Wednesday, November 10 First Time at GTAR!

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1 Official Publication of the Greater Tulsa Association of REALTORS GTAR W rld October Monthly ed October 1: Two Important Billing Notices NORES 4 th Quarter Billing: The invoice will include fees for the months of October, November, and December. Payment is due upon receipt and will be late after October 15, 2010, at which time a $20 late payment fee will be charged. Invoices were posted online October 1 at tulsarealtors.com. To access: from the main Member Services page, click the yellow View/Pay Bill button, then click NORES Accounts Receivable GTAR Annual Dues: The invoice will include local, *state, and national dues for the entire year of Payment is due November 1, 2010 and will be late December 1, 2010, at which time a $20 late payment fee will be charged. Invoices were posted online October 1 at tulsarealtors.com. To access: from the main Member Services page, click the yellow View/Pay Bill button, then click GTAR Accounts Receivable. *OAR may decide to increase dues when their Directors meet October 13 at the OAR Conference. 9:00 a.m. - 12:00 p.m. Wednesday, November 10 First Time at GTAR! Cracking the Credit Code: the Key to Buyer Recovery... Today s future homeowners are challenged by tighter lending restrictions. Less-than-perfect credit resulting from foreclosure, short sale, bankruptcy or job loss complicates an already difficult situation for would-be buyers. For real estate agents, working with these buyers is not a question of if but one of when. Agents prepared to help these distressed buyers not only add an additional pipeline of customers to their business, they are better equipped to counsel their clients no matter what financial changes life may bring. Course details: Click Here OREC Approved: 3 hours required HOT CE credit 1:00-4:00 p.m. Systems Keep You Sane, Planning Moves You Forward Is multitasking spinning you out of control? Reclaim your life and your real estate career by putting systems in place. You ll even create a working outline for a business and marketing plan based on your needs and your market s facts. Course details: Click Here OREC Approved: 3 hours elective CE credit. Early-bird Registration Price: $25 (each class) (Price will be $45 for each class after November 1) Register Today! Log on to tulsarealtors.com (From the main Member Services page, click the red Education bar, then click Register for Classes) TABLE OF CONTENTS Membership Committee Volunteers TulsaRealtors.mobi...6 Doc Manager...7 Directors Actions/Edutainment Day...8 OREC Forms, New/Revised...9 Monthly Stats/Web Stats...9 New PR Campaign...10 Continuing Education...11 October Calendar...12

2 Newsletter published monthly for members of the Greater Tulsa Association of REALTORS Send Inquiries to: P.O. Box Tulsa, OK Phone: (918) Fax: (918) GTAR OFFICERS President Jack Hodgson President-Elect Pete Galbraith Treasurer Julie Tetsworth Past President Harriett Dunham GTAR Board of Directors Tom Allen, Don Beach, Dennis Becker, Tim Cochran, Ryan Coulter, Rodger Erker, Mike Haley, Fred Keas, Dave Looney, Kenny Tate Ex Officio: Rexiene Reynolds (NORES President), Gary Griffith (NORES President-Elect), Monty Berry (RCA Chair) NORES OFFICERS President Rexiene Reynolds President-Elect Gary Griffith Treasurer Mike Gray Past President Gloria Allred NORES Board of Directors Mick Corbin, Julie LaBrecque, Mike Lester, Alysia McFeely, Peter Parker, Ann Ramsey Jones, Anne Pollard, Becky Zarecki Ex Officio: Jack Hodgson (GTAR President), Pete Galbraith (GTAR President-Elect), Anderle Fender (CIE Chair) GTAR/NORES Staff Chief Executive Officer Al J. Unser, CAE Chief Operating Officer Mike Cotrill, RCE Chief Financial Officer Russ Otterstrom Association Administrator Janie Bays Membership/Records Connie Montalbano Director of Communications and Education Daniele Holland RCA/CIE Director & MLS Data Coordinator Renae Arbuckle Receptionist Bonnie Atkinson Customer Service Representatives Polly Choate, Tech Instructor, NORES Rules and Regs Laurie Rigney, Tech Support Rich McGonigle, Tech Support Gloria Waddle, Membership, Keys and Keyboxes GTAR/NORES Office Hours Monday-Thursday: 8:00 a.m. - 5:30 p.m. Fridays: 8:00-11:30 a.m. Peggy Bailey, C21/Neokla Denise Baker, Keller Williams Brian Beaman, Cochran & Associates Krista Broyles, Prudential/Detrick Kevin Cackler, Cochran & Associates Kathy Campbell, Reddy, REALTORS Charlene Cole, C21/Group One Ron Cuenca, ERA John Hausam Evan Fadem, McGraw Ray Fetty, Keller Williams Patrick Flotron, Coldwell Banker Select Susan Galindo, GO Realty J Charles Hillegass, C21/Neokla Welcome New Members Aaron Maass, Coldwell Banker Select Debbie Maxey, C21/Neokla Kendall Minnix, Fleener Minnix Real Estate Linda Pulver, Keller Williams Shawn Raper, ERA C. S. Raper & Son Kristi Reed, Coldwell Banker Select Julie Ross, Keller Williams Christa Simmons, Chinowth & Cohen Brian Smither, Keller Williams Donald Staiger, C21/Wright Jamie Stine, Keller Williams Marilyn Wells, Keller Williams Kim Winnett, Chinowth & Cohen NEW MEMBER PROCESSING We are happy to process new members any time from 8:00 to 11:00 a.m. or 2:00 to 5:00 p.m., Monday through Thursday, and 8:00 to 11:00 a.m. Friday. Brokers: Please make sure your new associate(s) has all the signed paperwork needed along with the appropriate dues and fees. In Memoriam Bob Downing, associated with Walter & Associates Building relationships with the right business partners is essential to your success as a REALTOR. GTAR offers you an outstanding list of partnership resources with our Affiliate Network. These companies support our organization in many ways, and are a strong part of our unified effort to shape and grow our organization and community. If you are doing business with an individual or firm, make sure they are an Affiliate member of GTAR by clicking on the link in the Resource section of tulsarealtors.com. 2 October 2010

3 Where Do You Fit? Your participation will help make a difference in the Association. Volunteering can help you better understand motivations and deal with difficult situations, as well as increase your knowledge about association and real estate issues. Volunteering also offers you a chance to develop lasting personal and professional relationships. Volunteers don t get paid, not because they re worthless, but because they re priceless. - Sherry Anderson Take a moment to review the description of each committee and take note of any qualifications specified before completing the Committee Volunteer Form on page 5. The form has been expanded this year to assist the 2011 Presidents in making their selections. All forms are due by November 12, Open to All Members: Building Recommends maintenance, repair, and enhancements to the Association building and property. (Meets as needed) Construction experience a plus Membership Reviews applications for membership and requests for resignation, reclassification, and reinstatement of members; promotes benefits of membership. (Meets as needed) Must have a valid address Majority of committee must be REALTORS Community Relations Plan, organizes, and raises funds for the annual Backpacks for Kids Campaign. Promotes positive image to the community. (Meets monthly) Inspired by the reward of giving back to the community Data Systems Reviews the NORES online computer system and investigates upgrades and technological improvements throughout the system. (Meets as needed) Expert MLS user Must have attended all three MarketLinx classes Technology proficient Early technology adopter Education Develops, reviews, recommends, and promotes continuing education courses and training seminars for the benefit of all members. (Meets as needed) Knowledge of current and upcoming trends in the residential market a plus Equal Opportunity Develops and implements fair housing events for members and the public; focus is on providing equal service, fair housing, and homeownership information. (Meets as needed) Willingness to participate and volunteer time beyond monthly meetings Willingness to seek sponsorships from affiliate members Key/Key Box Reviews new Key/Key Box products, technology, and systems and recommends which Key/Key Box product should be purchased by the Association. (Meets as needed) Key user Interest in technology Program Plans, organizes, and raises funds for the Presidents Banquet. (Meets as needed) Willingness to seek sponsorships from affiliate members Comfortable requesting information from people who are not known to you Willingness to seek donations for a charitable cause Willingness to participate and volunteer time beyond monthly meetings Residential Property Managers and Locators (RPML) Researches and develops specific programs, services, education courses, and standardized forms for members specializing in managing and leasing single-family and small multi-family residential property. (Meets as needed) Knowledge of residential property management Standard Forms Reviews, updates, and creates forms, clauses, and contracts specific to the GTAR Membership. (Meets as needed) Ability to clearly communicate ideas Willingness to research questions Urban Affairs Keep current on national and state legislation, local street projects, zoning issues, etc., and make recommendations. (Meets as needed) Interest in local politics Knowledge of economic development helpful 3-year appointment It s easy to make a buck. It s a lot tougher to make a difference. - Tom Brokaw October

4 2011 Committees continued from page 3... REALTOR Members Only GTAR Bylaws Reviews GTAR Bylaws and recommends revisions to bylaws. (Meets as needed) Knowledge of GTAR Bylaws Familiarity with formal writing Grievance Responsible for determining if ethical complaints and arbitration requests meet the criteria established in the National Association REALTORS Code of Ethics and Arbitration Manual so they may be forwarded to the Professional Standards Committee. (Meets as needed meetings are scheduled monthly) Completion of an Advanced Professional Standards course Confidentially is a must REALTOR member for 3 years or more 3-year appointment Professional Standards Provides enforcement of the Code of Ethics, mediation and arbitration of business disputes as defined in the National Association of REALTORS Code of Ethics and Arbitration Manual. (Meets as needed) Completion of an Advanced Professional Standards course Confidentially and impartial temperament are musts REALTOR member for 5 years or more 3-year appointment NORES Bylaws, Rules & Regulations Investigates potential policy violations, review bylaws, rules and regulations, and recommends changes if necessary. (Meets as needed) Confidentiality and impartial temperament are musts REALTOR member for 5 years or more NORES Participant or User 3-year appointment Sales Associates Only Sales Associate Develop forums, educational opportunities, and informational items that address the needs of sales associate members. (Meets monthly) Cannot be a broker owner or broker manager Ability to clearly communicate ideas and develop new forums Willingness to attend forums and provide constructive feedback Affiliate Members Only Affiliate Develops services and programs for Affiliate members; plans and promotes the REALTOR Appreciation Day and Trade Show. (Meets as needed) Strong organizational skills Work well with others Commercial Real Estate Commercial Information Exchange (CIE) Monitors and reviews the CIE system and recommends changes to the system. May research and recommend additional commercial services or products. (Meets as needed) Participant or User of the CIE Technology proficient - Early technology adopter 2-year appointment REALTORS Commercial Alliance (RCA) Provides specialized services to GTAR members engaged primarily in commercial real estate. (Meets monthly) Experience in commercial real estate Willingness to take on responsibilities and challenges 2-year appointment RCA Banquet Plans, organizes, and raises funds for the REALTOR Commercial Alliance Celebration. (Meets as needed) Develop specific plans to organize, and accomplish a quality event RCA Education RCA subcommittee which develops and offers commercial-specific education courses; responsible for the annual Greater Tulsa Commercial Market Update in March. (Meets as needed) Interest in education Willingness to help develop classes and contact speakers, as well as seek sponsorships from affiliate members 15-month appointment RCA Forms Recommends enhancements to GTAR Commercial contracts and forms; develops clauses, forms, and contracts specific to the GTAR Commercial Membership. (Meets as needed) Ability to clearly communicate ideas Willingness to research questions RCA Legislative Responsible for staying informed on proposed national and state legislation affecting real estate. (Meets as needed) Interest in state and national politics Willingness to share knowledge and concerns Thank You 2010 Volunteers! Committee volunteers accomplish the work of our Association, and to each of you on a committee I give a special thanks for your time and dedication to our Association. Our success is evident in the involvement of our members in the various committees. I would encourage any of you that want to become involved in a committee in 2011 to volunteer. - Jack Hodgson, 2010 GTAR President I would like to thank everyone who served on a committee or task force this year. Without your time and dedication to our organization we would not be able to move forward. As technology continues to advance, it is imperative that our organization be aware and ready to adopt the right technology; commitment of volunteers is appreciated as they help review and research possibilities. - Rexiene Reynolds, 2010 NORES President 4 October 2010

5 2011 GTAR/NORES Committee Volunteer Form (Form must be submitted to GTAR by November 12, 2010) Fax completed form to Name: Company: Day Phone: 1 st Choice: 2 nd Choice: Alternate Choice: Alternate Choice: Your responses to the questions below will assist the 2011 Presidents in appointing the committees. If you are currently serving on a committee and would like to continue serving on that committee in 2011, a form still needs to be completed and returned. All committee appointments are for one year, unless otherwise specified. What experiences/skills/interests do you feel will be useful in the committees you ve volunteered to help? What prompted you to volunteer? What other clubs, organizations or associations are you involved with? What are your hobbies and interests? How do you feel your hobbies and interests will best serve your Association? Have you previously served on a committee you chose? How long have you been a member? Thank you for completing a form so the 2011 Presidents may make their selection. It is a difficult decision for the 2011 Presidents to appoint committee members knowing that everyone who asks to serve on a committee may not be able to be selected. We appreciate your understanding. October

6 Tulsarealtors.mobi Will Soon Have a New Look! The new site includes basic, simple, and advanced functions to allow all Internet enabled cell phones and their browsers use of the site. The redesign features include several new pieces of technology that will allow agents to: Save houses to their favorites Search listings by browsing a map Share listings to social network sites Use GPS search functionality to find homes for sale in any area designated (i.e., close by and much, much more) Use your MLS ID and password to log in and begin searching soon! 6 October 2010

7 Ask yourself the following questions: ~Are you using Doc Manager? ~Do you know its full capabilities? ~Do you even know what Doc Manager is? If you answered No to one or more of these questions, plan on attending one of the Hands-On Doc Manager classes offered in the GTAR/NORES computer lab. Doc Manager is YOUR digital file folder for a transaction. It stores all documents relating to a transaction. You can keep them for your viewing only, share them with MLS users or even select individual people to share certain documents with, such as a buyer and/or seller. Your documents can be accessed from any computer by logging into MLS no need to drive to the office or back home to dig through a paper file! This program is available to all MLS users and is very simple to use. There are three ways to access Doc Manager: ~Via Add/Edit (if applicable) ~Via My Tools (if you are the listing agent) ~Via My Docs icon on the Navigational Bar To get documents into the program, you can submit them in one of the following ways: ~Via ~Via Fax ~ Via Upload from your computer Even some of the most computer challenged users that have attended the class agree this is a tool even they will use and benefit from! Classes are ongoing. Pre-registration is required. To register: Log on to tulsarealtors.com From the main Member Services page, click on the red Education bar, then click Register for Classes (That s two syllables) October

8 Directors Actions GTAR Board of Directors This is a monthly feature which reports GTAR and NORES Directors actions from the previous month s Board of Directors meeting. GTAR and NORES Board of Directors Directors approved the following actions: Date of Wednesday, October 5 at 3:00 p.m. for the 2011 Annual Meeting Dates for 2011 New Member Orientation: January 20, March 10, May 19, July 21, September 29, and December 8 Directors approved the following actions: Dues increase and a one-year assessment for a public relations campaign Continuing the Backpacks for Kids program Use of the 2010 revised and new OREC Forms which will be available on the contracts and forms page of tulsarealtors.com and ZipForms on November 1, 2010 The Manufactured Housing Supplemental Adopting the OAR Square Footage Acknowledgement form. Funding the proposed PR campaign E D U T A I N M E N T D A Y Sponsored by the Sales Associate Committee Thursday, October 7 9:00 a.m. - 12:30 p.m. How NOT to Lose Your License Sherry Kueffler OREC Senior Investigator Ms. Kueffler will discuss the most common reasons for an investigation, how little mistakes can become a big problem, and how you can stay out of trouble with OREC. You don t want your 15 minutes of fame to be a line on the Disciplinary Action page of the OREC quarterly newsletter! MLS Update Mike Cotrill GTAR/NORES Chief Operating Officer Historic Preservation Styles of Homes Ed Sharrar Tulsa Preservation Commission Planner Amanda DeCort TPC Planning Administrator Ask the Taxman Bill Zumwalt Certified Public Accountant Drawings for great prizes will be held throughout the morning courtesy of our GTAR Affiliate members! (You must be present to win.) There is NO COST to attend (That s two syllables) but registration is required. Log on to tulsarealtors.com (From the main Member Services page, click the red Education bar, then Click Register for Classes) Industry professionals Click Here pronounce for Event it correctly. Details (This is not a CE class.) 8 October 2010

9 New OREC Contracts - Effective November 1, 2010 Revised and new contracts and forms from OREC will go into effect on November 1. (Revised: Buyer Broker Service Agreement, Condominium Association, Residential Sales Contract, Cover Sheet, Estimated Cost to Buyer, FHA Loan, Homeowner s Association, New Home Construction Contract, Notice of TRRS, and Vacant Lot/Land Contract. New Forms: Standard Clauses, Townhouse Association, Seller Carry, Non-Foreign Affidavit, and Non-Foreign Seller Information Sheet) We are working with ZipForm so the updated and new forms will be available on November 1. OREC will be offering two classes on October 8: 9:00 a.m. 12:00 p.m. and 1:00 4:00 p.m. at the Tulsa Technology Center, Lemley Campus - Career Services Center (Round Building) Auditorium, 3420 S Memorial. **To register for one of the classes, you must speak with a Commission Employee at ** Amendment to Landlord and Tenant Act goes to effect November 1, O.S. 2001, Section 118 C. C. Prior to the commencement of a rental agreement, if a landlord knows or has reason to know that the dwelling unit or any part of the premises was used in the manufacture of methamphetamine, the landlord shall disclose this information to a prospective tenant. Provided however, if the landlord has had the level of contamination assessed within the dwelling unit or pertinent part of the premises, and it has been determined that the level of contamination does not exceed one-tenth of one microgram (0.1 mcg) per one hundred square centimeters (100 cm2) of surface materials within the dwelling unit or pertinent part of the premises, no disclosure shall be required. Tulsa MSA* 2010 August Home Sales Home Sales Revised Residential Listings August 2010 August 2009 *July 2010 Listings Processed 1,919 1,864 2,098 Year-to-Date 16,550 15,563 14,631 Number of Houses For Sale on Last Day of Month 7,300 5,979 7,263 MSI Month s Inventory 9,182 8,030 9,057 Pending Contracts 903 1, Residential Closings Year-to-Date 6,786 7,249 6,048 Average Sales Price $152,123 $152,527 $166,739 Year-to-Date $152,575 $153,228 $152,640 Median Sales Price $131,000 $127,652 $140,000 Total Value Sold $167,392,515 $131,910,411 $103,573,839 Year-to-Date $942,674,637 $984,122,035 $840,688,945 * (Metropolitan Statistical Area) which is defined as a standard government b a s e d a r e a. T h i s a r e a c u r r e n t l y i n c l u d e s s e v e n c o u n t i e s : C r e e k, O s a g e, Tulsa, Rogers, Wagoner, Pawnee, and Okmulgee. + Months supply of inventory. tulsarealtors.com Web Stats for August 2010 Total Hits = 5,573,530 Total Visitors = 181,333 Total Page Views = 1,895,452 Total Leads Generated = 1,846 Affiliate Searches = 816 Visit Agent Bio = 9,055 Property Search = 341,468 Unique IP s = 30,565 October

10 Beginning this month, GTAR/NORES will release a new PR campaign to promote the Tulsa area market. The campaign will run through March 2011 and consist of television ads, yard signs, and online advertising. Watch for more details! 10 October 2010

11 Continuing Education A l l C E c l a s s e s a r e i n t h e G TA R Tr a i n i n g C e n t e r u n l e s s o t h e r w i s e n o t e d. C o s t o f c l a s s e s f o r m e m b e r s i s $ 1 5 ( p r e - r e g i s t e r e d ) o r $20 (day of), unless otherwise indicated. Cost for non-members is $30 (pre-registered) and $35 (day of), unless otherwise indicated. Refund Policy: In most cases, a full refund will be issued on cancellations received the day before a scheduled class; no refunds will be issued after that time; exceptions to this policy will be clearly stated. If you charge a CE class to your GTAR account and fail to cancel the class by the stated deadline, you are still responsible for paying for the class! Fair Housing: Cultural Diversity Tuesday, October 19 1:00-4:00 p.m. Instructor: Kathryn Jones International panel of guest speakers: Chinese Eric Zhang Muslim Sheryl Siddiqui Vietnamese Jon Danh Hispanic Maria Reyes Russian Vitaly Michka New Learn about the cultures that make up our local market their values, customs, real estate needs, and expectations of real estate professionals. The purpose of this new course is to present a picture of the changing face of the real estate industry to agents, and provide practical skills and tools to increase agents effectiveness in servicing all social groups. The course will address issues of diversity, fair housing, and cultural differences. Course Details OREC Approved: 3 hours required FHR CE credit Survive and Thrive in a Tough Economy Real Estate Marketing: What Works, What Doesn t, and Why Thursday, October 21 9:00 a.m. - 12:00 p.m. Instructor: Dennis Creps In this idea-packed course you will discover: Fresh, creative ideas you ll use to immediately attract more business; 7 rules advertisers break that waste their money; How to create your own unique message; How to give your brain a jolt of creativity; Tips that guarantee prospects remember you when it s time to buy or sell; the latest research on marketing; How to make getting business easier. Course Details *OREC Approved: 3 hours elective CE credit 10 Registrants will win FREE Advertising! Brought to You By: OK Broker Relationships with Parties to a Transaction Monday, October 25 1:00-4:00 p.m. Instructor: Ann Lloyd *OREC Approved: 3 hours required BRA CE credit Home Inspection and the Law Wednesday, October 27 9:00 a.m. - 1:00 p.m. Instructor: Dan LaBrake In this encore presentation, Dan will be including a brief update on the new EPA Renovation, Repair and Painting Rule and what it means to REALTORS. Learn what inspectors are required to do by state law; what inspectors are prohibited from doing by state law; how to see defects yourself; how to prepare your listing for a good inspection, and much more. Course Details *OREC Approved: 4 hours required HOT CE credit First Time in Tulsa! Chandra Hall Wednesday, November 10 9:00-12:00 p.m. Cracking the Credit Code: The Key to Buyer Recovery OREC Approved: 3 hours required HOT CE credit 1:00-4:00 p.m. Systems Keep You Sane, Planning Moves You Forward OREC Approved: 3 hours required HOT CE credit (See page 1 for more information) New For More Information on These and Other Classes, and to Register Online: Click Here Or log on to tulsarealtors.com: from the main Member Services page, click the red Education Bar, then click Register for Classes You can also register by calling with Visa, MC, Amex or Discover or by mailing a check payable to GTAR: P.O. Box , Tulsa, OK (*If you previously took this course at GTAR, and are still in the same licensing period at the time of this offering, you cannot receive CE credit this time. Please be advised to keep records of courses that you have taken during a 3-year license period. You will not receive credit from OREC for duplicating the exact same course.) October

12 ctober 2010 Monday Tuesday Wednesday Thursday Friday 1 9:00-10:00 a.m. Sales Associate Committee 4 8:15-9:00 a.m. Staff Meeting 8:15-9:00 a.m. Staff Meeting :00-10:00 a.m. RCA Education Committee 10:00-11:00 a.m. CIE Committee 2:00-4:00 p.m. Doc Manager Hands-on Class 3:00-5:00 p.m. Annual Meeting 9:00-10:00 a.m. Urban Affairs Committee :00-11:00 a.m. RCA Forms Committee 8:30 a.m. - 12:30 p.m. EDUTAINMENT DAY (Free to Members) 8 OAR Education Conference & Trade Show -Tulsa Renaissance Hotel :15-9:00 a.m. Staff Meeting 10:00-10:30 a.m. RCA Banquet Comm. 10:30-11:30 a.m. RCA Committee 1:00-4:00 p.m. Cultural Diversity and Fair Housing (Req. FHR CE) 9:00-10:00 a.m. Program Committee 2:00-3:00 p.m. Education Committee 9:00 a.m. - 12:00 p.m. Real Estate Marketing: What Works, What Doesn t, and Why (Elec. CE) 10:00-10:30 a.m. RPML Committee :00-4:00 p.m. OK Broker Relationships (Req. BRA CE) :00 a.m. - 1:00 p.m. Home Inspection and the Law (Req. HOT CE) 10:30-11:30 a.m. NORES Board of Directors Meeting 12:00-1:30 p.m. GTAR Board of Directors Meeting WCR Tailgate BBQ Bingo Thursday, October 7 6:00 p.m. at Stokely Event Center Tickets: $30 (Includes dinner and drinks) TONS OF GIVEAWAYS, DOOR PRIZES, AND CASH! Call Notice to Association Members Under the long-established policy of this Association, the Oklahoma Association of REALTORS, and the National Association of REALTORS : 1. The broker s compensation for services rendered in respect to any listing is solely a matter of negotiation between the broker and his or her client, and is not fixed, controlled, recommended, or maintained by any persons not a party to the listing agreement. 2. The compensation paid by a listing broker to a cooperating broker in respect to any listing is established by the listing broker and is not fixed, controlled, recommended, or maintained by any persons other than the listing broker.