NAR Honors Good Neighbors

Transcription

1 Your Conference New Orlando Show Daily T H E B U S I N E S S T O O L F O R R E A L E S T A T E P R O F E S S I O N A L S Sunday 11/09/08 CRB DAY TODAY S BEST IDEA Set mutually agreeable expectation, rather than gueing the price they want to hear. Hear More: Adorna Carroll, ABR, SRES Seller Couneling Seion 9:00AM 10:30AM W224E. Level 2 BE THERE! Courage in a Crii Inpirational Breakfat with Lee Woodward Ticketed Event Time. 6:45AM 9:00AM Peabody Orlando Location. Plaza Int l Ballroom Tap Your Mental Energy Intinct-Driven Succe Time. 9:00AM - 10:30AM Location. W224G, Level 2 Can t Fail Cloing Script Making the Shift from Good to Great Time. 11:00AM 12:30PM Location. W330D. Level 3 No More Awkward Intro Dicover Your Memory Power Time. 11:00AM 12:30PM Location. Valencia Room, W415B, Level 4 Price Right: Price Often Quick Update for a Quicker Sale Time. 1:00PM 2:00PM Location. Valencia Room, W415D, Level 4 Tip on Weathering the Slowdown The Perfect Storm for Commercial Invetment Real Etate Time. 1:00PM 2:30PM Location. W230C. Level 2 Get Ready for Your Cloe Up Look Client, I m on TV! Time. 3:00PM 4:30PM Location. W224G. Level 2 Kool & the Gang Concert; Ride Galore REALTORS Night Out Time. 7:00PM 11:00PM Location. Univeral Studie Shuttle Bu outide Hall D Correction: The promotion for Kerri Walh and Miy May-Treanor that appear on p. 12 hould have appeared on Saturday. The duo will not appear Sunday. Cancer changed my perpective on my life, my port, and my family, aid Lance Armtrong, keynote peaker at the REALTORS Conference General Seion. He intend to come out of retirement and compete again in next ummer Tour de France. I think I can do it, though I m not totally ure. NAR Honor Good Neighbor With tumultuou cheer and a tanding ovation from a riveted crowd of REALTORS, 2009 Preident-elect Vickie Cox Golder introduced the winner of thi year Good Neighbor Award winner. You epitomize the pirit of community that i o much a part of being a REALTOR, he aid. We re proud to have you demontrate to the world the poitive impact REALTORS are making acro the country. REALTOR magazine ninthannual Good Neighbor Award honor the effort of REAL- TORS who make exceptional contribution to improve the quality of life in their communitie. In addition to the crytal trophie they received lat night, the five winner will each receive a $10,000 grant for their community caue and a $2,500 Lowe gift card. Thi year the Good Neighbor program received generou upport from founding ponor eneighborhood, Home.com, Lowe, and LandAmerica Inc. The 2008 Winner Lei Barry, ABR, CRS, GRI, SRES, Keller William Real Etate, Blue Bell, Penn. Barry founded Inter-Faith Houing Alliance more than 20 year ago to ave low-income familie from homelene. Inpired by her own experience in the 1960 a a ingle mother with no place to live, Barry ha worked to provide temporary houing for thouand of people. Chooe Paion Over Fear REALTORS looking for a model of how to ucceed in tough time got an object leon and an inpirational lift Saturday from omeone who know about urviving adverity: Lance Armtrong. The cycling phenom and cancer urvivor addreed a crowd of more than 7,500 REALTORS and guet at the Orange County Convention Center in Orlando a the keynote peaker at the REAL- TORS Conference General Seion. My challenge to you i depite how tough thing are you have to find your paion, aid Armtrong, who ay hi life today i all about raiing awarene about cancer urvival. From left: Lei Barry, Scott and Robin Gwaltney, Sheila Steven, Caroline McCartney, and Reita Huton together repreent more than 8,000 hour of community ervice in the lat year. Cancer i the bet thing that ha ever happened to me, he aid. The dieae taught me how to live, taught me how to fight, and taught me not to be afraid. Armtrong wrote the book on grit and fortitude. He won the character-teting Tour de France race a record-breaking even conecutive time. All even victorie came after hi battle with teticular cancer. The cyclit poke movingly to the REALTORS about hi experience and why he went public with hi cancer experience. Hi doctor gave him a choice about how to go forward: Be a private peron, or walk out a a public peron and See Paion, page 26 > Scott and Robin Gwaltney, Coldwell Banker at Your Service Realty, Ltd., Rocheter, Minn., Every year for 16 year, the Gwaltney have been unpaid reident houe parent for up to ix academically talented, but underprivileged, teenage boy. A volunteer for Rocheter Better Chance, the Gwaltney have provided a haven for 46 inner-city youth from atrik neighborhood and mentored them through high chool. See Good Neighbor, page 26 >

2 2 REALTOR unday EDITION NOVEMBER 9, REESIDENTIAL ECONOMIC FORUM Houing Can Save the Economy dition are wore than they ve been the lat two receion, o the current downturn could be deep and prolonged, Yun warned. Sound like dire new. Lawrence Yun: Mid-2009 recovery poible. But it may not be o The depth of the current receion depend on how oon the houing market recover. And that will depend on when price tabilize and inventorie tighten, NAR Chief Economit Lawrence Yun told a packed theater Friday. If houing price tabilize oon, the current receion could be mild and recovery could come in the econd half of Unfortunately economic con- bad. Even if the receion i prolonged, houing doen t necearily follow the economy, Yun aid. Houing demand i driven more by affordability and mortgage rate than economic performance, he aid. Even with the 6 percent current unemployment rate, or the 9 or 10 percent that could come with a evere receion, mot people will have job and buy home if incentive are there, he aid. Alo on the upide: Home ale although not price howed their firt uptick in three year during the mot recent quarter. We are beginning to come back, but recovery won t happen until inventorie are reduced from their current 10-month level to a more normal ix month, Yun aid, adding that Fannie and Freddie alo need to continue to fulfill their public miion of lending in difficult market to keep mortgage rate low. Perhap mot critical to a houing recovery i tabilizing home price. Only then will idelined buyer jump back into the marketplace and home owner with underwater mortgage conider moving up. A comprehenive houing timulu package for home buyer alo i needed to upport houing.n Gold Standard of Giving A top donor to the REALTORS Political Action Committee, Golden ($5,000 annual minimum) and Crytal R ($2,500 annual minimum) donor have helped RPAC reach it ambitiou fundraiing goal of $100 million in Celebrating the many victorie in the 2008 election that RPAC helped make poible are (from left): Moe Viei, Florida, 2008 RPAC Fundraiing Chair; Larry Edward, Miiippi, 2008 RPAC Trutee Chair; and John Harrion, Maryland, 2008 Preident Circle Chair.n R I S K M A N A G E M E N T f o r u m Don t Get Tripped Up by Mortgage Fraud With mortgage fraud cheme becoming more varied and complex, real etate profeional need to remain vigilant about taying on the right ide of the law. Real etate profeional are in an extremely precariou poition today a they try to put deal together, aid Amy Heinz, enior indutry relation manager of Fannie Mae Mortgage Fraud Program. There can be a fine line between getting a deal done and croing the line into omething that in t ethical. The financial indutry ha become much more aggreive in expoing mortgage loan fraud. There were more than 52,800 filing on upiciou activity in 2007, a 42 percent increae from the year earlier, according to the U.S. Treaury Financial Crime Enforcement Network. Practitioner have an ethical obligation to be on the look out for red flag that could ignal illegal practice. Heinz highlighted ome of the more common form of mortgage fraud in Friday Rik Management Forum eion: Scheme and Scam and Short Sale, Oh My! A common fraud cheme occur when a builder ha inventory that won t ell at the break-even price. The builder attract buyer by offering ignificant, nonconforming incentive to purchae a property at above-market price but conceal the incentive from the lender and induce an appraier to value the property at the higher price. We ee a lot of creative way that thee payment to buyer are being covered up, Heinz aid. n MARKETING SURVIVAL GUIDE Outwit, Outell, Outlat When propect caually ak, So, how the real etate market? What do you ay? Max Pigman, vice preident of REALTOR.com, aid you hould treat thi common quetion a a golden opportunity to explain why today i a perfect time to buy and why you re excited about guiding propect through the proce. Here one mart way to repond: The market ha definitely changed. I ve changed a well on how I market real etate. I m really excited about it. It the mot opportunitic market I ve ever een, with great opportunitie for both buyer and eller. Be careful not to dwell on how it a buyer market, a you rik dicouraging eller. We need to be on a campaign for conumer who may be itting on the fence, Pigman aid. Pigman, who led Friday Marke t i n g S u r v i v a l Guide for a crowd of R E A LT ORS, alo hared ome other tactic for coming out ahead in a tough market. Borrowing a theme from CBS reality how Survivor, he aid your goal hould be to outwit, outell, and outlat the competition. Max Pigman: Be a Survivor. To outwit: Ue the power of you can get your liting to diplay free viral marketing tool, uch prominently when conumer a ocial networking and video podcating. To outell: Embrace technology. Have an excellent online preence and ue the latet method to promote your online liting lide how, video and virtual tour, and interactive advertiing. REALTOR.com offer a Featured Home Marketing Sytem where earch for a home in your general vicinity. To outlat: Your marketing can t be tagnant. It mut mold to the current market condition and conumer concern. Tell buyer about price decreae and attractive interet rate. Educate buyer about the new $7,500 firt-time home buyer tax credit. n Getting Down to Buine (Clockwie from top left) 2008 Preident Dick Gaylord how hi pleaure at heading our great aociation Preident Charle McMillan (l) and NAR CEO Dale Stinton make plan on how NAR will help REALTORS truggling in today market. NAR 1991 Preident Harley Rouda, Sr. (r) ay he like itting next to Treaurer Jim Helel becaue that where the money i. Publication and Public Affair SVP Frank Sibley (l) give 2009 Preidentelect Vickie Cox Golder a preview of what in tore for the Public Awarene Campaign ad next year Firt Vice Preident Ron Phipp (l) and VP/Liaion to Government Affair Gary Thoma dicu how NAR will work with the new adminitration. VP/Liaion to Committee Steve Brown (r) make a point to 2008 RVP from Region 12 Mike Flynn before the Executive Committee meeting on Saturday. COMMERCIAL client building Find, Meet, Marry A productive relationhip with a commercial client i like a good marriage, baed on hared need and mutual repect, Fiona Blayney, Blayney Potential Plu, Gladeville, Autralia, told attendee in a charming accent. And like the ideal partner in life, finding a commercial client that will want to continue to do multiple deal with you acro the year take ome reearch. Firt, ay Blayney, think about the place your propective client come from. If the dodgiet, mot demanding client you have refer another client to you, ak yourelf how much time you hould pend trying to get that buine, he aid. Don t be afraid to ak noncompeting REALTORS ; profeional contact uch a CPA and banker; and acquaintance at the charitie and community group you erve. After all, wouldn t you ak your friend about omeone they knew before going out with them, he aid. You ll alo want to Google the company. Letting client find you through effective marketing i alo critical to finding that buine partner for life, ay Blayney. If you re Web ite in t bringing you client, you need to redo it. Ak a fellow commercial broker to honetly ae the ite and take the uggetion eriouly, he aid. And don t jut think of billboard a a way to market property; they re alo a very effective way to market yourelf, aid Blayney. If you do your client due diligence up front, you ll be rewarded with a long and fruitful marriage. n

3 4 REALTOR unday EDITION NOVEMBER 9, Voicing Your View Today, we aked: What product at the Expo appealed to you mot? Steven Ficher, CRS, CRB, 2009 Preident, Georgia Aociation of REALTORS, Kelly & Ficher Real Etate, Savannah, Ga. The bet thing wa the peronalized flah drive from Pexagon Technology (Booth 1951). You can chooe the color and put your franchie name and logo on it. I can get 16 gig for $35. Victor Shakir, V.H. Shakir Realty, San Francico, Calif. I liked what I learned about virtual tour at ViualTour (Booth 2331). I m going to tart putting more picture on my Web ite o buyer can ee room in a houe from every perpective. Liz Callihan, ConnectRealty. com, San Joe, Calif. I m intereted in any green product. I epecially liked the HP Tablet (Booth 2740). I could ue it for igning contract. Since it all electronic, it ll ave a lot of paper. Todd Hummel, CRS, GRI, Todd W. Hummel Realty, Hobart, Ind. The REALTORS Federal Credit Union (NAR Booth 3941) i going to be great. It more appealing to me than a bank. I m looking forward to finding out more about it. financial regulation Expect Regulatory Revamp in 09 The U.S. government huge budget contraint will limit what the Obama adminitration can do a it eek to improve the houing market and the economy, concluded a panel of government expert at the Regulatory Iue Forum. You won t ee another New Deal, aid Paul Light, profeor of public ervice at New York Univerity. What you will ee i a thorough ENTREPRENEURIAL EXCELLENCE erie Zig When Other Are Zagging Economic downturn are opportunitie to be bold and prove that you re not like the ret, aid innovation expert and author Daniel Pink. Thi i the time to become more flexible and creative and not to retrench, aid Pink, Saturday EES peaker. We hould be zigging when everyone ele i zagging. The EES i ponored by Chae. Pink predict that during thi time of economic uncertainty, there will be big breakthrough in area like the Internet, health care, and energy. Keep in mind that the ipod wa introduced ix week after 9/11, he aid. For generation, conventional widom held that left-brain overhaul of how financial ervice are regulated, aid Howard Glaer of the Glaer Group, a public iue conultancy. That a top priority for Republican and Democrat, o it probable that Obama and hi adminitration will work with Congre on that iue in the early month of Obama preidency. You can alo expect the Federal Reerve to get explicit power to regulate private-label Wall Street ecuritie. Thee ecuritie are now eentially unregulated and are widely een a the caue of the mortgage debacle that rocked the economy. Likewie, regulatory overight of the U.S. Securitie and Exchange Commiion i expected to change under the Obama adminitration. The SEC ha a bull eye on it back, Glaer aid. kill logical and linear were the bai of profeional ucce. Thee were the qualitie of engineer and accountant. To be relevant thee day, however, it crucial Daniel Pink: Lead with your right Brain, that i. to develop right-brain attribute a vital right-brain kill. To help that were once devalued by ociety, Pink aid. tion: Learn to recognize good improve your right brain func- He extolled the importance of deign a a ource of inpiration. undertanding context and eeing the big picture, along with nicate emotion idea a well a Tell torie learn how to commu- having the ability to yntheize fact. Practice empathy to appreciate cutomer perpective. diparate piece of information, n LEAD GENERATION Get Real When Time Get Tough If you re eriou about making money in real etate, don t it back and complain about difficult market condition. You have to get real. Shift with it, ay Gary Keller, cofounder of Keller William Realty, told a packed ballroom of REALTORS on Saturday morning. Lead generation i the ingle mot important thing you can do to urvive in a hifting market, Keller aid. You ay you are in real etate. I ay you are in lead generation, he aid. With the exception of top agent, very few practitioner put enough TRANSITIONAL MARKETS In today real etate climate, deal aren t coming eay. But the market i far from far from bad. There are lot of opportunitie to grab new client and cloe tranaction if you know where to look, aid ale coach Rich Levin of Rocheter, N.Y. Firt-time buyer are alway the firt to come out of the woodwork when home price go down. To find thee buyer, poition yourelf a educator. Learn everything there i to know about the firt-time buyer tax credit, affordable houing, and mortgage. Move-up buyer may not be actively looking for a new place to call home, but you can find them a deal that imply too good to emphai on finding new propect and making initial appointment, he aid. That may be becaue propecting in t the mot enjoyable part of real etate; it require dicipline and hard work. Nonethele, it a kill that you mut mater. Keller advied attendee to block out three to four hour a day for propecting. In fact, he mandate that practice at hi company. The ultimate goal of any lead generation activity i to et an appointment; if you can do that, buine will follow. He referenced the REALTORS Profile of Home Buyer and Seller, Source of New Buine pa up. Remind propect who are on the fence that thi i the market people will look back on 2-3 year from now and ay I wih I had bought then. Invetor ell when people are buying and buy when people are deperate, Levin aid. Developer who have deep pocket and didn t overextend themelve during the hot market will be intereted in buying land for future development. Forecloure and hort ale might make you want to pull your hair out, but if you run away from them, you re running away from buine. The fact i there an abundance of hort ale out there, and there money to be made for you.n which how that mot conumer only interview one practitioner before making their hiring deciion. The battle i getting there, Keller aid. Keller told REALTORS to keep a cloe watch on how they re pending money. Look for efficiencie wherever poible o that your cah inflow exceed your outflow. You mut lower your cot now! he aid. If you focu on finding lead, etting appointment, and keeping your cot in line, it quite poible to enjoy a ucceful ride even in tough time. n There will likely be a federal effort to mitigate forecloure, aid David Horne, HUD chief of taff. The financial ervice indutry, which ha hitorically been championed by Republican, ha no credibility, even with Republican now, o the door i open for REALTORS to get their voice heard among legilator in D.C., Glaer aid. n i change good? Meing Up RESPA There almot univeral agreement on the new RESPA rule that the U.S. Department of Houing and Urban Development could iue a oon a next week everyone hate them. HUD tated goal wa to increae tranparency for conumer and implify the cloing proce. Intead it made the propoed regulation excluive and controverial, aid RESPA expert Philip Schulman of law firm K& L Gate, Wahington, D.C. With the market in trouble, there couldn t be a wore time to expect real etate ervice provider to pend money on new ytem and training, he aid. HUD propoed rule, which will go into effect Jan. 1, 2010, would expand the Good Faith Etimate of cloing cot to four page and et three categorie of cot each with a difference tolerance of change from the originally quoted cot. Another controverial proviion i the requirement that cloing agent read aloud a lengthy cript that explain difference between the GFE and the final HUD-1 ettlement. Thi will add at leat 45 minute to each cloing, aid Schulman. NAR mut pend the year lobbying congre to alter the rule. Even though a HUD pokeman intimated the final rule may eliminate ome troubling proviion. n Partying All Night Long Lionel Richie gave REALTORS omething to cheer about at Friday Celebrity Concert. Richie combined ome of hi 13 Top Ten hit from the 80 and friendly banter with the audience. A a pecial tribute to REALTORS, Riche repried hi Commodore hit Brick Houe. He gave u the time of our live, aid one concertgoer. The concert wa ponored by REBAC, Sre, e-pro, and REALTOR.com. n

4 unday EDITION NOVEMBER 9, 2008 REALTOR 25 Action in the Aile Realogy Debbie Ahbrook give Rick Popiolek of Maumee, Ohio, an overview of the company many brand option from Coldwell Banker to it newet franchie, Better Home and Garden. See which one fit you bet at booth CEO Rich Rector and the whole gang at the Realty Executive booth (2041) want you! Come by and find out more about becoming an Executive. The race i on to ee who can cro the finih line firt at the Bank of America booth From left: Carole Schlumpf, Halmden, N.J.; Heidi Pittley, DeKalb, Ill.; and Sally Pittley, DeKalb, Ill., have hit a pileup, but Marjorie Clark, Colt Neck, N.J., i heading for the checkered Richard Moore (l) of Top Producer Sytem (booth 2821 and 4434) how Dannie Walker of Bend, Ore., what it take to build a Wow Web ite. At the Lowe booth (4141), Kendra Todd, tar of HGTV My Houe i Worth What? give REALTORS a leon on how you and your buyer can live in a greener home. Rod Rawling of Bradenton, Fla., proudly add hi name to thoe of hundred of REALTORS. They are urging Congre to pa NAR timulu plan by ending a letter to Congre and igning the houe at Booth It all add up at the Calculated Indutrie booth (3321), a the company Allen Alexander (r) how REALTOR Carmine Tutera of Lake Mary, Fla., how to computer rent veru buy.. Everyone a winner at the Chae booth (4427) a Chriti Piche and Doug Marico of Chae pull a poible future winner of Cah In and Win. Emily Gomez (r) and Hanna Cramer of Fed Ex (4341) how jut how eay it can be to hip even an armload of client preentation quickly. Long line qued up Saturday to get the autograph of Volley Girl and Olympic gold medalit Kerri Walh (l) and Mity May-Treanor at NAR booth 3941.

5 26 REALTOR unday EDITION NOVEMBER 9, audio marketing Podcating Potential Podcat are one more tool you hould add to your marketing arenal to differentiate yourelf and build a reputation a the go-to expert for real etate. About 23 million American liten to podcat every month, aid real etate broker Butch Grime, GRI, SRES, who hot a radio talk how in Lo Angele. Yet podcating ha till not caught on with real etate practitioner, which give you a chance to expand your client bae and your profeional profile. A podcat i a pre-recorded audio or video program that can be downloaded from the Web and litened to on a portable media device, uch a an ipod or MP3 player. Here how to do your own podcat: Identify your audience. Who do you want to reach with your podcat? What do they need to know about real etate? Name your how. Make ure the name identifie you and your market and alo incorporate keyword o that it findable online with earch engine optimization. Grime, who pecialize in forecloure and REO ale, call hi podcat Forecloure Fact with Butch Grime, the Forecloure Expert. Invite guet. By interviewing guet and expert on your podcat, there i le preure on you and you build credibility. Get the right equipment. You can ue a computer microphone to record or connect to recording Web ite uch a Grime recommend editing oftware Audacity (which i free online), Sony Acid, or Pro Tool (for the more advanced). So get talking! n GOVERNMENT-SPONSORED ENTERPRISE UPDATE Short Sale Plan in the Work Fannie Mae and Freddie Mac conervator Jame Lockhart got an earful from REALTORS on the pain in the market from lender low and inconitent handling of loan modification and hort ale. But Lockhart made it clear there are no quick fixe in the work. Servicer are treed, he told a packed room. Lender were unprepared for the drop in houing value and the ubequent rie in forecloure and hort ale, o they lacked the taff or tructure to manage the volume of proceing they now face, he aid. A a reult houehold are needlely loing their home to forecloure, and real etate profeional are eeing tranaction collape becaue buyer with lot of option won t wait around for month while lender BUDGET-FRIENDLY TIPS decide whether to accept their hort-ale offer. The problem i on the radar creen of lawmaker in Congre, and NAR ha made the iue part of it four-point legilative plan that it want Congre to adopt before year end. Poitive Sign on the Horizon The two econdary mortgage market companie are well aware of the market pain and are taking a number of tep to provide relief and prevent forecloure, aid Lockhart. For example, Freddie Mac i allowing lender to modify their at-rik loan into 40-year, lower interet-rate mortgage and to reduce borrower burden by permitting them to roll up to ix month of mied payment into what amount to an unecured No-Cot Marketing Idea Your marketing budget i the tightet it ever been, but propect and client don t need to know that. Some of the mot powerful trategie for getting your name out are completely free. And when you conider all of the nocot marketing tool on the Web today, there no limit to how far you can tretch your dollar. Pat Zaby, CRS, CRB, of Dalla, who ha 40 year in the real etate buine, on Saturday hared hi money-aving ecret with REALTORS. Old-School Propecting Simply pick up the phone and call people more often, Zaby ay. You ll be amazed at the reult. You will pick up a piece of buine within an hour, he ay. But to ee a payoff, you need to create a chedule and not be ditracted. Sale people are creature of crii. Don t let omething ele get in the way. Zaby alo encouraged REAL- TORS to end handwritten note, ince it ha become an anomaly to receive a peronal letter in the mail. Add a commemorative tamp to the envelope to improve the odd they ll open it up. Peronal Cloing Gift Technology make it eay and inexpenive to cutomize product for client. After buyer move in, nap a picture of the new home and ue baic oftware uch a Microoft Office to create We Moved card they can end out. Don t forget to put your contact information on the back. Or, give them a calendar with the photo on the cover. People don t throw out omething with their own picture on it, Zaby aid. Cool Web Site The Internet i brimming with free ervice that will impre client and boot your productivity. econd loan. The two companie are alo ramping up their taff and adjuting compenation o their internal tructure better matche the ize and complexity of the proceing demand they face. What more, to help facilitate hort ale, Lockhart agency will be releaing a large-cale, treamlined, tandardized proce for expediting hort ale, which he aid will give lender flexibility and tool like principal forbearance that they can t eaily ue right now. Pat Zaby: Pick up the phone more often. Jott.com allow you to call a number and peak into your phone to record your thought. It automatically trancribe what you ay and end it to your addre. Need an anwer to a quetion right away? Try texting ChaCha (242242) and you ll get a text meage in jut a few minute with an accurate anwer. At WalkScore.com you plug in the addre of a liting to find out the home walkability to local park, retaurant, and chool. Want to meet a client halfway? Meetway.com will pinpoint the exact location for you. n Jame Lockhart: We feel your pain. But Lockhart made it clear that the bulk of the problem in t with Fannie and Freddie loan but loan in what the financial ervice indutry call private-label ecuritie the Wall Street loan, many of them ubprime, that are held by invetor all over the world. n > Paion from page 1 hare my tory. He choe the latter and ha never looked back, tarting the Lance Armtrong Foundation. Ten year and 70 million Live- Strong bracelet later, he a dedicated a ever. Before Armtrong poke, NAR Preident Dick Gaylord of Long Beach, Calif., recapped hi extraordinary year a preident. In a video montage, Gaylord talked about the turbulent economic time, aying that, regardle of their market, REAL- TORS roe to the challenge of moving the aociation forward. I want to thank every REALTOR each and every one of you for your willingne to accept and tackle the hard iue and tak, he aid. Our ucce thi pat year i a meaure of our combined trength and kill. You have hown jut how much we can accomplih when we work All Together, he aid, intoning hi preidential theme. The audience reponded with a rouing tanding ovation. n A Real Etate Grande Dame Mo Anderon, vice chairman of Keller William, (center) wa inducted Friday into Council of Real Etate Brokerage Manager Hall of Leader by 2008 CRB Preident Jonathan Nichola (l). We re here tonight to honor a legendary viionary of our indutry, Keller William CEO Mark Willi (r) told a fetive crowd. She a beacon of light to me and everyone at Keller William. Anderon, CRB, GRI, became CEO of Keller William in 1995 and vice chairman in She built a legendary culture that ha been the ubject of MBA cae tudie at Stanford. The Hall of Leader Award honor CRB Deignee whoe ignificant contribution to hape and influence the real etate indutry. n > Good Neighbor page 1 Reita Huton, John Hall and Aociate, Scottdale, Ariz. Huton founded Gabriel Dream Inc. after learning about the plight of the Lot Boy, refugee from Sudan civil war. Since 2003, he ha aided more than 400 young men tart a new life in Arizona, helping them obtain apartment and furniture, job kill and health care. Caroline McCartney, GSH Real Etate Corp., Norfolk, Va. McCartney ha worked for 16 year to upport St. Jude Children Reearch Hopital, one of the world premier center for reearch and treatment of children with cancer and other catatrophic dieae. She ha raied million of dollar, netting nearly $1 million in 2007 with her Dream Home Giveaway. Sheila Steven, Prudential Georgia Realty, Suwanee, Ga. Steven i the founder and preident of The Sport of Giving Inc., a community nonprofit that fund breat cancer treatment and prevention activitie. In 2007, the even-yearold organization donated $215,000 to open a mammography creening center that ha already provided nearly 5,000 mammogram and bone denity creening. Thank to Good Neighbor Sponor In 2008, the Good Neighbor Award winner charitie received $62,500 in grant award. Thoe grant and REAL- TOR Magazine Good Neighbor program itelf wouldn t be poible without the generou upport of it ponor. Phil McGinni, CCIM, McGinni Commercial Real Etate, Dover, Del., alo made a donation. eneighborhood i the nation premier compiler of home and neighborhood information. Home.com ( com), i a leading provider of real etate marketing and media ervice, including lead generation olution and Web ite. Lowe ha been working with cutomer to maintain and improve their home for more than 60 year. Lowe and the National Aociation of REAL- TORS have partnered to offer member excluive benefit to help build relationhip with their cutomer. LandAmerica Financial Group Inc. i a leading provider of real etate tranaction ervice with over 700 office and a network of 8,500 agent. For more information on the winner, ponor, and to learn how to nominate omeone for the 2009 Award, viit the Good Neighbor Award booth at the entrance to the Expo. n