helps us strategize. The fair market value of your home is determined by what competing properties are selling for right now. There is a misconception that advertising sells real estate. Research conducted by the National Association of REALTORS shows that 41% of homebuyers first learned about the home they purchased from an agent: only 7% from a newspaper ad. An offer is just the beginning of a process with a lot of possible pitfall including appraisals, inspections and financing. We can help you write a legally binding contract that is more likely to make it through the process. The paperwork alone is overwhelming and it is not unusual for questions or unexpected problems to occur during closing (settlement).

4 MARKETING that is Proven Statistics based on recent research by the National Association of Realtors (NAR). Buyers shop for Real Estate on the Internet. Affluent Audience Websites We have advertising agreements with the most recognized and visited websites by affluent buyers. Global Network Websites We have advertising agreements with the most recognized and visited websites around the globe. Other Brokerage Websites We have advertising agreements with our fellow brokerages. Industry Leading Websites Your house is advertised on the most visited real estate search websites.

5 Sailwinds Realty showcases your listings and invites buyers to view and search our properties. Our buyer inquiry options allow buyers to directly contact us for information on your home. Industry Leading Social Media Marketing MARKETING Industry Leading Mobile Apps Industry Leading Social Media Marketing The buzz around social media makes it a viable for marketing service for sharing real estate to friends while reaching past to their friends The fact is today more people spend time posting, reading and commenting in social media websites nearly 4 times more than any other activity online. Today over 51 % of online activity is done from a smart phone or tablet. Sailwinds Realty maintains advertising agreements and promotes property listings through the top home search mobile apps and mobile websites. Advertising property listings in the mobile Internet world assures your property will be seen by the consumers using any internet connected device from anywhere at any time.

6 Market Value: The most common mistakes sellers make when choosing a price: 1. Not choosing the right price when a property is first listed. In other words, thinking We can always come down. 2. Putting the property on the market at an unrealistic price. A property must be priced on a comparative basis to the other properties which are similar. 3. Not relating marketing time to price. Generally, the quicker you want to sell, the less you should be willing to accept. 4. Calculating brokerage fees on top of the sales price. A home is worth what it s worth, with or without a commission. 5. Thinking that buyers aren t comparing your home, on a dollar-for-dollar basis, with every other home on the market. When pricing your home it is important to remember What your neighbor says What another agent says What you spent on repairs/upgrades What it costs to build today What you spent on remodeling What you spent on new carpet What you paid What you need What you want When you price property at the top of the market, you eliminate many prospective buyers because they become unwilling to look at your property for consideration. When you price property half way between the market price and the Investor price, your home will attract the highest percentage of serious retail buyers. This is usually the most favorable pricing range. When you price property below the half way mark between market price and investor price, you will attract investor buyers as well as retail buyers which will result in a very quick sale.

7 Concierge Services Pre Screening Professional Guidance Reports & Statistics One of the most important services we offer sellers is that our buyers are prescreened. By asking the right questions and gathering the right information to determine how well prepared the financially eligible buyers are prior to the showing appointment or negotiating any binding offers to purchase. This is important for security purposes and to be absolutely certain that we come to agreed selling terms with buyers that are financially pre-qualified to make a purchase. Concerns & Needs During the process of selling Real Estate, there are almost always many questions, likely some concerns. Your Agent is dedicated to the process and goal of selling your home. The process from start to sold requires the oversight and leadership of skilled Real Estate professionals that take a commanding role while working through and handling every incremental step of the selling process. News & Trends News and trends affect the Real Estate market. As a leading Real Estate Company, we keep abreast of the market and share any trends affecting the market with you. Keeping track of the numbers and sharing information with you is important to consistently evaluating the success of our efforts to sell your home. The data we track will help to make mutual decisions on any required changes in the staging, pricing, marketing and presentation of your home. Research A true professional never stop learning. Sailwinds Realty continually strives to research effective and efficient ways to better serve clients. Continuous professional development and drive to succeed propels me forward as a leader in Real Estate.

8 Presentation We believe in using techniques to create a professional presentaion with high resolution imagery and luring descriptive words to illustrate the unique values a buyer receives for choosing to own your property. Having the ability to bring attention to the finest details rather than just the everyday amenities results in a faster sale at a higher than average price. We are equipped with the literary know how to illustrate and bring your home to life with words and target the audience of the luxury market. Photography Photography has a significant impact on the sale of your home. Buyers first view photos online and there begins the first of a series of little sales that lead to the final sale of your home. As part of a successful home marketing campaign, colors, contrasts, light, plaement of sun in the sky, the time of day and so many other contributing factors play a imperative role in capturing the attention of buyers.

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10 Prepare Your House to Get Top Dollar Getting top dollar for your house begins with understanding how to see your house through the eyes of a buyer. To be a successful seller you must have your house looking its best! PRE-SALE PREPARATION The moment you decide to sell your property, the home you love so dearly turns into a house. This shift in vocabulary is the process of letting go. It is the emotional detachment all sellers eventually experience. Home is where the heart is. Houses, on the other hand are commodities sold on the open market. Keep in mind; you are getting ready to sell a HOUSE. If you make the right improvements when preparing your house to sell, you increase the odds of selling it quickly for top dollar. If, conversely, you do nothing or make the wrong changes to your property, you prolong the sale and reduce the ultimate sales price. CREATING CURB APPEAL Most Buyers make snap decisions about your house. Their first impression, good or bad, is usually lasting. Buyers generally decide if they want to see the inside of a house within 20 seconds of viewing the external attractiveness (curb appeal) of your property. No matter how magnificent your house is on the inside, many buyers will drive by without even stopping if the curb appeal isn t inviting. Suggestions: Paint the exterior siding and trim. Keep the lawn cut and edged. Trim the bushes. Weed the gardens. Plant fresh annuals. Keep the porch swept. Pressure wash the drive way, sidewalk and deck. Keep children s toys out of the front yard, sidewalk and front porch. If you have a pet, clean up their debris daily. The front door greets the buyer. Make sure it is fresh, clean and paint the trim. EXTERIORS ATTRACT- INTERIORS SELL Curb appeal draws buyers into your house. Appealing, well cared for interiors make the sale! You don t usually have to spend thousands of dollars on your house prior to putting up the For Sale sign. Little things you do generally give the biggest increase in value. Concentrate on the three C s. Clean. Clutter. Cosmetic. CLEAN: Scrub your house from top to bottom. Buyers will notice strong smells as soon as they walk through the front door-eliminate odors. Suggestions: Clean all appliances inside and out. Stains and dirt make them appear old.

11 Scour walls, floors, bathtubs, showers and sinks until they sparkle Check grout in bathtubs, showers and on the floors. Clean your carpets to reduce stains and eliminate odors. Wash all the windows in your house inside and out. Use a dehumidifier to help musty basements. If you smoke, clean ashtrays daily and smoke outside. Strategically place air fresheners throughout the home. Nothing too overpowering. Clutter: Clear out the clutter- it can reduce the value of your house. Some sellers find that renting a temporary storage unit helps to greatly reduce clutter. Suggestions: Keep kitchens counters clear-put unnecessary items away. Keep dirty dishes out of the sink. Recycle stacks of old magazines and newspapers. Clean out the closets. They should look like they have enough room to hold additional items. Get everything off the floor and don t have the shelves piled to the ceiling. Make sure rooms are not overcrowded with furniture. It makes them appear smaller. Pay attention to everything anywhere in your house that could cause the buyer to reduce your price. Find it and repair it before you put it on the market. Suggestions: Repair sheetrock cracks over doors or windows. Repair nail pops. Locate ceiling stains and the cause of the leak. Touch up walls and trim where needed. Repaint bold color, nonneutral walls and rooms. Check that windows are working properly and look for cracked panes. Put bright light bulbs in every room. Buyers like bright and cheery surroundings. Repair loose door knobs and doors that stick or don t close properly. Observe bathrooms for signs of mildew, stains in sinks and toilets, missing tiles or grout and inadequate caulking. Check for drippy faucets, slow draining sinks and tubs. COSMETIC: Making minor cosmetic improvements could increase your sales price. Remember buyers consider any of the above problems a sign of poor maintenance. More often than not, they are correct. Their solutions-either don t buy or reduce the price by thousands.

12 Six Real Estate Truths 1. Having an agent represent you has its advantage! Professional representation/personal specialist- it s similar to hiring an accountant to help you file income taxes or a mechanic to fix your car. If you had the time to master those specialties, you would be doing your own taxes and fixing your car. But who has that sort of time? Most people will only sell two homes in their lifetime two real estate transactions in a lifetime will not turn anyone into a real estate specialist. Objectivity- the Realtor s job is to point out all the pros and cons for all the decisions you will be making throughout the home selling process, even if it means telling you things you may not want to hear. A Realtor will make informed decisions, not emotionally based decisions. Convenience- these days it s nearly impossible to sell a home all by yourself without it turning into a part time job. 2. Not all real estate professionals are REALTORS. Only licensed Real Estate Agents who are members of the National Association of REALTORS can call themselves REALTORS. REALTORS are committed to treating all parties honestly. They subscribe to a strict code of conduct and required to maintain a high level of real estate standards. It is to your advantage to work with a REALTOR because of the training and standards this professional designation requires. 3. The Difference between Cost and Value The price of your home should be based on the price of sold properties in your area rather than the list of properties now on the market-this is how you home s fair market value is established. One of the biggest problems you face in obtaining top dollar for your property is determining your house s value. The problem of determining value occurs primarily because sellers and buyers alike use 3 little words: price, cost and value interchangeable. A lack of understanding regarding the meaning of these words and their use causes communication breakdowns and allows emotion to replace objectivity during price negotiations. The fact is that cost and price are not the same as value.

13 Value is your opinion of your house s worth to you based on the way you use it now and plan to use it in the future. Cost is history. Cost measure past expenditures. But that was then and this is now. What you paid for your houses then or the cost of maintaining it doesn t mean anything as far as the present or future value of your house is concerned. Why? Markets can and do change dramatically. Price is the here and the now. You put an asking price on your house, the buyer then submits an offer on your house. You and the buyer negotiate back and forth until you arrive at a mutually agreed upon purchase price. For future home sales, today s purchase price becomes tomorrow s cost. *Remember: the cost is past, price is present and value is in the eye of the beholder. Neither the price you paid nor the price you want to get matters to the buyer. Not understanding this often causes sellers to make a common overpricing. 4. Fair Market Value Research conducted by the National Association of REALTORS shows that more buyers purchase properties at fair market value, not above it. The percentage of buyers increases even more when the price drops below fair market value. If it s over the fair market value the house will Not attract as many buyers because they will think it is out of their price range. Take longer to sell. Make competing properties look good. Become shopworn. Be overpriced in everyone s mind (agents and buyers) and they tend to not forget. Cause you to lose valuable time and miss out on buying your dream home. Cause advertising dollars and marketing efforts to be wasted Cause negotiations to stall Cause appraisal problems Days Your home generates the most interest in the real estate community and among potential buyers during the first 30 days it is on the market. If it is not properly priced during this time, we miss out on this peak level of interest.

14 6. Ads are not very effective for selling real estate. Data compiled in 2010 by the National Association of REALTORS showed that buyers first learned about the home the purchased from: Real Estate Agent 41% Builder 7% Yard sign 16% Knew the seller 4% Internet 11% Home book or magazine 1% Newspaper ad 7% Other 6% Friend, relative, or neighbor 7%

15 What is a Short Sale? The value the property is being offered for sale is less (or short) of the balance owed to the lender. In a Short Sale, the lender may accept a discounted payoff and release the homeowner of existing mortgage obligations in lieu of foreclosure. Some Qualifications A Short Sale usually begins but not always, when the homeowner has not been paying the mortgage payments. The two most common reasons the homeowner is not current is the payment grew beyond the seller s ability to pay the full monthly payment or the seller has entered a hardship. Some hardships include: Unemployment, Bankruptcy, Family Death, Medical Situation, Divorce and Financial Burden. We have a dedicated and preferred Title Representative that assists Realtors with handling Short Sale procedures for you. Benefits As millions of homeowners are in a situation where they owe more on their home than the current market value, a Short Sale provides a sensible alternative to foreclosure and the stress that comes with it. Going forward with the Short Sale process is taking a positive initiative work alongside your mortgage company in effort to achieve the most favorable outcome. Choosing to short sale will also reduce some negative impact to your personal credit otherwise caused by a foreclosure. *As Real Estate Associates, we are not licensed as lawyers nor as CPAs and cannot advise on consequences.

16 Do you need to sell your house while buying a new home? We will assist in providing the most possible seamless transition from your old home to the new one. Contact Me Today! Serving Hillsborough, Pinellas, Pasco and Hernando