SouthEast Valley Regional Association of REALTORS Strategic Plan

Transcription

1 SouthEast Valley Regional Association of REALTORS Strategic Plan The SouthEast Valley Regional Association of REALTORS met in Mesa, Arizona on 7 April 2015 to create a Strategic Plan. The group discussion included real estate industry trends, the objective of the SEVRAR Association of REALTORS, industry/association challenges, and industry/association opportunities. The strategic plan was developed to reflect the responsibilities and focuses of the SouthEast Valley Regional Association of REALTORS. REALTOR Ron Phipps, 2011 NAR President facilitated. Mission Statement: The SouthEast Valley Regional Association of REALTORS is committed: 1. To providing a dynamic, vibrant and successful future for its REALTOR Members; and 2. To building better neighborhoods and communities. FOCUS AREAS of the SouthEast Valley Regional Association of REALTORS : A. Value Proposition: 1. For REALTOR Members: A. Help REALTORS thrive and prosper: financially, personally, and professionally. B. Respect and value REALTORS time. C. Protect members and their interests. 2. For Consumer: A. Protect Private Property Rights/Homeownership. B. Promote REALTOR value to Consumer as Trusted Advisor. 3. REALTOR Brand: A. Promote the REALTOR Brand/Trademark. B. Increase Connectivity: REALTORS and Organization: local, state and national level. C. Establish: The Association is successful when members are thriving.

2 B. Communication and Marketing: All Communication will be effective: targeted, quick, short and varied: 1. Leadership will engage (hear) members with active listening. 2. The Association and Leadership will effectively communicate the REALTORS value proposition to members and to consumers. 3. Messaging will be differentiated in method of communication and targeted audience. The REALTOR will choose the vehicle for communication that he/she prefers. 4. Communication will employ surveys, content and possibly games. 5. Communication will be interactive. 6. SEVRAR will make bundle of services accessible, easily understood, and easy to use. 7. SEVRAR will be the voice of Real Estate AND the place for industry discourse and discussion. 8. Leadership will establish an ambassador program to reach members. 9. The Association will employ YPN model for active engagement with members. 10. Each communication will include a membership value element. 11. SEVRAR will engage new members via Board of Directors Call. 12. SEVRAR will develop a comprehensive Affiliate participation program. C. Community Outreach: 1. Provide a consistent message of REALTOR purpose and agenda. 2. Create a more effective engagement of consumers through mapping, survey, and conversation. 3. Increase REALTOR Involvement in community with REALTOR co-branding. 4. Increase Press releases and consumer awareness. 5. Consider forming consumer advisory board. 6. Provide pre-package content for REALTOR members to use in communication with his/her sphere. 7. Measure activity and results; evaluate and report outcomes. D. Code of Ethics/Arbitration: Increase: professionalism among members, mutual respect and cooperation: 1. Enforce the Code of Ethics. 2. Educate REALTORS and the Public about the purpose of and value of Code of Ethics. 3. Encourage mediation. 4. Share Best Practices. 5. Make a Commitment to Excellence. E. Education/Professional Development: 1. Will actively work to further REALTOR professionalism, knowledge, and business Acumen. 2. Promote REALTORS use of Technology. 3. Work to have more rigorous licensing standards, continuing education, and specialization.

3 4. Will be Committed to Excellence. 5. Will provide distance learning/training, directly or through partnership, 3 rd parties. 6. Will provide Education that is based on applied skills. 7. Provide a vehicle to share innovative and entrepreneurialism. 8. Measure education costs and benefit and report said information to REALTOR members. Cost benefit analysis on individual and overall basis. 9. Develop system to display level of difficulty of classes/ educational programs. 10. Accounting of and Reporting of Value/benefits of membership. 11. Will work on the REALTOR profiles program to best position REALTOR members: REALTORS Online profiles will include credentials, recommendations, sales, and other information. Program will be delivered by 3 rd quarter 2015, and SEVRAR will have its membership ready for game changing program. F. Involvement & Community Service: Increase REALTOR participation: 1. Improve Outreach to Broker/Agents, i.e. be more inclusive /reflect diversity. 2. Deliver Social activities (FUN i.e. Sporting events) for REALTORS. 3. Encourage more Affiliate-REALTOR cooperation. 4. Increase member volunteerism in community events. 5. Publicize REALTOR /REALTOR Association service to and involvement in the community. 6. Measure and Report Community Involvement by REALTORS : Hours and Organizations. G. Advocacy and Legal: 1. Promote REALTOR Agenda and Outcomes: Local, State and National. 2. Engage Public Support in Support of Advocacy. 3. Educate REALTORS members on Legal Issues Case Studies. 4. Promote and Encourage RAPAC and Response rate of Calls to Action. 5. Enhance Government Affairs initiatives---protecting Private Property Rights. H. Leadership Development and Effectiveness Priority: identify and train future leadership; local, State and National levels. 1. Enhance the Leadership program and reinforcing the importance of inclusivity and Diversity. 2. Will value the time of the volunteers and each other. 3. Increase presence and influence on the local, state and national levels. 4. Engage Past Leadership. Consider Establishment Advisory Council of Past Presidents. 5. Recruit and promote volunteer leaders. ASK 6. Research distant meeting/discussion as a tool of leadership I. Accountability to REALTOR Member: 1. The authority of the Board of Directors comes from the membership.

4 2. Leadership will measure member satisfaction: Surveys and Communication. 3. Evaluate REALTOR Value Proposition 4. Leadership will be open to change: Will investigate/explore partnerships, shared services, chapter and other innovative opportunities. J. The SouthEast Valley Regional Association of REALTORS of The Future: 1. SEVRAR will evaluate a Tech Bar---Genius Bar, and if appropriate, establish. 2. SEVRAR will facilitate the collection of and sharing of the big data with REALTOR members. 3. SEVRAR will evaluate the need of a Full Time Economist. If appropriate, will engage. 4. SEVRAR will become a Beta Test site to evaluate bleeding technology. 5. SEVRAR will investigate setting up App/Technology User group. 6. SEVRAR will research different dues collection, timing of collection, etc. with an emphasis on education of value through the year. 7. SEVRAR will investigate offering members insurance: health, life, home, auto, E & O, Etc. 8. SEVRAR will research providing other boards and association membership services as a revenue opportunity. K. BUILDING A NEW Home: 1. SEVRAR is actively engaged in identifying its next home. 2. New building should have a significant non-dues revenue element. 3. New building should have REALTOR Branded Events 4. New Building could include REALTOR desk usage, bullpen, coffee bar, Main Street Shopping, community center, Event/Wedding space, with a multi- generational appeal. 5. Building will be financially sustainable. L. THE MEASUREMENT OF SUCCESS: With the implementation of the preceding strategy, the following metrics will be employed to measure success: 1. Greater financial strength and vibrancy of the SEVRAR REALTORS Association. 2. Increased median income for REALTOR Members. 3. Greater RAPAC participation, Contributors and dollars; 4. Higher Response Rate for calls to action. 5. More effective skills used by REALTOR Members. 6. More community service by REALTOR Members. 7. More SEVRAR REALTORS in Leadership Positions: Local, State and National.

5 Strategic Plan Certification: This Strategic Business Plan includes Advocacy and Consumer outreach components, and has been officially adopted by the Board of Directors for the Southeast Valley Regional Association of REALTORS. It will be reviewed annually by the Board of Directors and submitted to NAR for approval. Board of Directors Approval : President President Elect Chief Executive Officer